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An essential book for anyone involved or interested in the process of digital brand building and digital communication design

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre.

This extensively updated edition of Branded Interactions is an essential handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the market. Packed with real-world examples from brands like Google, Amazon and Lego, it incorporates a wealth of practical design advice and diagrams to help build a solid framework for any project – incorporating brand strategy at every stage while remaining flexible enough to let creativity shine.

About the Author:

Marco Spies and Katja Wenger are partners at think moto, a Berlin-based design consultancy, and co-founders of two highly successful tech start-ups.

Daytoner: Enslaving Humanity in Style is a complete compilation of the concept art Daniel Hahn created over the past few years under his alias Daytoner, short DTNR.

Robots, mechs and character designs are Daniel's big passions and DTNR, is his outlet and home for this obsession. In this book he pairs his creations with short stories that look back at a possible future. The project started as a small blog in 2012 when Daniel moved to Los Angeles and is a journey through the depths of his unhinged creative mind and the world of his robots.

About the Author:

Daniel Hahn is the Creative Director for Automotive Design at BMW Group DesignworksUSA. When he's not designing cars, he is producing concept art for the gaming and film industries under his alias Daytoner (DTNR). Originally from Germany, Daniel now calls LA home and loves the creative vibe of the city.The main focus of his work is robots, which combine both the expressions of a character/person and shape design. Daniel's robots are the perfect combination of both with his background in Car Design and his passion for character development.

Daniel's technique has been described as chaotic; a mix of 3-D modeling, digital painting and photo bashing. What isn't chaotic are his amazing, sought after, futuristic human machine hybrid designs.

What constitutes a great on-screen graphic design?

The relationship between fonts, colours, shape and graphic visual effects is essential to achieve a balance between the flow of information and user experience.

This book discusses in detail how to exploit these elements to achieve functionality and elegance for both websites and mobile applications.

Structured in four sections:

 - Colour Scheme,
 - Grids and Layouts,
 - Icon Application,
 - Text and Typography,

Design for Screen offers an excellent selection of around a hundred stunning designs from around the world, as well as interviews with influential designers working today in this field.

Digital Art Masters: Volume 6 delves into the working practices of some of the world’s best digital artists to reveal the creation processes behind their breathtaking images.

Originally launched in 2005, the annual Digital Art Masters series continues to showcase the work of some of the finest 2D and 3D artists from around the world. The latest volume, Digital Art Masters: Volume 6, welcomes another 50 up-and-coming and veteran artists, and follows the tradition of taking readers beyond the breathtaking images with detailed breakdowns of the techniques and tricks each artist employed while creating their stunning imagery. Inspirational and instructive, this is more than just a gallery or coffee table book.

Digital Art Masters: Volume 6 is a valuable learning tool with the added bonus of video tutorials from selected artists who specifically detail an aspect of their gallery image from start to finish, offering further technical insight into the creative process.

Now in its seventh year, the Digital Art Masters series presents another scintillating collection of work from 50 world-class digital artists.

Over the last seven years, the Digital Art Masters series has brought together over 300 fantastic examples of the world’s best 2D and 3D digital art. Digital Art Masters: Volume 7 continues this tradition by ushering in a new elite group of talented artists whose images are sure to inspire and astound in equal measure. But this book doesn’t just showcase beautiful art; it also offers up details of the creation process behind each image, penned by the artists themselves, presenting a unique opportunity for readers to follow in the footsteps of the masters.

Covering topics ranging from fantasy and characters to scenes and cartoons, Digital Art Masters: Volume 7 has something for everyone and is sure to get those creative juices flowing.

The classic Digital Art Masters series returns with another volume chocked full of brilliant digital art, image breakdown tutorials and unique, never-before-seen images.

Digital Art Masters: Volume 8 is not your typical digital art gallery book. While it does showcase stunning work from 50 of the best international artists, it also includes detailed tutorials explaining how each image was created. Each artist offers insight into their workflow and the methods they employ when it comes to creating a professional piece, from the early concept stage through to the final product. In addition, this year's volume boasts a selection of unique, never-before-seen images for your viewing pleasure. If you're looking to be inspired and learn something at the same time then Digital Art Masters: Volume 8 ticks all of the boxes.

The inspiring, long-awaited autobiography of video-game designer and DOOM cocreator John Romero ― “a highly entertaining and thoughtful memoir” (Wall Street Journal)

​After years in the gaming spotlight, Romero is now telling his story — the whole story — shedding new light on the development of his games and his business partnerships, from the highest highs to the lowest lows, sharing insights about design, code, the industry, and his career right up to today. Sharing gratitude for a lifetime in games, Romero reveals the twists and turns that led him, ultimately, to be called DOOM Guy.

John Romero, gaming’s original rock star, is the cocreator of DOOM, Quake, and Wolfenstein 3-D, some of the biggest video games of all time. Considered the godfather of the first-person shooter, a genre that continues to dominate the market today, he holds a unique place in gaming history.

In DOOM Guy: Life in First Person, Romero chronicles, for the first time, his difficult childhood and storied career, beginning with his early days submitting Apple II game code to computer magazines and sneaking computers out the back door of his day job to write code at night.

Industry-redefining breakthroughs in design and tech during Romero’s time at id Software made DOOM

About the Author:

Computer and video game legend John Romero has designed and published more than 130 games since his first sale as a teenage programming prodigy at the age of sixteen. His major achievements include coinventing a series of revolutionary computer games that launched the industry’s most popular genre, the first-person shooter. He lives in Galway, Ireland.

Learn one of today’s most important skills — coding — while creating your own games!

With this illustrated, interactive guide to coding, readers will discover how to create, test, and play fun 2D computer games. No prior programming knowledge is required to become proficient: just follow the easy step-by-step examples to program and share games on an Apple or Windows PC, Android device, or Apple iOS tablet. With code instruction in JavaScript — a user-friendly programming language used in millions of websites — this book is the perfect springboard for mastering any coding skill, from website creation to business processes, computer engineering, and professional-level game development.

About the Author:

Gordon McComb has written over 65 books and several thousand magazine and newspaper articles. A programmer by trade, for 13 years he wrote a weekly syndicated newspaper column on computers that reached several million readers. His specialty is teaching young minds about new technology.

Mobile web use overtook desktop use in 2016, with the rise in the former doubling the fall in the latter. This increase in mobile traffic has made the mobile user experience one of the most important factors in the success of a product or website. Providing great user experience is essential from the first second. More than 60% of users will not return to a mobile site that they had trouble accessing, and this means that content, navigation and visual design elements must be twice as intuitive as they are on a desktop. In the face of these trends, designers must constantly keep in mind the point that little screens have very little room for error.

Interactive Design for Screen is the result of extensive research centred on the latest designs optimized for the screens of mobile devices. Over a hundred projects appear in this volume, and they showcase the functionality and accessibility of great mobile user interfaces. The designers featured analyse their projects from a variety of perspectives such as product specifications, site purpose and target users, making Interactive Design for Screen a highly practical and inspiring guide for students and designers who know that great mobile user experience is nothing less than essential.

A loving photographic celebration of the energy-drink-fuelled, furniture-rearranging, multiplayer gaming trend and its nocturnal participants

Before high-speed internet connections and online servers, playing a multiplayer PC game meant hauling your bulky monitors and towers to a friend’s place, convention centre or church basement for a LAN (local area network) party. These sweaty, junk-food-enriched glory days represented the origins of real community spirit in computer gaming’s early days.

Many LAN party attendees were early adopters of new tech, so digital cameras abounded at these events. The photos produced by these devices were often low-resolution, blurry and badly lit. In their imperfections and limitations, they represent the messy, ad-hoc approach to computing typical of the LAN party – network cables snaking across recreation centre floors, a monitor perched on a kitchen counter, burned CD copies of games labelled in marker pen.

In addition to documenting the nostalgic era of LAN parties, the photographs in this book are unique artefacts of a peculiar cultural and technological moment, when gaming was tipping over from niche hobby to mainstream obsession. The images have been improved by the use of AI-enhancement software – an emerging technology that allows the upscaling of low-resolution images with spectacular results – to make the first full-size photobook on this beloved subculture, one that existed before the internet took shape and we started carrying it around with us in our pockets.

About the Author:

merritt k is a writer, editor and podcaster living in New York. She is the creator of Forgotten Worlds, a video series exploring Y2K-era internet culture, as well as several works of interactive fiction. Regrettably, she never owned anything resembling a gaming PC during the heyday of the LAN party.

The story of the creation of one of the most important and beloved videogames of all time – Street Fighter II – and its subsequent impact on the industry, its creators, and the game-playing public that so warmly embraced it

The culmination of several years of research by games writer Matt Leone, Like a Hurricane gathers together over 60 voices, spread across continents, disciplines and companies, speaking candidly on the vision, fearlessness and bold ambition that made Street Fighter II a household name.

A collaboration between Read-Only Memory and Polygon, Like a Hurricane is an extended and enhanced print adaptation of Matt Leone’s series of in-depth oral histories, published online in serial form by Polygon. This physical version has been extended and enhanced for print, featuring over 50 specially commissioned illustrations and extra research content.

Featuring: Takashi ‘Piston’ Nishiyama, Hiroshi ‘Finish’ Matsumoto, Noritaka ‘Poo’ Funamizu, Yoko ‘Shimo-P’ Shimomura, and more than 50 others, including dozens of former Capcom employees, former Gamest magazine editor Zenji Ishii, combo video pioneer Tomotaka ‘TZW’ Suzuki, U.S. Street Fighter box artist Mick McGinty, Incredible Technologies CEO Elaine Hodgson, and former Capcom USA CEO Bill Gardner.

Contents List

Chapter 01 Street Fighter; Chapter 02 Street Fighter II; Chapter 03 Fatal Fury; Chapter 04 Street Fighter II: Champion Edition; Chapter 05 Street Fighter II Turbo: Hyper Fighting; Chapter 06 Bringing the games home; Chapter 07 Ebb and flow; Chapter 08 Super Street Fighter II; Chapter 09 Super Street Fighter II Turbo; Chapter 10 Darkstalkers; Chapter 11 X-Men: Children of the Atom; Chapter 12 Street Fighter Alpha; Chapter 13 Street Fighter: The Movie: The Game; Chapter 14 Street Fighter EX; Chapter 15 Street Fighter III; Chapter 16 Capcom vs. SNK; Chapter 17 Moving on

About the Author:

Twenty-five years ago, Matt Leone couldn’t think of anything better to pad out his birthday thank you notes, so he filled them with Mortal Kombat II facts and has been writing about games ever since. Currently, he’s an editor at Polygon, working with freelancers and reporting on behind the scenes aspects of the game industry.

Following the former best-selling title; Heroes and Heroines, this title showcases the most trendy and updated illustrations by about 60 prominent character designers covering both video games and animation. Featuring a bilingual interview with Shiro Miwa, a leading comic artist who is also a character designer of 7th Dragon 2020 (cover art). Featured animations and video games designed from these titles: Girls and Panzer; Kantai Collection; Kill la Kill; Attack on Titan; METAL GEAR SOLID V; and much more.

It all began in 2009, when designer Lorin Wood started the Nuthin' But Mech blog to share artwork by him and his colleagues featuring their favorite subject: robots. Three years later Wood launched the eponymous book series, providing three (now four!) opportunities for dozens of talented artists from around the world to showcase their passion projects and personal visions of robots in print.

Wrapping up the undeniably popular series, Nuthin’ But Mech 4 perfectly complements the thrilling volumes that preceded it, and celebrates how far artistry and technology can advance in just a few years. This final installment features artists from all manner of industries (film, animation, video games, theme parks), and their remarkable works illustrate a vast range of tones and themes. You'll also learn about the creators themselves through their accompanying biographies, which add a personal ― sometimes comedic ― touch.

It's fitting that with the series coming to a close, Nuthin’ But Mech 4 brings together the highest number of creatives yet ― fifty-seven in all ― each with original and imaginative points of view. More talent, more inspiration, more mech!

A thrilling photographic adventure around an offbeat selection of the world’s abandoned buildings, captured by one of the videogame industry’s most beloved creatives.

Urban exploration is a way of life for those who choose it as their passion. The secrets and mysteries that disused places incite can be intoxicating and inspiring. As Nakamura has said herself, ‘I love breaking boundaries and making people say “WOW”. As artists, we use our imagination to see the INVISIBLE.

Project UrbEx documents a multitude of abandoned spaces, placing them into thematic sections – from lost hotels and ex-military sites to factories, laboratories and hospitals. A bright Pantone orange ink is used throughout for the text and chapter openers – popping on the page to reflect Nakamura’s sense of fun, vibrance and imagination.

With a foreword by videogame-designer-turned-photographer Liam Wong, the book also features sections of Nakamura’s personal travel diary, printed on pages with a narrower width, in a rich Pantone black. She has also created, and in some cases specially commissioned, exclusive manga drawings to illustrate her words – bringing her much-loved sense of humour to the forefront of the narrative and displaying her keen interest in exploring many mediums of creativity.

About the Author:

Ikumi Nakamura is an independent creative, explorer and videogame designer. Since 2004 she has explored and photographed abandoned and uninhabited places and spaces across Europe, Asia and the United States to find inspiration for her games. Influenced by the videogame S.T.A.L.K.E.R., she created a mysterious style of wearing a hoodie and gas mask when exploring. She also aspires to become a secrets hunter on the Japanese TV show Discovery of the World’s Mysteries. The experiences and records of her photography pursuits are published on the website Tomboy Urbex.

Quick & Simple Painting in Procreate is the latest in our series of bestselling Procreate titles, setting new users up for success with extensive guides and easy-to-follow tutorials. Discover the streamlined workflows and efficiency tricks that professional artists use to achieve impressive results. Learn how to navigate and harness Procreate’s powerful tools to create paintings that are faster and better. With an in-depth guide to the program’s interface and tools, and fully illustrated step-by-step tutorials packed with tips and advice, this book makes it easier than ever for aspiring painters to jump into the world of Procreate.

- Tutorial projects by respected artists including Derek Domnic D'Souza, Maxine Vee, and Jackie Droujko
- A range of fun and vibrant subject matter including landscapes, city scenes, and characters
- Suitable for total beginners and more intermediate artists looking for insights and techniques from industry professionals

HOW TO USE THIS BOOK
GETTING STARTED by Karin Brandenberg
TUTORIALS
City Nights by Derek Domnic D'Souza
Sunlight Mountain Reflection by David Joseph Ponthieux
Furry Friends by Jackie Droujko
Bumbling Along by Kate Rado
Torii Gate by Surendra Pratap Rajawat
On the Beach by Alone Lee
A Visit to the Castle by Maxine Vee
Les Bonbons d'Owen by Owen Labbé
GLOSSARY
TOOL DIRECTORY
CONTRIBUTORS
INDEX