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Power up your packaging design with COLOURS!

The red and yellow McDonald's, the Tiffany Blue, the blue and yellow IKEA, the Coca Cola Red, etc., a number of world-famous brands have successfully developed their own colour system for their brand identity, including packaging and storefront, making a strong impression on consumers. Colour has become a more powerful marketing tool than ever: it stimulates buying and infuses enduring vigour into the packaging.

This book reveals the secrets of commercially successful packaging colours. It introduces colour psychology and marketing strategies of colours using accessible language and vivid illustrations; deeply analyses the combination of colour and marketing in packaging via case studies; and showcases packaging designs worldwide with excellent colour matching, revealing their design concepts and approaches.

- Detailed analysis of colour psychology, colours in marketing, and packaging colours.
- Case studies of successful colour matching of packaging designs.
- Display of excellent packaging designs, revealing the ideas and techniques of colour combination.

Colour is one of the essential elements of many branding designs.

It can help give an identity personality and warmth, express emotion, communicate messages in an unconscious and subtle way and it can keep or navigate the viewer’s interest, drawing the eye and making elements stand out.

This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention - the combinations that maybe shouldn’t work but just do. These are palettes that break the established rules and laws we have been taught about colour theory and remind us that colour can be fun as well as meaningful.

About the Author:

Counter-Print is an independent publisher and online store specialising in design and visual culture. They produce and curate a unique selection of books from around the world.

This book is a practical manual intended specifically for anyone interested in delving into the technique of granting colour to fashion figurine illustrations to give them more life and expressiveness. In a clear and educational way,

Tiziana Paci, autor of the well-know book Figure Drawing for Fashion Design, explains in detail the different themes examined in the work through images and examples along with concise and to-the-point texts ideal for neophytes as well as people who have been working in this field for years.

Paul Jackson‘s major new title Complete Pleats is the most comprehensive book about pleating on the market.

It explains how pleating systems can be stretched, compressed, flared, skewed, multiplied and mirrored, showing how from simple ideas, a huge number of original pleat forms can be created. Each technique is explained with a series of step-by-step photographs and line illustrations, enabling the designer to work through the basic principles of pleating and then adapt them to their specific needs. Complete Pleats also features more than 60 examples of pleats from the worlds of architecture, fashion and product design.

Paul Jackson has taught pleating techniques to students of Fashion Design for 30 years, in both paper and fabric. Complete Pleats is the definitive practical guide for anyone wishing to create and make pleats

The book includes 23 videos of pleating techniques.

About the Author:

Paul Jackson is the author of more than 30 books on paper arts and crafts. He has taught the techniques of folding on more than 150 university-level design courses in the UK, Germany, Belgium, USA, Canada and Israel. Courses include Architecture and Graphic Design to Fashion Design and Fine Art.

This is the first definitive book on contemporary Chinese furniture, introducing the work of leading designers and design studios, including Chen Darui, Jerry Chen, Frank Chou, Hou Zheng-Guang, Hong Wei, Ma Yansong, Neri & Hu, Shao Fan, Shang Xia, Song Tao, Studio MVW, Xiao Tianyu and Zhang Zhoujie. It explains how the ‘New Wave’ of Chinese furniture designers are looking back to their cultural roots and revitalizing traditional forms, materials and techniques in order to produce interesting and exciting contemporary furniture.

About the Authors

Charlotte and Peter Fiell are the authors of over 50 books on design and the visual arts, including Scandinavian Design, The Story of Design, Designing the 21st Century and the bestselling 1000 Chairs.

Zheng Qu is an architect who worked at one of the UK’s leading architectural practices, BDP, where he set up the firm’s Shanghai office in 2010. He founded the China Design Centre in London in 2013.

This lavishly illustrated book presents Muslim fashion as an essential part of contemporary style.

This dazzling exploration of contemporary Muslim modest dress, from historic styles to present-day examples, accompanies a major exhibition and reveals the enormous range of self-expression through fashion achieved by Muslim men and women. Filled with documentary and fashion photography as well as stills from runway shows and the media, this book explores the ways Muslim style cultures are shaped by global trends and religious beliefs. 

From high-end couture to streetwear, this volume shows how established and diaspora regions, such as Dubai, Jakarta, London, and New York, are homes to thriving industries that create classic and cutting-edge looks. Accompanying these images are essays and personal narratives by leading voices that touch on everything from the history of modest dress to social media. 

A fascinating examination of a major segment of the fashion industry, this book highlights the ingenuity and creativity of Muslim designers and wearers as they deftly navigate the fashion industry while maintaining their religious and cultural identities.

Пролистать книгу Contemporary Muslim Fashion

This fascinating collection showcases an astonishing range of period pieces, from the 1750 whale-boned corsets, through the invention of the sewing machine and mass-produced corsets of the 1850s to the makeshift corsets of World War I.

Progressing through almost two centuries of corset-making, this fascinating collection showcases an astonishing range of period pieces, from the 1750 whale-boned corsets, through the invention of the sewing machine and mass-produced corsets of the 1850s to the makeshift corsets of World War I.

Reflecting the changing fashions and attitudes of women throughout the centuries, the collection includes corsets for pregnancy, riding corsets for sportswomen and hard-wearing corsets for housemaids. There are even corsets for small children and their dolls.

The book is packed with practical information on how to recreate these stunning period pieces for yourself. Each corset features an annotated pattern, a detailed drawing and close-up photography so historical detail can be captured accurately by the maker. A brief overview places the corset within its historical context and explains any features or alterations necessary for making up the patterns. For those new, to dressmaking, there are two step-by-step projects – one for a hand-stitched, pre-1850 corset and one for a post-1850 corset made using the sewing machine. There is also invaluable advice on a range of corset-making techniques, from cutting and fitting the patterns to adding historical detail. Information on lacing the corsets, inserting eyelets, gussets and split busks and on stitching and flossing is all included.

About the Author:

Jill Salen is a freelance costume maker and is widely employed in the theatrical costume industry. She has made costumes for many clients, including The Globe theatre. She is a lecturer in costume on the BA (Hons) theatre design course at the Royal Welsh College of Music and Drama in Cardiff. Jill is the author of Vintage Lingerie, also published by Batsford. Jill lives in Cardiff.

The world of haute couture is a place where only a privileged few can ever hope to reside, right? Wrong. Fashion historian Claire B. Shaeffer opened the door to this exclusive realm in her authoritative guide to the techniques that define couture sewing. And now, the industry bible, Couture Sewing Techniques, has been revised and updated throughout — with new photos and a chapter on specialty fabrics.

No one can unravel couture garment construction the way Shaeffer can, from the art of hand sewing to mastering edge finishes, from classic closures to shaping a garment for a perfect fit. Readers learn all the basics — and more importantly: how to apply the techniques — on skirts and sleeves, pockets and jackets, evening gowns, and more. Gorgeous photos, clear illustrations, and concise language combine to make this the most complete couture-sewing course available.

About the Author:

Claire Shaeffer is the author of more than 20 books and taught college-level sewing courses for 22 years. She has lectured at the Victoria and Albert Museum, the Metropolitan Museum of Art, Los Angeles County Museum of Art, and San Francisco Fine Arts Museum.

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Пролистать книгу Couture Sewing Techniques на Google Books.

Learn the tailoring techniques and sewing secrets of such renowned designers as Chanel, Dior, and Balenciaga. Couture Sewing: Tailoring Techniques is a complete sewing workshop packaged in a DVD and book ensemble.

Get an insider's view of the couture industry. Author and fashion expert Claire B. Shaeffer shares garment tailoring techniques, construction methods, and even short cuts used in the finest European ateliers of Paris, Rome and London.

Lessons come alive in the 90-minute DVD. Shaeffer presents viewers with an in-depth tailoring workshop, demonstrating key techniques such as converting darts to ease, creating a patch pocket, interfacing a hem, stitching a fly zipper, and making a bound buttonhole.

The companion book reinforces the instruction with step-by-step images of each technique. Whether you're seeking advice on high-fashion sewing techniques or you want to take your skills to the next level, Couture Sewing: Tailoring Techniques fits like a finely tailored suit.

About the Author:

Claire Shaeffer is an internationally recognized expert in fashion design and construction techniques for haute couture. She is a designer for Vogue Patterns, a frequent contributor to Threads magazine, and the author of numerous books. Shaeffer served as Couture Sewing: Technique Consultant for the Museum of the City of New Yorks online exhibit, Worth & Mainbocher. She lives in Palm Springs, California.

Introduction

ONE
TAILORING TECHNIQUES FOR BUTTONHOLES
The Thread Buttonhole
The Bound Buttonhole

TWO
TAILORING TECHNIQUES FOR PATCH POCKETS
Patch Pockets

THREE
TAILORING TECHNIQUES FOR INTERFACED HEMS
The Interfaced Hem

FOUR
TAILORING TECHNIQUES FOR DARTS AND SLEEVES
Converting Darts to Ease
The Classic Tailored Sleeve

FIVE
TAILORING TECHNIQUES FOR TROUSERS
Fly Zipper Closure
Measuring for a Trouser Hem

SIX
CHARACTERISTICS OF COUTURE CONSTRUCTION
What Makes a Garment Couture?

Appendix
Metric Equivalency Chart
Resources
About the Author
Index

“... if you do not yet have this book, stop. Buy it. It is a treasure.”-- Jeffery Diduch, Made by Hand Blog

Make this signature jacket for yourself. Coco Chanel’s designs have captivated the imaginations of fashion lovers for generations. Now, with The Couture Cardigan Jacket, home sewers can create their own high-fashion jackets with the impeccable look and fine detailing of the iconic original.

Renowned instructor Claire B. Shaeffer reveals designer secrets. This book and DVD set provide you with the behind-the-scenes information and design-atelier secrets that have made author Claire B. Shaeffer’s sewing classes famous.

- The DVD walks you through Claire’s legendary sewing workshop.
- The companion book explains construction methods and garment details.

Learn the fine art of couture sewing. With The Couture Cardigan Jacket, you will be able to follow all the steps involved in replicating the characteristics of this signature jacket, including:

- Cutting and shaping the jacket sections
- Sewing princess seaming
- Setting the sleeve
- Adding the chain weight
- Creating the double buttonhole

From the skirt to the iconic Chanel suit. With Shaeffer's must-read Couture Sewing: The Couture Skirt (The Taunton Press, 2015) you will be able to create your own complete Chanel suit with a beautiful fit and finish!

About the Author 

Claire Shaeffer is an internationally recognized expert in fashion design history and construction techniques for haute couture and high-end ready-to-wear. She has served as Couture Sewing Technique Consultant to the Museum of the City of New York, is a long-time designer for Vogue Patterns, a frequent contributor to Threads magazine, and the author of numerous books.

Introduction

Part 1 — Chanel and Her Iconic Jacket: a look at Gabrielle (Coco) Chanel, the House of Chanel, and the development of the Chanel signature jacket.
Chapter 1 — Original Versus Copy, The Difference is in the Details
The characteristics of the Chanel jacket and the details which distinguish an original Chanel jacket from copies and knock-offs.
Part II — Sewing a Couture Cardigan Jacket
Traditional couture techniques — based on the author’s research and original Chanel garments — used to create a Chanel-style cardigan jacket.
Chapter 2 — Planning Your Own Designer Lookalike
Choosing a pattern, choosing muslin, fabric, and trims
Chapter 3 — Couture Techniques for Marking and Cutting the Pattern
Chapter 4 — Couture Techniques for Making Buttonholes
Chapter 5 — Couture Techniques for Making the Jacket Body
Chapter 6 — Couture Techniques for Making the Lining and Sleeves
Chapter 7 — Couture Techniques for Edge Finishes
Chapter 8 — Couture Techniques for Setting the Sleeves
Chapter 9 — Couture Techniques for Making the Pockets
Chapter 10 — Couture Techniques for Finishing the Jacket
Part III Appendix
A Library of Trims used on Chanel Garments
Dating Chanel Designs

This is a book/DVD set offering an in-depth workshop on replicating the iconic Chanel skirt. It is a companion book to the hugely popular Couture Cardigan Jacket, giving readers the option of creating a complete Chanel suit. This book/DVD set is the second book on Chanel and a companion to The Couture Cardigan Jacket. It contains the information and design-atelier secrets that have made Shaeffer's in-person classes smash- hit sellouts. The DVD offers an in-depth workshop with Shaeffer, focused on replicating the iconic Chanel skirt.

Although each book works independently, when purchased with The Couture Cardigan Jacket readers will have the option of creating a complete Chanel suit. As with the other books in this series, the companion printed book presents intriguing garment details (from garments in Shaeffer' impressive collection) and information on the construction methods used to create the signature garment.

About the Author:

Claire Shaeffer is the author of more than 20 books and taught college-level sewing courses for 22 years. She has lectured at the Victoria and Albert Museum, the Metropolitan Museum of Art, Los Angeles County Museum of Art, and San Francisco Fine Arts Museum.

Bestselling author Claire Shaeffer teaches you everything you need to know to design and sew the perfect jacket in Couture Tailoring: A Construction Guide for Women’s Jackets, the perfect guide for fashion students.

Based on couture techniques learnt from master tailors, this book begins with the equipment, materials, design elements, and sewing and construction techniques used in all types of tailoring. Part Two provides an illustrated step-by-step guide to making a couture jacket, explaining all the design options and alternative methods for making every element including collars, sleeves and pockets.

Includes over 900 step-by-step illustrations throughout and photographs of couture jackets by Chanel, Dior, Yves Saint Laurent and more.

About the Author:

Claire Shaeffer is the author of more than 20 books and taught college-level sewing courses for 22 years. She has lectured at the Victoria and Albert Museum, the Metropolitan Museum of Art, Los Angeles County Museum of Art, and San Francisco Fine Arts Museum.

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Пролистать книгу Couture Tailoring: A Construction Guide for Women's Jackets на Google books.

The first comprehensive book on jewelry as an art form showcases a collection of today's most exclusive jewelers

When does jewelry transcend the category of fashion accessory to become art? Coveted provides a vital survey of the field, profiling more than 70 of the most prominent designers working across the globe today. In thematic chapters featuring exceptional pieces from each artist's extraordinary oeuvre, the book explores their conceptual approach, provenance of materials, quality of design, composition, and workmanship, revealing what makes these creations not only coveted objects of exceptional value but also works of art.

About the Author:

Melanie Grant is a journalist who works at the Economist. She has also worked at the BBC, the Financial Times, The Times and the Independent, amongst others. She is luxury editor of the Economist's sister publication 1843, for which she writes, styles, and commissions, editing an annual jewelry supplement. Grant speaks regularly on watches and jewelry at events and prestigious venues.

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- An entrée into a rarified world, whose practitioners produce very limited pieces, sold through prestige art fairs including Art Basel, TEFAF, and Maastricht
- Includes a global line-up of designers from China and India, to the UK, France and the US, including Bvlgari, Wallace Chan and Hemmerle
- Features stunning illustrations and photography, including never-before-seen imagery
- High-end art jewelry has a broad global appeal with passionate consumers and a global market value of 388 billion US$
- Thematic chapters chart the emergence of a new kind of jewelry and artist in relation to ideas of modernism, globalization, design, and feminism
- Luxury pearlescent paper cover with foil-stamping

The finishing touches applied to a garment can take it from the realms of the ordinary to the heights of luxury. Creating Couture Embellishment offers a step-by-step guide to manipulating fabric and making and applying a rich variety of embellishments.

Chapters cover fabric-manipulation techniques of pleating, quilting, tucking, ruffling, shirring and smocking, as well as the fabrication and application of feathers, beading, embroidery, flowers, decorative ribbons and bows, bias bindings and piping, fringe, braids and passementerie. The heirloom quality created by the insertion or application of lace is also explored.

Featuring a visual index of every embellishment in the book that is designed to offer inspiration as well as showcasing the myriad of choice, Creating Couture Embellishment provides a comprehensive sourcebook of ideas for the student, professional and home sewer alike.

About the Author:

Ellen Miller taught at Boston's School of Fashion Design, including classes in couture details, construction and pattern drafting, for ten years. She has also worked in the theatre as a seamstress, costumer and wardrobe mistress and stage hand in the United States and Europe.

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Visit Ellen’s Creating Embellishment blog for further details about the book.

Unlock the power of love through crystals with this all-inclusive volume on crystal rituals and techniques. Find your perfect partner, improve your current relationships and even boost your sex life with the help of Crystals & Love.

Featuring sections on every aspect of love and relationships, this book will help solve or improve any major love issues.

Crystals & Love also has sections on how to create loving and positive environments, which not only improve personal bonds and outlook but will alter your relations with the world at large.

About the Author:

Judy Hall was an internationally known author, astrologer, crystal expert, psychic and healer. A leading authority on spiritual development, Judy had more than 45 years of experience in karmic astrology, crystal healing and past-life therapy. She was the author of over 45 books and her writing has been translated into 16 languages.