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Learn to design simple, powerful, and timeless logos.

*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated — a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.

In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes.

This comprehensive volume includes:

- How to apply a strong, simple, and minimal design aesthetic to logo design
- Why gridding is important, and understanding the golden ratio and when to use it
- How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
- Fine-tuning techniques to ensure visual integrity

Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

About the Author:

Logo designer George Bokhua has more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. To see more of his work, visit his website bokhua.com or his Instagram account @george_bokhua. He lives in Tblisi, Georgia.

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Пролистать книгу Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons на Google Books.

With informative text and specially commissioned full-color photos, Print and Production Finishes for Packaging shows, at a glance, the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is featured, revealing the skills and techniques that grab the target audience’s attention and sell.

For print and production finishing ideas on everything from boxes, cartons, bottles, tubes, cans, packs, tubs, jars, multi-packs, clamshells, blister packs, CDs or DVDs, gift packs, and a variety of other more unusual or innovative formats, Print and Production Finishes for Packaging is an indispensable ideas sourcebook and practical guide to finishes, surface graphics, detailing, and materials that help make packaging stand out from the crowd—including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different papers stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job. 

Printable is a stunning showcase of familiar and innovative methods that elevate printed matter for branding and beyond.

In an increasingly digital world, the art of printing has become more precious than ever. Although screens continue to take over society and sustainable practices have improved the preservation of natural resources, many designers still thrive on delivering tactile experiences, experimenting with new techniques or being inventive with conventional materials to bring their ideas to life in meaningful and visually impactful ways.

PRINTABLE is a stunning showcase of familiar and innovative methods that elevate printed matter for branding and beyond. Featuring printing experts, printmakers, and creative projects from around the world, it celebrates craftsmanship and serves to inspire those looking to add more character and dimension to their work.

About the Author:

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.

Process ― Visual Journeys in Graphic Design is a unique book highlighting the rarely shown sketching and process behind the making of marks and logotypes. It is based on the work by the studio BankerWessel. Fourteen projects are presented with over 1,500 individual sketches with attached annotations showing the actual thought process present in the creation. The book includes marks for a range of companies within the realm of art, music and fashion including Hasselblad Foundation and Fotografiska. This revised and expanded second edition also includes two new case studies and a written piece by designer Richard Baird titled 'In Search of Originality'.

Cut it, stick it, twist it!

Collage is the art of reinvention, a magical and tactile process that invites you to collect, combine and transform existing imagery and ephemera, both old and new, into entirely original compositions. Tactile, versatile and accessible, collage encapsulates the magic of experimentation. Collage can elevate trash into treasure, reinterpreting the familiar and mundane. Requiring no specialist equipment – only everyday materials – it is an art form for everyone and every budget.

The 50 contemporary collage projects within this book will both inform and inspire you to experiment with a range of materials, techniques and themes. Each chapter centres around a different subject, and the projects within develop on this theme and offer a variety of fresh approaches to it. Simple step-by-step directions demonstrate the creative process behind an example artwork. With a great mix of collage styles to choose from, you can start at the beginning and work your way through the book, or dip in and out of the projects as you wish.

From striking architectural builds to mixed-media menageries, this book offers fresh ideas and guidance to help you cut and paste your way to your own unique artworks.

About the Author:

Bev Speight is an artist, illustrator, designer and educator who teaches at Middlesex University. She was previously creative director for a major book publisher and, amongst many other clients, has worked extensively on high profile campaigns for the BBC.

The marketing and promotion of fashion are entering a fast-moving and challenging phase.

This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

About the Authors:

Barbara Graham is a lecturer specializing in fashion branding and communications and business enterprise. She has taught at London Metropolitan University, Liverpool John Moores and the University of the Creative Arts.

Caline Anouti is course leader and senior lecturer at the University of Westminster and senior lecturer at Istituto Marangoni, specialising in consumer trends, branding, marketing and promotion.

From the intriguing mind behind Codex Seraphinianus comes this beautifully illustrated tribute to the famed Neapolitan character Pulcinella (or "Punch" as he is referred to in English). This short monograph on Pulcinella is conceived as a extension of the Codex Seraphinianus, an encyclopedia filled with variations and fantasies on a theme. Pulcinellopaedia Seraphiniana contains over one hundred extraordinary graphite illustrations with scarlet accents, some of which are depicted in comic-strip style. Conceived as a musical Suite, it is divided into nine scenes with an intermission. It features the oddly surreal and globally recognized character, whose origins have been lost in the mists of the time. An ancestor of Pulcinella was certainly Maccus, the protagonist of the Atellanae Fabulae, very popular farces in ancient Rome, but it was in the early seventeenth century that the character assumed the name and costume that we all know.

Distinguished by a long nose and typically dressed in white with a black mask, Pulcinella is often depicted in various kinds of misadventures and singing about love, hunger, and money. As he famously did in the Codex, Luigi Serafini, has created Pulcinellopaedia Seraphiniana in a unique language all its own, and has filled it with fascinating and mysterious illustrations that will no doubt prompt devotees to obsessively try to decipher the artist’s intention. Written by Serafini’s imaginative coauthor and alter ego "P. Cetrulo," who represents Pulcinella himself, the book artfully presents the struggles of a rebellious antihero who must come to grips with the challenges of everyday life.

Originally, a book about Pulcinella and his world appeared in 1984, after Serafini’s involvement with the 1982 Carnival of Venice, the first revival of the famous festivity after two centuries of silence. Now more than three decades later, this new edition has been extensively revised and includes a new afterword by the author. Like its predecessor, the original edition became immensely sought after and highly valuable, fetching more than one thousand dollars if book collectors were lucky enough to get their hands on a copy. All fans of Serafini’s work will treasure this volume. Rizzoli will also publish a deluxe limited edition with a signed and numbered print.

About the Author:

Luigi Serafini was born in Rome in 1949. He is an artist with an eclectic background as architect, ceramicist, glassmaker, set designer, and writer. He is best known for the cult classic book Codex Seraphinianus, also available from Rizzoli.

Floral designer Louesa Roebuck shows you how to make transcendent eco-luxe compositions with seasonal flora foraged from the West Coast

"The way of the flowers” has been studied for centuries, but as acclaimed author, artist, and floral designer Louesa Roebuck demonstrates, one needs to understand the rules in order to bend them. In Punk Ikebana, Louesa composes stunning arrangements and installations that unite the cultural traditions and elegance of Japanese perspective with exhilarating freedom from convention. Working with seasonally foraged, gleaned, and sourced flora from various regions of California, Louesa reveals how cinematic floral sculptures can be created by embracing the abundance right outside your door. Inviting nature’s often-overlooked treasures into your space means improvising in a moment of time, in a particular place. Exuberant compositions are created with what is on hand, establishing a harmonious dialogue with the flora, space, color, vessels, and textiles readily available. Aligning her deep commitment to the environment with her love of foraging, gleaning, and sourcing regionally, Louesa inspires you to cultivate your own vision and invite the wonders of the natural world into your home.

About the Authors:

Louesa Roebuck, author of the critically acclaimed Foraged Flora, is a multimedia and multigenre creative, floral artist, printmaker, painter, textile designer, and curator. She has collaborated and created flora installations using only local and seasonal foraged and gleaned materials for clients such as Vivienne Westwood, John Baldessari, Todd Selby, Carolyn Murphy, GOOP, Nickey Kehoe, Blackman Cruz, Michelle Obama, Michael Pollan, and Alice Waters of Chez Panisse. Her work has been featured in numerous national and international magazines and media, including but not limited to Wired, Vogue, New York Times, Nowness, Cabana Magazine, C magazine, Remodelista, Sunset, and Martha Stewart Living. She lives in Ojai, California, in Chumash Territory. 

Ian Hughes is a British-born photographer, art director, and craftsman. His work has been exhibited at the National Gallery, London, and published as book cover and album artwork. He lives in Matilija Canyon, California. 

Obi Kaufmann is an American naturalist, writer, and illustrator. He is the author of The California Field Atlas, an illustrated guide to the state's ecology and geography, which was on the San Francisco Chronicle’s bestseller list and won the gold medal at the California Book Awards and the NCIBA Book of the Year award.

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Пролистать книгу Punk Ikebana: Reimagining the Art of Floral Design на Google Books.

The magical powers of a storybook cannot be denied, but what if within those pages awaited not traditionally-written fairy tales from all times and places, but those same tales re-told by some of the world’s most talented and respected artists! 

Professional illustrators and concept artists are experts at pushing their art to a higher level and finding exciting new ways to approach classic subjects. In this book, they reveal their creative secrets. Being able to think outside the box, intrigue the viewer, and bring nuance to a simple story are just some of the essential skills presented inside, and the familiar world of fairy tales provides a wealth of iconic characters and storylines to play with.

Discover multiple renditions of five well-known tales, from research and sketches to rendering and revisions. Informative step-by-step tutorials reveal techniques and tips that will help push your illustration skills to new heights. Learn what makes an effective fantasy illustration and compare different artists’ visions side by side.

Reimagine five classic tales:

• Little Red Riding Hood
• Jack and the Beanstalk
• The Pied Piper of Hamelin
• Goldilocks and the Three Bears
• Hansel and Gretel

About the Author:

3dtotal Publishing is a small independent publisher specializing in high-quality art books dedicated to bringing invaluable training to beginners, hobbyists, and professionals alike. Our titles proudly feature top industry professionals who share their experience in skillfully written step-by-step tutorials and quick tip guides placed alongside stunning artwork to offer creative insight, expert advice, and essential motivation.

From traditional art techniques, such as sketching and clay sculpting, to digital art software including Photoshop and Procreate, the vast knowledge offered by multiple contributing artists makes these books an indispensable addition to any artist’s bookshelf. Popular titles such as the Sketching from the Imagination and Beginner’s Guide series, along with our quarterly magazine CDQ, are part of a backlist of over 80 titles, many of which have been translated into several languages. At the heart of the 3dtotal Publishing catalogue, our sought-after “Art of” books showcase the very best content from the very best creators, in stunning and uniquely designed hard-back format. From 2022, we pledge to donate 50% of our net profits to charity, including planting one tree for every book sold.

Contents and contributors:

Welcome 
How to use this book
Introduction by Ognjen Sporin

Little Red Riding Hood
Red Riding Hood versus the Wolf – Ahmed Rawi
Little Red and the Hyena – Eilene Cherie Witarsah
The Little Wolf Hunter – Fatemeh “Blue Birdy” Haghnejad

Goldilocks and the Three Bears
Goldi the Gangster – Leroy Steinmann
Goldilocks the Greedy Bear – Tony “Eight” Camehl
The Golden Giant – Leo Gómez

The Pied Piper of Hamelin
The Dark Wizard of Hamelin – Inkognit
The Piper Imprisoned – Joshua Carson
The Vengeful Piper – Yongjae Choi

Jack and the Beanstalk
Jack and the Friendly Giant – João Moura
Jack in the Giant’s Palace – Fernando Peque
Jack and the Space Giants – Kory Lynn Hubbell

Hansel and Gretel
A Grimm Arctic Tale – Oliver Ödmark
The Mice and the Owl – Gabriel Gómez Almenzar
The Witch Hunters – Kaining Wang

Gallery
WISH! – Ron Sanders
Jack and the Beanstalk – Ryan Harrell
Rapunzel – Katie Goldberg
Red Riding Hood – Luc Brunet-Manquat

Contributors
Glossary

A collection of over 150 “QSL cards”, QSL? chronicles a moment in time before the Internet age, when global communication was thriving via amateur, or “ham”, radio operators.

Discovered by designer Roger Bova, the distinctly designed cards follow the international correspondence of one ham, station W2RP, who turned out to be the longest-standing licensed operator in The United States.

Communications between amateur radio (AKA ham radio) operators and citizen band stations have been crowding the world’s electromagnetic spectrum since its invention in the early 20th century. Millions of operators formed what could be almost be described as an early internet ― projecting their voices, ideas, and humanity around the earth’s surface using various techniques and frequencies to bounce their waves around the earth’s surface, off of the ionosphere, and even the moon.

Any communication network needs a way of identifying individuals. A QSL card is a written confirmation of prior communication between two amateur radio or citizens band stations ― postcard sized and mailed between users.

Do You Confirm Receipt of My Transmission is derived from the Q code. A Q code message can stand for a statement or a question (when the code is followed by a question mark). In this case, ‘QSL?’ (note the question mark) means “Do you confirm receipt of my transmission?” while ‘QSL’ (without a question mark) means “I confirm receipt of your transmission.”

Just like today’s internet avatars, operators had their own style and often projected their personality using their QSL cards. Collecting cards was popular, and a source of pride to operators.

Published by Brooklyn-based design imprint, Standards Manual, Do You Confirm Receipt of My Transmission is a visual history of these cards, spanning from approximately 1960–1990. Over 190 cards are included, front and back, with high-resolution details. The collection forms a visual history of early global communication ― something we now take for granted but was once a marvel. Today, there are over 3 million licensed radio operators worldwide.

The autobiography of Mary Quant — the inventor of the miniskirt — was originally published in 1966 at the height of Swinging London.

After opening her groundbreaking boutique Bazaar on London’s King’s Road in 1955, Quant soared to international fame with her brand of witty style that fitted perfectly with modern city life. She was at the forefront of fashion’s democratization — seeking to eliminate snobbery and “make fashionable clothes available to everyone.” Her joyful, evocative autobiography captures the world in which she found inspiration — and which she ultimately helped to define and change.

About the author:

Mary Quant (b. 1934) studied at Goldsmith’s College in London. Famed for popularizing the miniskirt, she was awarded an OBE in 1966.

From Togas to Top Hats. The evolution of style from antiquity to 1888

Racinet’s Costume History is a landmark in the study of clothing and fashion. This reprint presents Racinet’s exquisitely precise color illustrations, as well as his delightful descriptions and witty commentary. From Eskimo attire to high French couture, this is an unrivalled encyclopedia for students, designers, artists, illustrators, and historians, and anyone interested in style.

Originally published in France between 1876 and 1888, Auguste Racinet’s Le Costume historique was in its day the most wide-ranging and incisive study of clothing ever attempted. Covering the world history of costume, dress, and style from antiquity through to the end of the 19th century, the six-volume work remains completely unique in its scope and detail.

This TASCHEN reprint presents Racinet’s exquisitely precise color illustrations, as well as his delightful descriptions and often witty commentary. Spanning everything from ancient Etruscan attire to French women’s couture, material is arranged according to Racinet’s original plan by culture and subject. As expansive in its reach as it is passionate in its research and attention to detail, Racinet's Costume History is an invaluable reference for students, designers, artists, illustrators, and historians; and a rich source of inspiration for anyone with an interest in clothing and style.

About the Author

Françoise Tétart-Vittu studied art history at the Sorbonne and specialized in the costume history of the 18th and 19th centuries. For many years she was head of the graphic arts department and curator at the Musée Galliera, Musée de la Mode et du Costume de la Ville de Paris. She is author of many books on costume history.

The landmark volume celebrating the life and work of Ralph Lauren — the vision of the brand as told and presented by Lauren himself — in a smaller, more portable edition, with additional photographs updated to the present.

In this visually stunning book, Lauren speaks candidly about himself and his art. In part one, we get to know the designer through never-before-seen pictures of him in private life and with his family, living the lives he designs for. In the second part, Lauren displays and writes about his most iconic and most beloved work, handpicked from hundreds of collections and his signature cinematic advertising campaigns. Lauren’s aesthetic influence and unique design sensibility are captured here by fashion’s finest photographers, including Bruce Weber, Deborah Turbeville, and Patrick Demarchelier.

Now expanded with new photography, this unique fashion monograph is a personal expression of the artist and a rare peek into the mind of one of America’s most accomplished fashion designers.

About the Author:

Ralph Lauren began his career in 1967, designing neckties under the label Polo. Today, his collections include menswear, womenswear, accessories, fragrance, and home. He has received numerous awards for his work in fashion, philanthropy, and humanitarian causes and is the only designer to receive the CFDA’s four highest honors: Womenswear Designer of the Year, Menswear Designer of the Year, Retailer of the Year, and Lifetime Achievement.

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Пролистать книгу Ralph Lauren на сайте издательства.

A stunning celebration of Ralph Lauren’s signature home collections — including the designer’s own homes — which have inspired the world of interior design for nearly half a century.

The cinematic vision of Ralph Lauren is brought to life with a stunning and intimately written book that spans decades of innovation and influence by the iconic American designer. Ralph Lauren: A Way of Living, published by Rizzoli New York, commemorates the 40th anniversary of the home collection with the first comprehensive volume dedicated to the signature style of Ralph Lauren and his pioneering lifestyle approach to design. From trailblazing innovations that revolutionized the home industry to conceptualizing residential retailing and perfecting the art of hospitality, Lauren has created a multifaceted world that evokes emotion and inspires a more beautiful way of life.

This special volume presents a visual timeline of Ralph Lauren’s remarkable history as a lifestyle innovator. Lauren’s unparalleled ability to seamlessly blend fashion and the home is illustrated with the groundbreaking designs and innovative use of materials that have distinguished the home collection since its inception in 1983: menswear-inspired Oxford Cloth bedding that required the creation of special looms and took two years to refine; the sleek RL-CF1 chair, crafted of carbon fiber and inspired by Lauren’s McLaren F1 racecar; and an appreciation for a timeworn, weathered aesthetic, as exemplified in the iconic Writer’s Chair with its hand-burnished leather and rich patina. Historic achievements such as the opening of his first New York City flagship on Madison Avenue – which invited guests to experience the complete World of Ralph Lauren in a residential environment – and his renowned restaurants that offer the epitome of gracious hospitality, demonstrate the magnitude of Ralph Lauren’s influence on the worlds of lifestyle design and hospitality. The timeline is complete with quotes from distinguished members of the design world and prominent figures of our culture including Oprah Winfrey, Hillary Rodham Clinton, and architecture critic Paul Goldberger.

Ralph Lauren’s signature ability to create transportive environments begins with his private homes that inspire his iconic lifestyle collections. Ralph Lauren: A Way of Living offers an in-depth look at all the places Lauren calls home, from a sprawling ranch in Colorado and an island retreat in Jamaica, to a Fifth Avenue penthouse overlooking Manhattan’s Central Park, a seaside home in Montauk and a country estate in Bedford. Lauren’s homes are deeply personal expressions of his vision for living; captivating imagery is complemented by essays and descriptions written in his own words that intimately express the meaning of home and share inspiration and anecdotes for each residence. The photos of Lauren’s captivating homes are followed by a celebration of Ralph Lauren Home’s lifestyle collections – cinematic worlds that are brought to life with iconic imagery showcasing Lauren’s pioneering lifestyle approach and all-encompassing home collection.

Ralph Lauren: A Way of Living honors the life and work of a true visionary and innovator. Ralph Lauren’s monumental impact on the way we live is as recognizable today as it was groundbreaking 40 years ago. His vision is not about trends of the moment, but is built upon values and things that last, and his legacy will continue to shape the places we call home.

Cover photo by Richard Corman.

About the Author:

Ralph Lauren began his career in 1967, designing neckties under the label Polo. Today, his collections include menswear, womenswear, accessories, fragrance, and home. He has received numerous awards and is the only designer to receive the CFDA’s four highest honors. In 2019 he received an honorary KBE for Services to Fashion from the Prince of Wales. Mary Randolph Carter [SS1] is an author, photographer, designer, and longtime creative director for Ralph Lauren.

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Пролистать книгу  Ralph Lauren A Way of Living: Home, Design, Inspiration  на сайте издательства.

A fully illustrated biography of iconic American designer Ralph Lauren told through the lens of fashion

From the author of Dressing the Man, the seminal tome on men’s fashion, comes the illustrated biography of Ralph Lauren. Published in time for Lauren’s 80th birthday on October 14, 2019, Alan Flusser’s book looks at the life of the iconic American designer through the lens of fashion and cultural impact. This high-level, yet intimate, reflection on the life and work of Ralph Lauren shows how a preppy young boy from the Bronx created one of the most recognizable brands in American fashion.

About the Author:

Alan Flusser is the author of a number of books about men’s style, including the bestselling Dressing the Man. Flusser is also well known for creating for Michael Douglas’s wardrobe in Wall Street, as well as his costume work in classic movies such as Scent of a Woman and American Psycho starring Christian Bale. He is the president of Alan Flusser Designs, a company that he founded in 1979. In 1988, Flusser secured a permanent spot on Vanity Fair’s International Best-Dressed List. He lives in New York.

Ralph Lauren began his career in 1967, designing neckties under the label Polo. Today, his collections include menswear, womenswear, accessories, fragrance, and home. He has received numerous awards for his work in fashion, philanthropy, and humanitarian causes and is the only designer to receive the CFDA’s four highest honors: Womenswear Designer of the Year, Menswear Designer of the Year, Retailer of the Year, and Lifetime Achievement.