Книги о моде и фэшн дизайне

A Decade of Modern Royal Style

In the decade since, Kate has become the Duchess of Cambridge, a future Queen and a mother of three. Her outfits range from high street to haute couture, with women worldwide fascinated by her style and eager to copy it. The Duchess has used her clothing to make diplomatic gestures, to send messages of solidarity, and to show respect. One day, her wardrobe underscores her status as a senior royal; the next it's all about being just like any 30-something Mum. But, thanks to an explosion of 24/7 news coverage and social media, her choices are analysed more closely than those of any royal before. In this book, Bethan Holt marks the tenth anniversary of Kate’s royal life by taking readers on a highly illustrated journey through the Duchess’s style evolution.

The empire of scent: explore the realm of perfumes, smells, and aromatic incense to reveal the enduring allure of fragrance. 

Scents are linked with our most cherished memories — life without the ability to smell is unimaginable. Dive deep into the essentials of olfaction; open up the psychology and science of smell, discover the key fragrance families, and come to understand the historical and cultural ramifications that make the multi-billion dollar perfume industry what it is today. 

The Essence reveals the power of scent and fragrance to captivate — introducing key global locations, from the lavender fields of Provence and the laboratories where perfumes are created, to incense factories in India. 

The Essence introduces the trailblazers shaping the future and the vital role that technology and scented products will play in the 21st century, making the book an inviting read for fragrance novices and connoisseurs alike, opening up a new and fragrant world.

The iconic bestseller, showcasing more than 500 of fashion's greatest names from A-Z

Phaidon's iconic global bestseller The Fashion Book takes a fresh look at the fashion world and the people who created and inspired it. Spanning almost 200 years, the entire fashion industry is represented: from designers to photographers, stylists, and retailers, as well as editors and creative directors.

Marking significant changes on the fashion landscape, this edition features important new names who have fundamentally shaped the way we see fashion in recent years, including Virgil Abloh, Gosha Rubchinskiy, and Alessandro Michele, influential photographer Petra Collins, designer and contemporary icon Rihanna, and Leandra Medine, alongside fashion pioneers of the previous edition such as Coco Chanel, Issey Miyake, Kate Moss, Erdem, and Richard Avedon.

Showcasing more than 500 of fashion's greatest icons in A-Z order, the book places early stars such as Karl Lagerfeld and Helmut Newton alongside today's most innovative designers and creatives, including Edward Enninful, Iris van Herpen, Stella McCartney, and cutting-edge brands such as Supreme. This bestselling classic remains a comprehensive and definitive view of the fashion industry today.

 - The world’s first visual guide for the fashion business.
 - The manual covers branding, product development, wholesaling, retailing, setting up your business and form templates.
 - Business information is presented in short, easy-to-read paragraphs.
 - Practical advice is presented in a step-by-step guide with illustrated examples.

It's not a traditional business book

The Fashion Business Manual is the world’s first visual manual for the fashion business. It covers business topics including branding, production, marketing and retailing in an easy-to-read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world.

Who is it designed for?

Fashion Designers
While fashion designers can be incredibly talented, they often lack the business skills to make it in the fashion world. Usually visually driven, many have never touched a business book which significantly hurts the success rate of their company. This highly-visual manual is here to change that!

Fashion Entrepreneurs
From creating branding to selling to customers, there is plenty to consider when running a fashion company. This manual aims to serve as your very own mentor, reducing the mistakes you make along the way. It’s also the perfect tool for improving your skills across a range of business areas.

People in the Fashion Industry
Fashion is business. Whether you’re the head designer or a sales assistant, a 360° understanding of the industry can help you tackle issues faced in your day-to-day role. The extra knowledge can give you the upper hand, and maybe even a career boost, too.

Everyone
Anyone interested in fashion or looking to get their foot in the industry’s door will benefit from reading this book. Presenting a balanced overview of business insight and know-how, it’ll help prepare you for your first steps into the fashion world.

Tailor-made for visually oriented people

The Fashion Business Manual is easy on the eyes. We’ve applied colourful graphics to every page, helping lead you through the flow of text boredom-free.

THE CHAPTERS

Chapter 1 - Branding
From creating your brand’s visual guidelines to learning how to define your customers, this chapter helps you perfect your fashion branding.

Chapter 2 - Product Development
From tech packs, label guides and determining your product’s country of origin, this chapter teaches you everything you need to know about creating garments.

Chapter 3 - Wholesaling
From joining a showroom to negotiating sales terms, this chapter covers all your bases when it comes to fashion wholesaling.

Chapter 4 - Marketing
From putting on a runway show to learning how to craft the perfect press release, this chapter covers all aspects of marketing.

Chapter 5 - Retailing
From how to charm customers to whether or not you should offer free returns, this chapter answers all your retail-related questions.

Chapter 6 - Starting your brand
From pitching to a potential investor to controlling your cash flow, this chapter will guide you in everything you need to know about setting up your company.

Chapter 7 - Form section
From lines sheets to sales confirmations, there is plenty of paperwork that needs to be filled out when running a fashion business. Here, we share the templates for each, so you know exactly how to compile every form professionally.

Easy to read
By breaking down lengthy information into short sentences, using step-by-step guides, and highlighting keywords, we help you read about complex topics without losing your concentration.

A fully updated, third edition of this essential practical foundation course in fashion design

Becoming a successful fashion designer involves understanding a wide variety of core principles. This foundation course is an ideal introduction for students, dressmakers and anyone interested in the creative side of fashion. Step-by-step tutorials, practical exercises and inspirational interviews with industry professionals teach you how to create your own unique fashion design collections.

Design schools around the world are now emphasising design thinking and conceptualisation more than just mere skill building. Packed with scores of new images, this new and fully updated edition provides students with more diverse methods of creating fashion, including digital design iteration and final projects, fabric design development, 3D 'sketching' on the dress form, paper collage design techniques and much more.

This book concludes with practical advice for anyone considering a career in fashion, offering ideas on building a portfolio, preparing for interviews and continuing on a path to a professional career.

Contents List:

Introduction • Historical Beginnings • Markets, Muses and Messages • Design Foundations • Developing your Design Process • Sample Assignments • The Professional World • Resources

About the Author:

Steven Faerm is the BFA Director of Fashion Design at Parsons The New School for Design in New York City. He has worked for such designers as Donna Karan and Marc Jacobs.

Written by an expert whose fashion knowledge extends around the globe, The Fashion Design Directory presents an enticing panorama of around 150 of the most influential players in the world of fashion from the beginning of the 20th century to the present day – the people and companies who have shaped contemporary fashion and defined the modern perception of style. Engaging, informative text sets the scene for each designer – their origins, their ethos and their pathway to success – while striking runway images showcase statement looks and pieces from each designer’s career. Together, they give a compelling overview of their defining collections and labels.

About the Author:

Marnie Fogg is a fashion expert and media consultant whose experience of the fashion industry means that she is uniquely placed to access original material. She is the best-selling author of Fashion: The Whole Story, The Fashion Swatch Book and Why You Can Go Out Dressed Like That, all published by Thames & Hudson.

A revised edition of this essential guide to fabric properties, peculiarities and garment-design potential

Here is the fabric and textile directory that dressmakers and fashion designers everywhere have been waiting for. This book is like having your own personal shopper – able to recommend fabrics to suit the effects you want to achieve, show you how the fabric will perform, and tell you the best ways of using it.

- Organized by function: do you want a fabric for structure, fluidity and movement, added volume, definition or decoration? This book works in such a way that you can view the fabric as the medium from which the garment design can be achieved right from the beginning.
- Each textile in the directory is accompanied by samples of the fabric presented so that its properties come alive, allowing you to really understand how a fabric might behave.
- The chart section at the back of the book includes essential guides to fibre properties, fabric structure and weight, fabric characteristics and end-use.

Contents List:

Introduction • 1. The Landscape of Textile Design: The Language of Textiles Design; The Designer’s Social Responsibility • 2. The Directory: Achieving the Design Concept; Structure; Fluidity; Expansion; Compression; Ornamentation • 3. Terminology and Resources: Easy Reference Field Guides; Glossary; Socially Responsible Materials; General Resources

About the Author:

Gail Baugh has extensive fashion industry experience, particularly in global product development and sourcing for large retail chains. She is currently teaching textiles and merchandising at both San Francisco State University and the Fashion Institute of Design and Merchandising.

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

About the Author:

Keanan Duffty is an award-winning British fashion designer, musician, and educator. He is a member of the Council of Fashion Designers of America (CFDA). Duffty has done collaborations with brands including Reebok, Gola and Dr Martens and designed with artists such as The Sex Pistols, David Bowie and Gwen Stefani.
During his tenure at Director of Fashion Programs at Parsons, New York, he founded the school's Masters in Fashion Management. He is now Dean of Fashion at Istituto Marangoni in Miami.

Fashion design is a process of investigating, researching and constantly questioning what you are doing and why. This book shows students and professional designers how to use visual research to develop a personal aesthetic as a fashion designer in a global industry.

The first section of this comprehensive guide demonstrates the research process underpinning the work of design icons from Coco Chanel and Jean Paul Gaultier to Vivienne Westwood and Alexander McQueen. It reveals the many different areas of inspiration they draw on, from precursors such as Christian Dior’s ‘New Look’ to traditional textiles from around the world.

The second section introduces a wide range of themes that often inform fashion design research, including vintage and retro, the use of archives and the influence of art movements such as op-art and surrealism.

A series of detailed case studies investigates the research process in the work of designers such as Paul Smith, Comme des Garçons and Anna Sui, among others. Many visual examples are included and influences are analysed.

Topics include:
• Historical Research • Art as Inspiration • Uniforms • Heritage • World Architecture and Fashion • Nature and Science • Denim and Workwear • Sportswear • Zeitgeist • Film • Style Icons • Street Style • Concepts • Fabric Manipulation • Colour • Structure

The fashion world is creative, expressive, impressive, and always fast-moving. The Fashion Yearbook 2022 is a beautifully illustrated book showcasing the best fashion series and photos from the international fashion scene of 2021.

A jury of international experts like Donald Schneider (former art director of French Vogue and creative mind of the H&M designer collaborations), or Masha Fedorova (former editor-in-chief of Russian Vogue and Glamour), have selected the best editorials, covers and campaigns to feature in this must-have volume. The creative people behind it, such as photographers, stylists, Models and make-up artists are also presented here in detail.

- The best of the international fashion scene from the last year
- Impressive images of the fashion series, covers and campaigns, accompanied by expert assessment
- Top-class jury including, amongst others, the former Editor in Chief of American InStyle, Ariel Foxman and street style icon Veronika Heilbrunner
- A unique overview of the global fashion year

About the Authors:

Julia Zirpel has more than 20 years’ experience as a fashion editor and director of magazines such as Interview Germany, Myself and Cosmopolitan Germany and more recently as an editorial director at the KaDeWe luxury department store. Based in Munich, Julia is a freelance content director, and founder of the sustainable fashion e-commerce platform thewearness.com.
Fiona Hayes is a designer, art director and lecturer with three decades of international experience in publishing, art and fashion. A former art director of ten magazines, including Russian Vogue and GQ India, she has been involved in the launch of 14 titles for Condé Nast. She is currently based in London and Paris.

With the rise of perfectly preened sports stars, online dating, and the dreaded selfie stick, every man worth his salt wants to look his best. Male grooming is no longer about being vain: it's essential. A real man has a stylish haircut, conditions his beard, manscapes, moisturises, wears decent shoes, takes the right vitamins, and is probably hitting the gym right now to hone his physique.

Feeling confused? Fear not, because Dan Jones is here to guide you through everything you ever needed to know about personal grooming. From man-buns and moustaches to eye cream, facials, and buying a decent suit, this is a dapper DIY guide for all men, from teens to dads, who want to look their best year-round.

About the Author:

Dan Jones is a journalist and editor living in London. Formerly the shopping editor at i-D magazine, Time Out’s Shopping & Style editor, and most recently Senior Men’s Editor at ASOS, Dan is currently a style consultant, working with brands like Topman and Swatch, and publishers, incl. Conde Nast. He also loves to entertain, constantly ‘researching’ his cocktail craft and honing his cocktail credentials. He is the author of The Mixer’s Manual, Man Made and Gin: Shake, Muddle, Stir. 

Stylishly illustrated by Jack Hughes, The Gentleman's Handbook is the essential guide to living the gentleman's lifestyle. There's never been a tougher time to be a gentleman. In addition to the general vulgarity of the modern world, he has to contend with all manner of things: the dramas of social media, the practicalities of being metrosexual and still taken seriously at work, and juggling his finances in these cash strapped times. Or does he? Alfred Tong shares his insider tips with every aspiring gentleman, from what to wear and how to keep your clothes looking in top shape, to which jobs to chase after and how to plan the perfect romantic evening, all without breaking the bank.

About the Author:

Alfred Tong is a journalist, trend forecaster and brand consultant. He has written for The Times and The Telegraph, as well as The Face, Timeout, Harpers Bazaar, WGSN and Esquire, where he wrote the ‘Style Sleuth’ column. He has also consulted for American Express, Ralph Lauren, Nike and Thomas Pink, briefing their PR, design and marketing teams on shifts in male lifestyles, British street style and the future of luxury.

The Hermès scarf is a style icon. Worn by royalty and celebrities, coveted and admired, and now avidly collected, this deceptively simple square of silk is much more than just a fashion accessory: it is the stuff of legend.

Since the first scarf made its debut in 1937, the House of Hermès has produced more than two thousand different designs. This book explores this lavish history through a sumptuous selection of scarves chosen from seven decades of creative innovation. From the classic designs that embody the Hermès tradition to the wildly imaginative stylings of contemporary designers, the House is always forging new pathways and yet is never afraid to take a fresh and often witty approach to its own heritage.

A scarf is never the work of a single individual; at every stage of its creation, talent and craftsmanship combine to create a hand-finished work of art. These qualities shine through in the sumptuous illustrations, by turns playful and poetic, which lead the reader into a richly coloured world packed with a multitude of motifs. they range from the equestrian themes that are internationally associated with the Hermès brand, through French history and the natural world to global cultures.

From vibrant opulence to subtle harmony, every scarf conveys a mood and every one tells a story. Those stories are now brought together in a book that will delight longtime aficionados and win a host of new admirers for this symbol of timeless elegance.

About the Author:

Nadine Coleno is an author and editor whose books include works on fashion, jewelry, contemporary art and architecture.

- A visual book reveals the little known facts and fascinating stories of fashion.
- Brought to life with photographs and illustrations.
- Gives you a deeper understanding of the fashion industry, in a fun way.
- Easy to read, suitable for all people.

Every piece of clothing has a story

The Hidden Facts of Fashion is a book that reveals the little known facts and fascinating stories of fashion, showing every small hidden details, right down to a button or the choice of color are specially designed for specific reasons, and uncover fashion industry phenomena and helpful hacks.

This book will make you a fashion expert - in a fun way

The Hidden Facts of Fashion is not just a book of random facts — it is a combination of fashion, fun, surprise, knowledge, and helpful hacks. This book will disrupt what you think you know about clothing. Once you’ve read it, you will never look at your wardrobe the same way.

Fun & Surprise

The Hidden Facts of Fashion shares stories — from the origin of a piece of clothing, the unique culture it represents, fun little titbits, urban myths, and more.

Knoweldge about Fashion

By revealing little known facts and fascinating stories, you will discover that every small, humble detail hidden in your garment, right down to a button or the choice of color, was once specially designed for specific reasons.

Facts about Industry
- Size 8 in 1950 is much smaller than today's size 8
- The better the economy, the shorter the skirt?
- So how did skinny become “fashionable”?
- The ridiculous pay gap between female and male models
- Lipstick vs Haute Couture: Which makes more money?
- Do you really get a better deal in luxury brand outlets?
- Don’t be fooled by that messy clearance rack
and more...

Facts about Color
- Blue for girls and pink for boys
- Wear red on your first date!
- Why surgeon doctors wear green scrub instead of white?
- Who decided wedding dresses should be white?
- Why are suits and tuxedos always in black?
- Real ninjas don’t wear black
- All kinds of the collar, all kinds of work
and more...

Facts about Outer
- Cardigan used to be military wear
- The life jacket that looks like a bomb vest
- Why you might not want to rely on that bulletproof vest…
- Inuit's natural Gore-Tex coat
- One jacket to keep smoke out of your pretty clothes
- Why is the zipper on a biker jacket always diagonal?
- 4 things you don't know about MA-1
and more...

Facts about Top
- A garment of violent: WIFE BEATER!
- What does the "tank" have to do with a tank top?
- Fashion's million-dollar fabric scraps
- T-shirt = Tea shirt?
- Why breton shirts have 21 stripes?
- The hidden sponge in your sweatshirt!
- Aloha! This casual shirt is courtroom-approved
and more...

Facts about Bottom
- No blue jeans in North Korea!
- What is the tiny pouch inside your jeans pocket for?
- Bell bottoms were first worn by sailors, not disco dancers!
- The pants that promote women's rights
- Women wearing pants in Paris was technically illegal before 2013
- Oxford bags are not bags
- The "bad boy" way of wearing pants
and more...

Facts about Intimate
- The Myth and Facts of Corset
- Watch out! Her bra is going to explode!
- Jockstrap + Joke = Sports bra
- Men were the first to wear sexy garters?!
- Why did so many American women paint their legs during WW2?
- The man who made wearing G-string in public "decent"
- The Guardian of Virginity
and more...

Fashion Hacks
- Should I wash my jeans?
- A small piece of fabric might just save your garment
- Beware! Static electricity on clothes could cause an explosion
- Rescue your favourite clothes from pilling!
- Bring velcro back to life!
- Dry clean isn’t always the solution
- DO NOT mix laundry detergent, fabric softener or sanitizer together!
and more...

Visual Oriented

Brought to life with photographs and illustrations, The Hidden Facts of Fashion will enrich your fashion knowledge across different topics, revealing phenomena, unexpected history, fun stories, and more.

Be Fun to Read

We hope this book will give you a deeper understanding of the fashion industry, allow you to look at your closest from with a new perspective, and — last but not least — be fun to read.

The first illustrated monograph dedicated to the history of the House of Worth, the world’s first haute couture house

Arriving in Paris in 1845, at the age of twenty and with only a few francs in his pocket, Charles Frederick Worth would go on to build the most prominent, innovative and successful fashion house of the century. Worth was inspired by a love of fine art, luxurious fabrics and his vision of the female ideal. He was the first to set out to dictate new styles and silhouettes to his elite clientele – not the other way around – hosting them in his rue de la Paix salons, which included ground-breaking ‘sportswear’ and ‘maternity’ departments, as well as silk, velvet and brocade rooms, and a special salon with closed shutters and gas lighting designed to allow clients to try on ball gowns in lighting conditions precisely matched to those of the event.

Organized chronologically and illustrated with striking ensembles (including photographs of details that reveal the garments’ intricate construction and craftsmanship), paintings and documents sourced from both private family archives and the best fashion collections from museums around the world, The House of Worth is an inspiring tribute to the house that started it all.

Contents List:

Foreword by Christian Lacroix • Introduction • I. Charles Frederick Worth: An Englishman in Paris • II. Gaston & Jean-Philippe Worth: The Alchemy of Success (1895–1922) • III. Jacques and Jean-Charles Worth: The whirl of the jazz age (1922–1941) • IV. Roger & Maurice Worth: The Final Chapter (1941–1954) • V. Perfume and Beauty Creations • Legacy and Influence

About the Authors:

Chantal Trubert-Tollu is Charles Frederick Worth’s great, great-granddaughter.
Françoise Tétart-Vittu, a former curator at the Palais Galliera, is one of the world’s foremost experts on 19th-century dress.
Fabrice Olivieri is an independent perfumer who has been researching the history of 19th-century style and the Second Empire for many years.
Jean-Marie Martin-Hattemberg is an expert on the history of perfume and cosmetics, on which he has written several books.