Дизайн

Design Studies: A Reader is the ideal entry point for any student who wants to understand the many complex roles of design - as process, product, function, symbol, and use. Reflecting the diverse range of perspectives on design, the reader brings together over seventy key texts. The essays are presented in themed sections covering history, methods, theory, visuality, identity, consumption, labor, industrialization, new technology, sustainability, and globalization. Each section is separately introduced and each concludes with a guide to further reading. In addition, a final section of specially commissioned essays analyzes ten seminal designs of the twentieth century, from Helvetica to the cell phone. Bringing together the best classic and contemporary writing, Design Studies: A Reader will be invaluable to all students of Design as well as to students of Architecture, Art, Material Culture, and Sociology. Authors include: Theodor Adorno, Arjun Appadurai, Reyner Banham, Jean Baudrillard, Zygmunt Bauman, Pierre Bourdieu, Cheryl Buckley, Michel de Certeau, Margaret Crawford, Arthur C Danto, Adrian Forty, Michel Foucault, Buckminster Fuller, Paul du Gay, Erving Goffman, Donna Haraway, Dick Hebdige, John Chris Jones, Guy Julier, Naomi Klein, Ezio Manzini, Victor Margolin, Karl Marx, Daniel Miller, Victor Papanek, Nikolaus Pevsner, John Styles, and John Walker.

Featuring a curated collection of approximately 300 exquisite designs, along with essays from designers in the field about the essence and importance of a good portfolio design, Design/Portfolio contains mini-workshops that dissect several featured projects and highlight the effectiveness of exceptional design treatments from around the world. Designers will discover the underlying details that make each design so special. This is an exciting new addition to the informative and inspiring Design series by Rockport Publishers that offers the best of design in practice.

Celebrate the history of design with this stunning visual guide

What makes a truly good design? This comprehensive reference guide explores the evolution of design through the key designers, manufacturers, objects and the movements they inspired - from the Arts and Craft movement to the digital age.

Design is all around us, from the chairs we use at work, to the crockery we eat on and the cars we drive. The pages of this book are packed with fabulous images of objects, technology, prints, buildings, and interiors that will help you explore the fascinating history of design movements, illustrating how and why different styles emerged and became popular.

Explore the big historical moments in design such as the Art Nouveau, Art Deco, mid-century modern and contemporary movements. This reference book will show you how each one began, its philosophy, and its visual style. This volume also includes all of the great names and manufacturers who have influenced the field of design such as William Morris, the Bauhaus, Alvar Aalto, Frank Lloyd Wright, and Vitra in extraordinary detail.

This glorious and comprehensive view of classic design includes:

- Timelines of key historical design movements
- Visually stunning image catalogues that celebrate innovation in glassware, posters, typography, furniture, and much more!
- Profiles of key designers, manufacturers and iconic objects over the last 150 years.

Design is Thinking Made Visual

Expert analysis, stunning photography, and a huge range of objects both familiar and extraordinary, Design explains what makes a truly great design and reveals the hidden stories behind the everyday things all around us. A true celebration of classic design - and the perfect gift for design lovers of any age.

Celebrate the history of design with this stunning visual guide

What makes a truly good design? This comprehensive reference guide explores the evolution of design through the key designers, manufacturers, objects and the movements they inspired - from the Arts and Craft movement to the digital age.

Design is all around us, from the chairs we use at work, to the crockery we eat on and the cars we drive. The pages of this book are packed with fabulous images of objects, technology, prints, buildings, and interiors that will help you explore the fascinating history of design movements, illustrating how and why different styles emerged and became popular.

Explore the big historical moments in design such as the Art Nouveau, Art Deco, mid-century modern and contemporary movements. This reference book will show you how each one began, its philosophy, and its visual style. This volume also includes all of the great names and manufacturers who have influenced the field of design such as William Morris, the Bauhaus, Alvar Aalto, Frank Lloyd Wright, and Vitra in extraordinary detail.

This glorious and comprehensive view of classic design includes:

- Timelines of key historical design movements
- Visually stunning image catalogues that celebrate innovation in glassware, posters, typography, furniture, and much more!
- Profiles of key designers, manufacturers and iconic objects over the last 150 years.

Design is Thinking Made Visual

Expert analysis, stunning photography, and a huge range of objects both familiar and extraordinary, Design explains what makes a truly great design and reveals the hidden stories behind the everyday things all around us. A true celebration of classic design - and the perfect gift for design lovers of any age.

A fascinating glimpse into design behind the Iron Curtain, revealed through the products and graphics of everyday Soviet life

This captivating survey of Soviet design from 1950 to 1989 features more than 350 items from the Moscow Design Museum's unique collection. From children's toys, homewares, and fashion to posters, electronics, and space-race ephemera, each object reveals something of life in a planned economy during a fascinating time in Russia's history. Organized into three chapters - Citizen, State, and World - the book is a micro-to-macro tour of the functional, kitsch, politicized, and often avant-garde designs from this largely undocumented period.

About the author:

The Moscow Design Museum was founded in 2012 and is the first cultural institution in Russia specifically dedicated to design. Its main objective is to preserve and popularize Russian design heritage at home and abroad. In September 2016 the Museum's Russian exhibition at the first London Design Biennale was awarded the Utopia Medal for their entry, Utopia: Lost Archives of Soviet Design.

Designer Profile ist seit 1998 das zweisprachige Standardwerk der Design-Szene in Deutschland, Osterreich und der Schweiz. Alle zwei Jahre prasentieren Designer aus den Bereichen Industrie, Messe- und Ausstellungen, Grafik und Multimedia ihre Arbeitsideen und Erfolge. Das Buch ist ein unverzichtbares Nachschlagewerk fur Entscheider im Management sowie fur Agenturen, die sich schnell und zielgerichtet uber das Leistungsspektrum potentieller Design-Dienstleister informieren mochten.

Every two years the bilingual 'Designer Profile' has enabled designers from industrial, exhibition, graphic and multimedia design to present their ideas, concepts and successes. It provides a useful resource for managers and agencies who need targeted information on the spectrum of activity in these fields.

Designer Profile ist seit 1998 das zweisprachige Standardwerk der Design-Szene in Deutschland, Österreich und der Schweiz. Alle zwei Jahre präsentieren Designer aus den Bereichen Industrie, Messe- und Ausstellungen, Grafik und Multimedia ihre Arbeitsideen und Erfolge. Das Buch ist ein unverzichtbares Nachschlagewerk für Entscheider im Management sowie für Agenturen, die sich schnell und zielgerichtet über das Leistungsspektrum potentieller Design-Dienstleister informieren möchten

Since 1998 the bilingual Designer Profile has been the authoritative work on the design scene and present a selection of the best Design offices from the fields of industrial, exhibition, graphic and multimedia design. In this year: new layout, interviews and essays with renowned designers and entrepreneurs

Designer Profile ist seit 1998 das zweisprachige Standardwerk der Design-Szene in Deutschland, Österreich und der Schweiz. Alle zwei Jahre präsentieren Designer aus den Bereichen Industrie, Messe- und Ausstellungen, Grafik und Multimedia ihre neusten Arbeitsideen und Erfolge. Das Buch ist ein unverzichtbares Nachschlagewerk für Entscheider im Management sowie für Agenturen, die sich schnell und zielgerichtet über das Leistungsspektrum potentieller Design-Dienstleister informieren möchten. Für Auftraggeber wie für Designer bietet es einen schnellen Überblick und kompakte Informationen, nicht nur mit schicken Bildseiten, sondern vor allem mit kompletten Adressen und tabellarischen Angaben zum Vergleichen, Finden und Archivieren. Ein nützliches Werk also.

Since 1998 the bilingual Designer Profile has been the authoritative work on the design scene and present a selection of the best Design offices from the fields of industrial, exhibition, graphic and multimedia design. In this year: new layout, interviews and essays with renowned designers and entrepreneurs

Designer Profile ist seit 1998 das zweisprachige Standardwerk der Design-Szene in Deutschland, Österreich und der Schweiz. Alle zwei Jahre präsentieren Designer aus den Bereichen Industrie, Messe- und Ausstellungen, Grafik und Multimedia ihre neusten Arbeitsideen und Erfolge. Das Buch ist ein unverzichtbares Nachschlagewerk für Entscheider im Management sowie für Agenturen, die sich schnell und zielgerichtet über das Leistungsspektrum potentieller Design-Dienstleister informieren möchten. Für Auftraggeber wie für Designer bietet es einen schnellen Überblick und kompakte Informationen, nicht nur mit schicken Bildseiten, sondern vor allem mit kompletten Adressen und tabellarischen Angaben zum Vergleichen, Finden und Archivieren. Ein nützliches Werk also.

For graphic designers no project is more personal or more crucial, both in terms of commercial success and peer-group positioning, than their own corporate identity. From the first hello, to delivering the invoice, designers are judged, again and again, on the quality of their printed and virtual presentation, including their company name, logo, business card, letterhead, website, blog, newsletter, delivery packaging, brochures, promos, even the typeface they choose.

This book examines the corporate identities of 76 designers, at various stages in their careers and from around the world, providing blueprints for best practice and inspiration. Along with detailed information about formats, materials and methods, the book includes a number of interviews with designers, who talk through their own corporate identity programme and the reactions they have had to this, their most personal design project.

Now available in paperback, The Designer's Packaging Bible is an essential reference for packaging designers facing the challenge of producing a fresh and exciting response to a client's brief, within the constraints of a pressing deadline and a strict budget. Packed with inspiring work from the world's leading designers. The Designer's Packaging Bible includes fascinating examples of groundbreaking designs.

Designed for quick reference, each image is used at a large size with an extended caption providing the key feature of the design. Covering a broad range of designs, the book includes examples of packaging for books, brochures, magazines, food and drink, CDs, DVDs, promotional items, and many more. The aim of this book is to inspire and show what can be achieved if you think outside the box.

Посмотреть эту книгу на русском языке
Дизайн. Библия упаковки. Неординарные творческие решения в современной упаковке

A grid is used to create consistency and visual harmony throughout a multi-page or multi-screen document; it is the invisible structure underlying the design.

As such, choosing and using the right grid is one of the secrets to creating successful, professional-looking work. The Designer’s Toolkit: 500 Grids & Style Sheets is the fast-track way to identifying and employing the best design template for the job – whether you’re designing a newsletter, a sales flyer or a web page. It is a unique book-plus-CD kit.

On the CD you will find 500 page and screen templates in file formats for the most commonly used design applications – Adobe InDesign, Quark XPress, and Dreamweaver. They are all ready-to-use as they stand or can be customised to particular purposes. In the book, you will find all the instructions you need on how to make the best of them, together with expert help and advice on understanding the issues involved in design for either print or screen.

The Designer’s Toolkit: 500 Grids & Style Sheets will help both experienced and novice designers create effective, original and sophisticated designs.

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.

It’s harder than ever to be the brand of choice ― in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes.

The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives.

Organized into three sections ― brand fundamentals, process basics, and case studies ― this revised edition includes:

- Over 100 branding subjects, checklists, tools, and diagrams
- More than 50 all-new case studies that describe goals, process, strategy, solutions, and results
- New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing
- Additional examples of the best/most important branding and design work of the past few years
- Over 700 illustrations of brand touchpoints
- More than 400 quotes from branding experts, CEOs, and design gurus

Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

About the Authors:

Alina Wheeler is a branding consultant who engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Her best-selling book, Designing Brand Identity, published in 11 languages, was the first book to deconstruct the branding process into a universal, five-phase methodology. She is a past Board member of AIGA and a member of the advisory council for The Dictionary of Brand. She speaks frequently to executives, practitioners, and students around the world. She is also the co-author of Brand Atlas: Branding Intelligence Made Visible.

Rob Meyerson is principal and founder of Heirloom, an independent brand strategy and identity firm. His specialties include naming, brand strategy, brand architecture, and messaging, and past clients include Adobe, John Deere, Disney, and Hewlett Packard Enterprise. Prior to Heirloom, Rob's previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand, Southeast Asia. Rob is the author of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service and has published articles about brand strategy and naming in Harvard Business Review, Business Insider, The Guardian, TechCrunch, and Entrepreneur.

Table of Contents:
Basics
Part 1 presents the fundamental concepts needed to kick-start the branding process and creates a shared vocabulary for the entire team.
Brand Basics
2 Brand
4 Branding
6 Brand identity
8 Brand strategy
10 Why invest
12 Stakeholders
14 Organizational culture
16 Brand experience
18 Brand architecture
20 Visual identity
22 Messaging and voice
24 Brand governance
Brand ideals
26 Overview
28 Vision
30 Meaning
32 Authenticity
34 Coherence
36 Flexibility
38 Commitment
40 Value
42 Differentiation
44 Longevity
Brand Elements
46 Names
48 Brandmarks
50 Wordmarks
52 Letterform marks
54 Pictorial marks
56 Abstract marks
58 Emblems
60 Dynamic marks
62 Taglines
64 Characters
Brand dynamics
66 Overview
68 Social justice
70 Sustainability
72 Global and local
74 Artificial intelligence
76 Big data analytics
78 Social media
80 Digital interfaces
82 Mobile apps
84 Evidence-based marketing
86 Private labeling
88 Brand licensing
90 Certification
92 Crisis communications
94 Personal branding
Before and after
96 Overview
98 Brandmark redesign
102 Packaging redesign
104 Renaming
Process
Part 2 presents a universal process regardless of the project’s scope and nature. This section answers the question “Why does it take so long?”
Process basics
108 Overview
110 Managing the process
112 Brand initiatives
114 Measuring success
116 Collaboration
118 Decision making
120 Intellectual property
122 Design management
Phase 1 Conducting research
124 Overview
126 Defining the problem
128 Market research
130 Usability testing
132 Marketing audit
134 Competitive audit
136 Verbal audit
138 Findings report
Phase 2 Clarifying strategy
140 Overview
142 Narrowing the focus
144 Positioning
146 Brand brief
148 Naming
Phase 3 Designing identity
150 Overview
152 Identity system design
154 Look and feel
156 Color
158 Typography
160 Iconography
162 Sound
164 Other senses
166 Trial applications
168 Presentation
Phase 4 Creating touchpoints
170 Overview
172 Content strategy
174 Website
176 Collateral
178 Stationery
180 Product design
182 Packaging
184 Advertising
186 Branded environments
188 Signage and wayfinding
190 Vehicles
192 Uniforms
194 Ephemera
Phase 5 Managing assets
196 Overview
198 Changing brand assets
200 Launching
202 Building brand champions
204 Online brand centers
206 Guidelines
208 Guidelines content
210 Brand books
Best Practices
Part 3 showcases best practices. Local and global, public and private, these projects inspire and exemplify original, flexible, lastingsolutions.
Case studies
214 AC Milan
216 Adventr
218 Airbnb China
220 Algramo
222 Batiste
224 Better Place Forests
226 Bcg X
228 Campbell
230 Chobani
232 City of Vienna
234 Deloitte
236 DonorsChoose
238 DuPont
240 Eames Institute
242 Eat Curious
244 82nd Street Partnership
246 Filthy
248 Folx
250 Fremtind
252 Gentari
254 Gsk
256 Helen of Troy
258 High Street Market & Deli
260 Hootsuite
262 Hopscotch
264 Human Rights First
266 Italicus
268 Jodrell Bank
270 KatKin
272 Kia
274 Lavish Pizza
276 Lego
278 Longfu
280 Lucid Motors
282 Lumanity
284 The Mellon Foundation
286 Oli!
288 oLiv
290 OneTen
292 Pan-Afrikan Design Institute
294 Papier
296 Perth Airport
298 Petbarn
300 Piedmont Art Walk
302 Saga
304 Salehiya
306 Santa Barbara Botanic Garden
308 Sense
310 Spotify
312 Sun Day Carwash
314 US Open
316 Viva

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

 - Features more than 30 all-new case studies showing best practices and world-class
 - Updated to include more than 35 percent new material
 - Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

4th Edition

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Her new book Brand Atlas is a collaboration with Joel Katz, world-renown information designer. Brand Atlas reinvents the paradigm of a business book and illuminates fifty-five brand topics.

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Посмотреть новое - пятое - издание книги Designing Brand Identity: An Essential Guide for the Whole Branding Team