The Business of Design: Balancing Creativity and Profitability

Keith Granet
книга The Business of Design: Balancing Creativity and Profitability, автор: Keith Granet

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The Business of Design: Balancing Creativity and Profitability

Keith Granet
Цена: 1500 грн
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ID: 14223
Издательство: Princeton Architectural Press
Переплёт: Hardcover, 21 x 26 cm
Количество страниц: 224
Год издания: 2021
Язык: English
ISBN-13: 9781616899981

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in-between.

Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the 10th anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultra-competitive marketplace.

About the Author:

Keith Granet, a leading expert on the business of design, is the founder of Granet and Associates, a management consulting and licensing agency; Studio Designer, a digital platform for the interior design industry; and the Leaders of Design Council, an organization of design professionals focused on community and mentorship. Granet lives with his husband and their two sons in Los Angeles.