I love Kawaii

Kawaii is a Japanese term which means “cute”. Cuteness seems to be a highly valued aesthetic quality in Japanese society and particularly Japanese pop culture, and overpowering cuteness seems to carry less of the stigma of infantilization as it does in many other cultures. Kawaii style have become very trendy, and a lot of brands such as Sanrio or San-X have been working on the creation of characters under that funny aesthetic. Charuca is one of the best Kawaii illustrators in Spain and she show us on this amusing and colorful title a compilation of all of her favorite international illustrators, such as Tokidoki, Meomi, Tado or Charuca herself.