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Jim Heimann, Steven Heller
ID: 13019
Издательство: Taschen
A Century’s Worth of Pleasure and Pause. Selling the most delicious vices The quest to affirm Americans’ need for alcohol and tobacco is a tale of 100 years of advertising intended to seduce consumers to partake in these delicious vice...
Цена: 1500 грн
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Phil Patton, Jim Heimann
ID: 12996
Издательство: Taschen
Wheels of history. From the Model T and DB5 to the VW Beetle and the Hummer. Henry Ford jump-started the age of the automobile with the first assembly-line car in 1908: the Model T. Over the next century the automobile evolved from chugging workho...
Цена: 700 грн
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Alison A. Nieder, Jim Heimann
ID: 11252
Издательство: Taschen
The Way We Wore. The story of modern fashion from couture to mass market The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite into a global industry employing millions, with new trends whisked i...
Цена: 700 грн
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Cordelia Craigie
ID: 13523
Издательство: Gestalten
Provides graphic designers and advertisers with photographic templates for the true-to-life and convincing presentation of their designs. Blank Slate provides graphic designers and advertisers with 1,000 photographic templates of everyday objects ...
Цена: 1800 грн
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ID: 13941
Издательство: Gestalten
A celebration of the dynamic visual identities helping small businesses make big impressions. How can small businesses make huge impacts? If a picture is worth a thousand words, then branding is the visual tool that commands attention and asks to ...
Цена: 1800 грн
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Michael Johnson
ID: 11500
Издательство: Thames & Hudson
The ultimate step-by-step, visual guide to creating a successful brand Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients,...
Цена: 1500 грн
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Marc Andrews, Matthijs van Leeuwen, Rick van Baaren
ID: 12891
Издательство: Bis Publishers
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. Visual messages are omnipresent in our daily life. Th...
Цена: 950 грн
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Steven Heller
ID: 13924
Издательство: Taschen
The Objects of Youthful Desire. Playthings From the Past For the Present Up until the 20th century, children’s play was not a subject that demanded much attention. While objects that entertained children have been present from ancient histor...
Цена: 1500 грн
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Roger Horberry and Gyles Lingwood
ID: 13757
Издательство: Laurence King Publishing
If you’ve ever struggled to craft a powerful message that really hits the spot, you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to explain how the professionals really do it? Better stil...
Цена: 980 грн
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Pete Barry
ID: 11807
Издательство: Thames & Hudson
A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedi...
Цена: 1300 грн
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Gestalten & Anna Sinofzik
ID: 13945
Издательство: Gestalten
Still life is a classic back in bloom. The Still Life showcases the evolution of this age-old genre in striking product portraiture by some of today’s most imaginative photographers, designers, and stylists. In contrast with the im...
Цена: 1800 грн
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Tony Morgan
ID: 11424
Издательство: Laurence King Publishing
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small ...
Цена: 1300 грн
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Jim Heimann, Allison Silver
ID: 11350
Издательство: Taschen
Ticket to ride, fly, or sail. The golden age of global adventure Over the course of the twentieth century, travel experienced an unprecedented boom. As ocean liners broke speed records, aerodynamic trains roared down tracks, and stylish boat-plane...
Цена: 700 грн
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David Bernstein
ID: 9641
Издательство: Phaidon
This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of 'commercial art', the development of advertising as a discipline and an industry and the role it p...
Цена: 1360 грн
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Rahel M. Felix, Peter Felix
ID: 11499
Издательство: Braun
Real estate marketing is certainly not a discipline that is taught at universities or is included in the curriculum of marketing-oriented professional training. For this very reason this book aims to provide information on how to approach such tasks ...
Цена: 2200 грн
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