Книги по созданию логотипов и айдентике

Whether it is via depictions of cute imaginary characters or familiar backdrops brimming with colour, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heartwarming elements that enable companies to connect and engage with audiences in delightful ways.

The collection of projects featured in Drawing Attention: Custom Illustration Solutions for Brands Today serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of ‘humanising’ their touchpoints, the book showcases drawings that effectively bridge the creative and commercial to draw attention.

Eat & Go reveals the endless creative possibilities of designing packaging for takeaway food.

From balancing aesthetic considerations against efficiency to conveying a restaurant’s brand image in an appealing way, designers working in this field face many fascinating challenges. Through more than one hundred beautifully illustrated projects, this book offers creative food for thought for designers, marketing professionals and gourmets alike.

Delicious food makes the consumers happy, while exquisite branding and interior atmosphere make them ecstatic

A well-designed visual identity can perfectly reflect the gastronomic philosophy of an establishment and will add to the character of a brand’s identity. Designers, entrepreneurs, and professionals alike will regard this publication as an innovative and powerful source of inspiration.

After our successful "Eatand Go "book, centered onthebranding of takeaways, our new title "Eat and Stay "showcases more than 120 outstanding international branding and interior design solutions for restaurants, bars, cafes, and food shops."

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.

Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

The seventy fashion brands that appear in this book are selected from the most highly regarded brands for women, men, unisex, and kids; featuring some of the most commonly used marketing tools including logo, shop exterior and interior designs, catalogs, shopping cards and shopping bags, together with seasonal promotional tools. Japanese girls love to keep and use the shopping bags and promotional tools of their favorite fashion brands, and it is a must for a fashion brand to produce "collectible" paraphernalia so as to attract their target audience. Featuring easily accessible page design with each spread showing the brand’s logo alongside the brand concept in text, accompanied by various photos of graphic promotional materials, which give readers a good understanding of how each element of marketing tools are connected to one another. Although this book only focuses on the fashion industry, logos, advertisements, shop designs and tools in the book could be applicable to other industries’ brands and shops. From an independent shop owner to anyone in need of brand recognition, this is a perfect reference full of resources.

Packed with imaginative ideas for making your own cards, picture frames, gifts, invitations, envelopes, etc.

All the design ideas in the book are included on the CD in multiple formats: larger versions for professionals with access to high-end equipment and smaller ones for home use with standard paper sizes (A4 or Letter).

In addition to the cutting and folding templates, the CD contains some 50 decorative patterns and ornaments to embellish your work further.

Step-by-step instructions make it simple and easy to assemble the designs.

From the creators of Great British Pack and Great British Editorial. Great British Identity showcases a selection of the most outstanding corporate identity design projects carried out in the UK, together with their secrets and the personality behind each studio. Undoubtedly, this book offers a representative insight into the current British design panorama in the field of corporate identity design, including references from studios such as Inventory Studio, Pentagram, Damien Poulin, Yacht Associates or Golden, among others.

This book is suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These can be used for the most varied of projects. The three-dimensional grid is treated as well. Put simply: a guidebook from the profession for the profession.

The development of organisational systems in visual communication was the service and the accomplishment of the representatives of simple and functional typography and graphic design. In the 1920s in Europe, works already arose in the areas of typography, graphic design and photography with objectified conception and rigid composition. In 1961 a brief presentation of the grid with text and illustrations appeared for the first time in an earlier book by the author. Articles published mainly in trade journals then followed.

This book now attempts to close a gap by giving examples and exact directions to the professional concerning all grid problems that can occur.

The author, a world-renowned professional, thus offers his colleagues the tools to solve problems more easily.

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business – from marketing and PR to manufacturing your collection, and where to find the money to finance it all.

In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors.

Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.

This new, expanded edition contains information on e-commerce, sustainability, five new case studies and updated images throughout.

About the Author:

Toby Meadows is a Director of Three’s Company Creative Consultancy, providing services to the fashion industry, and a Director of the womenswear label Belle & Bunty. He is a fashion business consultant and a visiting lecturer at the London College of Fashion. He writes and delivers, internationally, short courses for professional development within the fashion sector. He also acts as a consultant to the Centre for Fashion Enterprise in London, working with the next generation of talented designers.

___________

Посмотреть новое - третье - издание книги How to Set up & Run a Fashion Label

I love flyers! is a book that takes us to a journey through the fascinating and entertaining culture club world, graphically represented by flyers from all around the globe. Without the flyer there's no party and without the party there¹s no club.

The sixth volume of the series MADE IN SPAIN is focused on CORPORATE IDENTITY. The most recent and best stationery systems made by Spanish DESIGNERS. As the other books of the series MADE IN SPAIN, it is organized in different sections depending on the formal treatments of DESIGN. The chapters open with a top designer’s opinion about the IDENTITY work.

Introducing: Visual Identities for Small Businesses is a compilation of intelligent corporate designs for small, creative companies. The diverse work—such as a small run of stationery for a specialized consultant, the hand-set business cards of a typographer, or wrapping paper and chalk-boards for a local flower shop—is thematically united by a fresh attitude and personal approach that captures the imagination with which the founders pursue and communicate their business concepts.

Reflecting the full spectrum of today’s most important design trends, the featured examples make clear that intriguing visual concepts do not depend on large budget. Rather, the work included in Introducing: Visual Identities for Small Businesses is a testament to the fact that certain limitations can be beneficial to coming up with original and effectively executed creative ideas.

Original and unconventional visual identities from the world of eating, drinking, and hospitality.

 Knife and Fork is a showcase of unconventional visual identities from the world of eating, drinking, and hospitality. The featured examples prove that even small enterprises can create big design concepts — despite limited budgets. Exploring how clever corporate identities can help new or niche businesses succeed, the book is an inspiration for anyone thinking about founding their own company or redefining an existing one and giving it an unforgettable look.

Although based on very different ideas, the businesses presented in Knife and Fork are all defined by their originality and personal character, which are then reflected and communicated in a variety of eye-catching ways. From mobile espresso bars and chocolate manufacturers to cookery schools and bed and breakfasts, the distinctive approaches to branding start with names, logos, fonts, and colors and culminate in product, packaging, and shop design. Whether minimalistic, nostalgic, or playful, the selected visuals represent a new generation of entrepreneurs, who understand how to creatively visualize business ideas and successfully communicate them across all channels.

The hot topics of eating and drinking are spawning a range of small, creative companies with innovative concepts. These enterprises are making their own mustards, distilling their own liquor, selling handmade marmalades, or serving grandma’s cake recipes in new ways. Although based on very different ideas, the businesses are all defined by their originality and personal character, which are then reflected and communicated in eye-catching visual identities. These start with names, logos, fonts, and colors and culminate in product, packaging, and shop design. Knife and Fork is a showcase of these unconventional visual identities and design concepts.

As the featured coffee roasters, fusion food bistros, or chocolate manufacturers prove, the effectiveness of an integrated visual identity for this type of venture is more dependent on creative implementation than a big budget. The book presents labels on jam jars that are inspired by shop furnishings and company stationery designed to match its owners’ aprons. It includes menus that are written by hand on chalkboards and business cards in colors that are used to garnish the dishes served. All of the examples represent a new generation of entrepreneurs, who understand how to creatively visualize business ideas and communicate them successfully across all channels. Whether their looks are minimalistic, nostalgic, or playful, all of the designs are characterized by the individual approach and initiative behind the various business concepts.

Knife and Fork expands on our Introducing series that explores how small enterprises can create big design concepts. This book is an inspiration for anyone thinking about founding their own company and giving it an unforgettable look.

A stunning look at some of the most innovative, and creative packaging designs from around the world. Packaging design is one of the most important factors in determining a brand's success in the market place - sometimes they're purely functional, sometimes highly artistic, but get it just right for your product and the sky's the limit. Packed with full-color photography and illustrations throughout, this superb volume presents the most innovative and creative packaging designs - realized, unrealized, in 2D, 3D, as photos or as sketches - from graphic designers, artists, and illustrators worldwide.