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Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.

Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

This book’s aim is to submerge the reader in the world of illustration.

The first section ranges from how to start to draw a human figure to the techniques to stylize and synthesize it. This section provides a large amount of figures in different poses, as well as hands and feet — often the most difficult parts — in diverse postures and angles. However, in the field of fashion it is also essential to know how to draw fabric, and even more important to know how to draw the folds of clothing. The items of clothing are presented as much in technical drawing as in figures in movement, and forming light and shadow is also explained, as this gives quality to the illustration.

The second part of the book revolves around color and the different techniques with which one can work: watercolor, wax, pastel, and so on. All the drawings that appear constitute a brief exhibition of the changes that the fashion world has experienced and with this in mind a path has been laid which starts in 1900, illustrated in watercolors, and finishes in 2000, illustrated in pencil.

The goal of this volume is to uncover the reader’s desire to paint and to provide him with some of the secrets that will encourage him to do so. After all, experience is the most effective way to learn, whatever the subject.

Maite LaFuente is an illustrator and professor at the European School of Fashion Design in Barcelona, Spain. She is also the director of her own illustration studio, specialized in fashion drawings and design. As an illustrator, her works have been published in important fashion magazines such as Elle and Marie Claire. She currently lives and works in Barcelona where she is currently preparing a new book on fashion illustration.

From the first rough sketch pursuing the development of an idea into fabric choice and draping style, fashion design is an exercise in imagination and problem-solving.

When it comes to documenting the evolution of fashion as culture, we could safely say that illustration has become fashion design’s number one ambassador, covering a visual timeline of materials, techniques and styles that have graced the fashion world over the past century. This book features more than 250 illustrations. Practical exercises will guide you through creative activities focused on contemporary fashion illustration. The exercises include suggestions and tips, and are executed by practicing contemporary illustrators. Instruction provided will allow designers to improve their drawing skills and communicate their vision effectively through a range of illustration mediums that incorporate color as a contributing element for both style and texture. With this special attention to color and how it is perceived the illustrations highlight how subtle nuances or striking changes can occur when rendered using different techniques in gouache, watercolor, pencil, pastels or digital, and how these materials can transform the feel and mood of each illustration.

About the Author:

Estel Vilaseca completed her Audiovisual Communications degree at Pompeu Fabra University in Barcelona at around the same time she created a forerunning digital fashion magazine. Her professional career is geared towards graphic design, fashion, and visual trends in general. After working with Dresslab, Neomoda and an influent communications agency specialized in fashion, she now dedicates herself entirely to editing, for maomao as well as for a personal project.

750 color photos/illustrations

A comprehensive reference with techniques for drawing fashions.

This book describes techniques for illustrating fashion details (referred to as flat or technical drawings). The details cover jackets, overcoats, trousers, skirts, shirts, blouses, dresses, knitted styles, accessories, foot wear, hats, bags, and sport shoes, with special attention to how clothing hangs, moves, and folds when being worn. Each chapter starts with an introduction, followed by images and explanatory captions for each illustration or series of illustrations. With a focus on shape and form, the book illustrates drawing with fine marker and hard pencil.

Learn how to draw posed figures for fashion illustration

This comprehensive reference provides hands-on techniques for created posed figures for fashion illustration. The first section illustrates various examples of nude and semi-nude poses (male and female). Later chapters illustrate the same poses wearing sportswear, sleepwear, dresses, suits, trousers, and casual and evening wear.

The poses in each chapter are organized to show a progression including seated model (crossed legs, straight legs, seated on chair, seated on the floor); standing model (frontal view, three-quarter view, side-view from the back with crossed legs and straight legs); and moving model (running, walking, dancing).

Each chapter begins with an introduction which is followed by images with detailed explanatory captions. With a focus on shape and form, the content covers marker and pencil techniques for a complete range of illustrated poses.

The second collection from Ilya Kuvshinov, the illustrator with magical colors.

Following the worldwide success of Momentary, PIE International is proud to present this second collection from Ilya Kuvshinov, Eternal. This book collects popular artworks the artist has posted on social media that were created after Momentary was published. After the success of that book, Ilya has gained popularity and has had major exhibitions and commercial works. One of the most prestigious jobs Ilya took on was as the character and visual designer for the anime "Birthday Wonderland" (directed by Keiichi Hara; Crayon Shin-chan series). This talented illustrator, who was influenced by many Japanese artists, now has 1.5 million followers worldwide on Instagram, and is established as an influencer of other illustrators around the world.

Eternal features special printing technology to reproduce the beautiful colors of Ilya's CG illustrations, enhancing the quality of the of 4-color printing. As social media is the main platform where Ilya presents his works, Momentary was published in a square format. But this time, to have more variety and include illustrations with different sizes, we have produced this book in a larger format.

About the Author:

Kuvshinov Ilya is an illustrator and storyboard artist born and raised in Russia, who now resides in Japan. With experience in concept art, comic art and animation, his goal is to create a unique story-based media to inspire people to believe in their own strength and ability to move forward in life.

The Van der Star collection of ethnic jewellery is unique, both in size and quality, bringing together masterpieces from Africa, the Arab World, India, Central and Southeast Asia, and the Pacific Islands. Each of these areas has its own specific designs, and its own specific uses and symbolism attached to jewellery. Materials used include gold, silver and many types of gemstones, but also archaic materials such as leather, coral, beads, bone, teeth, and shells. In this lavishly illustrated book, more than 500 magnificent pieces are presented in colour, together with detailed descriptions. Authoritative texts are included about jewellery making, and the history, uses and designs from the various areas. These chapters are further illustrated with historical and contemporary photographs of jewellery being worn.

Minimum Design: An indispensable compendium on important designers of the modern era
An ideal and accessible introduction suitable for students and lovers of design today

Ettore Sottsass was an Italian architect and designer. His work included furniture, jewellery, glass, lighting and office machine design. His work was unique, much of it influenced by a desire to avoid corporate work, believing that to confine himself to the realms of mass-produced consumerist products would stifle his creativity. His design style shifted dramatically during his career, from the modernist typewriters and office furniture commissioned by Olivetti in the 60s to the vibrant and iconic pieces of furniture created for the collection from the Memphis Group, a group of architects and designers that he worked within the 80s and 90s.

Published in the same style as the successful Minimum Architects series, the Minimum Design series includes books about the major figures in the field of design, creators of objects that have become a part of our daily lives. The lamp on our desk, the chair we are sitting on or the glasses we are wearing have a genius behind them to be discovered.

These volumes will introduce in a practical manner the personalities and the works of the world's major designers by way of an historical-critical introduction to the work and life of each individual designer. An accurate selection of the designer's most famous objects arranged in chronological order and a critique of his or her work summarising the most significant reviews published in magazines and newspapers will complete the subject.

A wide-ranging compilation of Art Deco graphics from six European countries, Euro Deco assembles a wealth of alluring and sophisticated design from an extraordinary period of creative vitality and political turmoil.

An essential reference for graphic artists, designers and anyone with an interest in advertising or art history, this book assembles a wealth of original artefacts from the 1920s to the 1940s, including samples of design and illustration from posters, packaging, magazines, advertisements and many other sources.

With sections featuring more than 2,000 samples of graphic ephemera from France, Germany, Spain, the United Kingdom, Italy and the Netherlands, Euro Deco offers inspiration for the designer and an engaging and original portrait of the time and place in which these works were created.

In concise text and 490 vibrant color photos, discover the current and emerging trends in European fashion design. Ninety-three students from top schools present their premier work, fashions that are sure to inspire readers and fire their imaginations.

Top-flight fashion design colleges and universities from the United Kingdom, to Sweden, and the Netherlands, participated in this fascinating project. Discover the sources of inspiration for Europe's up-and-coming designers and the materials and techniques they have employed in the creation of modern menswear and womenswear alike.

The sources of inspiration are disparate and fascinating, ranging from those hidden spots we chose in childhood to spark our budding creativity to industrial photographs and everything in between. Here is an advance view of the fashions of tomorrow that anyone with fashion sense will enjoy.

European Folk contains examples of the design of everyday textiles and costumes used throughout Europe, and especially central and eastern Europe. Typical design elements include bold checks and stripes, colourful flowers and figurative elements associated with rural life and seasons of the year. Also included in this book are examples of crochet, lace and embroidery.

This is the third book in the new PEPIN Fashion, Textiles & Patterns series. This series consists of large-format, stunningly illustrated volumes on a wide range of styles. Each volume in the series will include concise, authoritative texts as well as information about technical aspects and a wealth of inspiration and visual resource material. The illustrations include photographs of clothes, historical images (including fashion plates), cutting schemes, decorative details and reproductions of fabric designs. Each volume includes a CD with ready-to-use files.

This beautiful volume features 103 superb pieces of European furniture dating from the Renaissance to the late nineteenth century from the collection of The Metropolitan Museum. Examples by many outstanding European designer-craftsmen, such as Andre-Charles Boulle, Thomas Chippendale, David Roentgen, and Karl Friedrich Schinkel, are included, as well as important works by unknown makers. In detailed texts, which incorporate new archival and technical information, the authors discuss the history and significance of each piece. An introduction by Danielle Kisluk-Grosheide presents the history of the Museum's distinguished furniture collection. Colour reproductions of the furniture are presented in overall views and many details, all of which were made specifically for this book. Three hundred fifty-eight additional colour images are included on a CD-ROM at the back of the book.

Danielle O. Kisluk-Grosheide and Wolfram Koeppe are Curators and William Rieder is Curator and Administrator in the Department of European Sculpture and Decorative Arts at The Metropolitan Museum of Art. 

The sheer range and complexity of the subject of European furniture makes it impossible to adequately evaluate in anything less than this detailed and lavishly illustrated work.

Europe in the nineteenth century was a region of great political and industrial change, so it was inevitable that the period would be responsible for a wide variety of different styles. The European furniture scene at this time was dominated by France, where the aspirations of the two Napoleons to recreate France's earlier grandeur helped to promote French fashions all over Europe. In addition, other influences filtered into Europe from Turkey, Africa, and the Far and Middle East, having a notable impact on design and decoration throughout the century.

Although this period saw the advent of mass production, it was a highly creative era - often leading to bizzare results, as designers vied to produce new styles. Each decade also witnessed the manufacture of the excellently crafted and beautifully designed pieces which are so sought after and appreciated today.

The original edition of this book has become a standard reference work for auctioneers, dealers and collectors alike. Now significantly revised and expanded, with over 300 new colour illustrations, this classic work discusses the complexities of European furniture produced between 1830 and 1910, providing information and insight as well as a visual record of some of the best examples of the period.

Contents: Colour Plates; Definition of Styles; France; 'Franglais'; Germany, Austria and Switzerland; German Cabinet Makers, Designers and Retailers; Iberian Peninsula; Italy; Low Countries; Flanders; Holland; Dutch Marquetry; Details; Ottoman Empire; Russia; Scandinavia; Marble; Bronze Doré (Ormolu); Woods; Major Nineteenth-Century Exhibitions; List of Major International Exhibitions; Bibliography.

_Detailed assessment of a complex subject, updated to include 300 new colour illustrations
_While French furniture dominates this work of reference, German, Spanish, Portuguese, Italian, Flemish, Polish, Dutch, Russian and Scandinavian examples are also included

The starting point of an event is usually the desire to create something remarkable for a special occasion.

Different disciplines like architecture, light and sound are brought into continually new areas of experience, which makes every event an one-of-a-kind happening. Also the requirements for decor and furniture for such events rise and the creative potential is huge. Nowadays big companies improve their corporate identity by celebrating marketing events and parties. Those events have become a major aspect of business communication: they create customer loyalty and strengthen the "we-feeling" of the company's team. 

  - more than 120 pages of activities
  -  6 sheets of stickers
  - 10 printed pages for cutting and pasting

And there are so many things to do:

  -  have fun with shapes and colours
  -  learn clever colouring tricks to make patterns and textures
  - make decorated letters and turn words into pictures
  - make a picture book
  - draw with felt-tips and crayons or paint with an old toothbrush or a piece of potato
  - make people out of vegetables
and much much more!

Illustrated in colour and black and white throughout