Retail Therapy: Store Design Today
Andrea Boekel (Editor)
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ID:
1927
Переплёт:
Hardcover, 22 x 30 cm
Количество страниц:
224
Год издания:
2007
Язык:
English
ISBN-13:
9781864701159
This new addition to the International Spaces series presents exciting retail projects from around the world. The role that architecture plays in branding, marketing, and the ultimate success or failure of retail ventures cannot be underestimated; indeed, the relationship between the architecture of retail stores and customer behaviour is an increasingly researched and highly specialised subject.
Recent collaborations between some high-profile architects and retail icons have brought about a shift in the perception of retail architecture, this book illustrates the potential of such collaborations.