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A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together.
Features include:
- The ultimate primer on graphic design's basic visual toolkit—dot, line, plane, texture, space, and contrast—and how these basics underpin all successful layouts
- An in-depth look at color — from its optical qualities and its effect on type to its potential for communication concepts and emotions
- One of the most thorough compilations of typography concepts to be found — including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image
- An extensive overview of imagery — the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively
- Methods for integrating type and image, including a tutorial on using grid systems to structure layouts
- Twenty rules for making good design — and the best ways to break them
Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.
The author:
Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and, most recently, Letterforms, released in September, 2018. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.
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Пролистать книгу Design Elements: Understanding the rules and knowing when to break them - A Visual Communication Manual, Third Edition на Google Books.
With Design Your Own Anime and Manga Characters, you’ll learn character design for these popular entertainment genres from renowned concept artist and teacher TB Choi.
- Constructing a Character. Build a character right from the start with the basics of human anatomy and proportion.
- Simplifying Forms for Poses and Gestures. Streamline form to develop effective poses and gestures from a variety of angles.
- Drawing Hair, Clothing, and Accessories. Render authentic details that support your characters and enrich your stories.
- Conveying Dimension, Emotion, and Character. Refine your use of line, shadow, and form to create visual variety, depth, and emotion.
- Pets, Chibis, and Sidekicks. Create pets, chibis, anthros, and kemonomimi with personality.
- Exercise: Design and Draw a Character. Learn a simple method for developing an original character, from mind map to finished drawing.
Filled with step-by-step demonstrations and expert guidance and advice, Design Your Own Anime and Manga Characters teaches you everything you need to bring unique characters to life.
About the Author:
TB Choi is a character/concept artist and drawing instructor specializing in anatomy and character design. Included among her many celebrated film, animation, and gaming clients are Adobe, EA (Entertainment Arts), Sony Pictures, Guerilla Games, Netflix, Reel FX, Riot Games, Blizzard, and Epic Games. To see more of TB’s work, visit her on Instagram @tb_choi and on Twitter @TB_Choi12.
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Пролистать книгу Design Your Own Anime and Manga Characters: Step-by-Step Lessons for Creating and Drawing Unique Characters - Learn Anatomy, Poses, Expressions, Costumes, and More на Google Books
With the amount of progress, humankind has made in attitudes and achievements to-date, the time cannot be more apt than now to celebrate how far women have come in the creative industry today.
DESIGN{H}ERS is a stunning showcase of up-and-coming talent spanning across a variety of design mediums to highlight the distinction and diversity that women bring to their respective fields. Coupled with compelling stories revolving around the journeys of luminaries who have already made their mark, this book serves to intrigue and inspire the creatives of the future.
Why does a newspaper look different than a magazine or a book? What effect does using a certain typeface or a specific grid have? And why do some layouts just seem right, and others seem simply wrong?
This comprehensive handbook and reference volume elaborates by means of sketches and explanations on the basics and terminology that are indispensable for the design and production of print media. From the initial layout and the correct use of colour and typefaces to the right column width and line spacing: "Design, Typography, etc." covers all aspects of good design for books, posters and advertising.
_ Comprehensive handbook
_ Considering all aspects of print media
_ Practical explanations and illustrative application examples
_ Including extensive glossary
A revised edition of this popular history of design, updated to reflect innovations since the book’s first publication in 2016.
Design: The Whole Story takes a close look at the key developments, movements and practitioners of design around the world, from the beginnings of industrial manufacturing to the present day.
Organized chronologically, it locates design within its technological, cultural, economic, aesthetic and theoretical contexts. From the high-minded moralists of the 19th century to the radical thinkers of modernism – and from the emergence of showmen such as Raymond Loewy in the 1930s to today’s superstars such as Philippe Starck – the book provides in-depth coverage of a subject that touches all our lives. Iconic works that mark significant steps forward or that characterize a particular era or approach – such as Marcel Breuer’s Wassily chair of 1925, Eliot Noyes’ corporate identity work for IBM in the 1950s and Matthew Carter’s Verdana typeface, designed to be read on-screen – are analysed in detail, while the text sets out the framework of ideas, intent and technology within which different approaches to design have evolved.
From the cars we drive and the products we buy to the graphics that surround us, we are all consumers of design.
Design: The Whole Story provides all the information you need to decode the material world.
The origin of coffee dates back thousands of years. The unique charm of coffee makes it an irreplaceable part of life, with more and more coffee houses popping up in different parts of the world. The book is a collection of coffee brands and interior designs of coffee houses, showing the power of a good design over brand image.
- it presents comprehensive branding elements of a successful brand
- it provides floor plans of interior design
- it includes professional articles shared by veteran designers
A comprehensive guide to constructing all kinds of bags, including handmade technical drawing and digital patternmaking.
This comprehensive guide to handbag patternmaking, intended for professionals, skilled hobbyists and students, bridges the gap between craftsmanship and innovative technical developments, including digital patternmaking. This isn't just another patternmaking manual: it's the script that both authors would like to have had when they had doubts about construction techniques while learning the profession, equipping readers with the tools they need to tackle an array of concepts independently. Drawing from their own experiences, the authors provide an easy to work with a notebook-like resource that groups together different construction techniques, providing concise explanations, ensuring that readers gain a deeper understanding of construction methods and understand basic construction principles.
Divided into two parts, the manual first explores the working process of bag patternmakers and their skills. It then explains the anatomy of bags and characteristics of the most popular models, introduces into the reading of style cards and technical drawings, to the signs to be included both in a paper as in a digital pattern to compile all information necessary to make a bag. This will help readers with the second part, as the book guides them through the main construction techniques for each type of bag, explaining sides, handles, flaps, linings and bottoms in meticulous detail, giving tips for a correct realization. Unique in its field, this book is a valuable resource for anyone passionate about or seeking professional growth in this evolving field.
Let these experienced bag designers and makers be your companions on this amazing journey, offering guidance and a wealth of answers to your questions as you unlock your full potential in the art of making handbags of all shapes and sizes.
About the Authors:
Born in Florence in 1992, after finishing high school, Andrea Marcocci immediately entered the world of leather goods as a cutter. Year after year, thanks to his curiosity and resourcefulness, he mastered all the operational aspects of the trade, thus enriching his experience. From the moment he knew this was the right job for him, he began attending evening specialisation courses at different fashion schools in and around Florence, including a basic course in leather goods, a traditional modelling course, and a CAD modelling course, acquiring the foundations and skills he needed to gain technical expertise in the leather goods field. He soon began designing bags for the biggest names in haute couture. Born in Florence in 1993, as an architecture student in search of her future job, Elisa Cigna enrolled in a basic course in leather goods and then a traditional patternmaking course at a local school, winning the end-of-course contest with the 'Florentia' bag inspired by the Church of Santa Maria Novella. This was followed by her first job opportunity at an international brand, where she met her colleague, Andrea Marcocci. Her goal is to continue to develop as a bag model maker and grow in this sector, increasingly expanding her knowledge and skills.
A definitive guide for creating meaningful, elegant and timeless brand identities.
Designing Brands serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand's world and to design with grace, rationality, thoughtfulness, and intuition.
About the Author:
Mario Depicolzuane is a Croatian-born art director, graphic designer, photographer, and publisher. He is the founder of Studio8585, a creative practice dedicated to producing engaging and impactful solutions through brand identity development, direction, and consulting. His clients include, among others, Kinfolk, The Audo, Only Way Is Up, and The Poster Club, and his work has been featured in the likes of Dezeen, Wallpaper*, Openhouse, and Minimalissimo.
Formerly, Mario served as the Lead Designer and Art Director for Kinfolk and Ouur Media, and in 2018, he went on to develop Creative Voyage, an educational media platform. From hosting its podcast to producing the print publication Creative Voyage Paper and leading a variety of workshops, he aids fellow creative professionals in leading empowered, fulfilled, and inspired lives.
Learn the basics of type design, from sketched letters to finished font, in this uncomplicated but thorough introduction to type design
Type design is often presented in either such detail-obsessed complexity that it is not welcoming to beginners, or it is so simplified with the help of apps and web services that the resulting fonts are virtually useless. This book is different. It will show you how to design professional fonts without having to uncover all of type design’s secrets first.
With easy-to-follow instructions, many examples and professional tips, the book teaches you how to design unique typefaces tailor-made for your own projects or customer orders. Designing Fonts has two parts. Part 1 explains the theoretical, creative and technical basics of type design and font production. Six chapters then cover everything from alphabet to font, showing you how to find and develop typeface ideas, design matching letters, produce fonts and expand them with special functions. Part 2 comprises eight workshops that explore how to design and implement different kinds of typefaces, from decorative interlocking display fonts with alternative letters to well-developed headline fonts with multiple cuts and OpenType features.
Contents List:
Introduction • Type Design Basics: What are Fonts?; A Professional Font in 9 Steps • Designing Type: Letterform Anatomy; Tools and Letterforms; Developing Type Ideas; Formal Relationships; Optical Corrections • Creating Fonts: Getting to Know the Software; Analog –> Digital • Producing Fonts: Expanding Fonts; Setting the Side-Bearings; Exporting Fonts • Programming Fonts: OpenType Features; Writing Code; Instructions for OpenType Features • Workshops
About the Authors:
Chris Campe's Hamburg design studio 'All Things Letters' specializes in typographic ideas and hand-designed typefaces. Chris's work has been widely used by publishers, packagers, websites and retailers. Ulrike Rausch
is a Berlin-based type designer. Since founding her font label 'LiebeFonts' in 2009, her high-quality, handwritten fonts have been used around the world in publications, advertisements and on websites.
Designing Japan presents renowned designer Kenya Hara’s vision of how his industry can support Japan in crafting a future founded on a unique philosophy of beauty as well as crowd-sourced wisdom from around the world. A master collaborator, meticulous organizer, and globally conscious innovator, Hara draws on more than three decades of participations in design work and exhibition curating, as well as deep professional interaction with creators from many fields.
In Designing Japan Hara reveals methods that make publicly accessible aesthetic inquiries of how this island nation will proceed as its population ages, other nations take over manufacturing, and technology develops. Illustrations and examples recognize successful problem-solving through design, proving that it is a living, changing industry that remains relevant not in spite of, but as a partner to, advancing technology.
About the Author:
Kenya Hara (*1958) is considered the most influential designer of present-day Japan. After graduating in design from the Musashino Art University of Kodaira in 1983, he worked as a curator and graphic designer before taking on the role of art director at Muji in 2002. Hara is president of the Nippon Design Center Inc., and head of the department of Science of Design at Musashino Art University. He has published widely on his design theory, including the books Designing Design (2007), White (2009), Designing Japan (2018), and 100 Whites (2019).
The purpose and primary function of wayfinding and signage design is to provide spatial orientation as quickly and clearly as possible.
Respective concepts and systems can be designed for individual buildings, for example corporate headquarters, museums or hospitals, for areas such as a university campus or distinct municipal district, or for entire systems like a city’s public transport. In addition to communicating direction, the interplay of typography, pictograms, materials, colors and shapes in these systems also delineates a particular identity of the location. On the basis of international realizations this title shows the range of different approaches and implementation possibilities of environmental graphics. No matter what kind of spatial context, the focus is always on visual communication that is understandable for every user. This volume is an indispensable reference work for anyone involved in communications, as well as for architects, interior designers, graphic designers, and indeed creative minds of any sectors.
About the Author:
The core topic for Chris van Uffelen is the transfer of knowledge about design in all its manifestations. For more than twenty years the Dutch-German art historian has been publishing books as well as countless essays and articels on art, architecture, interior design and urban planning from antiquity to the present. He is particular interested in the effects of architecture on public spaces.
The lack of a specific and comprehensive guide to type design has long been a frustration for typographers, graphic designers and students.
Designing Type finally addresses this important need – and brings new depth and insight to the art and process of developing a typeface.
Copiously illustrated with type specimens and diagrams demonstrating visual principles and letter construction, the book discusses structure, optical compensation and legibility, with emphasis on the often overlooked systematic relationships between letters and shapes in a font. A wide range of classic and contemporary typefaces are analysed, and examples of student work, progress sketches and final type designs are used to demonstrate core issues.
In light of the rapidly broadening market for original and custom typefaces, Designing Type is a valuable reference for both experienced professionals and novice designers.
Designing Type is a comprehensive guide to type design is hailed as a ‘must-have’ for typographers, graphic designers and students and has been fully refreshed and updated with the introduction of more contemporary typefaces, more explanatory diagrams and a closer connection between text and corresponding image.
The new edition of Designing Type also features more in-depth discussion of the processes behind developing typefaces and the basic issues that need to be taken into consideration such as visual principles and letter construction, optical compensation and legibility, and the relationships between letters and shapes in a font. This is a valuable reference for both experienced professionals and novice designers.
About the Author:
Karen Cheng is professor in the Visual Communication Design program at the University of Washington in Seattle, where she teaches type design and typography. An active practitioner, her design work has been published by the American Institute of Graphic Arts (AIGA), Communication Arts, Print, Critique and ID Magazine.
Destiny Grimoire Anthology, Volume V: Legions Adrift is a curated look at the history of one of humanity’s greatest enemies, and now perhaps, potential allies: the Cabal. These stories follow an ancient empire through a time of great change — from the hedonism of Emperor Calus to the ambition of Dominus Ghaul to the vision of Empress Caiatl. What does it mean to be Cabal — to eat the mountains and drink the seas? And with their homeworld lost, what will the Cabal become?
Includes download code printed on card for exclusive Destiny 2 in-game emblem.