Дизайн

With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos that Last

Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.

Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.

Logos that Last also includes:

- Detailed case studies that follow designs from concept to completion
- Tips for turning a good idea into a great logo
- Strategies for extending a great logo into a dynamic brand system
- Advice for turning your passion into your profession

With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process.

About the Author:

Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. He’s worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.

__________

Пролистать книгу Logos that Last: How to Create Iconic Visual Branding на Google Books.

Logotype mini is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.

The book is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios.

Logotype mini is an important and essential companion volume to Logo and Symbol minis.

About the Author:

Michael Evamy is a design journalist, author and copywriter and works with major design companies on branding and identity projects. His previous books include World Without Words and, with Lucienne Roberts, Insight.

Acclaimed photographer Georgianna Lane explores the flower markets, gardens, and floral boutiques of London

London in Bloom showcases the floral abundance of the English capital’s extraordinary parks, gardens, florists, and flower markets. In this companion to her popular books Paris in Bloom and New York in Bloom, Georgianna Lane takes us on a romantic floral tour of London, juxtaposing luscious blooms with intricate floral details found in the city’s iconic architecture. The book also includes a detailed list of recommended parks, gardens, markets, and floral designers; a spring tour of blossoms and blooms; a field guide of common spring-blooming trees and shrubs; and step-by-step instructions for creating a London-style bouquet. For flower lovers and Anglophiles alike, London in Bloom offers a unique and irresistible view of London.

About the Author:

Georgianna Lane is a well-known floral and travel photographer whose romantic, light-infused images have been licensed and published internationally in books, magazines, calendars, greeting cards, and beyond. She is also the author of Paris in Bloom and New York in Bloom and divides her time between Paris and a wooded property in the Pacific Northwest.

A complete and unrivalled overview of the collections of one of the world’s top fashion houses through original catwalk photography

Founded as a luxury leather goods house in 1854, Louis Vuitton was for many decades one of the world’s leading trunk and accessories makers. It was after launching its first fashion collections in 1998, however, that the house reached unprecedented global fame, and pioneered high-profile collaborations with artists such as Richard Prince, Takashi Murakami and Stephen Sprouse.

This definitive publication opens with a concise history of the house, followed by brief biographical profiles of Marc Jacobs, the first creative director (1998–2014), and Nicolas Ghesquière, who helms the brand today, before exploring the collections themselves, organized chronologically. Each collection is introduced by a short text unveiling its influences and highlights and illustrated with carefully curated catwalk images. Showcasing hundreds of spectacular clothes, details, accessories, beauty looks and set designs – and, of course, the top fashion models who wore them on the runway, from Naomi Campbell and Gisele to Kate Moss and Cara Delevingne. A rich reference section, including an extensive index, concludes the book.

Contents List:

• Introduction
• The Collections: Louis Vuitton by Marc Jacobs, 1998–2014
• Louis Vuitton by Nicolas Ghesquière, 2014–2018

About the Author:

Jo Ellison is Fashion Editor at the Financial Times and author of Vogue: The Gown.

Louise Rytter is a freelance fashion curator, writer and online editor. She is Content Editor for the Google Arts & Culture ‘We Wear Culture’ project and was previously Assistant Curator at the Victoria and Albert Museum.

__________

Книга «Louis Vuitton Catwalk: The Complete Fashion Collections» –  это непревзойденный обзор одного из лучших модных домов мира - Louis Vuitton, через оригинальные подиумные фотографии.

Компания LouisVuitton была основана в 1854 году, как роскошный дом кожгалантереи. В течении многих десятилетий она была одной из ведущих мировых производителей сумок и аксессуаров. Однако, после запуска первых коллекций одежды в 1998 году, дом достиг беспрецедентной мировой известности и стал первооткрывателем в сотрудничестве с такими артистами, как Ричард Принс, Такаши Мураками и Стивеном Спроусом.

«Louis Vuitton Catwalk: The Complete Fashion Collections» начинается с краткой истории дома, за которой следуют биографии Марка Джейкобса – первого креативного директора (1998-2014), и Николя Гескьера, который стоит во главе бренда на сегодняшний день. Затем начинается увлекательное исследование самих коллекций, в хронологическом порядке. Каждая коллекция представлена коротким описанием, полностью раскрывающим ее вклад в становление бренда и основные моменты. Информация подкрепляется фотографиями с подиума, которые показывают множество впечатляюще красивых моделей одежды, аксессуаров, образов и декораций. И, конечно же, знаменитых топ-моделей, которые, в разное время, демонстрировали одежду LouisVuitton, таких как: Наоми Кэмпбелл, Жизель, КейтМосс, Кара Деленвиль. Завершает произведение обширный справочник.

A journey for the senses across five continents, A Perfume Atlas traces the origins of the precious essences that create Louis Vuitton's exclusive perfumes

Louis Vuitton: A Perfume Atlas offers a rare look at the time-honoured crafts of the perfumer, with specially commissioned illustrations, photographs and texts revealing the stories of the precious natural elements that form the basis of the house’s unique perfumes.

With exclusive, first-hand access to Louis Vuitton’s master perfumer Jacques Cavallier-Belletrud, A Perfume Atlas explores how the flowers are cultivated, the growing seasons and techniques used to harvest the blossoms, and how essential oils are extracted, distilled and composed to create new and complex fragrances. From Chinese magnolia and osmanthus to India’s tuberose and jasmine, each seed pod, berry, woody stem, fruit, leaf and flower opens a world that evokes the thrill of far-off places and names, trade routes, sea journeys and the rhythms of the seasons.

A poetic celebration of a most mysterious art, Louis Vuitton: A Perfume Atlas is the perfect gift for lovers of nature, luxury, travel and beauty.

About the Authors:

Jacques Cavallier-Belletrud is Louis Vuitton’s master perfumer, and the creator of several award-winning perfumes. Lionel Paillès is a perfume journalist based in Paris. He is the author of Esprit de synthèse: Du parfum, des molecules, Chanel: The Art of Creating Fragrance: Flowers of the French Riviera and Petit lexique des amateurs épris d’odeurs et de parfums. Aurore de la Morinerie is a Paris-based fashion illustrator. She is a regular contributor to Le Monde, Elle and Harper’s Bazaar, and collaborates with a number of prestigious fashion houses, such as Hermès, Maison Margiela and Cartier.

Lupente showcases five outstanding contemporary artists in an elegant and absorbing package. This volume — the first in our ongoing Flesk Artist Showcase series — features Julia Blattman, a premier visual-development artist working in the animation industry; Stephanie Law, a fine artist who pulls from dreams and reality to illuminate the boundary between those two worlds; Karla Ortiz, a concept and fine artist who is renowned for her personal works and her designs for film; Virginie Ropars, one of the most-revered dollmakers today and an inspiration to sculptors around the world; and Erica Williams, also known as “HookieDuke,” who has gained acclaim by mastering a unique, highly intricate style of lines and designs that centers on Nature as its inspiration.

Examples of the most highly regarded works by the five are accompanied by biographical essays, interviews, quotes and captions that reveal insights into their creative processes. In addition, Flesk’s personal access to each artist has resulted in an insightful and engaging introduction to these talented creators, among the best working today.

-Over 130 works featured
-Artist interviews and essays included
-The first volume in our ongoing Flesk Artist Showcase series
-Artist captions reveal insights into their creative processes
-Cover by Erica Williams

About the Authors:

John Fleskes is the president and publisher of Flesk Publications. He has published dozens of books featuring some of the top contemporary and most revered artists in the field. Fleskes has contributed to numerous books as writer, editor and designer. He is based in Santa Cruz, California.

Virginie Ropars was born in Brittany (France) in 1976. Virginie’s figures are in between sculpture, fashion design and illustration, building up visions sometimes full of wonders, other times strange and gloomy where femininity took away the main place. An inner world she primary expressed in drawings while she worked as a 2D/3D graphic artist for computer games and TV cartoon industry. Virginie's work is shown throughout Europe in art galleries and art shows and also in the United States and Russia. Her work has been featured in many magazines and publications. Her dimensional interpretation of Brom's main character Jack, in The Plucker novel won the Spectrum 19 Gold Award (in 2012), she also received the Spectrum 20 Gold Award (in 2013) for one of her personal work, Acanthophis III. Virginie currently resides in Brittany, France. 

Erica Williams, also known as HookieDuke, is an illustrator known for their intricate mark-making and illustrations of flora and fauna. Tangled with fantastic and often macabre tones much of their work focuses on the forgotten, endangered, the occult and lore. Erica attended Kansas City Art Institute (KCAI), and became a freelance illustrator in 2012. Since starting they have created posters, album art, apparel, identity, print advertisements, book covers, skateboards, and various merchandise for a variety of clients and industries. Their work has been included in Spectrum Fantastic Art, Curvy, Alternative Movie Posters, and others. Erica currently resides in Michigan.

Stephanie Law's images trace the boundary between dream and reality. She delves into the pictoral language of allegory, explores mythology in new contexts, chases tiny worlds of wonder from an insect's viewpoint, and highlights the beauty of growth and decay found in nature. She interweaves texture, watercolor, gold and silver leaf, ink, and creates intricate layered pieces with resin and custom designed frames. In a meld of organic patterns and familiar archetypes, her paintings pose a question on the nature of perception and beauty, and it is against this backdrop that the ephemeral guides and strange creatures dance and beckon the viewer to follow through her various series. Archetypes, the basis for the universal appeal of mythological concepts, are one of the defining inspirations for her imagery. This is mingled with the movement of dance. Stephanie has been a dancer for almost two decades, and she uses that experience of how the human body moves and emotes to create a bridge into her artwork so that not only do the humans dance across the page, but the branches of her trees move with a sinuous grace, and the arrangement of inanimate elements has a choreographed rhythm and flow. Growing up in California, Stephanie has been surrounded by the wealth of natural inspiration all around her. The twisting boughs of live oaks from the hills near her home insinuate themselves into her paintings. The chaos of Nature's wild growth, and conversely the beauty of decay, echo in the textures and fractal patterns of her work. Early on, her career moved through the illustration and gaming world, but in recent decades she has focused more on her own body of work, gallery shows, and publications.  Stephanie currently resides in Oakland, California.

Karla Ortiz is an award-winning artist who enjoys working on a diverse and wide variety of projects. As a concept artist with over 10 years of professional experience, Karla has worked for Paragon Studios/NcSoft, Ubisoft, Kabam, Industrial Light & Magic (ILM), Marvel Film Studios, Universal Studios and HBO. As a professional Illustrator her clients include Wizards of the Coast, Ace Books, Tor Books, Orbit Books, CB+P and has provided cover work and art for various independent authors and toy makers. As a fine artist her work has shown in the Studio Gallery SF, the Safehouse studios shows, Thinkspace Art Gallery,  Nucleus Gallery, Spoke Art Gallery, Hashimoto Contemporary and internationally at Galerie Arludik in Paris, France. Karla loves good music, good stories, good laughs and good food. She paints her days away with her cat Keedy Bady, and that's how she likes it. Karla currently resides in San Francisco, California.

Canadian makeup and mixed media artist Lyle Reimer has nearly 125,000 Instagram followers who visit his account @Lylexox to experience the fantasy and undeniable creativity of his self-portrait personas, which fuse facial sculpture, makeup and found objects, accompanied by hilarious fictional backstories.

Lyle Reimer has captivated Instagram fans with his strangely beautiful self-portraits where his face serves as a blank canvas for decorative facial collages that bring his otherworldly online personas to life. His love of makeup, fashion, and storytelling is evident in his Instagram posts where he styles the makeup, wigs, and assembles his elaborate facial sculptures made up of found and recycled objects. Always pushing the boundaries of beauty, Reimer explores a multiplicity of characters à la Cindy Sherman, combined with the subversive edge of performance artist Leigh Bowery, and the glamorous theatrics of Moulin Rouge!

In his debut book, designed by the renowned art director Fabien Baron, Reimer has curated a collection of his favourite Instagram personas. For Reimer's spectacular facial collages, inspiration comes from the most quotidian things -- from feathers, soy sauce packets, Pellegrino water labels, bleached turkey bones, and mattress foam to ripped pages from Vogue and deconstructed Gucci purses -- to create beautiful pieces of facial art. Truly a must-have for makeup and beauty aficionados and those interested in online popular culture, this one-of-a-kind volume captures Reimer's work as he breaks the boundaries of beauty, embraces self-expression, and celebrates the ever-changing nature of an individual's sense of style.

About the Authors:

Lyle Reimer is a Vancouver-based makeup and mixed media artist whose work has been featured in the New York Times, Vogue Italia, Surface, and GQ China. 
Viktor Horsting and Rolf Snoeren are the founding Dutch design duo of the avant-garde luxury fashion house Viktor & Rolf.

_____________

Пролистать книгу Lyle XOX: Head of Design 

Design better logos and become a more successful, confident graphic designer with Made by James as your guide.

*Winner of the 2021 American Graphic Design Award for Book Design from Graphic Design USA*

UK-based graphic designer James Martin shares his wealth of experience, information, and advice with one goal in mind: to help designers of all levels create better work and enjoy the process. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to create outstanding logos, craft and refine your creative process, build great relationships with clients, and become prolific and consistent.

Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to become a visual storyteller by understanding the key factors of working with clients and making them a valued part of the process.

In addition to the important “hows” of logo design — techniques, ideas, and examples of creating logos and building brands — you will benefit from learning aspects of the business rarely discussed: how to become more disciplined, how to see failures as valuable experiences, and ways to avoid burnout.

James shows that design isn’t just about creating images; it’s about building trusting relationships with clients, finding inspiration and using it effectively, and sharing ideas and becoming part of a community.

Made by James also includes:

- Annotated case studies that follow designs from concept to completion
- The advantages of a hands-on, human approach to design
- The value of personal and career growth, and how to enjoy the journey of improvement
- Effective work habits that can make you more efficient, productive, and satisfied

Learn how to harness your passion and become the designer you’ve always wanted to be.

About the Author:

Over the last decade, award-winning graphic designer James Martin has built a successful creative agency, Baby Giant Design Co., with his business partner, creating logos and building brand design for a varied list of clients. Those clients include music heavy hitters The Chainsmokers, Michael Ray, and Carter McLean; and brands such as Bishop Slayer Oyster Stout and Plastic Freedom. His willingness to share his creative process, offer honest advice, and engage with fans and followers on social media has earned him a reputation as a generous and wise mentor and inspiration, especially to junior designers and those just getting started in the field. James lives in Southampton, England.

Made by James is the personal brand of renowned logo designer James Martin. Made by James is the place to go for pioneering logo and brand identity design and where designers of all ages seek honest and real advice about the creative industry. Made by James has become the go-to platform for logo education, ideas on the design process, and inspiring content that keeps creatives positive and motivated. This is the community for anyone who wants to develop their skills as a creative.

__________

Пролистать книгу Made by James: The Honest Guide to Creativity and Logo Design на Google Books

A comprehensive, irreverent guide to the inner workings of provocative art collective MSCHF

Made by MSCHF is a survey of the work of Brooklyn-based art collective MSCHF, known for their eclectic projects that critique the very areas of popular culture they inhabit. Ranging from a line of designer handbags only visible under a microscope to an anime dating game that helps players generate a functional tax return, MSCHF’s works are incisive, often viral, and always instilled with their unique brand of subversive humor.

Featuring never-before-seen imagery, this book presents case studies that explore twelve of MSCHF’s projects in depth, providing readers with a blueprint of how their works are developed from ideation to release. Written by two of the collective’s cofounders, the book features an additional six thematic essays and an archive of every MSCHF artwork to date, together revealing the experimental group’s range and evolution.

Projects include: Big Red Boot, a pair of cartoonishly large rubber boots; Jesus Shoes, their designer-branded sneakers filled with holy water; ATM Leaderboard, an ATM installed at Art Basel Miami Beach that ranked users by bank balance; and Severed Spots, in which they cut out spots from Damien Hirst prints and sold them as individual art works.

About the Authors:

Lukas Bentel is co-founder and Chief Creative Officer of MSCHF.

Kevin Wiesner is co-founder and Chief Creative Officer of MSCHF.

Karen Wong is co-founder of the New Museum’s NEW INC.

Amy Adler is one of the leading scholars of Art Law in the United States.

Lauren Boyle is the co-founder of DIS, a New York–based collaborative art project.

Maurizio Cattelan is an Italian visual artist known for his irreverent approach to art.

Blake Gopnik is an art critic and historian of Andy Warhol.

Natasha Jen is a partner at Pentagram.

Sean Monahan is a co-founder of the trend forecasting group, K-HOLE.

Lydia Pang is a co-founder of the creative strategy studio, MØRNING.

When a product is labelled as “Made in Japan”, it is often a promise of quality, and the consistent clarity, order and precision of Japanese designs definitely ensures that the reputation is not exaggerated. Known for their minimalist, clean lines, the iconic styles of Japanese designs are admired and imitated all over the world. Truly standing forefront in the establishment of a national design identity, it is the prime example of culture-meets-design, mixing history, traditional art and philosophy into contemporary designs.

With the spotlight on more than 40 local creatives behind all sorts of different projects in different fields, Made in Japan spans from brand identities to spatial design to illustrations and more, examining how variety is held together by the influence of a common culture.

The definitive monograph on the most illustrious haute-couture embroidery house in the world, featuring specially commissioned photography of Maison Lesage’s Paris archive collections

The most famous embroidery house in the world, Maison Lesage has collaborated with the greatest names in the history of fashion, from Madeleine Vionnet, Elsa Schiaparelli, Cristóbal Balenciaga and Christian Dior to Yves Saint Laurent, Hubert de Givenchy and, of course, Chanel, which counts Lesage as one of its Métiers d’Art ateliers.

Fashion legends such as Elsa Schiaparelli (with her famous Circus and Zodiac collections) and Yves Saint Laurent (whose Van Gogh iris-embroidered jackets number over 200,000 pearls and 250,000 sequins) worked exclusively with Maison Lesage, but the embroiderer also collaborated with a raft of international designers, including Balmain, the House of Worth, Vionnet and Lacroix. Perhaps best known today for the masterpieces it created for Karl Lagerfeld's Chanel collections, Maison Lesage was bought by Chanel in 2002 to ensure the survival of its unique history and extraordinary skills.

Illustrated with specially commissioned photography of Maison Lesage’s historic creations and illuminated with texts by Patrick Mauriès, Maison Lesage is both a tribute to exceptional craftsmanship and a journey through 100 years of fashion at its most sumptuous and inventive.

Contents List:

1. Providers of excellence • 2. The birth of luxury • 3. A stroke of luck • 4. Handover 5. Bias cut • 6. Mainteuses and Lunévilleuses • 7. Marie-Louise • 8. A house is born 9. A change of address • 10. Schiaparelli • 11. Acrobats and butterflies • 12. The unexpected • 13. Survival • 14. Embroidery, trimmings and textiles • 15. François 16. American adventures • 17. Return to Paris • 18. Asparagus and flowers • 19. Old and new regime • 20. Six hundred hours • 21. When fashion is in fashion • 22. 29 and 92 • 23. A passage to India • 24. A long friendship • 25. Changes

About the Author:

Patrick Mauriès is a writer and publisher of many notable titles on fashion and design, including Jewelry by Chanel, A Cabinet of Rarities, The World According to Karl and Fashion Quotes to name a few, all published by Thames & Hudson.

_______________

The most prestigious Parisian Haute Couture artisans, Maison Lesage has collaborated with the biggest names in fashion, from Chanel, Schiaparelli, and Yves Saint Laurent, to Cristobal Balenciaga, Valentino, and Alexander McQueen. Founded in 1924, when the Lesage family bought the eminent firm of Michonet (then a supplier to such fashion legends as the House of Worth), Maison Lesage has created exceptional embroidery motifs ― often requiring hundreds, if not thousands, of hours of precise beadwork ― for star fashion designers for decades.

Perhaps best known today for the masterpieces it creates for Karl Lagerfeld’s Chanel collections, the house was bought by Chanel in 2002 as part of its Paraffection group to ensure the survival of the house’s unique history and extraordinary skills.

Illustrated with specially commissioned photography of the house’s historic creations and illuminated with texts by Patrick Mauries, who has written extensively on Chanel, Maison Lesage is both a tribute to exceptional craftsmanship and a journey through more than one hundred years of fashion at its most sumptuous and inventive. This book will be coveted by anyone interested in luxury fashion.  

From the creator of the award-winning Mimi G. Style, Inc., comes the ultimate collection of basic patterns that can be sewn, modified, and styled to yield more than 100 unique looks and craft your own personal wardrobe.

Make It Yours with Mimi G is all about creating a fully functional wardrobe to love. Starting with six base patterns, Mimi G then hacks each pattern to create 26 new designs that will be styled both together and separately for a total of more than 100 looks. But this book isn’t just about hacking patterns to give you a complete wardrobe; it’s also about showing you how to style each garment and make your DIY wardrobe work for you.

Fashion and style are an integral part of making your own clothing, and this book offers a complete guide to making the perfect wardrobe for every individual. Mimi G’s own understanding of fit, her size-inclusive patterns, and ability to make what most would call “basic patterns” into unforgettable looks give this book incredible appeal. Focused on the modern maker wanting to create a sustainable wardrobe — with sewing, style, and design options—Mimi G’s book is unlike any other, offering sewists of all skill levels detailed, step-by-step, illustrated instructions and pattern sheets to explore their creativity.

About the Author:

Mimi G. is the creator of Mimi G Style, Inc., an award-winning business born from her love of sewing and design. She is also the founder of the fashion, lifestyle, and DIY blog Mimi G Style, the founder of Sew It! Academy, and the host of the widely popular podcast Business S.H.E.T. She lives in Atlanta with her family.

___________

Пролистать книгу Make It Yours with Mimi G: A Sewist’s Guide to a Custom Wardrobe на Google Books.

Malika Favre is one of the world’s most celebrated illustrators, known for her stunningly simple work, often utilising a handful of perfectly refined vector shapes to convey her subject matter.

Whether working as a commercial illustrator in advertising, editorial or publishing, or as an artist creating personal pieces, Malika’s artwork is imbued with both an iconic sense of style and underlying meaning.

Her images often tweak the intellect, sometimes through the minimal forms she creates and the way they flow into one another; while in others she conjures up optical illusions with repeating lines and patterns.

This revised and expanded edition of her revealing monograph tells the story of an authentic artist, one who’s stunning output showcases a unique talent attuned to spotting and appreciating the beauty in the simplest things.

Mark Ryden’s Yakalina Secrets is the wondrous second installment in the artist’s incredible gallery of creatures.

In his Pacific Northwest studio during the isolation of COVID-19, Mark Ryden began a series of his iconic half-animal, half-plush creatures that further explored his reverence for these beings, who are guides through a landscape of the unknown. The figures in these paintings are neither human nor animal, they are spiritual entities that create a bridge between the human and animal worlds in which so much disharmony exists.

This book features all of the original portraits of Ryden’s mysterious and mythical creatures. The resulting gallery of enchanted characters embodies the artist’s meticulously realized signature blend of archetype, kitsch, and narrative mysticism.

Mark Ryden’sYakalina Secrets features works from two of the artist’s exhibitions, organized in collaboration with Emmanuel Perrotin and Kasmin Gallery: Animal Secrets in Paris and Yakalina 9 in Tokyo.

Foreword by Takashi Murakami

About the Author:

Blending pop culture themes with techniques reminiscent of the old masters, Mark Ryden has created a singular style that blurs the traditional boundaries between high and low art. His work first garnered attention in the 1990s when he ushered in a new genre of painting, “pop surrealism,” dragging a host of followers in his wake. Ryden has trumped the initial surrealist strategies by choosing topics loaded with cultural connotation.

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies.

Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

About the Author:

Harriet Posner is a lecturer and consultant in fashion, business and marketing. After graduating from Saint Martins College of Art & Design, she set up her own knitwear label, selling in major stores worldwide. She has worked as a fashion designer, buyer and marketing consultant in the UK, Europe and Asia.

Contents:
1. The Fashion Market
2. Marketing Strategy
3. Research and Planning
4. Understanding the Consumer
5. Introduction to Branding
6. Fashion Promotion
7. Careers in Fashion Marketing