Теория дизайна

A practical handbook for anyone involved or interested in the process of digital brand building and digital communication design Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops ...

A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedi...

Что такое фантазия, воображение? Как рождается креативная идея? Каковы механизмы творческого мышления? И можно ли научить творчеству? В поисках ответов на эти вопросы выдающийся итальянский художник и дизайнер исследует самые разные области изобразит...

The first monograph and manifesto by one of the world’s leading graphic designers Logos, packages, signs, publications, websites: in the modern world we are surrounded by graphic design. Where does it come from? Why does it look that way? Wh...

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is, what makes a good service and w...

Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle. It will help you to f...

Nature has always been a source of inspiration and resources to mankind – from the reproduction of floral motifs to the use of wood – but it has more to offer. Throughout the ages, nature has developed and optimised countless solutions to issues that...

This isn't just another design manual. It's a carousing conversation with a bloke who knows his stuff. The book tackles the creative, the business and the beauty of graphic design. Read this book and gain 25 years of experience! This book ...

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one...

Acclaimed designers Sagmeister & Walsh explore the essence of beauty and the transformative power of beautiful design In this groundbreaking highly visual book, world-renowned designers Stefan Sagmeister and Jessica Walsh set out on a mission:...

It's hard to imagine a more comprehensive look at color scheme possibilities.  --  Los Angeles Times What a cool idea for the color challenged among us... 200 combinations fit for a king and queen and their royal family.  --&nbs...

How to design and market services to create outstanding customer experiences. The first practical book for companies, institutions and governments that deliver a service This is Service Design Thinking introduces an inter-disciplinary approach to ...

Если вы хотите создать интуитивно понятный и привлекательный дизайн для веб-сайта, программы, товара или бренда, вы должны знать, что лежит в основе психологии поведения людей. Как люди думают? Как они принимают решения? Что заставляет человека нажат...

Innovative designers are creating compelling atmospheres and interactive experiences by merging hardware and software with architecture and design. Thanks to the omnipresence of computers, cell phones, gaming systems, and the internet, a broad audie...

Design Studies: A Reader is the ideal entry point for any student who wants to understand the many complex roles of design - as process, product, function, symbol, and use. Reflecting the diverse range of perspectives on design, the reader brings tog...