Fashion: The Whole Story

With more than 1,000 illustrations, Fashion: The Whole Story follows the evolution of fashion via its most important moments – and most impracticable fads – culminating in the modern era of the supermodel

Fashion: The Whole Story provides a global history of fashion and traces the evolution of fashion design period by period and trend by trend.

- Organized chronologically, covering Greco-Roman draped clothing and the silk court dress of the Chinese Tang dynasty through to contemporary sportswear designers and Japanese street fashion
- Places key fashion pieces in the context of social and cultural developments, with historical timelines highlighting important influences and events
- Takes you inside the process of creating haute couture, from concept to catwalk
- Written by an international team of experts led by Marnie Fogg

About the Author:

Marnie Fogg is a fashion expert and media consultant, and the bestselling author of The Fashion Swatch Book and Why You Can Go Out Dressed Like That. Valerie Steele is director and chief curator of The Museum at the Fashion Institute of Technology, New York.

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From the Greco–Roman period on, this enthralling book presents the high points of fashion history throughout the world: the silk robes of the Chinese Tang dynasty; the kosode of the Japanese Heian period; the kaftan of the Ottoman Empire; Christian Dior’s post-World War II New Look; and the laser-cut Nu-craft of the present day.

Fashion: The Whole Story takes a revealing look at the world’s most influential modern designers, as well as the quirky ideas and occasional bursts of eccentricity that have taken fashion in innovative new directions. An assessment of fashion icons allows you to understand how one designer or style influenced another.

Fashion: The Whole Story details the individual key pieces that epitomize defining styles or epochs in fashion history. It explains everything from the choice of specific materials or individual design features to the significance of designs created during times of crisis.

Marvel at the dress of the Mughal Empire and the steel-hooped crinoline of the 19th century; discover the lines of a classic man’s suit and the political implications of the mini skirt; and understand the incredible science behind the latest ‘smart’ materials in sportswear.

‘A serious yet readable history that takes the reader from the togas and tunics of early civilizations to the age of ASOS’ Telegraph