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This official anniversary volume celebrates the cutting-edge graphic, product, and package design of one of the world’s best-known consumer brands.

PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.

The decade-spanning collection invites everyone who loves design and innovation to explore the very best of PepsiCo Design. Featuring examples and case studies of iconic brands including Pepsi, Cheetos, and Lifewtr and collaborations with innovators like Jeremy Scott, Serena Williams, and Puma, this is an exciting deep dive into how PepsiCo uses package design to create meaningful consumer connections.

It is a must-read or the perfect gift for passionate graphic designers, creative and business leaders, and brand marketers.

About the Authors:

Mauro Porcini is senior vice president and chief design officer at PepsiCo. As one of the first major corporations to unite diverse design disciplines into a single team, PepsiCo Design has been using its human-centered approach to create meaningful, authentic, and relevant brand experiences for over a decade. In the past ten years, Porcini and his team have won more than 1,800 design and innovation awards, and in 2018 PepsiCo was recognized by Fortune in its Business by Design list.

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Пролистать книгу Good Design Is for Everyone: The First 10 Years of PepsiCo Design + Innovation на сайте издательства.

Good Dogs encapsulates the diverse and whimsical artistic interpretations of dogs across breeds, from the Mastiff to the Maltese.

From the ancient civilisations that revered them as guardians to our contemporary homes where they embody loyalty and love, dogs have etched their paw prints onto the tapestry of our shared experience. As steadfast companions, tireless workers, and endearing friends, they have not only earned their keep by our sides, but have also become muses for artists and creatives around the world.

Good Dogs encapsulates the diverse and whimsical artistic interpretations of dogs across breeds, from the Mastiff to the Maltese. Much like our steadfast companions themselves, the artwork within the pages are a kaleidoscope of styles, painted with love and imagination by artists from every corner of the globe.

About the Author:

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.

A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ‘good’ and ‘bad’ service and describing the common elements within all services that mean they either work for users or don’t.

A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.

For readers who are not professional service designers, this book gives an indication of what they or their teams should be aiming for, without presuming they will invest a significant amount of time designing a service themselves.

About the Author:

Lou Downe is the former Director of Design for the UK Government where they founded the discipline of service design to the UK government, growing the 1000 strong designers into one of the largest, and most influential design team’s in the UK - winning a Designs of the Year award and a D&AD lifetime achievement award.

Lou was voted one of the UK’s top 50 Creative Leaders by Creative Review, and one of the world’s 100 most influential people in Digital Government by Apolitical and writes regularly about Design. They‘re currently Director of Design and Transformation for the UK government where they’re leading change in the UK’s housing sector.

Can advertising be a force for good?
Can it bring about positive social or environmental change?
Should it tell the truth about a brand?

With today’s consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. No longer can an agency simply state that their client’s brand or product is good: the advertising has to communicate that the client is actively being and doing good.

Goodvertising showcases outstanding creative work from over 120 campaigns from around the world, organized into ten commitment chapters. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients, be they corporations or charities.

For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights, along with proof positive of the power of advertising for good.

A survey of America's preeminent maker of fine silver and its legacy of exceptional design and innovation in the decorative arts.

Established in 1831, the Gorham Manufacturing Company adeptly coupled art and industry, rising to become an industry leader of stylistic and technological achievement in America and around the world. It produced public presentation pieces and one-of-a-kind showstoppers for important occasions, as well as tableware for everyday use. Its works trace a narrative arc not only of great design but also of American ambitions. In this volume, insightful essays are accompanied by gorgeous new photography of splendid silver pieces along with a wealth of archival images, design drawings, casting patterns, and company records that reveal a rich heritage of a giant in decorative arts and silver manufacturing.

Produced in collaboration with the RISD Museum, which has the world's most significant collection of Gorham silver, this major new book casts new light on more than 120 years of grand aesthetic styles in silver, innovative industrial practices, and American social and cultural norms.

About the Author:

Elizabeth A. Williams is David and Peggy Rockefeller Curator of Decorative Arts and Design, RISD Museum.

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Пролистать книгу Gorham Silver: Designing Brilliance, 1850-1970

A testament to the breadth and variety of stand design and a must-have reference tool for interior designers, architects and branding experts

The sixth edition of one of Frame’s most successful series, Grand Stand, sees a fresh editorial approach that guides readers through a dynamic and inspirational exploration of 111 projects.

Grand Stand 6 is divided into five chapters, each of which tackles a different trend in the design of stands and temporary spaces. Interviews with the likes of Ben van Berkel, principal of UNStudio, and D’art Design Gruppe’s managing director Guido Mamczur add context to each chapter.

Inside, discover stands that put the visitor experience centre stage as well as new renditions of the tried-and-tested formula. See how designers build strong narratives for brands, products and concepts; use grand architectural gestures to make bold statements; and push products to their limits to demonstrate their full potential.

A testament to the breadth and variety of the field, Grand Stand 6 makes one thing clear: as digital technologies become increasingly important in temporary spaces, nothing can replace an immersive physical experience.

Features:

 - This 400-page reference book is the successor of one of Frame’s most successful series, Grand Stand.
 - It is filled with a total of 111 low-budget and high-end stands presented at trade fairs, exhibitions and other international events all over the world.
 - The book is divided into five chapters that tackle different trends in the industry, from user-centric spaces to stands built from the very products being exhibited.
 - Each chapter is contextualised through an introductory interview with a representative of one of the featured studios.
 - Featured projects are accompanied by descriptive text and stunning photography.

Graphic design existed long before there were any graphic designers and this lavish volume is a vibrant tribute to beautifully crafted printed ephemera from the past

The art of combining text and pictures has been at the heart of the 
printer’s craft for hundreds of years. While early pioneers focused on books, others began using their presses for more humble uses, from handbills to games, advertisements and packaging. This so-called ‘jobbing’ work grew rapidly in importance, yet has been overlooked in histories of both print and graphic design.

Graphic Design before Graphic Designers is a visual journey through the pre-history of graphic design, charting the printer’s progress from tradesman to the hallowed status of artistic printer.

Showcasing work from a host of anonymous talents as well as seminal, pioneering typographers, artists and printers such as Bodoni, William Morris and Oscar Harpel, it reveals how those working on both sides of the Atlantic responded to everyday communication issues with original solutions and breathtaking flair and skill.

The extraordinarily diverse result is a cultural feast of the jobbing printer’s contribution to visual culture and heritage.

This collection of groundbreaking campaigns and industry insights from the world’s leading design studios shows how today’s graphic designers are thinking, collaborating, and breaking the rules.

This guide explores ways in which graphic designers can successfully collaborate with other creative professionals and sectors, whether it be a more sophisticated logo for a product, a better-designed lookbook for a fashion brand, or a more intuitive wayfinding system for a museum. The book features exceptionally conceived design solutions across a variety of industries — from architecture and product design to art, fashion, and film. Through dynamic spreads, readers will discover the Berlin-based studio Hort's transformative campaign for Nike; Base's responsive, flexible logo for Munich’s Haus der Kunst museum; how design agency Bond worked with ArtRabbit, a website and app that catalogs contemporary art exhibitions, on a clever identity rollout; and how John Haslam, managing director of bespoke paper company G.F Smith, feels about the process of working with designers. Each example illustrates the significance of the graphic designer’s role in making a campaign marketable and successful. Insights from clients and the designers themselves reveal the inner workings of the design process. An indispensable reference for the graphic design industry, this visually arresting and informative volume shows how excellence can be achieved when creative minds work together.

About the Author:

Andy Cooke is Creative Director of Weather, a design studio based in Stokeon- Trent, where he has worked on design, editorial, and branding projects for numerous clients worldwide. A lecturer and pizzeria co-owner, he is also co-author of the book People of Print. ANGHARAD LEWIS is a London-based writer, lecturer, author, and is the editor of Grafik.net.

An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, posters and branding work.

Through a series of games and activities, including spot the difference, matching games, drawing and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose-leaf section contains stickers, die-cut templates, and coloured paper to help readers complete the activities.

Illustrated with typefaces, posters and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication.

An excerpt from the book:

How many ways are there of saying ‘hello’ ? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page ; or with large, multi-coloured, dancing letters ; maybe with a simple shape or an image.

Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it’s a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci-fi film.

Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you’re a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers.

The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina

About the Authors:

Aurélien Farina is a French–Swiss graphic designer based in Paris. He founded Paper! Tiger! studio in 2011, specializing in editorial and print design.

Sophie Cure is a graphic designer based in Paris. She has run her own studio since 2012, focusing on visual identities, editorial design and educational tools.  

Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design.

With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy.

Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

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Пролистать книгу Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design на Google Books.

Graphic Design: A History offers an accessible account of the history of graphic design from the nineteenth century to the present day. The book makes an important critical contribution to the subject by presenting graphic design and typography as deeply embedded in the fabric of society in every era.

Organized chronologically, the book traces the impact of politics, economics, war, nationalism, colonialism, gender and art on graphic designers working in print and film and with the latest web, multimedia and emerging digital technologies.

In the third edition of this seminal text, Stephen J. Eskilson has expanded the introduction to begin with the origins of writing and added a new chapter that investigates current trends in digital design. The addition of forty-five new images brings the book right up to date taking better account of such phenomena as app design, social media and emojis.

About the Author:

Stephen J. Eskilson is Professor of Art History in the Department of Art and Design at Eastern Illinois University. He is co-author of Frames of Reference: Art, History and the World and publishes frequently on modern and contemporary art and design.

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Посмотреть оглавление книги Graphic Design: A History, Third Edition

Following its first bestselling predecessor, Graphic Fest 2 continues its legacy with a brand new selection of visual identities that appeal to the right audiences with the same vigour and sensations.

As the world slowly opens up after years of the pandemic, previously cancelled or postponed festivals and fairs are springing back to life with a new wave of creativity and energy, while organisers and designers are tasked with enhancing the event’s overall experience and atmosphere after people have spent so much time in isolation.

Ranging from logos, typography, to systematic approaches and environmental settings, the series continues with a fresh bout of inspiration to create attractive and memorable events or festivals.

What comes to mind when you think of graphite? Is it the stains that stay on your fingers, or the beautiful gradients that can result from simply playing with pressure? Through skilfully applied smudges and smears, the humble pencil is capable of expressing minute details and textures in myriad shades of grey, creating layered universes that draw viewers into their folds.

From the fine and crisp work produced with an H-grade to the fuzzier, ink-like impressions by the B end, Graphite collates some of the most stunning, hand-drawn contemporary pencil art across the lead spectrum, along with exclusive interviews with renowned pencil artists Amandine Urruty, Armando Veve, and Dukhoon Gim. Step into an enigmatic world of monochrome chronicling a unique perspective or story on every page, brought to life by 28 artists and illustrators from around the globe.

The famous, unconditionally guaranteed, durable paperback edition with high-quality paper and binding.

An unprecedented publication showcasing Gucci as never before, including thought-provoking essays, commentaries, and authoritative anecdotes along with previously unpublished contemporary and archival photographs.

Published in conjunction with the opening of the new Gucci Museum in Florence, Gucci is the ultimate celebration of the world-renowned fashion house. Told through a loose grouping of words, concepts, shapes, and moods, the book tells its story through new conceptual forms and the free links between images, symbols, and objects. Edited by Gucci Creative Director Frida Giannini, with essays and inserts by contributors including Katie Grand, Peter Arnell, Rula Jebreal, Christopher Breward and Stefano Micelli, Gucci: The Making Of is a dynamic record of a much-coveted brand that will be a must this season for anyone with a love of fashion and an interest in contemporary culture. This comprehensive volume showcases the genius of the fashion house through an exclusive lens with inside looks into the inspirations behind the design.

This gorgeous book designed by Arnell offers an in-depth look into Gucci’s origins, identity, influence, and innovation, including fabrication methods and appropriation of signature materials, past and present, and its influence among high society and Hollywood. The book is a heartfelt and personalized tribute to the heritage and influence of this iconic, multifaceted brand.   

In recognition of its ongoing partnership with UNICEF and the release of this luxury edition, Gucci will make a donation of US $250,000 to support UNICEF's Schools for Africa initiative.

About the Authors:

Katie Grand is Editor in Chief of Love Magazine. Peter Arnell is former Chairman and Chief Creative Officer of Arnell Group, an advertising and brand identity company. Rula Jebreal is an established novelist and journalist. Christopher Breward is Professor in Historical and Cultural Studies, London College of Fashion, and Editor Frida Giannini is Gucci’s Creative Director

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Пролистать книгу GUCCI: The Making Of  на сайте издательства.