Package Design Now!

An encyclopedic resource on contemporary design for packaging worldwide, from Coca-Cola to the Apple iPhone to De Beers diamonds

No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package - some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This book features eye-catching package icons from Apple iPhone to De Beers diamonds, that reveal the hard work dedicated to deliver these products with intense appeal, including in-depth case studies about package design developments, giving readers a peek at the way packaging is made and designed.

This encyclopedic resource, divided into chapters by type (beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, and store & retail) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package.

Приведенные в Package Design Now! образцы упаковки различных мировых брендов, от Coca-Cola и Apple до De Beers,
дают читателям представление о том, как они были разработаны и воплощены, и показывают, что упаковка может быть не только функциональной, но также инновационной, изящной и привлекательной.

Книга разделена на главы по типам - напитки и продукты питания, электроника, здоровье и красота, гигиена и уход за домом, фармацевтическая продукция, магазины и розничная продажа, предметы роскоши.
Также включены главы о материалах и процессах.
Эта уникальная книга будет полезной как дизайнеров так для и маркетинговых специалистов.