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Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them.

Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites.

This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes.

Examples of companies featured include Saks Fifth Avenue, Google, Aol, The Natural History Museum, the BBC 2 and Channel 4 Idents and The Tate. The book provides an unparalleled overview of the design industry, including over 1000 images from throughout the 20th Century to today and bringing together for the first time discussions and case studies that reveal the working methods of major advertising and graphic design firms.

Featured agencies and designers include: Saatchi and Saatchi, Paul Rand, Saul Bass, Bob Gill, Milton Glaser, Wolff Olins, Pentagram and George Lois, as well as examples from the johnson banks archive. An entertaining and thorough primer, Problem Solved is essential reading for students and professionals in all areas of the design and communication industries

About the Author:

Michael Johnson is the award-winning creative director and founder of johnson banks, a London-based design consultancy recognised as one of the most innovative design companies in the world and whose clients include Virgin Atlantic, the British Government, the V&A, the Design council and Proctor & Gamble. He writes and lectures worldwide on design theory and practice.

Since its emergence in the United States in the 1960s, the art movement Minimalism has gathered momentum in various creative fields worldwide. The product designers are particularly affected in terms of aesthetics and function. In this book we start with an introduction to Minimalism, from its European roots to the force of Japanese minimalist aesthetics.

By showcasing the contemporary product designs, we are able to observe the current developments of Minimalism in this field, the characteristics and nuances of Minimalism from different cultural backgrounds.

1 A brief study on minimalism
2 Dialogues with some representative designers
3 Presentation of a series of outstanding projects and the unique ways of design thinking

PROMO! is a visually impressive collection of the latest proposals in promotional materials: sales catalogues, pamphlet design, business cards, event invitations, posters, samples, advertising giveaways, calendars, T-shirts, shopping bags, greeting cards, etc… From the hands of some of the best designers and creative professionals in the world we will delight in everything from the classic and elegant to the most cutting-edge designs using more uncommon materials and techniques. Promo! is a reference book full of solutions, resources, original ideas and inspiration, perfect for both professionals and design students searching for an original and captivating way to advertise.

This classic sourcebook of decorative motifs contains 100 plates of royalty-free Gothic designs, meticulously reproduced from rare 19th-century engravings. Many are floral and foliate designs rendered from panels, capitals, borders, brackets, friezes, grotesques, and other decorative elements from such architectural landmarks as New College Chapel at Oxford and Rouen Cathedral.

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Пролистать книгу Pugin's Gothic Ornament: The Classic Sourcebook of Decorative Motifs with 100 Plates на Google books.

Machine Dazzle, to my mind, [is] a true theatrical genius who has created some of the most inventive costumes and sets I have ever seen. — Hilton Als, The New Yorker

Machine Dazzle is the much-in-demand designer and artist behind popular cabaret, drag, and performance stars such as Taylor Mac and transgender icon Mx. Justin Vivian Bond. For the first time, his over-the-top stage creations, made for himself and others, are collected here alongside stage environments, ephemera, and photos from his career.

In Machine Dazzle’s world, costumes are transformative objects with world-making capacity. The artist’s “queer maximalism” encapsulates a more-is-better attitude to making and creating, which looks to counter elitist notions that spectacle and extravagance are vapid. For him, these associations are embraced as queer for their affirmation of hybridity and the rejection of hierarchies of every kind.

On the occasion of a major exhibition at the Museum of Arts and Design, curator Elissa Auther brings together an expansive collection of essays and reminiscences from fellow performers, historians, and cultural critics that consider every aspect of Machine Dazzle’s rich body of work.

About the Authors:

Elissa Auther is deputy director of curatorial affairs and William and Mildred Lasdon Chief Curator at the Museum of Arts and Design. Mx. Justin Vivian Bond is a transgender singer, writer, performance artist, and activist. Mike Albo is a writer, comedian, and performance artist. madison moore is a cultural critic, DJ, and professor of queer studies at Virginia Commonwealth University. David Román is professor of English and American studies at the University of Southern California. Taylor Mac is a theater artist. Sally Gray is an independent scholar. Kalle Westerling is a theater and performance PhD candidate.

With this book in one hand and a brush in the other, you can learn how to create different paint finishes and effects to change everyday rooms and furniture into something special, all for the price of a pot of paint.

The first section of the book tells you everything you need to know before you start – how to prepare surfaces properly, choose the right paint for the right place and use the best tools. Then, the 50 projects are divided into five sections: Ageing and Distressing; Working with the Base; Working with Colour; Handpainting; and Crackle, Gilding and Decoupage.

There are step-by-step images showing how to achieve the finished look, before shots and inspirational photography showing the effects used on walls and doors, furniture and floors. Learn how to bring old second-hand furniture bang up to date, or how to give modern pieces a softly aged appearance, as well as ways to treat and transform floorboards, doors and plastered walls.

Whatever the style of your interiors, Quick and Easy Paint Transformations will show you the best way to makeover your home.

About the Author:

Annie Sloan is one of the world’s most respected experts in the field of decorative painting. She runs highly successful workshops from her store in Oxford, and teaches in the US and Europe. Annie has written more than ten books, including the bestselling Quick and Easy Paint Transformations, Creating The French Look, The Painted Garden and Annie Sloan’s Painted Kitchen (all published by CICO Books), and has featured prominently on PBS television and the Homes & Gardens TV channel. She also sells her own highly acclaimed range of chalk paint which is available from almost 300 locations worldwide, including over 200 outlets in the US. The author is based between Oxford, UK and France.

Pattern-Thinking reassesses the work of Buckminster Fuller — unique hybrid between theoretician, architect, designer, educator, inventor, and author — as advancing contemporary models of design research, practice, and pedagogy. Drawing extensively on Fuller’s archive, the book follows his unique process of translation between the physical and conceptual dimensions of design, to redefine our understanding of the relationships between geometry, structure, language, and intellectual property.

Rather than being organized around a chronology of distinct narratives, Pattern-Thinking follows these parallel explorations as the basis for Fuller’s artifacts and inventions. In the space between lines, models, words, and patents, it traces his ambition to measure physical experience in an ever-expanding pattern of relationships, while coordinating these into a conceptual network of words and concepts that shape the basis for his thinking. Advocating a multidisciplinary and political perspective, Fuller’s transversal logic expands the knowledge base of contemporary models of design, which seek to find broader participation and to address new publics.

About the Authors:

Daniel López-Pérez, who has a PhD in the history and theory of architecture at Princeton University, is an Associate Professor and a founding faculty member of the Architecture Program at the University of San Diego. López-Pérez edited Fuller in Mexico/Fuller en México! and R. Buckminster Fuller: World Man, awarded as Design Book of the Year 2013 by Architect magazine.

Richard Buckminster Fuller was born on July 12, 1895, in Milton, Massachusetts. After spending most of his youth in Massachusetts and on Bear Island in Maine, he fell out of Harvard and into the US Navy during World War I. He married Anne Hewlett, the daughter of a prominent New York architect, in 1917 and spent around five years working with his father-in-law on new techniques of housing construction after leaving the navy. From 1927 on he became independent and committed himself to completely rethinking the question of shelter — relentlessly challenging every assumption about structure, function, materials, technology, aesthetics, services, distribution, mobility, communication, collaboration, information, recycling, politics, property, and social norms. He started from first principles to develop a radical philosophy of doing “vastly more with vastly and invisibly less.” The constant goal was a much more efficient and equitable distribution of planetary resources to enable the survival and ongoing evolution of the human species. His work paralleled, radicalized, and critiqued the mainstreams of modern architecture and still defies categorization today. He was a nonstop teacher and communicator around the globe in every possible medium — becoming probably the single most exposed designer and design theorist of the twentieth century. He died on July 1, 1983, in Los Angeles at the bedside of his wife, who died thirty-six hours later.

Adapted from jewelry, textiles, hardware, ceramic, inlays, carvings, and more, 852 full-color designs, collected by famed French artist Racinet, offer decorative ornamentation from every major culture of the world. Highlighting the achievements of artisans from ancient Egypt to 18th-century France, this treasury of historic motifs is an unparalleled source of beauty and inspiration.

This exclusive volume presents the best features and radically designed pages of the 1990’s most uncompromising document of alternative music, style, and pop culture.

Founded in 1992, Ray Gun was the only magazine wherein a die-hard culture seeker could find information on alternative music and the street-inspired style that really mattered. Punk rock had torn pop music to shreds and created a hunger for an original lifestyle beyond mainstream culture, and Ray Gun was its graphic chronicler: across its pages blasted a visual feast made up of era-defining artists such as Sonic Youth or Iggy Pop, music-inspired art, and a complete redefinition of sartorial style. The magazine’s original art director, David Carson, and his peers who followed, created an entirely new visual culture that shattered the limitations of graphic design.

Ray Gun was as radical as the lifestyle it reported on, deeply committed to visually representing an alternative culture as a new way of seeing and being in the world. With over 200 full-color photographs, Ray Gun: The Bible of Music and Style gathers the most outrageous pages from the magazine that helped to shape the ’90s. This epic anthology features exclusive photographs and articles on rock legends such as R.E.M., HenryRollins, Jane’s Addiction, The Pixies, Dinosaur Jr., U2, Marilyn Manson, Smashing Pumpkins, NineInch Nails, Mudhoney, Pearl Jam, Bjork, Morrissey, PJ Harvey, Beastie Boys, Soundgarden, Beck and an exclusive interview with David Bowie.

About the Authors:

Marvin Scott Jarrett is a celebrated creative force in the worlds of publishing, film, and television, as well as founder of Ray Gun and Nylon. Liz Phair is a legendary alt-rock goddess; Wayne Coyne is frontman of The Flaming Lips; Dean Kuipers is an arts and environmental writer; Steven Heller is an art director and co-chair of the MFA Design Department at the School of Visual Arts.

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Пролистать книгу Ray Gun: The Bible of Music and Style

If you’ve ever struggled to craft a powerful message that really hits the spot, you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?

Well that’s exactly what you’ll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

About the Authors:

Roger Horberry is a highly experienced professional copywriter and has written about everything from finance to fireworks, and telecoms to tea bags. He has published two books on copywriting.

Gyles Lingwood is Principal Lecturer in Advertising & Design at the University of Lincoln. His creative work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards.

An unprecedented look at women’s everyday clothes — from Sylvia Plath’s Girl Scout uniform to psychedelic microminis, modern suits, and fast-food workers’ uniforms — this fascinating volume shows how American women from every background have lived, worked, and dressed for 200 years.

Groundbreaking in its focus on the everyday clothing of ordinary American women — a subject neglected in most fashion histories — Real Clothes, Real Lives highlights over 300 garments and accessories from the Smith College Historic Clothing Collection. This unique survey honors countless lives, tracing through the lens of dress how women’s roles have changed over the decades. Each piece holds colorful stories about the woman who wore it, the one who made or bought it, and her context in place and time. Whether homemade or ready-made, many of the garments are modest and inexpensive. Some are one-of-a-kind pieces; others are examples of clever making-do, which seems particularly relevant today; and most reflect the popular styles of their era. Among the many extraordinary examples are a rare World War I uniform worn by an American woman working behind enemy lines and a 1970s go-go dancer’s costume.

Exceptional photography and rich archival visuals accompany the highly readable texts, which offer a wealth of historical and social analysis of a side of fashion and feminism rarely considered.

About the Authors:

Kiki Smith is Professor of Theatre at Smith College and director of the Smith College Historic Clothing Collection. She is also a professional costume and set designer. Diane von Furstenberg oversees her eponymous global lifestyle brand. Past president of the Council of Fashion Designers of America, she is author of several books, including DVF: Journey of a Dress. Vanessa Friedman is fashion director and chief fashion critic for the New York Times.

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Пролистать книгу Real Clothes, Real Lives: 200 Years of What Women Wore (Smith College Historic Clothing Collection)​ на сайте издательства.

Originally published in 2007, Red Carpet struck a chord with all of us who can't get enough of the Hollywood red carpet scene at the biggest celebrity award shows, movie premieres, and parties. No book since the original edition has brought the reader so close to the velvet rope. Now, in this updated volume, relive 30 years of red carpet moments captured in more than 250 photographs of style makers and A-listers.

Red Carpet provides an unending runway show of the entertainment industry's most celebrated personalities in the greatest gowns and high fashion. Celebrity photographer Frank Trapper shares his front-row seat to nearly every major star-studded Hollywood event for the past three decades: the Oscars, Emmys, and A-list movie premieres.

About the Author:

Frank Trapper is an acclaimed celebrity photographer that has been covering the Hollywood beat for more than 30 years. Based in Los Angeles, where he does most of his work, his images have appeared in countless national and international magazines and newspapers.

In this book, gouache, a classic technique often compared to watercolour, acquires a new dimension and offers a bolder approach to contemporary artists, illustrators and graphic designers.

Gouache erases the boundaries between ‘proper painting’ and the spontaneous charm of watercolour, combining the advantages of both techniques. Diluted, gouache is almost like watercolour, but when used on its own, it can be applied in opaque layers with a matte surface reminiscent of pastels. Soluble in water, it is rather forgiving and allows for corrections and revisions, and finally, the fine grain of the pigment it contains makes detailed drawings possible.

About the Author:

Aljoscha Blau is one of the most renowned illustrators in German- speaking countries. He was born in 1972 in Leningrad (now Saint Petersburg), USSR. Since earning his degree in illustration and graphic arts from HAW (Hamburg University of Applied Sciences, Hamburg, Germany), Blau has worked as an illustrator and author for German and international publishers. He has been honoured with numerous international awards, such as the German Design Award, the Bologna Ragazzi Award, Prix Figure Future, Troisdorfer Bilderbuchpreis (Troisdof City Illustrated Book Award), and the Deutscher Jugendliteraturpreis (German Youth Literature Award), and nominated for the Astrid Lindgren Memorial Award. Blau teaches and conducts illustration and drawing workshops at various art academies in Germany, Denmark, Switzerland, Italy and France. He currently lives in Berlin.

The area of recycling and upcycling is a rich and growing source of innovative design in the fashion and accessories industries.

In a fast-fashion world of throw-away clothing, it is the ultimate expression of the slow-fashion movement, with each piece individually conceived and crafted from scratch, using different materials each time.

ReFashioned features 46 international designers who work with recycled materials and discarded garments, reinvigorating them with new life and value. The result is beautiful and desirable clothing and accessories that also make an important statement to the fashion world about its wasteful and exploitative practices.

About the Author:

Sass Brown is Acting Assistant Dean for the School of Art and Design at the Fashion Institute of Technology, New York. Originally from London, England, Sass established herself as a designer with her own signature collection selling in the UK and across Canada. As a researcher, writer and blogger, her area of expertise is eco fashion, in all of its different expressions, from slow design and heritage craft skills to recycle, reuse and new business models. She has published papers, spoken, taught and advised women’s cooperatives and educational institutions in Brazil, Peru, Columbia, Sri Lanka, Italy, France, US, Canada and the UK, on the topic of sustainable design. Voted in the top 10 Women Who Changed the Face of Fashion by Fashion Compassion, Brown promotes the best in eco-fashion design, through a multitude of media, most notably her books, her website www.ecofashiontalk.com and her journalism.

Contents:

Foreword by Natalie Chanin (Founder of Alabama Chanin, US hand made clothing and homewares)

Introduction

Chapter One
Designers Working with Used Clothing (e.g. worn and discarded garments) or
Used Industrial Materials (e.g. defunct flour sacks)
Opening Text
2ETN (jewellery) [US]; Artemas Quibble (bags / jewellery) [US]
Atelier Awash [Germany]; CeeBee (bags / jewellery) [Italy]
Christopher Raeburn [UK]; Clare Bare (lingerie) [US]
Dalaleo (bags / jewellery)    [Brazil / Italy]; Denham [Netherlands]
Jeffrey Wang [China]; Julia Barbee [US]
Junky Styling [UK]; km/a [Austria]; KONDAKIS [Kenya]
Lu Flux [UK]; MAYER Peace Collection [Germany]
MILCH [Austria]; Nudie Jeans [Sweden]
Odette Picaud (jewellery / accessories) [France]
Otra (jewellery) [Canada / France]
Raggedy     [UK]; Saisei (bags) [Italy]
Schmidt Takahashi  [Germany]; Silent People (bags) [Italy]
Sylwia Rochala [Poland]; Tamara Fogle (bags) [UK]
The BEA Project [US]; Trashed Couture    [UK]
Ute Decker (jewellery) [UK / Germany]

Chapter Two
Designers Working with Unused Clothing Waste (e.g. textile cut-offs) or Unused Industrial Materials (e.g. plastic product scraps created during the manufacturing process)
Opening Text
Carmina Campus (bags) [Italy / Africa]
Eva Zingoni [France]; Friends with Benefits [US]
From Somewhere  [UK]; Goodone [UK]
Hibrida (accessories) [Chile]; Juana Diaz [Chile]
Kerry Howley (jewellery) [UK]
Michelle Lowe-Holder (jewellery) [UK]
Paulina Plizga [France]; Piece x Piece [US]
Rachel Freire [UK]; R.ds [Denmark]
Reet Aus [Estonia]; Steinwidder [Austria]
Trash-Couture [Denmark]; Waste Away (accessories)  [UK]

Conclusion

Further Reading
Designers’ Websites
Picture Credits and Acknowledgements

As our climate, ecological and social crises converge, urgent action is needed to maximize our chances of survival. A new commercial approach is possible but it requires a systemic shift, with companies learning to operate as part of a wider 'ecosystem', allowing fashion to restore what it has taken.

Regenerative Fashion presents a roadmap for new ways of doing fashion. To keep our planet safe, we must cut production and end our dependency on fossil fuels. We must also create dignified livelihoods for the millions of people working in the industry. By using natural resources, paying factory workers and farmers a living wage and scaling up craft production, we can not only rebuild soils, ecosystems and biodiversity, but also support decarbonization, regenerate communities and ensure a just transition for all.

Part guide and part manifesto, this book shares stories of our interconnectedness with the natural world and each other, divided into sections on Nature & Materials; People, Livelihoods & Crafts; and New Economy & Leadership. Fully illustrated throughout, it features interviews from best-practice designers and businesses around the world, as well as thought pieces from leading campaigners within the industry.

About the Author:

Safia Minney MBE is an award-winning social entrepreneur, speaker and advisor. She has over 20 years' experience as global CEO of the company she founded, People Tree, developing the first sustainable and Fair Trade supply chains and standards, and she has various advisory roles with businesses, networks and charities.