High Touch: Tactile Design and Visual Explorations
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The three-dimensional look of today’s visual culture is being shaped by techniques and styles from fine art and handicraft
High Touch is a powerful collection of cutting-edge tactile design. This choice selection of three-dimensional work defines a new visual language for presentation and storytelling. The handicraft and artisanship necessary for the creation of these works appeal to the interdisciplinary mindset of our time and activate more of our senses than standard two-dimensional images ever could.
High Touch documents an inspiring range of material objects and spatial orchestrations that meld crafts including crochet, papercraft, and the design of costumes and masks with the techniques of more traditional art forms such as installation, sculpture, collage, photography, and illustration. The examples featured in the book prove that the scope for this trailblazing work is enormous. Applications include advertising, brand presentations, editorial design, photography, product design, stage design, and scenography, as well as related fields that either exist already or that their creators have yet to invent.
Today’s visual culture is shaped by a vast wealth of influences from diverse styles, cultures, and eras. Handcrafts including crochet, papercraft, and the design of costumes and masks are being melded with the techniques of more traditional art forms such as installation, sculpture, collage, photography, and illustration.
A new visual language is currently being formed out of the skillful and unusual combination of creative styles, as well as the use of an expanded range of materials and techniques. One of the most striking aspects of today’s visual culture is its handcrafted quality. The recent work of many creatives is characterized by craftsmanship and an intensive, even laborious exploration of the featured techniques, materials, or styles.
High touch is a term used in design theory to describe an accessible, human visuality. The book High Touch is a compilation of current work that is broadening and enriching this definition in a contemporary way. It presents a rich selection of innovative, often handmade design created with the full spectrum of materials and stylistic devices in existence today - all of which also strive to expand this palette of visual possibilities in a meaningful way.
The examples featured in High Touch prove that the scope of application for this trailblazing work is enormous. It includes advertising, brand presentations, photography, product design, stage design, and scenography, as well as related fields that either exist already or that their creators have yet to invent.