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Jim Heimann, Steven Heller
ID: 13019
Издательство: Taschen
A Century’s Worth of Pleasure and Pause. Selling the most delicious vices The quest to affirm Americans’ need for alcohol and tobacco is a tale of 100 years of advertising intended to seduce consumers to partake in these delicious vice...
Цена: 1500 грн
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Phil Patton, Jim Heimann
ID: 12996
Издательство: Taschen
Wheels of history. From the Model T and DB5 to the VW Beetle and the Hummer. Henry Ford jump-started the age of the automobile with the first assembly-line car in 1908: the Model T. Over the next century the automobile evolved from chugging workho...
Цена: 700 грн
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Alison A. Nieder, Jim Heimann
ID: 11252
Издательство: Taschen
The Way We Wore. The story of modern fashion from couture to mass market The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite into a global industry employing millions, with new trends whisked i...
Цена: 700 грн
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Cordelia Craigie
ID: 13523
Издательство: Gestalten
Provides graphic designers and advertisers with photographic templates for the true-to-life and convincing presentation of their designs. Blank Slate provides graphic designers and advertisers with 1,000 photographic templates of everyday objects ...
Цена: 1800 грн
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Marc Andrews, Matthijs van Leeuwen, Rick van Baaren
ID: 12891
Издательство: Bis Publishers
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do ...
Цена: 950 грн
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Tony Morgan
ID: 11424
Издательство: Laurence King Publishing
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small ...
Цена: 1300 грн
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Pete Barry
ID: 11807
Издательство: Thames & Hudson
A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedi...
Цена: 1300 грн
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David Bernstein
ID: 9641
Издательство: Phaidon
This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of 'commercial art', the development of advertising as a discipline and an industry and the role it p...
Цена: 1360 грн
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Rahel M. Felix, Peter Felix
ID: 11499
Издательство: Braun
Real estate marketing is certainly not a discipline that is taught at universities or is included in the curriculum of marketing-oriented professional training. For this very reason this book aims to provide information on how to approach such tasks ...
Цена: 2200 грн
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Michael Johnson
ID: 11500
Издательство: Thames & Hudson
The ultimate step-by-step, visual guide to creating a successful brand Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients,...
Цена: 1500 грн
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D&AD
ID: 9451
Издательство: Taschen
D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels...
Цена: 1700 грн
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D&AD
ID: 13437
Издательство: Taschen
Creative Bible. An updated edition of the best-selling reference work for copywriting In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redes...
Цена: 700 грн
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Thomas Kolster
ID: 8815
Издательство: Thames & Hudson
Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With today’s consumers being more informed, empowered and ethically minded than ever, advertising needs to do ...
Цена: 1350 грн
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Wang Shaoqiang
ID: 11767
Издательство: Promopress
Look at me! New Poster Design brings together fresh and creative posters produced by outstanding international designers. The stunning pieces featured in this instructive and inspiring work highlight some of the most original ideas, advanced techniqu...
Цена: 1300 грн
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Steven Heller, Jim Heimann
ID: 13024
Издательство: Taschen
Mad for ads: Advertising for the Space Age Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colourful campaigns paint a...
Цена: 700 грн
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