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 - The world’s first visual guide for the fashion business.
 - The manual covers branding, product development, wholesaling, retailing, setting up your business and form templates.
 - Business information is presented in short, easy-to-read paragraphs.
 - Practical advice is presented in a step-by-step guide with illustrated examples.

It's not a traditional business book

The Fashion Business Manual is the world’s first visual manual for the fashion business. It covers business topics including branding, production, marketing and retailing in an easy-to-read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world.

Who is it designed for?

Fashion Designers
While fashion designers can be incredibly talented, they often lack the business skills to make it in the fashion world. Usually visually driven, many have never touched a business book which significantly hurts the success rate of their company. This highly-visual manual is here to change that!

Fashion Entrepreneurs
From creating branding to selling to customers, there is plenty to consider when running a fashion company. This manual aims to serve as your very own mentor, reducing the mistakes you make along the way. It’s also the perfect tool for improving your skills across a range of business areas.

People in the Fashion Industry
Fashion is business. Whether you’re the head designer or a sales assistant, a 360° understanding of the industry can help you tackle issues faced in your day-to-day role. The extra knowledge can give you the upper hand, and maybe even a career boost, too.

Everyone
Anyone interested in fashion or looking to get their foot in the industry’s door will benefit from reading this book. Presenting a balanced overview of business insight and know-how, it’ll help prepare you for your first steps into the fashion world.

Tailor-made for visually oriented people

The Fashion Business Manual is easy on the eyes. We’ve applied colourful graphics to every page, helping lead you through the flow of text boredom-free.

THE CHAPTERS

Chapter 1 - Branding
From creating your brand’s visual guidelines to learning how to define your customers, this chapter helps you perfect your fashion branding.

Chapter 2 - Product Development
From tech packs, label guides and determining your product’s country of origin, this chapter teaches you everything you need to know about creating garments.

Chapter 3 - Wholesaling
From joining a showroom to negotiating sales terms, this chapter covers all your bases when it comes to fashion wholesaling.

Chapter 4 - Marketing
From putting on a runway show to learning how to craft the perfect press release, this chapter covers all aspects of marketing.

Chapter 5 - Retailing
From how to charm customers to whether or not you should offer free returns, this chapter answers all your retail-related questions.

Chapter 6 - Starting your brand
From pitching to a potential investor to controlling your cash flow, this chapter will guide you in everything you need to know about setting up your company.

Chapter 7 - Form section
From lines sheets to sales confirmations, there is plenty of paperwork that needs to be filled out when running a fashion business. Here, we share the templates for each, so you know exactly how to compile every form professionally.

Easy to read
By breaking down lengthy information into short sentences, using step-by-step guides, and highlighting keywords, we help you read about complex topics without losing your concentration.

A fully updated, third edition of this essential practical foundation course in fashion design

Becoming a successful fashion designer involves understanding a wide variety of core principles. This foundation course is an ideal introduction for students, dressmakers and anyone interested in the creative side of fashion. Step-by-step tutorials, practical exercises and inspirational interviews with industry professionals teach you how to create your own unique fashion design collections.

Design schools around the world are now emphasising design thinking and conceptualisation more than just mere skill building. Packed with scores of new images, this new and fully updated edition provides students with more diverse methods of creating fashion, including digital design iteration and final projects, fabric design development, 3D 'sketching' on the dress form, paper collage design techniques and much more.

This book concludes with practical advice for anyone considering a career in fashion, offering ideas on building a portfolio, preparing for interviews and continuing on a path to a professional career.

Contents List:

Introduction • Historical Beginnings • Markets, Muses and Messages • Design Foundations • Developing your Design Process • Sample Assignments • The Professional World • Resources

About the Author:

Steven Faerm is the BFA Director of Fashion Design at Parsons The New School for Design in New York City. He has worked for such designers as Donna Karan and Marc Jacobs.

Written by an expert whose fashion knowledge extends around the globe, The Fashion Design Directory presents an enticing panorama of around 150 of the most influential players in the world of fashion from the beginning of the 20th century to the present day – the people and companies who have shaped contemporary fashion and defined the modern perception of style. Engaging, informative text sets the scene for each designer – their origins, their ethos and their pathway to success – while striking runway images showcase statement looks and pieces from each designer’s career. Together, they give a compelling overview of their defining collections and labels.

About the Author:

Marnie Fogg is a fashion expert and media consultant whose experience of the fashion industry means that she is uniquely placed to access original material. She is the best-selling author of Fashion: The Whole Story, The Fashion Swatch Book and Why You Can Go Out Dressed Like That, all published by Thames & Hudson.

A revised edition of this essential guide to fabric properties, peculiarities and garment-design potential

Here is the fabric and textile directory that dressmakers and fashion designers everywhere have been waiting for. This book is like having your own personal shopper – able to recommend fabrics to suit the effects you want to achieve, show you how the fabric will perform, and tell you the best ways of using it.

- Organized by function: do you want a fabric for structure, fluidity and movement, added volume, definition or decoration? This book works in such a way that you can view the fabric as the medium from which the garment design can be achieved right from the beginning.
- Each textile in the directory is accompanied by samples of the fabric presented so that its properties come alive, allowing you to really understand how a fabric might behave.
- The chart section at the back of the book includes essential guides to fibre properties, fabric structure and weight, fabric characteristics and end-use.

Contents List:

Introduction • 1. The Landscape of Textile Design: The Language of Textiles Design; The Designer’s Social Responsibility • 2. The Directory: Achieving the Design Concept; Structure; Fluidity; Expansion; Compression; Ornamentation • 3. Terminology and Resources: Easy Reference Field Guides; Glossary; Socially Responsible Materials; General Resources

About the Author:

Gail Baugh has extensive fashion industry experience, particularly in global product development and sourcing for large retail chains. She is currently teaching textiles and merchandising at both San Francisco State University and the Fashion Institute of Design and Merchandising.

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

About the Author:

Keanan Duffty is an award-winning British fashion designer, musician, and educator. He is a member of the Council of Fashion Designers of America (CFDA). Duffty has done collaborations with brands including Reebok, Gola and Dr Martens and designed with artists such as The Sex Pistols, David Bowie and Gwen Stefani.
During his tenure at Director of Fashion Programs at Parsons, New York, he founded the school's Masters in Fashion Management. He is now Dean of Fashion at Istituto Marangoni in Miami.

Fashion design is a process of investigating, researching and constantly questioning what you are doing and why. This book shows students and professional designers how to use visual research to develop a personal aesthetic as a fashion designer in a global industry.

The first section of this comprehensive guide demonstrates the research process underpinning the work of design icons from Coco Chanel and Jean Paul Gaultier to Vivienne Westwood and Alexander McQueen. It reveals the many different areas of inspiration they draw on, from precursors such as Christian Dior’s ‘New Look’ to traditional textiles from around the world.

The second section introduces a wide range of themes that often inform fashion design research, including vintage and retro, the use of archives and the influence of art movements such as op-art and surrealism.

A series of detailed case studies investigates the research process in the work of designers such as Paul Smith, Comme des Garçons and Anna Sui, among others. Many visual examples are included and influences are analysed.

Topics include:
• Historical Research • Art as Inspiration • Uniforms • Heritage • World Architecture and Fashion • Nature and Science • Denim and Workwear • Sportswear • Zeitgeist • Film • Style Icons • Street Style • Concepts • Fabric Manipulation • Colour • Structure

The fashion world is creative, expressive, impressive, and always fast-moving. The Fashion Yearbook 2022 is a beautifully illustrated book showcasing the best fashion series and photos from the international fashion scene of 2021.

A jury of international experts like Donald Schneider (former art director of French Vogue and creative mind of the H&M designer collaborations), or Masha Fedorova (former editor-in-chief of Russian Vogue and Glamour), have selected the best editorials, covers and campaigns to feature in this must-have volume. The creative people behind it, such as photographers, stylists, Models and make-up artists are also presented here in detail.

- The best of the international fashion scene from the last year
- Impressive images of the fashion series, covers and campaigns, accompanied by expert assessment
- Top-class jury including, amongst others, the former Editor in Chief of American InStyle, Ariel Foxman and street style icon Veronika Heilbrunner
- A unique overview of the global fashion year

About the Authors:

Julia Zirpel has more than 20 years’ experience as a fashion editor and director of magazines such as Interview Germany, Myself and Cosmopolitan Germany and more recently as an editorial director at the KaDeWe luxury department store. Based in Munich, Julia is a freelance content director, and founder of the sustainable fashion e-commerce platform thewearness.com.
Fiona Hayes is a designer, art director and lecturer with three decades of international experience in publishing, art and fashion. A former art director of ten magazines, including Russian Vogue and GQ India, she has been involved in the launch of 14 titles for Condé Nast. She is currently based in London and Paris.

Flower arranging has never been simpler or more enticing. The women behind Studio Choo, the hottest floral design studio in the country, have created a flower-arranging bible for today's aesthetic. Filled with an array of stunning, easy-to-find flowers, it features 400 high-resolution photos, more than 40 step-by-step slideshows, and tappable pop-tips throughout.

The arrangements run the gamut of styles and techniques: some are wild and some are structured; some are time-intensive and some are astonishingly simple. Each one is paired with a "flower recipe"; ingredients lists specify the type and quantity of blooms needed; clear instructions detail each step, and hundreds of photos show how to place every stem. Readers will learn how to work with a single variety of flower to great effect, and to create vases overflowing with layered blooms. To top it off, the book is packed with ideas for unexpected vessels, seasonal buying guides, a source directory, a flower care primer, and all the design techniques readers need to know.

About the Authors:

Alethea Harampolis and Jill Rizzo are the founders of Studio Choo, a San Francisco-based floral design studio that serves up fresh, wild, and sophisticated flower arrangements for any occasion. Their work has been featured in publications such as Sunset, Food & Wine, and Veranda and in the blog Design*Sponge.

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Пролистать книгу The Flower Recipe Book: 125 Step-by-Step Arrangements for Everyday Occasions на Google Books.

With the rise of perfectly preened sports stars, online dating, and the dreaded selfie stick, every man worth his salt wants to look his best. Male grooming is no longer about being vain: it's essential. A real man has a stylish haircut, conditions his beard, manscapes, moisturises, wears decent shoes, takes the right vitamins, and is probably hitting the gym right now to hone his physique.

Feeling confused? Fear not, because Dan Jones is here to guide you through everything you ever needed to know about personal grooming. From man-buns and moustaches to eye cream, facials, and buying a decent suit, this is a dapper DIY guide for all men, from teens to dads, who want to look their best year-round.

About the Author:

Dan Jones is a journalist and editor living in London. Formerly the shopping editor at i-D magazine, Time Out’s Shopping & Style editor, and most recently Senior Men’s Editor at ASOS, Dan is currently a style consultant, working with brands like Topman and Swatch, and publishers, incl. Conde Nast. He also loves to entertain, constantly ‘researching’ his cocktail craft and honing his cocktail credentials. He is the author of The Mixer’s Manual, Man Made and Gin: Shake, Muddle, Stir. 

Stylishly illustrated by Jack Hughes, The Gentleman's Handbook is the essential guide to living the gentleman's lifestyle. There's never been a tougher time to be a gentleman. In addition to the general vulgarity of the modern world, he has to contend with all manner of things: the dramas of social media, the practicalities of being metrosexual and still taken seriously at work, and juggling his finances in these cash strapped times. Or does he? Alfred Tong shares his insider tips with every aspiring gentleman, from what to wear and how to keep your clothes looking in top shape, to which jobs to chase after and how to plan the perfect romantic evening, all without breaking the bank.

About the Author:

Alfred Tong is a journalist, trend forecaster and brand consultant. He has written for The Times and The Telegraph, as well as The Face, Timeout, Harpers Bazaar, WGSN and Esquire, where he wrote the ‘Style Sleuth’ column. He has also consulted for American Express, Ralph Lauren, Nike and Thomas Pink, briefing their PR, design and marketing teams on shifts in male lifestyles, British street style and the future of luxury.

The Geometry of Type explores 100 traditional and modern typefaces in detail, with a full spread devoted to each entry.

Characters from each typeface are enlarged and annotated to reveal key features, anatomical details, and the finer, often-overlooked elements of type design, which shows how these attributes affect mood and readability. Sidebar information lists the designer and foundry, the year of release and the different weights and styles available, while feature boxes explain the origins and best uses for each typeface, such as whether it is suitable for running text or as a display font for headlines. To help the reader spot each typeface in the wider world, the full character set is shown, and the best letters for identification are highlighted.

This beautiful and highly practical work of reference for font spotters, designers and users is a close-up celebration of typefaces and great type design.

About the Author:

Stephen Coles is a writer and typographer. After six years as creative director at FontShop in San Francisco, he now edits the websites Typographica, Fonts In Use and The Mid-Century Modernist. Stephen is a regular contributor to The Print and The Codex magazines, a Type Camp instructor and a member of the FontFont TypeBoard. He also contributed editorial content to the most recent edition of FontBook: Digital Typeface Compendium.

The Graphic Art of Tattoo Lettering is a visually led, comprehensive guide to designing and realizing hand-drawn letterforms in the most widely used contemporary tattoo styles.

Each chapter constitutes an accessible overview to these key tattoo styles, including an account of the history, complexities and relevant sub-styles, interviews spotlighting leading practitioners, galleries of exemplary artists’ work, sketches, sketchbooks, finished designs and detailed how-to-design guides to allow readers to truly understand each style.

More than a step-by-step, technical handbook for professional and practising tattoo artists, The Graphic Art of Tattoo Lettering is also an informative introduction to both understanding tattoo styles, their history and context, and learning from them to inform other graphic arts. Touching on the role of lettering in tattooing, as well as considering the components of typographic tattoos, it offers an insight into how tattoo art intersects with other areas of design practice, including sign-making, furniture painting and scrimshaw.

Combining great book design with the inimitable expertise of a master tattoo artist, The Graphic Art of Tattoo Lettering is the ultimate guide for all with an interest or involvement in tattoo art, typography and calligraphy, and graphic design.

Contents List::

Foreword • Traditional • West Coast • Fancy Script • Calligraphic • New School

About the Authors:

B.J. Betts is one of the most influential tattoo artists working today. Based in Delaware, USA, he has published a number of industry-standard guidebooks on tattoo lettering.

Nick Schonberger is a writer, blogger and critic on fashion, culture and music. He lives in New York.

A luxe and definitive guide to 400 luxury handbags by the world’s leading fashion designers and couture houses

Luxury handbags account for almost a third of global luxury sales alone, and are both an aspiration and addiction for many. From Hermés’s priceless Birkin bag to Chanel’s coveted flap bags that have been prevalent since the 1950s, to Fendi’s instantly recognizable Baguette bag, it is no surprise why these incredible purses are often considered symbols of luxury and status due to their high-quality craftsmanship.

The Handbag Book: 400 Essential Designer Bags is a look back at 400 of the most famous handbags designed by the greatest names in fashion. With stunning spreads, photographs of the handbags, and introductory text for each style, it is the authority on high-end fashion. In addition, this tome also includes backgrounds on the designers, stories of how certain styles became cemented into the fashion lexicon, tips on how to identify a counterfeit, a look at the increasing popularity of second-hand bags, and even behind-the-scenes looks into how these handbags are made.

Featured designers: Acne Studios – Alaïa – Alexander Mcqueen – Ami –Anya Hindmarch – A.P.C.

About the Author:

Fashion journalist Sophie Gachet has traveled the world’s fashion weeks for ELLE magazine from 1998 to 2019. She is a co-author with Inès de la Fressange of the bestselling book La Parisienne, the last edition of which sold more than 15,000 copies in France alone. She has written five books with la Fressange published by Flammarion. Her expert eye has allowed her to select 400 essential models to produce this exceptional book.

The Hermès scarf is a style icon. Worn by royalty and celebrities, coveted and admired, and now avidly collected, this deceptively simple square of silk is much more than just a fashion accessory: it is the stuff of legend.

Since the first scarf made its debut in 1937, the House of Hermès has produced more than two thousand different designs. This book explores this lavish history through a sumptuous selection of scarves chosen from seven decades of creative innovation. From the classic designs that embody the Hermès tradition to the wildly imaginative stylings of contemporary designers, the House is always forging new pathways and yet is never afraid to take a fresh and often witty approach to its own heritage.

A scarf is never the work of a single individual; at every stage of its creation, talent and craftsmanship combine to create a hand-finished work of art. These qualities shine through in the sumptuous illustrations, by turns playful and poetic, which lead the reader into a richly coloured world packed with a multitude of motifs. they range from the equestrian themes that are internationally associated with the Hermès brand, through French history and the natural world to global cultures.

From vibrant opulence to subtle harmony, every scarf conveys a mood and every one tells a story. Those stories are now brought together in a book that will delight longtime aficionados and win a host of new admirers for this symbol of timeless elegance.

About the Author:

Nadine Coleno is an author and editor whose books include works on fashion, jewelry, contemporary art and architecture.

- A visual book reveals the little known facts and fascinating stories of fashion.
- Brought to life with photographs and illustrations.
- Gives you a deeper understanding of the fashion industry, in a fun way.
- Easy to read, suitable for all people.

Every piece of clothing has a story

The Hidden Facts of Fashion is a book that reveals the little known facts and fascinating stories of fashion, showing every small hidden details, right down to a button or the choice of color are specially designed for specific reasons, and uncover fashion industry phenomena and helpful hacks.

This book will make you a fashion expert - in a fun way

The Hidden Facts of Fashion is not just a book of random facts — it is a combination of fashion, fun, surprise, knowledge, and helpful hacks. This book will disrupt what you think you know about clothing. Once you’ve read it, you will never look at your wardrobe the same way.

Fun & Surprise

The Hidden Facts of Fashion shares stories — from the origin of a piece of clothing, the unique culture it represents, fun little titbits, urban myths, and more.

Knoweldge about Fashion

By revealing little known facts and fascinating stories, you will discover that every small, humble detail hidden in your garment, right down to a button or the choice of color, was once specially designed for specific reasons.

Facts about Industry
- Size 8 in 1950 is much smaller than today's size 8
- The better the economy, the shorter the skirt?
- So how did skinny become “fashionable”?
- The ridiculous pay gap between female and male models
- Lipstick vs Haute Couture: Which makes more money?
- Do you really get a better deal in luxury brand outlets?
- Don’t be fooled by that messy clearance rack
and more...

Facts about Color
- Blue for girls and pink for boys
- Wear red on your first date!
- Why surgeon doctors wear green scrub instead of white?
- Who decided wedding dresses should be white?
- Why are suits and tuxedos always in black?
- Real ninjas don’t wear black
- All kinds of the collar, all kinds of work
and more...

Facts about Outer
- Cardigan used to be military wear
- The life jacket that looks like a bomb vest
- Why you might not want to rely on that bulletproof vest…
- Inuit's natural Gore-Tex coat
- One jacket to keep smoke out of your pretty clothes
- Why is the zipper on a biker jacket always diagonal?
- 4 things you don't know about MA-1
and more...

Facts about Top
- A garment of violent: WIFE BEATER!
- What does the "tank" have to do with a tank top?
- Fashion's million-dollar fabric scraps
- T-shirt = Tea shirt?
- Why breton shirts have 21 stripes?
- The hidden sponge in your sweatshirt!
- Aloha! This casual shirt is courtroom-approved
and more...

Facts about Bottom
- No blue jeans in North Korea!
- What is the tiny pouch inside your jeans pocket for?
- Bell bottoms were first worn by sailors, not disco dancers!
- The pants that promote women's rights
- Women wearing pants in Paris was technically illegal before 2013
- Oxford bags are not bags
- The "bad boy" way of wearing pants
and more...

Facts about Intimate
- The Myth and Facts of Corset
- Watch out! Her bra is going to explode!
- Jockstrap + Joke = Sports bra
- Men were the first to wear sexy garters?!
- Why did so many American women paint their legs during WW2?
- The man who made wearing G-string in public "decent"
- The Guardian of Virginity
and more...

Fashion Hacks
- Should I wash my jeans?
- A small piece of fabric might just save your garment
- Beware! Static electricity on clothes could cause an explosion
- Rescue your favourite clothes from pilling!
- Bring velcro back to life!
- Dry clean isn’t always the solution
- DO NOT mix laundry detergent, fabric softener or sanitizer together!
and more...

Visual Oriented

Brought to life with photographs and illustrations, The Hidden Facts of Fashion will enrich your fashion knowledge across different topics, revealing phenomena, unexpected history, fun stories, and more.

Be Fun to Read

We hope this book will give you a deeper understanding of the fashion industry, allow you to look at your closest from with a new perspective, and — last but not least — be fun to read.