Дизайн

A good study of poses helps to interpret fashion illustrations, explaining above all how an item of clothing will react to any movement. Any professional artist knows that recreating depth and relative position of objects is practically impossible without the basic notions of perspective. The book explains the foundations and basic notions of perspective of drawing.

We are all type consumers and interact with type in our everyday lives. Typefaces in all shapes and sizes evoke an emotional response and trigger associated memories before we’ve even read the words.

How to Draw Type and Influence People shows how we use type to understand different messages. Each typeface is introduced and explained and then creative exercises show the reader how to draw each font and invite them to explore the associations evoked by the styles, to reveal why they have come about and how to create their own versions.

Ideal for all those who work with type daily, this book provides an accessible way into the world of typefaces, for the general reader, but also graphic designers who want to explore fonts in more detail and design their own letterforms.

About the Author:

Sarah Hyndman is a graphic designer, author and public speaker, known for her interest in the psychology of type. Her aim is to change the way we think and talk about typography by demonstrating that it is fun and accessible for everybody. Sarah leads tailored workshops and runs events, and in 2014 she delivered a TEDx talk. She collaborates with the Crossmodal Research Laboratory at the University of Oxford.

How to Draw is for artists, architects and designers. It is useful to the novice, the student and the professional. You will learn how to draw any object or environment from your imagination, starting with the most basic perspective drawing skills.

Early chapters explain how to draw accurate perspective grids and ellipses that in later chapters provide the foundation for more complex forms. The research and design processes used to generate visual concepts are demonstrated, making it much easier for you to draw things never-before-seen!

Best of all, more than 25 pages can be scanned via a smartphone or tablet using the new Design Studio Press app, which link to video tutorials for that section of the book! You have to see it to believe it! An unprecedented technology, connecting printed matter to online digital educational content.

With a combined 26 years of teaching experience, Scott Robertson and Thomas Bertling bring you the lessons and techniques they have used to help thousands of their students become professional artists and designers.

This book is indispensable for anyone who wants to learn, or teaches others, how to draw.

About the Authors:

Scott Robertson has almost two decades of experience teaching how to design, draw, and render at the highest college level. He has authored or co-authored 11 books on design and concept art. In addition to books, he has co-produced over 40 educational DVDs with The Gnomon Workshop, of which nine feature his own lectures. For several years, Scott chaired the Entertainment Design department at Art Center College of Design. He frequently lectures around the world for various corporations, colleges, and through his own workshop brand, SRW. In addition to teaching, Scott has worked on a wide variety of projects ranging from vehicle and alien designs for the Hot Wheels animated series Battle Force Five, to theme park attractions such as the Men in Black ride in Orlando, Florida for Universal Studios. Some of his clients include the BMW subsidiary Design-works/USA, Bell Sports, Giro, Mattel Toys, Spin Master Toys, Patagonia, the feature film Minority Report, Nike, Rockstar Games, Sony Online Entertainment, Sony Computer Entertainment of America, Buena Vista Games, THQ, and Fiat to name just a few.

Thomas Bertling has an extensive background as a successful industrial designer and engineer, with a varied array of clients such as Disney, Samsung, and Whole Foods, and a diverse portfolio of completed products on the market, from state-of-the-art medical innovations to combat-ready military vehicles. This hands-on expertise gives him a distinct approach and remarkable edge in addition to being an acclaimed design educator. With substantial experience teaching all levels of perspective sketching and construction to both university students and corporate clients, he has created comprehensive and proven curricula rooted in practicality and real-world application. He currently serves as Director of Entertainment Design at Art Center College of Design as well as teaching several courses and training faculty members.

__________

Посмотреть ролик издательства о книге How To Draw: Drawing and Sketching Objects and Environments from Your Imagination

Огромная коллекция схем вырубки и фальцовки для различных каталогов, буклетов и лифлетов конвертов и папок. Это уникальное пошаговое руководство, содержащее сотни идей, готовых для использования в любой графике: промышленный дизайн, реклама, печатные издания и прочее. Образцы, содержащиеся на CD, представлены в векторном формате eps. Они легко масштабируются и могут быть изменены так, как вам будет нужно для ваших личных идей и целей.

Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage.

This DIY guide has been developed to show you the way in the trend research cycle. It will help you to find direction and which corners to take when you are scanning, analysing and applying the trends for any type of challenge or topic.

This guide is to be used in combination with the book 'How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation'. You can use it to challenge yourself or your team to ‘learn-by-doing’. For easy usage, the guide follows the same structure as the book and it has the same colour coding and signage navigation. Don’t just read 'How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation', get yourself into the action mode! The guide is not linear, it does not have to be followed step-by-step in a rigid manner.

You can create your own itinerary. Use it whenever you feel the need for guidance or inspiration.

Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball.

'How to Research Trends' is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt shows you that researching trends is a skill that combines the intuitive and the analytical.

This book is written for everyone interested in human-centred innovation and for everyone interested in learning more about trend research. Trend research includes so much more than just hypes, styles and the latest gadgets. It studies change and provides an analysis of emerging shifts in people’s needs and wants. These trend insights are essential during any innovation process as a foundation to create future proof concepts that improve people’s quality of life.

Based on a 3 step method, you will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation. This book synthesises existing theories, concepts and ideas on trend research. The interviews with experts and students will guide you on your trend journey. This will help you to innovate and create change in the short and long term and execute your own trend research.

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business – from marketing and PR to manufacturing your collection, and where to find the money to finance it all.

In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors.

Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.

This new, expanded edition contains information on e-commerce, sustainability, five new case studies and updated images throughout.

About the Author:

Toby Meadows is a Director of Three’s Company Creative Consultancy, providing services to the fashion industry, and a Director of the womenswear label Belle & Bunty. He is a fashion business consultant and a visiting lecturer at the London College of Fashion. He writes and delivers, internationally, short courses for professional development within the fashion sector. He also acts as a consultant to the Centre for Fashion Enterprise in London, working with the next generation of talented designers.

___________

Посмотреть новое - третье - издание книги How to Set up & Run a Fashion Label

This book is a guide to the use of type in design for print and screen. It provides a creative, informative and practical introduction for those studying all pathways of graphic design.

The authors discuss who uses type, where and when type is employed, audience and appropriateness of type and communication. The book includes basic information about type and its terminology, using typefaces, designing and communicating with type, colour and movement, experimentation with type and production issues. Throughout, examples are drawn from design for both print and screen.

How to Use Type includes illustrated activities and case studies linked to key issues discussed in the text. This book offers an invaluable overview of an essential aspect of visual communication.

The hula dance, historic, exotic, and romantic, has epitomized the somewhat intangible lure of the tropical Pacific for over two centuries. The idealized Hula Girl - with her ukulele, grass skirt, and curvy figure - evolved into the ultimate symbol of fantasy and lured tourists to Hawaii. This collection of unique vintage images will transport you to the Islands in no time.

Human Figure Drawing offers a refreshing perspective on this timeless topic with clear and helpful explanations and around 500 illustrations in b/w and colour.

This book shows us how to learn to draw the human figure and regain our ability to observe a subject. Being able to capture the human body is a basic requirement for any artist, Human Figure Drawing will help the reader to conquer the fear of making mistakes, in order to face the challenge of drawing with the confidence and curiosity of a child. In this new edition, the layout is completely new, the images have been updated and the readability has been improved.

About the Author:

Daniela Brambilla studied Architecture and Art Criticism and from 1986 has coordinated the department of Illustration and Animation at the reputed Instituto Europeo di Design of Milan, where he teaches Human Figure Design and Pictorial Techniques. She is the author of Human Figure Drawing: Drawing Gestures, Postures and Movements, published by Promopress.

Our epoch has found in the painter-king the most formidable accuser of totalitarian thinking, from nuclear energy to the organization of our living environment. He lives up totally to his way of seeing things, against the contradictions of our post-industrial society.

His trump card is his art, the creator of beauty: of natural harmony, peace and joy. The extra-lucid power of his analytical sensitivity makes him the perfect decoder of global culture and its guided information. Hundertwasser reveals the prodigious quality resources of naturist empiricism against the abusive uniformity of rationalist totalitarianism, against the tyranny of ugliness and the iron rule of its straight line.

It is all inscribed in his painting, which is the revelation of sensitivity, the open book of destiny; it translates intuition into images, and those images inspire the major orientations of his thinking and action. When concretized moreover, those orientations fit perfectly into the practical norms of his aesthetic. Based on the empirical, artisan and organic intelligence of man-nature relations, his project for society is a cry of hope in beauty, a sine qua non-condition for human development.

Images included:
The Small Way, Kaurinui, 1991
European Twirling his Moustache, Bürgeralm hut, Aflenz, 1951
Yellow Ships - Sea of Tunis and Taormina, Tunis - Taormina, 1951
Yellow Houses - It Hurts to Wait with Love if Love is Somewhere Else, Venice, 1966
Hommage au Tachisme, La Picaudière, 1961
Winter Painting - Mister Snow, Venice, 1966
The Third Skin, Venice, 1982
Mourning Schiele, Lugano, 1965
Water Fire, Venice, 1991
Rain of Blood Dropping into Japanese Waters Located in an Austrian Garden, Tokyo, 1961
The 30 Days Fax Painting, Vienna, 1994
The Beard is the Grass of the Bald-Headed Man, La Picaudière, 1961
Original poster Hundertwasser House, Vienna

Hunger: The Book is a look back over the ten issues and five years of Hunger Magazine, launched by photographer Rankin in 2011. The biannual magazine was born from Rankin’s desire to celebrate the most creative and provocative voices in culture and fashion. The book highlights the magazine’s finest moments, editorials and celebrity portraits, as well as taking a behind-the-scenes look that includes never-before-published images, film stills, original sketches and tell-all anecdotes.

 - The 10th issue annual book on the magazine, a visually beautiful totem of fashion, design, culture, music, film, and art
 - Hunger’s finest editorials and celebrity portraits, all topped off with shoot anecdotes and stories from the Rankin team
 - A journey of the whole editorial journey, with unseen images, behind-the-scenes photographs, film stills, original sketches and brainstorms
 - Hunger: Rankin’s “biggest endeavour by miles”

About the Author:

RANKIN was born in 1966 in the Scottish town of Paisley, near Glasgow. After studying photography at Barnfield College in Luton, England, and the London College of Printing, he and a partner launched the monthly magazine Dazed and Confused in 1991. The first issue of his quarterly fashion magazine Rank followed in late 2000. With Hunger and the accompanying HUNGERTV.com website, he reached another milestone in the worlds of fashion, photography, and beauty. Rankin also generated a lot of buzz with his charity campaigns, his work on Germany’s Next Top Model, his documentaries for the BBC, and his attention-grabbing fashion photography.

A celebration of men's style and how it's evolved -- from the ever stylish GQ creative director at large -- Jim Moore.

GQ is revered globally as the ultimate style guide for modern men, and Hunks and Heroes is an epic journey into the world of men's style as told and edited by Jim Moore. He began his career at GQ as an intern in 1979 and has since played a pivotal role in reshaping men's fashion during his nearly forty-year tenure at the magazine. From discovering new designers, distilling the latest men's trends, and extolling fashion advice and critiques in his popular online video series GQ Rules, to Channing Tatum wearing a "JIM F&%#ING MOORE" T-shirt, Moore's influence and impact on men's style is unequivocal.

In these pages, Moore takes us through forty years of men's fashion: featuring the most iconic GQ fashion looks, the magazine's unforgettable covers and editorial shoots, essential styling tips like how to dress up denim or style a khaki suit, insights on developing your own personal style, and stories showcasing Moore's knack at reworking the look of everyday men the magazine literally pulled off the street. This volume features 250 of Moore's iconic men's fashion photographs produced with internationally renowned image makers like Peggy Sirota, Craig McDean, and Inez & Vinoodh, and includes seminal GQ images of cultural icons such as celebrities, athletes, and politicians. This is the must-have style bible for all readers interested in men's fashion, style, culture, and celebrity.

About the Author:

Jim Moore is GQ magazine's creative director at large after forty years at the men's publication.

___________

Пролистать книгу Hunks & Heroes: Four Decades of Fashion at GQ