Color Sells: Choose the Right Colors for Your Package

Power up your packaging design with COLOURS!

The red and yellow McDonald's, the Tiffany Blue, the blue and yellow IKEA, the Coca Cola Red, etc., a number of world-famous brands have successfully developed their own colour system for their brand identity, including packaging and storefront, making a strong impression on consumers. Colour has become a more powerful marketing tool than ever: it stimulates buying and infuses enduring vigour into the packaging.

This book reveals the secrets of commercially successful packaging colours. It introduces colour psychology and marketing strategies of colours using accessible language and vivid illustrations; deeply analyses the combination of colour and marketing in packaging via case studies; and showcases packaging designs worldwide with excellent colour matching, revealing their design concepts and approaches.

- Detailed analysis of colour psychology, colours in marketing, and packaging colours.
- Case studies of successful colour matching of packaging designs.
- Display of excellent packaging designs, revealing the ideas and techniques of colour combination.