Alidad: The Timeless Home

The work of London-based, Persian-born interior designer Alidad is the realization of a fantasy of splendour in elegant brocade and rich damask. Award-winning interior designer Alidad is renowned for creating interiors of comfort made from a warm, glowing elegance with richness, colour, and sumptuous materials. His work is associated with the exacting use of intricately patterned antique and modern textiles, upholstered furniture, and high quality of craftsmanship.

This book presents his unique aesthetic — a kind of controlled glamour that embraces exotic forms, patterns, and fabrics while at the same time evoking the timeless and comforting. Alidad offers a compelling visual survey of his projects, from apartments in London and Paris and villas in Beirut and Kuwait to seaside homes in Sardinia and Cornwall. The work of Alidad is a resplendent tapestry, sewn through with colour upon colour and texture upon texture.

The book also illustrates creatively for the reader Alidad’s approach to the practical issues of interior decoration, from architectural alteration and furniture design to choosing appropriate textiles, and it serves as an intimate resource and an entry into the secrets of evocative design.

About the Authors:

Sarah Stewart-Smith is a writer and interior designer based in London. Min Hogg, founding editor of The World of Interiors, is an author and principal of Min Hogg Design. James McDonald is a widely published British photographer and writer whose work has appeared in The World of Interiors, Saturday Telegraph Magazine, and House & Garden, among other publications.

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