2x1 Fashion

Special 2-for-1 offer containing the books: Girly Graphics and Tough-Style Graphics.

• Girly Graphics.
The word “girly” represents an expression of reconstructing a positive image of girls. Unverbalized “girly” images are so powerful and convey such a strong message, not only to girls but also to a broader audience in today’s world. Although many advertising pieces targeted to girls are included, the work selected for the book is not necessarily targeted to girls. Featured in this book are about 300 pieces, including posters, catalogues, shop cards, business cards, books, music CD jackets, greeting cards, letter-heads, product packages and more, all created by Japanese designers for the Japanese market, but for internationally recognized brands such as Levi Strauss, Anna Sui or Jill Stuart, among others.

• Tough-Style Graphics.
When large amounts of information are circulating around, straightforward and direct messages in graphic design are needed to deliver the right information to each specific target audience. These days we can detect designs which are able to cut off the fat from information by shaping bold graphic images. The male consumer market is increasingly growing in the world. This book shows clean cut, tough-style graphics which particularly encourage men to buy, designed with a straightforward and direct appeal. This new trend of edgy designs is currently sweeping through the creative and graphic design community.