Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today.
In these pages, you'll find:
- Thousands of illustrated examples of contemporary usage in design
- Historical developments from Greek lapidary letters to the movie Helvetica
- Landmark designs turning single letters into typefaces
- Definitions of essential type-specific language, terms, ideas, principles, and processes
- Ways technology has influenced and advanced type
- The future of type on the web, mobile devices, tablets, and beyond
In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.
"The many authors who worked on this volume - Haley (ABC’s of Type), Richard Poulin (typography, Sch. of Visual Arts NY; The Language of Graphic Design), Jason Tselentis (Type Form and Function), Tony Seddon (Graphic Design for Non-Designers), Gerry Leonidas (typography, Univ. of Reading, UK), Ina Saltz (electronic design & multimedia, City Coll., CUNY), Kathryn Henderson (Online and on Paper), and Tyler Alterman - have created an attractive, informative book with an uncertain purpose. The introduction pitches the title as something between a reference and a book for casual perusal (likening it to Judy Jones and William Wilson’s An Incomplete Education). A later section, ostensibly on designing with type, provides plenty of colour pictures of modern applications but little textual analysis, making this section like part of a coffee-table book. However, the overall breadth of material, both conceptual and practical - including information about existing typefaces and how to work with them - and a section at the end listing schools, periodicals, conferences, museums, and websites related to typography, make it suitable as a textbook for an introductory college class on typography. Unsurprisingly, the book is also well designed. VERDICT: This title is somewhat technical for average readers, and the number of authors leads to uneven writing. Still, high school seniors and college students beginning their path toward careers as graphic designers or commercial artists will find this guide invaluable." — Library Journal
About the Authors:
Jason Tselentis teaches graphic design and typography at Winthrop University in Rock Hill, South Carolina. He is the author of Type, Form, and Function by Rockport Publishers.
Allan Haley is Director of Words & Letters at Monotype Imaging, based in Woburn, Massachusetts. He is responsible for strategic planning and creative implementation of just about everything related to typeface designs, and editorial content for the company’s type libraries and websites.
Richard Poulin is design director and principal of Poulin + Morris Inc., in New York City. He is a faculty member at the School of Visual Arts, and he is the author of The Language of Graphic Design by Rockport Publishers.
Tony Seddon is a designer living in Alfriston, East Sussex, UK. He has written three books: Images: A Creative Digital Workflow for Graphic Designers, Graphic Design for Nondesigners, and Art Directing Projects for Print.
Gerry Leonidas is a Senior Lecturer in Typography at the University of Reading, UK. He teaches typographic design and typeface design at under- and postgraduate levels.
Ina Saltz is an art director, designer, and author of numerous articles on design and typography. She is the author of Typography Essentials by Rockport Publishers. She lives in New York City.
Kathryn Henderson is a writer, editor, and designer interested in the convergence between design and pop culture. Currently, you can find her at Pentagram Design obsessing over new design work and assisting with daily communications as deputy editor of Content Development for https://www.pentagram.com. She resides in Brooklyn, NY.
Tyler Alterman is a fourth-year student in The City University of New York's Macaulay Honors College studying creative behavior change. His obsessions include the science of persuasion, cognitive neuroscience, graphic design, cinnamon pita chips, and any fine type with high contrast, ball terminals, or geometric forms. He lives in New York City.
