The Art of Hospitality on Lake Maggiore: The Zacchera Family: One Hundred Fifty Years of History

This book tells the story of the Zacchera family, masters of hospitality, charting their lives from the unification of Italy to the present day.

Together with Lake Como and Lake Garda, Lake Maggiore is one of the main attractions of the Italian landscape. A true natural spectacle emerges around the lake comprising alpine peaks with imposing valleys cutting through them. Lake Maggiore is not just a natural landscape, however. The famous Borromean Islands, with lush gardens and noble palaces, the historic villages of Baveno, Stresa, and Pallanza encapsulate centuries of history and art treasures that conquer the hearts of hundreds of thousands of visitors from all over the world every year.

The Zaccheras were a family of fishermen from Baveno, a picturesque village on Lake Maggiore. They carried out their activities when Napoleon was staying at Villa Borromeo after his battles in Italy. Today their hotels in Baveno and Stresa rank among the most prestigious in Lake Maggiore, a constant destination for tourists from all over the world.

This is also a fundamental business system for the promotion of the region. It is a unique landscape to be discovered without haste: the calm of the lake, the mountains reflected in the water, the wind that caresses the birds in flight, historic homes, and islands lulled by a mild climate that allows citrus fruits to ripen at the foot of the Alps.

About the Author:

Luca Masia is a publicist, author, and television and theater writer. He has curated numerous biographies and company monographs, telling the stories of incredible lives, and has written about the events behind the histories of many companies and institutions.