Теория дизайна

An essential book for anyone involved or interested in the process of digital brand building and digital communication design Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are...

A revised and expanded edition of Michael Bierut’s classic monograph, featuring six new projects and using examples from a portfolio spanning his full career to date Logos, packages, signs, publications, websites: in the modern world we are ...

A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users. Service design is a rapidly growing area of interest in design a...

Design thinking is an increasingly widespread approach. In recent years it has been launched as a method that enables even the most conservative company to adopt agile, innovative and entrepreneurial mindsets and to think outside the box. But what...

A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedi...

How to design and market services to create outstanding customer experiences. The first practical book for companies, institutions and governments that deliver a service This is Service Design Thinking introduces an inter-disciplinary approach to ...

Книга «Дизайн для реального мира» кардинально изменила восприятие дизайна и наградила своего создателя – Виктора Папанеку - всемирной популярностью, и званием самого неординарного и решительного дизайнера нашего времени. Заинтере...

Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle. It will help you to f...

Nature has always been a source of inspiration and resources to mankind – from the reproduction of floral motifs to the use of wood – but it has more to offer. Throughout the ages, nature has developed and optimised countless solutions to issues that...

This isn't just another design manual. It's a carousing conversation with a bloke who knows his stuff. The book tackles the creative, the business and the beauty of graphic design. Read this book and gain 25 years of experience! This book ...

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one...

It's hard to imagine a more comprehensive look at color scheme possibilities.  --  Los Angeles Times What a cool idea for the color challenged among us... 200 combinations fit for a king and queen and their royal family.  --&nbs...

Если вы хотите создать интуитивно понятный и привлекательный дизайн для веб-сайта, программы, товара или бренда, вы должны знать, что лежит в основе психологии поведения людей. Как люди думают? Как они принимают решения? Что заставляет человека нажат...

Innovative designers are creating compelling atmospheres and interactive experiences by merging hardware and software with architecture and design. Thanks to the omnipresence of computers, cell phones, gaming systems, and the internet, a broad audie...