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A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together.

Features include:

- The ultimate primer on graphic design's basic visual toolkit—dot, line, plane, texture, space, and contrast—and how these basics underpin all successful layouts
- An in-depth look at color — from its optical qualities and its effect on type to its potential for communication concepts and emotions
- One of the most thorough compilations of typography concepts to be found — including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image
- An extensive overview of imagery — the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively
- Methods for integrating type and image, including a tutorial on using grid systems to structure layouts
- Twenty rules for making good design — and the best ways to break them

Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.

The author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and, most recently, Letterforms, released in September, 2018. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

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Пролистать книгу Design Elements: Understanding the rules and knowing when to break them - A Visual Communication Manual, Third Edition на Google Books.

What constitutes a great on-screen graphic design?

The relationship between fonts, colours, shape and graphic visual effects is essential to achieve a balance between the flow of information and user experience.

This book discusses in detail how to exploit these elements to achieve functionality and elegance for both websites and mobile applications.

Structured in four sections:

 - Colour Scheme,
 - Grids and Layouts,
 - Icon Application,
 - Text and Typography,

Design for Screen offers an excellent selection of around a hundred stunning designs from around the world, as well as interviews with influential designers working today in this field.

In 1980 Josef Müller-Brockmann laid the cornerstone for a uniform visual identity for the Swiss Federal Railways (SBB) with his legendary Visual Information System at Train Stations and Stops. In view of Switzerland’s multilingualism, the manual proposed a signage system that largely did without language; with his functional typography, the pioneer of Swiss graphic design conceived an intuitively comprehensible signage system for use throughout the country to also guide passengers unfamiliar with the terrain to their destination with the help of pictograms. The visual concept was developed in dialogue with the SBB and still dominates the railways’ visual identity even today.

Müller-Brockmann’s manual, greatly expanded in 1992 and given the title Passenger Information System, is a prime example of a complex design project that succeeds through extreme rationality and consistency. It thus serves as a compass for designers worldwide in their daily work.

This reprint with a complete English translation makes the manual accessible for the first time to a broader public. Andres Janser examines the project in the context of Müller-Brockmann’s conceptual work and the systematic international design for which railways everywhere were striving during the period.

About the Author:

Josef Müller-Brockmann (1914–1996) was a leading figure in Swiss graphic design. Starting the 1950s, he helped to pioneer the Swiss Style that would shape graphic design worldwide for decades. After an early career doing illustrations, Müller-Brockmann did a radical about-face in 1950, henceforth developing an uncompromisingly rational formal language. His posters are legendary and his magazine “New Graphic Design” (1958–1965) spread the doctrine of sober design based on constructive principles across the continents. As a teacher in Japan and at the design schools in Zurich and Ulm, as well as a lecturer and consultant, Müller-Brockmann was a distinctive voice in the design world. He was married to the Japanese-Swiss artist Shizuko Yoshikawa.

Why does a newspaper look different than a magazine or a book? What effect does using a certain typeface or a specific grid have? And why do some layouts just seem right, and others seem simply wrong?

This comprehensive handbook and reference volume elaborates by means of sketches and explanations on the basics and terminology that are indispensable for the design and production of print media. From the initial layout and the correct use of colour and typefaces to the right column width and line spacing: "Design, Typography, etc." covers all aspects of good design for books, posters and advertising.

_ Comprehensive handbook
_ Considering all aspects of print media 
_ Practical explanations and illustrative application examples
_ Including extensive glossary

Creating a collection is a process that requires much thought and organization, with different steps to be considered.

Firstly, it is necessary to find a concept: a theme that structures the designs of the collection and from which the creations are developed. The next step is to design a moodboard, an inspirational collage formed by images, text and samples of materials prior to the design of the collection, which then leads to the initial sketches using the illustration technique of one’s choosing.

Through these 16 tutorials the reader will learn the necessary elements that any process when designing a collection should have and how it should be presented in a portfolio. The techniques used in the book range from watercolour to collage, as well as digital tools. This is a book from which aspiring fashion designers will be able to draw the inspiration needed to launch their own collection.

This publication by the renowned illustrator Claudia Ausonia Palazio presents sixteen examples of capsule collections, each with a different concept and rendered using various illustration techniques.

About the Author:

Claudia Ausonia Palazio attended the 1st Art Academy in Rome and then obtained a two-year degree from the IED in Fashion (1988-1989). She subsequently began working as an assistant costume designer for Bonizza Giordani Aragno, fashion researcher, curator and historian. In the meantime, she attended the Accademia di Alta Moda e Arte del costume Koefia, the renowned Koefia International Haute Couture Academy (Rome, Italy) (1991-1994). At the end of her course, she was asked to join Koefia's staff. She has been working as a fashion design lecturer since 1996.

A comprehensive guide to constructing all kinds of bags, including handmade technical drawing and digital patternmaking.

This comprehensive guide to handbag patternmaking, intended for professionals, skilled hobbyists and students, bridges the gap between craftsmanship and innovative technical developments, including digital patternmaking. This isn't just another patternmaking manual: it's the script that both authors would like to have had when they had doubts about construction techniques while learning the profession, equipping readers with the tools they need to tackle an array of concepts independently. Drawing from their own experiences, the authors provide an easy to work with a notebook-like resource that groups together different construction techniques, providing concise explanations, ensuring that readers gain a deeper understanding of construction methods and understand basic construction principles.

Divided into two parts, the manual first explores the working process of bag patternmakers and their skills. It then explains the anatomy of bags and characteristics of the most popular models, introduces into the reading of style cards and technical drawings, to the signs to be included both in a paper as in a digital pattern to compile all information necessary to make a bag. This will help readers with the second part, as the book guides them through the main construction techniques for each type of bag, explaining sides, handles, flaps, linings and bottoms in meticulous detail, giving tips for a correct realization. Unique in its field, this book is a valuable resource for anyone passionate about or seeking professional growth in this evolving field.

Let these experienced bag designers and makers be your companions on this amazing journey, offering guidance and a wealth of answers to your questions as you unlock your full potential in the art of making handbags of all shapes and sizes.

About the Authors:

Born in Florence in 1992, after finishing high school, Andrea Marcocci immediately entered the world of leather goods as a cutter. Year after year, thanks to his curiosity and resourcefulness, he mastered all the operational aspects of the trade, thus enriching his experience. From the moment he knew this was the right job for him, he began attending evening specialisation courses at different fashion schools in and around Florence, including a basic course in leather goods, a traditional modelling course, and a CAD modelling course, acquiring the foundations and skills he needed to gain technical expertise in the leather goods field. He soon began designing bags for the biggest names in haute couture. Born in Florence in 1993, as an architecture student in search of her future job, Elisa Cigna enrolled in a basic course in leather goods and then a traditional patternmaking course at a local school, winning the end-of-course contest with the 'Florentia' bag inspired by the Church of Santa Maria Novella. This was followed by her first job opportunity at an international brand, where she met her colleague, Andrea Marcocci. Her goal is to continue to develop as a bag model maker and grow in this sector, increasingly expanding her knowledge and skills.

Learn the basics of type design, from sketched letters to finished font, in this uncomplicated but thorough introduction to type design

Type design is often presented in either such detail-obsessed complexity that it is not welcoming to beginners, or it is so simplified with the help of apps and web services that the resulting fonts are virtually useless. This book is different. It will show you how to design professional fonts without having to uncover all of type design’s secrets first.

With easy-to-follow instructions, many examples and professional tips, the book teaches you how to design unique typefaces tailor-made for your own projects or customer orders. Designing Fonts has two parts. Part 1 explains the theoretical, creative and technical basics of type design and font production. Six chapters then cover everything from alphabet to font, showing you how to find and develop typeface ideas, design matching letters, produce fonts and expand them with special functions. Part 2 comprises eight workshops that explore how to design and implement different kinds of typefaces, from decorative interlocking display fonts with alternative letters to well-developed headline fonts with multiple cuts and OpenType features.

Contents List:

Introduction • Type Design Basics: What are Fonts?; A Professional Font in 9 Steps • Designing Type: Letterform Anatomy; Tools and Letterforms; Developing Type Ideas; Formal Relationships; Optical Corrections • Creating Fonts: Getting to Know the Software; Analog –> Digital • Producing Fonts: Expanding Fonts; Setting the Side-Bearings; Exporting Fonts • Programming Fonts: OpenType Features; Writing Code; Instructions for OpenType Features • Workshops

About the Authors:

Chris Campe's Hamburg design studio 'All Things Letters' specializes in typographic ideas and hand-designed typefaces. Chris's work has been widely used by publishers, packagers, websites and retailers. Ulrike Rausch
is a Berlin-based type designer. Since founding her font label 'LiebeFonts' in 2009, her high-quality, handwritten fonts have been used around the world in publications, advertisements and on websites.

Monument Valley, an indie puzzle game based on optical illusions and impossible objects, generated nearly $14.4 million of revenue in two years after its launch; An ordinary dress prompted an Internet discussion around the world of whether it was black and blue or white and gold; Artists applied visual illusion to large 3D artworks which are so fascinating that a mass of spectators are willing to pay for taking a photo. 

Optical illusions can be seen everywhere in our lives, from interior design, installation, 3D art, product, to brand identity, book cover, and typeface design. They can always draw wide public attention and bring economic benefits. 

This book has summarized 14 principles of visual illusion and 8 creation techniques and included more than 60 amazing optical illusion artworks. Most important, it enables readers to create visual illusion flexibly and effectively either for personal interest or for commercial project.

 - Theories and techniques of visual illusion.
 - Comprehensive history of the development of visual illusion.
 - 65 illusion artworks with detailed analysis of creating methods.

Like Soiree, Designing Life's Celebrations will appeal to readers looking for modern, elegant ways to entertain at home. Impeccably styled and photographed, ranging from a Moroccan-themed evening to a New Year's Eve family dinner, all of the parties emphasize original ideas for designing tabletops, linens, and flowers.

Through seventeen stunning at-home parties, celebrity event planner Dejuan Stroud shares ideas, instruction, and inspiration for effortlessly beautiful table settings and glorious centerpieces.

About the Author:

Dejuan Stroud is known for elegant weddings, celebrity events, and movie premieres, but his dream is to inspire and encourage people to bring flowers into their lives in an effortless way. He grew up gardening with his parents and grandmother in Greenville, Alabama. After a successful run on Wall Street, Stroud decided in 1996 to start his dream business, Dejuan Stroud, Inc. Twenty years later, he is one of the most successful event planners in NYC with an impressive celebrity client list and amazing media coverage. Jon Bon Jovi is an American singer-songwriter, record producer, philanthropist, and actor, best known as the founder and frontman of the band Bon Jovi. He and his wife Dorothea, have four children.

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Пролистать книгу Designing Life's Celebrations

The lack of a specific and comprehensive guide to type design has long been a frustration for typographers, graphic designers and students. 

Designing Type finally addresses this important need – and brings new depth and insight to the art and process of developing a typeface. 

Copiously illustrated with type specimens and diagrams demonstrating visual principles and letter construction, the book discusses structure, optical compensation and legibility, with emphasis on the often overlooked systematic relationships between letters and shapes in a font. A wide range of classic and contemporary typefaces are analysed, and examples of student work, progress sketches and final type designs are used to demonstrate core issues. 

In light of the rapidly broadening market for original and custom typefaces, Designing Type is a valuable reference for both experienced professionals and novice designers.

Designing Type is a comprehensive guide to type design is hailed as a ‘must-have’ for typographers, graphic designers and students and has been fully refreshed and updated with the introduction of more contemporary typefaces, more explanatory diagrams and a closer connection between text and corresponding image.

The new edition of Designing Type also features more in-depth discussion of the processes behind developing typefaces and the basic issues that need to be taken into consideration such as visual principles and letter construction, optical compensation and legibility, and the relationships between letters and shapes in a font. This is a valuable reference for both experienced professionals and novice designers.

About the Author:

Karen Cheng is professor in the Visual Communication Design program at the University of Washington in Seattle, where she teaches type design and typography. An active practitioner, her design work has been published by the American Institute of Graphic Arts (AIGA), Communication Arts, Print, Critique and ID Magazine.

Since the dawn of time, the Eternal Conflict has raged between the High Heavens and the Burning Hells. 

Delve into this trove of lost knowledge, where renowned scholar Deckard Cain has combined excerpts, illustrations, and firsthand knowledge to pen a history of the world of Sanctuary.

His writings depict the insidious Prime Evils, shed light on Tyrael and the archangels of the Angiris Council, and illuminate humanity’s hope and enduring heroism in the face of overwhelming terror. Revealed also are untold mysteries, from the origins of mortals and the secrets of the nephalem to the gathering darkness of the End of Days.

So take heed, dear reader, and bear witness to the truths that lie within the dark world of Blizzard Entertainment’s Diablo®.

A new age is dawning for humankind…and evil is rising to challenge it. Tyrael, the former Archangel of Justice, who sacrificed his powers to become mortal has sensed new threats looming on the horizon.

He has crafted this illustrated tome as a call to arms and a guide for his allies in their fight against the growing danger.

Bristling with secrets about Sanctuary’s past, present, and future, this compendium is taken from the writings of Tyrael himself as well as from those of famed scholar Deckard Cain and his niece, Leah. In the uncertain times ahead, the knowledge contained in this volume may mean the difference between humanity’s salvation and damnation. Do not tarry while evil gathers its power. Make your stand against the darkness in Blizzard Entertainment’s Diablo® universe.

A lavishly illustrated, in-depth early history covering two thousand years of diamond jewellery and commerce, from the Indian mines to European merchants, courts, and workshops

This richly illustrated history of diamonds illuminates myriad facets of the “king of gems,” including a cast of larger-than-life characters such as Alexander the Great, the Mughal emperor Jahangir, and East India Company adventurers. It’s an in-depth study tracing the story of diamonds from their early mining and trade more than two thousand years ago to the 1700s when Brazil displaced India as the world’s primary diamond supplier.

Jack Ogden, a historian and gemologist specializing in ancient gems and jewellery, describes the early history of diamond jewellery, the development of diamond cutting, and how diamonds were assessed and valued. The book includes more than one hundred captivating images, from close-up full-colour photographs of historic diamond-set jewellery (some previously unpublished) to photomicrographs of individual gems and illustrations of medieval manuscripts, as well as diagrams depicting historical methods of cutting and polishing diamonds.

About the Author:

Jack Ogden is a historian specializing in gems and jewellery. He has a Ph.D. from Durham University and is an elected Fellow of both the Society of Antiquaries and the Gemmological Association of Great Britain.

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Пролистать книгу Diamonds: An Early History of the King of Gems

The first Vreeland book to focus on her three decades at Harper’s Bazaar, where the legendary editor honed her singular take on fashion.  

In 1936, Harper’s Bazaar editor in chief Carmel Snow made a decision that changed fashion forever when she invited a stylish London transplant named Diana Vreeland to join her magazine. Vreeland created “Why Don’t You?” — an illustrated column of irreverent advice for chic living. Soon she was named the magazine’s fashion editor — a position that Richard Avedon later famously credited Vreeland with inventing.  

The troika of Snow, legendary art director Alexey Brodovitch, and Vreeland formed a creative collaboration that continued Harper’s Bazaar’s dominance as America’s leading fashion magazine. As World War II changed women’s role in society, Vreeland’s love for fashion and endless imagination provided exciting, modern imagery for this new paradigm. This book covers Vreeland’s three-decade tenure at Bazaar, revealing how Vreeland reshaped the role of the fashion editor by introducing styling, creative direction, and visual storytelling. Her innovative perspective and creative working relationships with photographers such as Richard Avedon, Cecil Beaton, Louise Dahl-Wolfe, Lillian Bassman, and Hoyningen-Huene brought the American woman into a modern world.

Through more than 300 images from the magazine, this book shows how Vreeland’s work not only influenced her readership, but also forged the path for modern fashion storytelling that endures today.

About the Author:

Alexander Vreeland is the grandson of Diana Vreeland and the president of Diana Vreeland Parfums and the Diana Vreeland Estate. He is the author of Diana Vreeland Memos: The Vogue Years.

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Пролистать книгу Diana Vreeland: the Modern Woman: The Bazaar Years, 1936-1962

A tribute to the creative vision and feminist philosophy of Diane Von Furstenberg and her eponymous brand, whose iconic wrap dress, created fifty years ago, remains a conduit of personal expression and self-empowerment for women across the globe.

In 1972, Diane von Furstenberg created a chic and universally flattering ready-to-wear jersey wrap dress that launched her career and would forever change the landscape of women’s fashion. Since then DVF, the woman and the brand, have created designs that empower and promote a woman’s sense of self, weaving feminism and activism into the brand’s DNA.

This visually vibrant tome, which accompanies an exhibition held in von Furstenberg’s hometown of Brussels, features nostalgic and contemporary photographs of her journey as a designer. Printed with three different luxe paper stocks withvarying inserts in each chapter, this book features beautiful graphicfabrics flooding each page, alongside numerous images of the wrap dressworn by von Furstenberg and models Jerry Hall, NaomiCampbell, and Cindy Crawford. Original essays discuss the intersection of Von Furstenberg and her designs with feminism, gender politics, and entrepreneurship, with personal anecdotes from collaborators like model Cindy Crawford and entrepreneur Stefani Greenfield. Unique and contemporary, this is a story of the inimitable designer, her brand, and the significant role of a single dress that continues to inspire generations of women.

About the Author:

Nicolas Lor is the Head of Exhibitions and Publications at the Brussels Fashion & Lace Museum and the curator of the Diane Von Furstenberg: Woman Before Fashion exhibition held from April 23, 2023, to July 1, 2024. Diane von Furstenberg is a Belgian fashion designer and founder of her eponymous global luxury lifestyle brand.

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Пролистать книгу Diane Von Furstenberg: Woman Before Fashion​ на сайте издательства.