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The seventy fashion brands that appear in this book are selected from the most highly regarded brands for women, men, unisex, and kids; featuring some of the most commonly used marketing tools including logo, shop exterior and interior designs, catalogs, shopping cards and shopping bags, together with seasonal promotional tools. Japanese girls love to keep and use the shopping bags and promotional tools of their favorite fashion brands, and it is a must for a fashion brand to produce "collectible" paraphernalia so as to attract their target audience. Featuring easily accessible page design with each spread showing the brand’s logo alongside the brand concept in text, accompanied by various photos of graphic promotional materials, which give readers a good understanding of how each element of marketing tools are connected to one another. Although this book only focuses on the fashion industry, logos, advertisements, shop designs and tools in the book could be applicable to other industries’ brands and shops. From an independent shop owner to anyone in need of brand recognition, this is a perfect reference full of resources.

Celebrating the most famous and influential fashion school in the world, Fashion Central Saint Martins is filled with never-before-seen student work by and exclusive interviews with talented graduates who have gone on to become the biggest names in fashion. Discover a treasure trove of early sketches, first student collections and fashion shoots by designers such as Hussein Chalayan, John Galliano, Stephen Jones, Dior’s Kim Jones, Christopher Kane, Stella McCartney, Alexander McQueen, Phoebe Philo, Gareth Pugh, and Burberry’s Riccardo Tisci, journalists like Vogue’s Hamish Bowles and stylists such as LOVE magazine’s Katie Grand. Learn all about their defining memories of the fashion school, favourite characters, inspirational teachers, and words of wisdom on everything a budding fashion designer, or aspiring fashion student, needs to know to forge their own path.

Edited by the school’s Programme Director of Fashion, Hywel Davies, and Cally Blackman, lecturer in Fashion History and Theory, Fashion Central St Martins follows the school’s history from 1931 to today, with an initial chapter dedicated to its early years (1930s to 1960s), followed by chapters dedicated to each subsequent decade. Packed with profiles of key alumni alongside photography of their student work, and peppered with essays by guest-writers, this book will delight all fans and students of fashion.

About the Authors:

Cally Blackman studied Fashion Design at Central Saint Martin’s from 1972 to 1975 and returned to teach on BA Fashion History & Theory course in 2001. She has written several books, including 100 Years of Fashion Illustration, 100 Years of Menswear and 100 Years of Fashion.

Hywel Davies is Programme Director Fashion at Central Saint Martins. He is the author of Modern Menswear, 00 New Fashion Designers, British Fashion Designers and Fashion Designers’ Sketchbooks, and Director of Writers’ Bloc Ltd, a digital agency connecting brands and fashion writers. After studying BA Fashion Communication and Promotion at Central Saint Martins, Davies worked for a variety of magazines and newspapers. He was fashion editor at Sleazenation and has written for GQ Style, Vogue, ELLE, Wallpaper*, Nylon, Dazed & Confused, Grafik, Time Out, Tank, the Guardian, the Sunday Telegraph, the Financial Times, the Observer, the Independent and SHOWstudio.

340 illustrations

Offering a thorough grounding in the principles of fashion design, this book describes the qualities and skills needed to become a fashion designer, examines the varied career opportunities available and gives a balanced inside view of the fashion business today. Its broad, up-to-date approach combines history, theory and practice. Subjects covered include how to interpret a project; building a collection; choosing fabric; fit, cutting and making techniques; portfolio presentation; and fashion marketing and economics. This new edition introduces many of the technological developments influencing the fashion industry in the 21st century. There are expanded discussions of drawing and making techniques; how to assemble a portfolio; new careers in fashion; and extensive resource lists and glossaries, all rounded out with updated photographs and illustrations.

Contents

Introduction
1. Context
2. From manufacture to market
3. The body
4. Colour and fabric
5. In the studio
6. The project
7. The final collection – and beyond
Glossary
Resources
Terms
Index

Дизайн одежды 1800-1940

Design Practice and Processes for Creating Hats, Bags, Shoes and More

Essential reading for fashion design students

A detailed introduction to the growing market sector of accessory and footwear design

• Provides a comprehensive overview of the design process for fashion accessories, examining in detail the creative and technical processes involved.

• Guides students through the fundamental principles of research, design and development, and explains the core techniques, and processes, specialist terminology and tools of the trade.

• Opens with a section on general fashion design principles and processes is followed with chapters dedicated to particular subjects – handbags, footwear, hats and small leather goods - with a concluding information section on courses, careers and trade fairs.

Contents List:

Introduction • The Creative Process • Bags • Footwear • Millinery • Small Leather Goods • Resources and Professional Practice

About the Author

Sue Saunders is the footwear Subject Leader and BA Course Director for Cordwainers at the London College of Fashion and the specialist tutor for MA footwear at the Royal College of Art. In 2008 she was made a Freeman of the Worshipful Company of Cordwainers in recognition of her contribution in the footwear business. Jane Schaffer has worked in the accessories industry for 26 years. She now teaches fulltime at the London College of Fashion.

Jane Schaffer has worked in the accessories industry for 26 years. She now teaches fulltime at the London College of Fashion.

Long before they were let loose on the fashion world, designers like Alexander McQueen and Tom Ford began by mastering the art of refining ideas on the page.

The Fashion Design Drawing Course will steer you safely through the perilous catwalk of fashion illustration, so that catching the essence of a design, the swirl of a fabric, and the intensity of colour will become suddenly, brilliantly possible.

Organized into twenty-four instructional units to reflect the courses of top design colleges, this book covers every aspect of fashion illustration, from finding the inspiration for fabulous designs to the techniques that will allow you to put your ideas across with irresistible effect.

About the Authors:

Caroline Tatham is former head tutor in fashion at Central Saint Martin’s College of Art and Design in London.
Julian Seaman has written several fashion books, and is also a visiting tutor at Central Saint Martin’s and the Royal College of Art.

An expanded and updated edition of the bestselling guide for aspiring fashion designers

The bestselling guide for aspiring fashion designers, this expanded and updated edition includes revised material throughout and presents a wealth of drawing styles, plus a brand new section on digital techniques.

• Organized into instructional units that reflect courses in leading design colleges, the text progresses from finding initial inspiration to employing different methods of capturing your vision.

• Learn how to create irresistible fashion collections, and then discover how to communicate the look to others. See the world in new ways; express your ideas through your drawings; target your approach to specific customers; develop a cohesive style; and build an eye-catching portfolio.

Contents List:

Introduction • How to Use this Book • Where to Start • Planning and Designing Garments • Thinking Technically • Techniques Reference File

About the Author

Jemi Armstrong teaches fashion sketching and illustration at Santa Monica College and the Fashion Institute of Design & Merchandising (FIDM) in California. Wynn Armstrong teaches digital media classes for fashion and computer design at the American InterContinental University, the Fashion Institute of Design & Merchandising (FIDM), Woodbury University and The Academy of Couture Arts, all in California.

Wynn Armstrong teaches digital media classes for fashion and computer design at the American InterContinental University, the Fashion Institute of Design & Merchandising (FIDM), Woodbury University and The Academy of Couture Arts, all in California.

Creative ideas are elevated by experience and expertise. This book sets forth a challenge to fashion designers: continue to expand your horizons, exercise your skills and experiment with strategies. Filled with inspiring fashion design details from around the world, Fashion Design Essentials supplies a selection of starting points for fashion designers of all levels, as well as a wide variety of useful examples for each stage of the design process.

Inside, you'll find insight on:

- How to define concepts and render them

- Understanding textiles and the process of selecting fabrics

- Developing sewing skills and constructing garments

- How to build a reputation and find an audience for your work

All 100 insights are beautifully illustrated with real-world fashion designs. If your creativity has staggered or stalled, the variety of subjects in this book will provide new ways to jumpstart it and refocus. Learn to employ alternative ways of thinking and actively pursue experiences that stimulate artistry with Fashion Design Essentials.

A practical guide to fashion illustration that includes all the key drawing techniques. Aimed at both professionals and fashion lovers, the book also explains how to represent the main textures, shapes and aesthetics of contemporary fashion in many different forms of media. Illustrated throughout with inspirational fashion sketches, period and modern

Fashion Design: The complete guide is a modern and stylish introduction to working within the fashion industry today. Catwalk images show the latest trends and contributions from industry professionals span centres of fashion across London, Paris and New York. A fabulous selection of images and plenty of suggestions of further resources make this a useful and exciting springboard into a successful career in fashion.

This behind-the-scenes guide to the study of fashion is for current and aspiring designers, fashion lovers and students. It provides an all-inclusive overview of the entire design process, covering the history of fashion, fashion illustration, color and fabrics, the journey from concept to finished garment, research processes, presenting a collection and professional practice.

It is generously illustrated throughout with images from famous designers, includes promising graduate work and showcases original artwork from a variety of studios.

Fashion Masterclass. Defining design of the 20th and 21st centuries

From Azzedine Alaïa, Cristóbal Balenciaga, and Coco Chanel to Alexander McQueen, Yves Saint Laurent, and Vivienne Westwood, a century’s worth of fashion greats from the permanent collection of The Museum at the Fashion Institute of Technology in New York City are celebrated in this fresh edition of Fashion Designers A–Z.

Formerly available as a limited Collector’s Edition only, this accessibly priced and updated new edition features photographs of over 500 garments selected from the Museum’s permanent collection. From an exquisitely embroidered velvet evening gown to Mondrian-style minimalist chic, each chosen piece is chosen not only for its beauty but for its representative value, distilling the unique philosophy and aesthetics of each of the featured designers.

Texts by the museum’s curators explain why each designer is important in fashion history and what is special about the chosen garments. In her introductory essay, director and chief curator Valerie Steele writes about the rise of the fashion museum and the emergence of the fashion exhibition as a popular and controversial phenomenon. Together with a foreword by Suzy Menkes, Steele’s writings also provide a history of The Museum at the Fashion Institute of Technology in the world of fashion scholarship and museology.

Is dressing a home the same as dressing a body? Fashion Designers at Home attempts to answer that question by looking inside the homes of over twenty of today's hottest fashion designers, revealing them to be incredibly talented interior designers as well. Perfect for both the fashion and interior design enthusiast, Fashion Designers at Home shows that the talents behind the worlds most fashion-forward clothing and accessories artists who place so much importance upon the choice of a cut, the nuances of a colour, and the feel of a certain material have also created some of the worlds most lavish and inspiring interiors.

Fashion Masterclass. Defining design of the 20th and 21st centuries

From Azzedine Alaïa and Coco Chanel to Alexander McQueen and Yves Saint Laurent, celebrate over a century’s worth of fashion greats. This updated edition, expanded to include 15 new labels, highlights some 500 garments in the permanent collection of The Museum at FIT in New York City. Features texts by the Museum’s director and chief curator Valerie Steele, international style authority Suzy Menkes, and portraits by Robert Nippoldt.

From Azzedine Alaïa, Cristóbal Balenciaga, and Coco Chanel to Alexander McQueen, Yves Saint Laurent, and Vivienne Westwood, more than a century’s worth of fashion greats from the permanent collection of The Museum at FIT in New York City are celebrated in this fresh edition of Fashion Designers A–Z.

15 new names join the ranks of the industry’s most admired — Phoebe Philo, Patrick Kelly, and Sonia Rykiel, to name a few — in this updated and expanded release showcasing some 500 garments in the Museum’s permanent collection. From an exquisitely embroidered velvet evening gown to Mondrian-influenced minimalist chic, each piece has been selected and photographed not only for its beauty, but for its representative value, distilling the unique philosophy and aesthetics of each of the featured designers.

In her introductory essay, the Museum’s director and chief curator Valerie Steele writes about the rise of the fashion museum, and the emergence of the fashion exhibition as a popular and controversial phenomenon. International style authority Suzy Menkes contributes a foreword, texts by the museum’s curators shine historical light on each label and garment pictured, and 125 drawn portraits by artist Robert Nippoldt pay homage to the creators behind them.

The editors:

Valerie Steele is director and chief curator of The Museum at FIT and founding editor of Fashion Theory. Described in The Washington Post as one of “fashion’s brainiest women” and by Suzy Menkes as “the Freud of fashion,” Steele combines serious scholarship (and a Yale Ph.D.) with a rare ability to communicate with general audiences. As author, curator, editor, and public intellectual, Steele has been instrumental in creating the modern field of fashion studies.

Colleen Hill is curator of costume and accessories at The Museum at FIT. She has curated more than a dozen exhibitions, including Paris Refashioned, 1957-1968 and Fairy Tale Fashion, authored or co-authored six books on fashion, and contributed to numerous other publications.

The contributing author:

Unquestionably a leader in the global fashion press, Suzy Menkes is International Vogue Editor at Condé Nast International. Her work appears on the websites of 23 international editions of Vogue in 16 languages. She is also a leading Instagram influencer. Among the world’s most influential fashion critics, she is an officer of the Order of the British Empire as well as a chevalier of the Légion d’Honneur. She lives and works in London and Paris. @SuzyMenkesVogue

The illustrator:

Robert Nippoldt is a German graphic designer, illustrator, and book artist. He is best known for his award-winning books Gangster, Jazz and Hollywood about America in the 1920s and 1930s. His studio is located at the very hip old depot of Muenster.

The details make the difference. Whether it's the traditional details — cuffs, pockets, darts, etc. — or the myriad alternative details that fashion designers are using today, these eye-catching, trend-setting elements are what make their designs stand out on the runway and on the street.

A vast and complete reference to the integral elements of fashion design, Fashion Details features thousands of full-color photographs showcasing the works of designers from around the world, including Camilla Norrback, Georgia Hardinge, Elisa Palomino, Stas Lopatkin, and many others.

Re-energize your current designs and be inspired to take your next designs in a completely new direction. This sourcebook of inspiration and motivation must be in the arsenal of every fashion designer who has obsessed over and is obsessed with details —professionals and students alike.

This book is a comprehensive, practical guide to fashion drawing for students and designers looking to improve their skills. With a contemporary and comprehensive approach, the book offers step-by-step guidance and shows how drawing is an integral function of the garment design process. Illustrated throughout with a wide range of images from key illustrators and designers, Fashion Drawing provides the instruction necessary to allow students to develop their own illustration style.