Restaurant Graphics

250 illustrations

The restaurant boom of the past two decades has been a breeding-ground for arresting graphic design. At the top end of the market a restaurant’s menu, matchbooks, business cards, signage and napkins are as important to the brand and image as its interiors. Lower down the scale, where design budgets tend to be tighter, they become absolutely vital. When you don’t have the money for endless revamps of your interior how else do you differentiate yourself in a crowded market? It’s here that graphic design takes the strain, regularly setting the entire tone of a restaurant. This book celebrates the unsung heroes of restaurant graphics and illustrates the best examples of their craft from around the world, from agencies such as Pentagram, Bruce Mau, Lippa Pearce, Frost, North and Cake Design.