Retail Graphics

It has been suggested that retailers have four key weapons in their fight to survive and prosper in their highly competitive world: logistical strength, brand power, customer service and store environment. Retail Graphics explores how retailers use graphics in particular to build and maintain a brand profile, support customer services and integrate with the whole store experience. Exterior, interior signage, merchandising and display are among the different types of retail graphics examined in the book and there are case studies from a diverse spectrum of retail sectors. Featuring the work of some of the best designers from around the world, is essential reading for anyone interested in this fascinating area of the retail world.