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This new and updated edition of The Fashion Book captures the history of fashion in one beautiful package, described by Vogue as ‘the fashion Bible’

Hailed by Vogue as the fashion bible and by Elle as the ultimate fashion reference book, The Fashion Book takes a fresh look at the fashion world and the people who created it. Easy to use and filled with beautiful and memorable images, it is the perfect A-Z guide to 500 key clothes and accessory designers, photographers, models and iconic celebrities who make up the fashion industry.

In its entirety, The Fashion Book takes a fresh look at the fashion world of today and tomorrow, through the people who created and inspired it. Spanning 150 years, the entire industry is represented - from pioneering designers, including Coco Chanel and Issey Miyake, to influential photographers such as Richard Avedon and Helmut Newton and the people they photographed. This essential sourcebook cuts through the conventional classifications to create juxtapositions that make fascinating and unlikely comparisons: Elsa Schiaparelli sits opposite Claudia Schiffer while Vivienne Westwood rubs shoulders with Oscar Wilde.

Each entry is illustrated with a photograph or drawing that shows a quintessential aspect of the respective designer's work or style. An accompanying text describes where they fit into the fashion story and includes essential biographical information. In addition, a comprehensive cross-referencing system and glossary help to explain the countless collaborations and techniques used in the fashion business: a melting-pot of an industry that is forever wavering somewhere between art and commerce.

The iconic bestseller - showcasing more than 500 of fashion's greatest names by A- Z - now updated in a stunning new edition

Fully revised and updated for 2020, this new edition of Phaidon's iconic global bestseller The Fashion Book takes a fresh look at the fashion world and the people who created and inspired it. Spanning almost 200 years, the entire industry is represented: from designers to photographers, stylists, and retailers, as well as editors and creative directors. Marking significant changes on the fashion landscape, this revised edition features important new names who have fundamentally shaped the way we see fashion in recent years, including Virgil Abloh, Gosha, and Alessandro Michele, influential image-maker Petra Collins, model and contemporary icon Rihanna, and Leandra Medine, alongside fashion pioneers of the previous edition such as Coco Chanel, Issey Miyake, Kate Moss, Erdem, and Richard Avedon. This bestselling - and now updated - classic volume remains a comprehensive and definitive view of the fashion industry today.

- Phaidon's fashion bible is updated for a modern readership, with brand-new names and a detailed timeline that chronicles the history of fashion
- Spanning almost 200 years, this revised edition contains all the biggest names in fashion - including designers, photographers, style icons, models, and retailers around the globe
- Each entry is illustrated with a full-page image and accompanied by a short, accessible text providing detailed background information and context
- Showcasing more than 500 of fashion's greatest icons in A-Z order, the book places early stars such as Karl Lagerfeld and Helmut Newton alongside today's most innovative designers and creatives, including Edward Enninful, Iris van Herpen, Stella McCartney, and cutting-edge brands such as Supreme.

 - The world’s first visual guide for fashion business.
 - The manual covers branding, product development, wholesaling, retailing, setting up your business and form templates.
 - Business information is presented in short, easy-to-read paragraphs.
 - Practical advice is presented in a step-by-step guide with illustrated examples.

It's not a traditional business book

The Fashion Business Manual is the world’s first visual manual for fashion business. It covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world.

Who is it designed for?

Fashion Designers
While fashion designers can be incredibly talented, they often lack the business skills to make it in the fashion world. Usually visually driven, many have never touched a business book which significantly hurts the success rate of their company. This highly-visual manual is here to change that!

Fashion Entrepreneurs
From creating branding to selling to customers, there is plenty to consider when running a fashion company. This manual aims to serve as your very own mentor, reducing the mistakes you make along the way. It’s also the perfect tool for improving your skills across a range of business areas.

People in the Fashion Industry
Fashion is business. Whether you’re the head designer or a sales assistant, a 360° understanding of industry can help you tackle issues faced in your day-to-day role. The extra knowledge can give you the upper hand, and maybe even a career boost, too.

Everyone
Anyone interested in fashion or looking to get their foot in the industry’s door will benefit from reading this book. By presenting a balanced overview of business insight and know-how, it’ll help prepare you for your first steps into the fashion world.

Tailor-made for visually oriented people

The Fashion Business Manual is easy on the eyes. We’ve applied colourful graphics to every page, helping lead you through the flow of text boredom-free.

THE CHAPTERS

Chapter 1 - Branding
From creating your brand’s visual guidelines to learning how to define your customers, this chapter helps you perfect your fashion branding.

Chapter 2 - Product Development
From tech packs, label guides and determining your product’s country of origin, this chapter teaches you everything you need to know about creating garments.

Chapter 3 - Wholesaling
From joining a showroom to negotiating sales terms, this chapter covers all your bases when it comes to fashion wholesaling.

Chapter 4 - Marketing
From putting on a runway show to learning how to craft the perfect press release, this chapter covers all aspects of marketing.

Chapter 5 - Retailing
From how to charm customers to whether or not you should offer free returns, this chapter answers all your retail-related questions.

Chapter 6 - Starting your brand
From pitching to a potential investor to controlling your cash flow, this chapter will guide you in everything you need to know about setting up your company.

Chapter 7 - Form section
From lines sheets to sales confirmations, there is plenty of paperwork that needs to be filled out when running a fashion business. Here, we share the templates for each, so you know exactly how to compile every form professionally.

Easy to read
By breaking down lengthy information into short sentences, using step-by-step guides, and highlighting keywords, we help you read about complex topics without losing your concentration.

With fabric designs by more than one hundred of the world’s top fashion designers and brands and over 1,100 images, this is the most comprehensive sourcebook of fashion fabrics ever produced

The huge collection of swatches reproduced in this book ranges from the creations of historic fashion houses famous for their heritage textiles to examples by contemporary designers working at the cutting edge of technology.

The book features step-by-step factory photoshoots of the processes involved in the production of fashion fabrics – digital and screen printing, discharge printing, knitwear, hand embroidery, hand weaving, jacquard weaving, lace – offering an invaluable insight into the world of fabric manufacturing today.

A key resource for students, historians, designers and anybody interested in fashion.

Includes samples by:

Altuzarra | Ann Louise Roswald | Antik Batik

Barbour | Basso & Brooke | Bruce Oldfield

Carlo Volpi | Christopher Kane | Cluny Lace

Dashing Tweeds | David Koma | Dior

Forster Rohner | Furphy Simpson | Giles

Hand & Lock | Holly Fulton | House of Holland

Hussein Chalayan | John Smedley

Johnstons of Elgin | Jonathan Saunders

Karen Nicol | Liberty | Linton Tweeds

Marimekko | Matthew Williamson

Nuno Corporation | Paul Smith | Peter Jensen

Sonia Rykiel | Sophia Kokosalaki

Sophie Hallette | Stephen Walters and Sons

About the Author

Marnie Fogg is a fashion expert whose experience of the fashion industry means that she is uniquely placed to access original material. She has wide experience of interviewing contemporary designers and is the best-selling author of, among other books, Fashion Design Directory and Fashion: The Whole Story, both published by Thames & Hudson.

Dubbed the enfant terrible of fashion ever since his prêt-à-porter collections were first shown in 1976, Jean Paul Gaultier, whose avant-garde and bold fashions very early on reflected the issues facing contemporary society, is one of the leading designers in recent decades.

Published by the Montreal Museum of Fine Arts and Abrams in conjunction with the first-ever retrospective on Gaultier, this stunning hardcover book in a slipcase explores the ties between the designer and the pop/rock music scene, film, and dance, and sheds light on his sources of inspiration, which are as eclectic as they are impertinent.

The first major monograph on Gaultier brings together archival documents and over fifty interviews with Gaultier’s muses and colleagues, as well as the artists he has created costumes for: Pedro Almodóvar, Catherine Deneuve, Madonna, Helen Mirren, Carla Bruni-Sarkozy, Martin Margiela, Pierre Cardin, Dita Von Teese, Marion Cotillard, Kylie Minogue, Polly Mellen, and Tom Ford, to name just a few.

It features many previously unpublished illustrations thanks to the collaboration of renowned fashion photographers and the Maison Jean Paul Gaultier. The publication also includes two interviews with Gaultier, one by Florence Müller, art historian, and the other by Thierry-Maxime Loriot, as well as an interview with Valerie Steele, fashion historian and director of New York’s Museum at Fashion Institute of Technology (FIT). An essay written by Suzy Menkes looks at Gaultier’s fashion shows and examines their visionary reflection of society’s evolution over the past thirty-five years.

A graphic guide to ornaments in the twentieth century. It unveils the function of ornament as the agent for specific affects, dismantling the idea that ornament is applied to buildings as a discrete or non-essential entity. Each case exploits specific synergies between the exterior and the interior, constructing an internal order between ornament and material. These internal orders produce expressions that are contemporary, yet whose affects are resilient in time.

Initiated as a seminar at the Harvard University Graduate School of Design.

Farshid Moussavi is a partner in leading London-based firm Foreign Office Architects.

For debonair gentlemen who eschew denim if favor of tweed, and feel that grooming and gallantry should not be consigned to history, this book will suit your needs. Featuring a cornucopia of elegant garments and accessories to sew, this beautifully illustrated book is full of inspiration and charm. Including beautiful garments such as pajamas, vest, trousers and jacket, plus indispensable accessories such as a cravat tie, flat cap and wallet, there's something for every fellow who's looking to be urbane than urban. Whether you make these smart projects for yourself of a loved one, this selection of vintage-style projects will put a spring in anyone's step.

This book presents the iconic photographer's expert and witty reminiscences of the personalities who inspired fashion's golden eras, and left an indelible mark on his own sense of taste and style.

"The camera will never be invented that could capture or encompass all that he actually sees," Truman Capote once said of Cecil Beaton. Though known for his portraits, Beaton was as incisive a writer as he was a photographer. First published in 1954, The Glass of Fashion is a classic--an invaluable primer on the history and highlights of fashion from a man who was a chronicler of taste, and an intimate compendium of the people who inspired his legendary eye. Across eighteen chapters, complemented by more than 150 of his own line drawings, Beaton writes with great wit about the influence of luminaries such as Chanel, Balenciaga, and Dior, as well as relatively unknown muses like his Aunt Jessie, who gave him his first glimpse of "the grown-up world of fashion." It is both a treasury and a treasure.

About the Author:

Sir Cecil Beaton (1904-1980) was a photographer in the 1920s for Vanity Fair and Vogue. As a portraitist, he photographed the stars of fashion, society, and the art worlds, and was considered the unofficial court photographer of the British royal family. He was also an Oscar-winning stage and costume designer. Hugo Vickers is Beaton's official biographer and literary executor. He has lectured about him all over the world and assisted with the many exhibitions devoted to Beaton.

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress (such as Tang-“just add water”) while striving to reinforce good old American values. Stars like Raquel Welch, Sean Connery, Woody Allen, and Sammy Davis Jr. endorsed everything from sunglasses to bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. From forgotten cars such as the Studebaker Avanti, to cigarettes (“Marlboro... a man’s world of flavor”) to food, clothing, consumer products, furniture, travel, and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. By the end of the decade, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.

A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

Jean-Paul Goude is one of the world’s most brilliant and unorthodox image-makers.

This book assembles a collection of advertising artwork he created over a ten-year period for Galeries Lafayette – Paris’s most celebrated department store.

Around 200 works, including over 100 working documents, are on show here: drawings, sketches and final images that sparkle with creative vigour. Selected and arranged by Goude himself, they present a gallery of artworks that have not only defined a brand, but have redefined advertising and brand photography as we 
know them.

Sexy, irreverent and often very funny, this book sizzles with Goude’s frequently risqué sense of humour. He is the enfant terrible behind some of the wittiest billboards in Paris, in perfect control of his medium and with an intuitive sense of chic. Goude has created a modern classic of commercial art. In an inspired moment, Galeries Lafayette gave Goude a rare degree of creative freedom, and Goude responded with some of the best work he has ever made.

Patrick Mauriès sets Goude’s work in context – alongside the great artists associated with advertising, fashion and publicity, such as René Gruau for Dior – and as a vital asset in the history of France’s greatest store.

This book is a celebration of Goude’s creative zest and perfectionism, and his unique affinity for making fresh and engaging commercial artworks. It will inform and instruct all those concerned about the art of image-making, whether design professionals or simply those prepared to be delighted and entertained by chic, witty images that work.

Альбом на английском языке. Издание выпущено в Париже, издательством "L'Aventurine". В альбоме широко представлены различные стили орнаментов, множество черно-белых и цветных иллюстраций.

This concise, accessible, and thoroughly modern guide to contemporary and historical graphic design is a must-have for designers and creatives in every medium.

As visually compelling as it is packed with information, this handbook to the fundamentals of graphic design covers the history and theory of graphic design from the past 150 years. Organized around broader subjects of history, theory, practice, typography and media, it dives into numerous specific topics — from Bauhaus to digital design; Gestalt theory to kitsch; social protest movements to social media. It explores the building blocks of design as well as leading-edge tools and techniques. Each topic is presented in eye-catching spreads that feature numerous illustrative examples, insightful quotations, and suggestions for further reading. Whether they’re just starting out or looking to invigorate an established practice, graphic professionals and students of all stripes will find a bounty of information and inspiration in this essential guide.

About the Author:

Theo Inglis is the author of Mid-Century Modern Graphic Design, and was a contributor to the Type Directory. He has written for AIGA’s “Eye on Design,” Communication Arts magazine, Creative Review, The Financial Times, Computer Arts and The Recorder and has done work for a variety of organizations including Pentagram, Penguin Random House, the Poetry School, openDemocracy and numerous literary publishers.

Discover the history and theory of graphic design from the past 150 years, and how that comes to bear on contemporary design.

Designer, writer and lecturer Theo Inglis takes readers through the core building blocks of graphic design such as composition, colour, medium and typography, and explores how each has been utilized and revolutionized by designers through history, and up to the present day.

This book will expand your knowledge of the world of design and provide you with practical take-aways to inform your own creative practice.

About the Author:

Theo Inglis is the author of Mid-Century Modern Graphic Design, and was a contributor to the Type Directory. He has written for AIGA’s “Eye on Design,” Communication Arts magazine, Creative Review, The Financial Times, Computer Arts and The Recorder and has done work for a variety of organizations including Pentagram, Penguin Random House, the Poetry School, openDemocracy and numerous literary publishers.

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Пролистать книгу The Graphic Design Bible: The Definitive Guide to Contemporary and Historical Graphic Design for Designers and Creatives на Google Books.

This comprehensive resource for graphic designers will help you merge traditional print design skills with new technology to create imaginative, informative, and useful online experiences for clients and ultimately the end-users.

The Graphic Designer’s Electronic-Media Manual focuses on reigning in the specific skills and tools necessary for creating design projects for the web and beyond. You'll also find a rich collection of sound design examples for the web from studios around the world. Unlike other books on web and electronic media, this book is not a technical manual, but a visual resource packed with real-world examples of design for the web.