Best Package and Wrapping Graphics

Akiko Yamamoto
книга Best Package and Wrapping Graphics, автор: Akiko Yamamoto

Best Package and Wrapping Graphics

Akiko Yamamoto
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ID: 5936
Издательство: PIE Books
Переплёт: Hardcover, 23 x 31 cm
Количество страниц: 192
Год издания: 2008
Язык: English
ISBN-13: 9784894446946

From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For example, packages unique in form, packages made of unexpected materials, packages rendered in eye-catching color variations, and packages so stunningly simple and yet make a strong impact. In addition to product packages, there are excellent examples of gift boxes, shopping bags, and wrapping materials, which retail shops offer to their customers.