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A revised and expanded edition of the book described by Books Monthly as ‘an absolute gem. A bible, in fact’.

If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men, this best-selling book contains five decades’ worth of wisdom from the man behind hugely influential campaigns for brands such as Levi’s, Audi, Boddingtons and Lynx.

In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isn’t enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him.

Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.

About the Author:

John Hegarty is one of the world’s most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President’s Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.

John Hegarty takes 50 themes that lie at the heart of creative thinking and promotes the benefits of simplifying, thinking boldly and being undaunted by creative challenges

Creativity isn’t an occupation, it’s a preoccupation. It is at the very core of what makes us human. It’s also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our ideas effectively and persuading others is vital. Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the world’s greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence? In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as ‘Idea’, ‘Ego’, ‘Money’ and ‘Technology’, to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegarty’s message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges. With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them.

About the Author:

John Hegarty is one of the world's most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President's Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.

This book is a signed first edition book by Missupacey featuring a free mini print.

In this fascinating "Art of" book, Colorado-born artist Ashleigh Izienicki reveals the process behind how she combines dark, macabre themes with a cute and feminine touch to create incredibly popular art. 

Ashleigh has accumulated a massive following online under her brand, Missupacey. She has over 600K followers on Instagram, a popular Patreon, and a successful online shop selling products such as pins, phone cases, stickers, and stationery. She now resides in California and works in both traditional and digital mediums. Her book features tutorials in both, giving fans and art-lovers a glimpse behind the curtain into her process, studio set-up, and inspiration. She also talks about the challenges and joys that come with running an art business, and gives her invaluable advice to aspiring creatives.

Hellebore: The Art of Missupacey has the unmatched production values that 3dtotal Publishing are known for: high-quality paper and a beautiful hardback cover with special finishes. This is a keepsake for Missupacey fans, and art fans in general, to display on their bookshelf for many years to come.

About the Artist:

Missupacey, otherwise known as Ashleigh Izienicki, is a popular illustrator and tattoo artist based in Los Angeles, California. Practiced in both digital and traditional mediums, Ashleigh is known for creating artwork that features dark and macabre themes balanced with a feminine influence.

A history of Savile Row's founding father, told through its most famous clients: icons of aristocracy, politics and the arts

In the gilded age of emperors, maharajas, courtesans and kings, Henry Poole & Co. dressed them all. For well over two centuries, Savile Row’s founding father was a Mecca for the men and women who made history. Presidents, prime ministers, generals and Russian grand dukes recognized Poole’s as the apex of elegance. The firm has endured wars, revolutions and financial crises to emerge as the tailor for the tech giants and hedge fund billionaires who rule the world in the 21st century.

Henry Poole & Co. celebrates the great names in Poole’s history and tells the story of this exceptional British tailoring firm still owned by the founding family.

Contents List:

Foreword by John Kerry • Preface by Simon Cundy • Introduction: Henry Poole’s Greatest Customers • 1. The Beginning, 1806–1836 – Emperors & Maharajas • 2. Tailor of Kings, 1836–1876 – Politicians & Statesmen • 3. The Age of Empire, 1876–1916 – Financiers & Courtiers • 4. The Re silient Years, 1916–1936 – Kings & Queens • 5. Poole’s at War, 1936–1976 – Artists & Writers • 6. Poole Triumphant, 1976–2019 – Heroes & Villains • Savile Row Today by Alex Cooke • Ceremonial Tailoring • The Birth of the Dinner Jacket • Henry Poole & Co. Royal Warrants of Appointment • Honourable Mentions

About the Author:

James Sherwood is a London-based style journalist, and has been described as ‘the guardian of Savile Row’ by The Rake magazine. He is the author of Savile Row, Fashion at Royal Ascot, James Sherwood’s discriminating Guide to London and Jewelry for Gentleman, all published by Thames & Hudson.

Discover how weed has grown into a good-looking business

The cannabis industry has become a thriving activity. Consuming the plant and using its derivatives have become legal in several countries and paved the way for a new generation of design-savvy and diverse consumers and entrepreneurs.

High on Design showcases the new brands, designs, and creators behind this revolution. Meet the creative minds behind Gossamer, a biannual print magazine for casual weed smokers and curious mind. Learn everything you need to know about pot and weed as a medium for cultural understanding with Mia Park and Dae Lim, creators of Sundae School. Expand your culinary horizon with Michelin-Starred chef, Claus Henriksen who will give you an insight into his haute cannabis cuisine and gourmet herbs. Have a look inside Broccoli, a female-run magazine about cannabis culture and discover the most exciting cannabis businesses around the world from High Road, an award-winning dispensary design studio to Tokyo Smoke, a Canadian cannabis retailer.

While reflecting on the novel aesthetics and trends of contemporary cannabis culture, High on Design also gives a profound view of the phenomenon regarding politics, history, legalization, and society. This is your guide to the best brands, the most stylish dispensaries, the slickest products, and the most creative entrepreneurs.

About the Author:

Santiago Rodriguez Tarditi is a writer and creative director. He has lived in Milan, Bogotá, London, New York, Miami, and Berlin, working for platforms such as Monocle and companies like Parley for the Oceans. His latest endeavor is RamaRama, a reforestation project in Colombia.

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From prehistoric China and ancient India to Parisian cafés and the plains of the New World, cannabis has a storied and complex history that spans continents and millennia. It has been used in religious ceremonies by Shinto priests and Rastafarians, and it has influenced creative movements, including American jazz music, the Beat Generation, the counterculture hippies, and hip-hop. 

Weed has grown into a good-looking business. Consuming the plant and using its derivatives have become legal in several countries and paved the way for a new generation of design-savvy and diverse consumers and entrepreneurs. 

An ingenious take on the Rorschach Inkblot Test – a book packed full of blots that readers can transform into whatever they like

What is Hirameki?
In Japanese, it means a flash of inspiration, which is just what artists Peng & Hu had when they saw a cow with a splotch that looked just like a famous filmstar – and realized that even the splodgiest blot could be easily turned into something amazing. Since then, their passion for collecting blots and dots has taken over their lives.

• Highly creative and a little bit anarchic, this is the perfect outlet for all those who are bored by drawing inside the lines
• It's for everybody: even the most inexperienced doodlers can produce hundreds of sensational scribbles.
• Readers hone their Hirameki skills in seven sections, allowing them to progress from single drawings to complete blot-to-blot scenes.
• Artists Peng & Hu guide the reader with prompts and hints.

Hirameki is set to be the creative phenomenon of 2016!

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Каждая Клякса — это вдохновение. Каждая линия свободна. Откройте свое воображение. «Хирамеки» в переводе с японского означает «своеобразный стиль», «особый отпечаток», «место, где встречаются каракули и воображение». Проще говоря, это искусство превращения случайной кляксы во что-то удивительное с помощью нескольких точек и линий. Если верить тем, кто говорит, что счастье в мелочах, то эта книга должна долго развлекать ваши глаза, руки и голову.

От авторов

В начале была клякса.

ХИРАМЕКИ заключает в себе два основных вида мыслительного процесса: поиск смысла и познание мира.

За неожиданно возникшей идеей следует ее воплощение.

В маленькой кляксе скрыта магия: ее суть становится явной, стоит лишь добавить черточки и точки так, как подсказывает фантазия.

Благодаря ХИРАМЕКИ мы можем испытать воодушевление и радость. Расслабьтесь с ХИРАМЕКИ и позвольте творить мозгу, руке и глазу.

ХИРАМЕКИ помогает находить счастье в малом.

Для кого эта книга

Для всех, кто любит рисовать и кому нравятся классные творческие блокноты.

The first monograph on the "godfather of streetwear," this book pays homage to Hiroshi Fujiwara's influence on contemporary fashion, music, and design. The most comprehensive book devoted to the extensive work of Hiroshi Fujiwara-a pioneer in streetwear, music, and art, and the ultimate arbiter of cool. Known internationally as one of the founding fathers of Tokyo's Harajuku scene, Fujiwara exerts a disproportionate influence over contemporary design culture. Having collaborated with the likes of Malcolm McLaren and Vivienne Westwood as a teenager in the early 1980s, he merged a seminal interest in punk with hip-hop and skate culture to become one of Japan's principal tastemakers. A musician and producer, Fujiwara is also one of the most prolific sneaker designers, and his kicks are some of the most sought-after collectibles. In addition to his very visible and long-standing collaborations with Nike, he has authored a number of fashion lines and is at the head of the Tokyo-based Fragment Design.

Chronicling his reign as the arbiter of hip for more than thirty years, this book presents the breadth of his career, including sections on his highly sought-after artwork and graphics, sneakers, product design, and curated personal effects. With contributions by Sarah Lerfel and Ino Hidefumi, this graphically inspired book provides a unique glimpse into one of the most influential tastemakers of our time and is the perfect follow-up to Rizzoli's Pharrell: Places and Spaces I've Been.

About the Authors:

Hiroshi Fujiwara is a Japanese musician, producer, and designer.

Sarah Lerfel is the creative director of the Paris style boutique Colette.

The continuing adventures of Hiroshi Fujiwara, "godfather of streetwear."

Commanding the hothouse environment of Harajuku, the street fashion and culture district of Tokyo, Hiroshi Fujiwara is recognized the world over as a pioneer in streetwear, music, and art and is the ultimate arbiter of cool. Known internationally as one of the founding fathers of the 1990s Tokyo scene, Fujiwara exerts a disproportionate influence over contemporary design culture. With recent and highly successful collaborations with Louis Vuitton and Moncler, and with his mainstay work at Nike and Medicom, Fujiwara refines an aesthetic immersed in punk, hip-hop, and skate culture and translates it into pure luxury.

A musician and producer originally from western Japan, Fujiwara is one of the most prolific of sneaker designers, and his kicks remain some of the most sought-after collectibles. In addition to his very visible and long-standing collaborations with major Western brands, he has long associations with Japanese disruptors like Jun Takahashi of Undercover and is head of the Tokyo-based Fragment Design.

Chronicling his reign as the arbiter of hip for more than thirty years, this book presents his current preoccupations, with chapters on his highly sought-after artwork and graphics, sneakers, product design, and curated personal effects, giving readers a unique glimpse into one of the most influential tastemakers of our time.

About the Author:

Hiroshi Fujiwara is a Japanese musician, producer, and designer.

Perfect for display or close observation, this impeccably produced collection of some of Hokusai’s most renowned prints highlights the exquisite lines and delicate hues that have entranced viewers for centuries.

During his lifetime, Hokusai was one of the most revered artists working in the ukiyo-e school of painting and printmaking. This book gathers the finest examples of Hokusai’s breathtaking prints, including his iconic The Great Wave off Kanagawa, views of Mt. Fuji, landscapes, domestic scenes, and painstakingly rendered flora and fauna.

An introduction by Matthi Forrer offers a brief biography of Hokusai and commentary on his practice and influence.

Each full-color poster is backed with a substantial caption that provides insights into the piece’s significance and notable characteristics. Printed on heavy coated paper, these detachable posters are suitable for framing, but also taken together create a lasting and illuminating introduction to Hokusai’s extraordinary accomplishment.

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Пролистать книгу Hokusai Posters

Theres an art to setting the perfect table for every type of occasion, and this book helps you master it, whether your event is a Sunday supper, weekend lunch, garden party, festive open house, elegant evening or extravagant holiday soirée. Lavishly photographed, it explores a stunning range of decorative possibilities, from platinum-edged plates, vintage silver, ornate candelabras and antique mercury glass to playful jaw-snapping alligator napkin rings, birds nests filled with pansies and a fleet of porcelain monkeys.

Take the leap and turn your passion for creating anime-inspired art into a successful career with this guide to drawing and painting, promoting, and selling your work. How can you develop an individual style? What is your brand? Who is your audience and how will you engage with them? You will find the answers in this book, as leading artists share how they planned, built, and now manage their own anime-style art careers.

_In career case studies, five successful artists talk about their journey from those first enthusiastic doodles to the hundreds of thousands of Instagram followers captivated by their work, sharing detailed career timelines and hard-won advice for treading the same path yourself.
_Be introduced to the business of anime – the genre landscape, audience breakdown, and how to grow your audience online, plus insights into education, training, and working within the industry.
_Receive expert advice on developing your style, helping you achieve that often-elusive unique take on anime-inspired artwork, then building your brand and online portfolio.
_Delve into specially commissioned step-by-step tutorials by highly respected anime and manga artists, helping you fine-tune your technique and hone your own personal style.
_On stunning gallery pages, enjoy seminal creations that marked pivotal moments in the contributing artists’ careers and accelerated their success.

Contents:

Foreword - Djamila Knopf
Introduction - Anny "Yoai"

The business of anime - Anny "Yoai"
Genre landscape
Audience breakdown
Reaching & growing your audience online
Education & training
Working in the industry

Developing your style - Anny "Yoai"
Finding your individual style
Building your brand
Building your portfolio

Career focus - Meyoco, Carles Dalmau, Lord Gris, Miyuli, Simone Ferriero "SimzArt"
Glossary

From Law Roach, award-winning celebrity stylist and the world’s only image architect, comes a groundbreaking guide to becoming your ultimate, confident self.

Law Roach is the mastermind behind looks that have broken the Internet time and again — from Zendaya at the Met Gala to Anya Taylor-Joy at the Golden Globes, from Lewis Hamilton’s iconic streetwear to Céline Dion’s style renaissance. Nobody knows better than Law how to turn an outfit into a moment of fashion history.

In a little over a decade, he’s gone from industry outsider to the most celebrated name in style, having been honored two consecutive years with the Hollywood Reporter’s prestigious Stylist of the Year award and receiving the Council of Fashion Designers of America’s inaugural Stylist Award in 2022.

Now, for the first time ever, Law shares the secrets of his approach. With How to Build a Fashion Icon, he takes readers behind the scenes of his process and journey, revealing his tips, tricks, and most memorable styling moments to show readers how to live their most iconic and fashionable lives.

Part self-help guide, part manifesto, this book guides readers step-by-step through that process, and along the way, Law weaves in personal anecdotes — from his childhood in the Southside of Chicago to the first time he styled Zendaya — with practical exercises to help readers cultivate the most essential feature of iconic style: confidence.

About the Author:

Law Roach is a stylist and image architect who has worked with A-list celebrities including Zendaya, Celine Dion, Anne Hathaway, Kerry Washington, Anya Taylor-Joy, Venus Williams, Lewis Hamilton, Tom Holland, and many more. He is the first African American to be featured on the cover of The Hollywood Reporter’s Most Powerful Stylists issue. He is the co-host of E!’s eccentric new fashion competition series OMG Fashun and was a judge on the hit TV show America’s Next Top Model. Roach has been interviewed and featured at length in outlets including the New York Times, Vogue, Vanity Fair, Harper’s Bazaar, the Guardian, and more. In April 2022, he was named the West Coast contributing editor of British Vogue.

This comprehensive new edition of How to Design Cars Like a Pro provides an in-depth look at modern automotive design. Interviews with leading automobile designers from Ford, BMW, GM Jaguar, Nissan and others, analyses of past and present trends, studies of individual models and concepts, and much more combine to reveal the fascinating mix of art and science that goes into creating automobiles. This book is a must-have for professional designers, as well as for automotive enthusiasts.

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Пролистать книгу How to Design Cars Like a Pro на Google Books

In this long-awaited follow-up to the best-selling first edition of How to Draw Cars Like a Pro, renowned car designer Thom Taylor goes back to the drawing board to update his classic with all-new illustrations and to expand on such topics as the use of computers in design today. 

Taylor shares his artistic insights and techniques for creating captivating renderings of any kind of automobile. From information on how to draw from a photo or from observing a vehicle in real-time, the step-by-step instruction covers all you need to know to become a master at drawing cars. The comprehensive advice includes:

- Selecting the proper tools and equipment
- Perspective and proportion
- Sketching and cartooning
- Various media
- Light, shadow, reflection
- Color
- And even interiors. 

Written to help enthusiasts at all artistic levels, his book also features more than 200 examples from many of today’s top artists in the automotive field. This edition has also been updated to include computerized illustration techniques.

About the Authors:

Renowned car designer Thom Taylor is an inductee into the Hot Rod Hall of Fame. He has designed cars for industry-leading builders like Boyd Coddington, Roy Brizio, and SO-CAL Speed Shop, and for individuals like Eric Clapton, Tim Allen, and Billy F Gibbons. He is the author of the MBI bestseller How to Draw Cars Like a Pro.

Lisa Hallett is a writer and editor based in Southern California. Her work has appeared in the Los Angeles Times, Emmy, and Westways.

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Пролистать книгу How to Draw Cars Like a Pro, Second Edition на Google Books

This book explains, in simple steps and non-mathematical terminology, how to create repeat patterns in a line, on the plane, as tiles and as Escher-like repeats. The book also shows how to make 'wallpaper repeats', where the elements of the pattern merge into each other, apparently seamlessly.

Using letters as the basic elements, the book demonstrates how all repeat pattern-making comes out of four simple operations: translation, rotation, reflection and glide reflection. It will provide the definitive one-stop pattern-making resource for professional designers and students across disciplines, from textiles and fashion to graphic design and architecture.

About the Author:

Paul Jackson is the author of over 30 books on paper arts and crafts. He has taught the techniques of folding on over 150 university level design courses in the UK, Germany, Belgium, the US, Canada and Israel and been a 'folding consultant' for companies such as Nike and Siemens.