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Following the previous editions, Logos. Volume 4 offers a new and practical reference for logo design.

This edition presents a careful selection of the latest outstanding logo works from around the world, exploring the rational approaches and detailed design techniques of logo creation.

Divided into four chapters:
 - Food & Beverage
 - Fashion
 - IT
 - Culture
it covers various industries for a comprehensive review of this branding element.

Real estate marketing is certainly not a discipline that is taught at universities or is included in the curriculum of marketing-oriented professional training. For this very reason this book aims to provide information on how to approach such tasks in order to find success in real estate marketing.

Branding Property. Approaches to Real Estate Marketing presents examples to illustrate the type of processes and methods applied, how a new brand is brought to life, and how skilled implementation can reach the specified target group. At the core of the interdisciplinary approach is the visualization of the future residents of the property that is being marketed – including their mannerisms, habits, wishes, and needs. This way, real estate marketing already plays a role at an early stage by influencing the architecture, the mix of offers and the price level of the future offer. The book is supplemented by essays of visionary specialists. The discussed topics range from living in the future via the potentials of cyberspace and digital transformation up to marketing and brand philosophy.

Content:
 - An insider manual for real estate marketing
 - Essays by four guest authors
 - Ideas of how to bring brands to life
 - Nine case studies to explain the methodology

The ultimate step-by-step, visual guide to creating a successful brand

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.

With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

About the Author:

Michael Johnson set up the creative design studio 'johnson banks' in 1992. Since then, he has received eight ‘pencil’ awards from D&AD, thirteen Design Week awards and four NYADC ‘cube’ awards, among many others. Johnson has been cited as one of the most notable British designers by the Guardian and the Independent, and has been featured in Design Week’s ‘Hot 50’ list of prominent figures in design on three separate occasions. He is also the author of Problem Solved.

Unlike most flower-arrangement books, which rely on expensive and often nonseasonal flowers from florists, this book presents an alternative that is in line with the “back to nature” movement. This is the first volume to showcase how to be inspired by nature’s seasonal bounty and bring that nature into the home through floral arrangements.

From the well-known lifestyle photographer Ngoc Minh Ngo and Nicolette Owen of Brooklyn’s Little Flower School, Bringing Nature Home presents a portfolio of unique and original floral arrangements directly inspired by the seasons and the local environment, with sources ranging from farmers’ market offerings to the backyard garden. Presented through lush photography that also showcases the beautiful interiors the arrangements are created for, this is as much a decorating tome as it is a floral-arrangement guide. 

A how-to section offers advice on the selection, trimming, and care of the arrangements and on repurposed and unique containers, making this book practical as well as inspiring.

About the Authors:

Ngoc Minh Ngo is an established photographer for magazines such as Martha Stewart Living, Domino, Elle Décoration UK, and Architectural Digest.

Nicolette Owen is the cofounder of the Little Flower School in Brooklyn.

Deborah Needleman was the founding editor of Domino magazine and is currently the editor-in-chief of WSJ Magazine.

British Furniture 1820 to 1920: The Luxury Market, written by celebrated furniture historian Christopher Payne and including over 1,000 superb photographs, is a landmark publication and the first book to comprehensively assess British furniture design from the early origins of the so-called Victorian era through the myriad of influences in vogue up to the 1920s. It goes further than any book has attempted before, creating a continuum to underline the importance of the late Recency style favoured by George IV, moving through to the first two decades of the twentieth century, with a host of ever-changing styles and fashions. Payne studies the influence of the exhibition era, trade catalogues, retailers and subcontractors, and sheds light on the often-unidentified makers of reproduction furniture that later became an important part of the market. He also illustrates the importance of the revival styles, a fundamental part of the furniture trade that has often previously been ignored and shines the light on makers and suppliers of the popular Rococo Revival, ‘Queen Anne’ and ‘Chippendale’ styles. 

Some of the makers’ names are familiar to furniture collectors, such as Collinson & Lock, Edwards & Roberts, Gillow, Holland, Maples and Morris & Co., but many are less so and their work is explained and presented here for the first time.

- British Furniture 1820 to 1920 - The Luxury Market is the major work in its field, a stunning achievement and a landmark publication
- The first book to properly assess the work of British Furniture makers through the 19th century, among them great names such as Gillows, Maples, Hollands and Morris & Co
- In over 600 pages, all lavishly illustrated, the author creates the new and definitive work on this subject
- Christopher Payne, a former director of Sotheby's, is an independent furniture historian and well-known author who has appeared on the BBC Antiques Roadshow for over 30 years

About the Author:

Christopher Payne is an independent furniture historian, author and broadcaster. Formerly a director of Sotheby’s and with regular appearances on the BBC’s Antiques Roadshow, he has advised private clients around the world. In 2003 he published his ground-breaking study, François Linke, 1855–1946: The Belle Epoque of French Furniture, and remains curator of the extensive Linke archives. His books include works on European and French nineteenth-century furniture which have been translated into several languages, including French, Spanish, Hungarian and Chinese. He is a visiting professor at the Shanghai Institute of Visual Art (SIVA). His most recent book, Paris Furniture: The Luxury Market of the 19th Century, was published in French and English in 2018.

An engaging overview of the changing styles and uses of brooches and badges from the Middle Ages to today

From medieval pilgrim badges and Renaissance hat decorations to jewelled brooches and twentieth-century political pins, brooches and badges are often more than practical or decorative dress fasteners; they are expressions of identity. Focusing on the V&A’s world-famous collection, Brooches and Badges explores the evolution of these intricate and versatile works of art, and the way in which changes in dress have dictated their use.

Contents List:

Introduction • 1. ‘Send…letters, tokens, brooches, and ranges’ 1000–1500 • 2. ‘Rich Apparell, precious Jewells’ 1500–1800 • 3. ‘Any number of brooches, up and down and everywhere’ 1800–1900 • 4. ‘The new jewel has been born’ 1900–1920 • 5. ‘Clips are going like wildfire’ 1920–1940 • 6. ‘Almost anything goes’ 1940–1960 • 7. ‘Precious stones have won their freedom’ 1960-1990 • 8. ‘The shock of beauty’ 1990–The Present • References; Glossary; Further Reading; Notes; Major Collections Featuring Brooches and Badges Acknowledgments; Author’s Biography; Index

About the Author:

Rachel Church is a Curator in the Sculpture, Metalwork, Ceramics and Glass Department at the Victoria and Albert Museum with a special responsibility for the rings collection. She has published and lectured on jewelry and worked on the re-display of the William and Judith Bollinger Jewellery Gallery. She has contributed to a number of V&A publications, including writing on gold boxes in The Gilbert Collection at the V&A (2009).

A visual celebration of Brooks Brothers’ remarkable heritage and how its iconic clothing has been worn and revered by cultural figures, fashionable rule breakers, and pop-culture icons.

Since 1818, Brooks Brothers, America’s oldest clothing brand, has grown into a global sartorial institution that has influenced American style through its iconic fashions, which conjure intimate memories of pivotal life events — from your first navy blazer as a child to stepping into a bespoke suit on your wedding day. On the eve of its two-hundredth anniversary, Brooks Brothers remains synonymous with timeless style, the finest quality, and innovative designs that resonate with both old and new generations.

This richly illustrated book is replete with photographs of the signature heritage pieces, from the Original Polo® button-down oxford, gray flannel suit, and Rep ties to the camel overcoat, and features an unparalleled roster of high-profile political and cultural icons who have worn and made these pieces their own: from Abraham Lincoln and John F. Kennedy to Madonna, Lady Gaga, Grace Kelly, Katharine Hepburn, Miles Davis, and Andy Warhol, as well as TV and film stars in Glee, Gossip Girl, Mad Men, and Baz Luhrmann’s The Great Gatsby. The text comprises interviews and personal anecdotes from the retailer’s loyal clientele — fashion designers, writers, and celebrities—each sharing treasured memories and connections to Brooks Brothers. This dazzling volume invites readers to delve into the world of Brooks Brothers, providing insight into the people, places, and historical moments that have shaped and provoked the innovative yet timeless American institution, and is a must for those interested in fashion and American style.

About the Author:

Kate Betts is a journalist, fashion editor, and New York Times best-selling author.

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Пролистать книгу Brooks Brothers: 200 Years of American Style

In the early 1960s, Italian design legend Bruno Munari published his visual case studies on shapes: Circle, Square, and, a decade later, Triangle. Using examples from ancient Greece and Egypt, as well as works by Buckminster Fuller, Le Corbusier, and Alvar Aalto, Munari invests the three shapes with specific qualities: the circle relates to the divine, the square signifies safety and enclosure, and the triangle provides a key connective form for designers.

One of the great designers of the twentieth century, Munari contributed to the fields of painting, sculpture, design, and photography while teaching throughout his seventy-year career. After World War II he began to focus on book design, creating children's books known for their simplicity and playfulness.

- For the first time, this trilogy is published as a single volume, in an affordably priced paperback that is sure to catch the eye of longtime Munari fans, as well as introduce his creative theories to new audiences.
- The first time these studies on shapes will appear in a single volume.
- Munari is one of the great designers of the twentieth century, with a wide following within the graphic design and art-world communities.
- "Bruno Munari is the Leonardo of our time."—Pablo Picasso

About the Author:

Bruno Munari was one of the greatest graphic designers of the twentieth century.

A "cool" guide to Rome, with an emotional tour of the city's key historical sites and monuments revisited through the inspiration behind Bvlgari's jewelry.

Since 1884, the majestic beauty of the Eternal City and its rich archaeological, artistic, and cultural heritage have represented an inexhaustible source of inspiration for Bvlgari. Yesterday as today, Rome's monuments and artistic details are gracefully evoked in the brand's jewelry creations. For example, the design of the iconic B-zero1 ring was inspired by the Colosseum, the ultimate symbol of the city, and likewise the recurrent octagonal geometries watch dial refers to the coffered ceiling of the Basilica of Maxentius.

This handy, pocket-sized volume takes us on an unprecedented historical, artistic, and emotional tour of the city. In addition to an actual guide to the monuments, the narration is enriched by short stories by some of the best-known Roman authors from the world of contemporary Italian literature, inspired by the most iconic locations in the city.

The book is further enhanced by contributions from figures linked to the city by birth or by adoption, including renowned names from fashion, cinema, sport, and music.

The Bvlgari jewelry and the places in Rome that inspired it are photographed in stunning images with artistic direction by Jan Králícek.

About the Author:

Jan Králícek studied cultural anthropology and media at Charles University in Prague. He is now creative director of Vogue Czechoslovakia and fashion editor-at-large for VoguePortugal and GQ Portugal. Costantino D'Orazio is an art historian and curator. He was resident curator at MACRO (Contemporary Art Museum of Rome) from 2014-2019, and is curator of public art projects in Villa Borghese Park, Rome. He collaborates with LUISS University and Link Campus and is the author of a number of books dedicated to Rome and italian art.

A magnificent book on Bulgari's luxury line of fragrances exploring the intimate bonds that connect Rome, the gem roads, and the world of perfumes.

This stunning luxury book -- a kind of precious atlas of fragrances -- traces the origins of Bulgari's precious perfumes back to the ancient gems and spice trails and to Bulgari's fine jewelry tradition, which is deeply rooted in Roman tradition. The fragrance range Le Gemme, developed by the greatest international master perfumers, is an expression of the DNA of the company and, like Bulgari jewels and watches, are worn by men and women who recognize the exclusive, refined, and colorful world of the Roman dolce vita lifestyle. Bulgari's muses have always been, and still are today, the most elegant women on the planet; noblewomen, princesses, actresses, and singers: from Sophia Loren to Liz Taylor, from Claudia Cardinale to Anna Magnani, from Sharon Stone to Nicole Kidman and Carla Bruni.

An exclusive journey into the world of colors, jewelry, and fragrances, this elegant book tells a story that intertwines colored gems, precious essences, and the contemporary alchemies of the most famous "noses" in the world.

About the Authors:

Annick Le Guérer is an anthropologist, philosopher, and university doctorate based in Paris. She is an expert in scent and perfume and a researcher associated with LIMSIC, Université de Bourgogne. Simone Marchetti is fashion editor of the Italian newspaper La Repubblica. Never far from the front row at all the major shows, Marchetti's intelligent fashion reporting has cemented the editor as an authority on the industry. An Italian street-style icon, Marchetti is photographed wherever he goes. His distinct and discerning sense of style -- fusing bright, bold, and colorful prints with classic tailoring -- has ensured he is frequently featured on major style blogs.

Step into the world of Cameron Silver, the mastermind behind LA’s renowned vintage haven, Decades. With him, embark on a whimsical journey through the timeless saga of the caftan

This enchanting book, penned by Silver, reveals why caftans never fade from vogue. Arguably the world’s oldest-known garment, the caftan appears in every era and culture, from the chitons depicted on urns and murals in ancient Greece and Rome to the diaphanous versions wafting down today’s red carpets. They range in style from loungewear to haute couture, and Silver guides us expertly through all the manifestations: “Caftan Couture” presents creations by the likes of Yves Saint Laurent, Valentino, Marc Bohan for Dior, Karl Lagerfeld, Emilio Pucci, Rudi Gernreich, and Oscar de la Renta; “Caftan Stars” showcases caftans worn in films, concerts, and on the red carpet, as well as at home — think Elizabeth Taylor, Zsa Zsa Gabor, Natalie Wood, Barbara Streisand, Princess Grace of Monaco, Jacqueline Kennedy, Liza Minnelli, Nina Simone, Billy Porter, and Jennifer Lopez; “Mantans” reveals men’s growing penchant for wearing caftans; “Resort” focuses on the colorful, lightweight versions that are the go-to garments when on holiday; “Caftan Capital” highlights the iconic caftans of Morocco; and “Caftans Today”documents the current embrace of caftans as the ultimate multigenerational, size-inclusive, gender-fluid, cross-cultural, populist items in our wardrobes.

Adorned with a tapestry of photographs, both vintage and modern, ‘Caftans’ flutters through the pages in a dance of glamour, camp, and comfort – an ode to a garment as multifaceted and enduring as the spirit it embodies.

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Join Cameron Silver, founder of LA’s famous — and highly influential — vintage boutique Decades, on a romp through the history and countless manifestations of the caftan, the world’s most universal garment

Caftans are never out of style, and this gorgeous book by vintage guru Cameron Silver shows why: Arguably the world’s oldest known garment, the caftan appears in every culture, from the chitons depicted on urns and murals in ancient Greece and Rome to diaphanous versions wafting down today’s red carpets, from the flowing garb immortalized in pre–Raphaelite paintings to the striped stunner worn by Isaac Hayes on the cover of his Black Moses album. Caftans range from loungewear to haute couture, and Silver guides us expertly through all manifestations, from ancient times on: “Endless Summer” explores resort caftans; “Caftan Couture” displays haute couture caftans by the likes of Yves Saint Laurent, Valentino, Dolce & Gabbana, Gucci, and Tory Burch; “On and Off the Silver Screen” addresses caftans worn in films and on the red carpet, as well as at home — think Elizabeth Taylor, Zsa Zsa Gabor, Cher, Angelina Jolie, and Rihanna; “Mantans” reveals men’s growing penchant for wearing caftans; and “Caftan Capital” focuses on the iconic caftans of Morocco. Gloriously illustrated with photographs, drawings, and paintings, Caftans is alternately glamorous, campy, and comfy, just like the versatile garment it celebrates.

About the Author:

Cameron Silver, the proprietor of the renowned vintage boutique Decades in LA, is the author of Decades: A Century of Fashion. In addition to spanning the world in search of vintage couture and dressing celebrities for the red carpet, he has curated a museum exhibition for MOCA, designed a collection of statement footwear inspired by the 1950s–1980s, written for major fashion publications, and starred in the Bravo reality show The Dukes of Melrose. He lives in Los Angeles.

This book is published with three unique covers.  Customers will receive one of the covers at random when they purchase the book.

This magnificent survey is the first and only book that Klein has written and compiled himself and is illustrated with era-defining photographs by the most distinguished names in fashion photography, from Irving Penn and Richard Avedon to Bruce Weber, and Patrick Demarchelier — among others. In it, the world’s most iconic models like Christy Turlington and Kate Moss, are captured in images that would define their careers, and remain indelible to the consumer. Accompanied by private insights and behind-the-scenes stories that only he could tell, every image has been chosen by Calvin Klein to narrate his evolution as a designer — from couture to jeans, underwear, and fragrance — all categories in which he redefined what was chic and essential.

As an icon of minimalism, modernism, sexual provocation, and androgyny, Calvin Klein’s first book will find broad appeal with anyone interested in design, fashion, or photography. Few names in fashion are as recognizable as that of Calvin Klein.

This unique book presents a stunning archive of images that reveal his timeless influence as a designer. From founding the company in New York in 1968, he went on to change the face of fashion, bringing his visionary minimalism to the fore and defining looks for generations. Divided by theme, with characteristic simplicity and sophistication, each of the three sections in this volume looks at one singular element of Klein’s approach. In Provocative, we see the most controversial of his campaigns, from Brooke Shields’s infamous teenage portraits to the seductive photography of underwear collections. In Minimalist, we understand the simplicity, refinement, and elegance in every collection. And in the final section, we read in the designer’s own words the insights behind the campaigns and the secrets behind the successes.

About the Author:

Calvin Klein is an American fashion designer. He founded his own company in 1968 and went on to turn the label into one of the most recognizable and successful fashion brands in the world. This is his story told for the first time.

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Пролистать книгу Calvin Klein

Cannabis Works 2 is Tatsuyuki Tanaka’s second art collection, and first in 13 years. Tanaka, also works under the name of CANNABIS, is a sought-after Japanese animator and illustrator, who worked for the legendary animation AKIRA. Cannabis Works 2 collects much of his work from 2003 to 2016, and showcases his recent illustrations for books, magazines and record covers, as well as key art for the Tokyo Anime Award Festival 2015. In addition to those works, it features weapon designs for a Japanese movie GANTZ, character designs for a short film A FAREWELL TO WEAPONS; from Katsuhiro Otomo's film collection SHORT PEACE, and other illustrations for TV animations and video games.

Unpublished illustrations and sketches are also included, such as a 22-page silent manga called VISITOR, which is created exclusively for Cannabis Works 2.
A treasured book for anime and comic fans, or art lovers seeking for fresh inspiration.

About the Author:

Tatsuyuki Tanaka is an animation director and illustrator born in Fukuoka Prefecture, Japan in 1965. Beginning with original art for the movie AKIRA, Tanaka has been active in anime and game-related illustrated contents and original art for projects such as the original video animation Eternal Family, image boards for TV's Nadia: The Secret of Blue Water, character design for the game Linda3 (under the name CANNABIS) and more.

In addition to directing, illustrating and art direction as creator of original art for the promotional video Utada - FLUXIMATION #12 Wonder 'Bout, and directing, animating, and art directing for Genius Party Beyond TOUJIN Kit, in recent years, Tanaka has done illustrations for numerous titles such as Yokohama Station SF in addition to handling weapon design for the live-action movie GANTZ, story boards for Rashad Haughton's music video Love Like Aliens and Akai Koen's music video Koshin, and cover illustrations for numerous books.

The first collection of works by anime creator and illustrator Tatsuyuki Tanaka.

This is the long-awaited debut collection from Tatsuyuki Tanaka, who is active as a manga artist, illustrator, character designer for the game "Linda3", image board creator for the anime "Nadia: The Secret of Blue Water," and works for Studio 4℃! In addition to anime-related materials and illustrations from "Linda3," this book covers a period of more than 10 years, packed with full-color manga, original drawings, and rough sketches taken from Tanaka’s archives.

※This book is a reprint of a book published in 2003 by Asukashinsha. There are pages with some contents changed and two new illustrations are included.

About the Author:

Tatsuyuki Tanaka is an animation director and illustrator born in Fukuoka Prefecture, Japan in 1965. Beginning with original art for the movie AKIRA, Tanaka has been active in anime and game-related illustrated contents and original art for projects such as the original video animation Eternal Family, image boards for TV's Nadia: The Secret of Blue Water, character design for the game Linda3 (under the name CANNABIS) and more.

In addition to directing, illustrating and art direction as creator of original art for the promotional video Utada - FLUXIMATION #12 Wonder 'Bout, and directing, animating, and art directing for Genius Party Beyond TOUJIN Kit, in recent years, Tanaka has done illustrations for numerous titles such as Yokohama Station SF in addition to handling weapon design for the live-action movie GANTZ, storyboards for Rashad Haughton's music video Love Like Aliens and Akai Koen's music video Koshin, and cover illustrations for numerous books.

Cool cars and international hyper architecture

Architecture and Cars: not only does this combination generate beautiful pictures - eye candy for both architecture lovers and car freaks - but it is also a fascinating marriage. Where, for instance, did the idea come from that everyself-respecting architect automatically drove a Saab? Why could Le Corbusier just as well have been called Le Carbusier? And is Frank Lloyd Wright really the inventor of the carport?

Carchitecture answers these questions and many more alongside gorgeous photography on a journey through iconic architecture and car design. Starchitecture meets supercar across six chapters: Classical Gas, Brutal Power, Contemporary Carchitecture, European Modernism, Space Rage, and Case Study Cars.

About the Authors:

Thijs Demeulemeester is a Belgian lifestyle journalist, specialising in interior design, contemporary art and architecture. He has previously published a number of well-received titles at Lannoo. Bert Voet has been working as a freelance journalist since 2004 for De Tijd, Trends and Knack, among others. He visits a car collector every week for the magazine Sabato. Thomas Debruyne is best-known for his instagram feed 'Cafeine'. Thomas is a photographer, specialising in architecture, and a graphic designer.

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Пролистать книгу Carchitecture: Houses with Horsepower