Color Design Workbook: New, Revised Edition: A Real World Guide to Using Color in Graphic Design

From the meanings behind colours to working with colour in presentations, Color Design Workbook provides you with the information needed to effectively apply colour to design work.

Since colour is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use colour effectively.

The Color Design Workbook, New, Revised Edition explains the meanings behind colours, working with colour in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply colour to your own design work.

You will also receive guidance on talking with clients about colour and selling colour ideas, and you'll also learn the science behind colour theory. Case studies are included to show the effects some colour choices had on both their clients and consumers. So why wait any longer? Become a colour expert now!

About the Author:

Sean Adams is the Executive Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA's 100-year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow and an Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director's Club, and the Art Director's Club. Adams has been exhibited often, including a solo exhibition at the San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns and several best-selling books. He has been cited as one of the 40 most important people shaping design internationally, and one of the top 10 influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka. His clients have included the Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, the Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.

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