Книги о моде и фэшн дизайне

An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

Contents:
Introduction 
Chapter 1 Fashion Trends Then and Now 
Chapter 2 The Trend Industry 
Chapter 3 Trend Basics 
Chapter 4 Trend Research 
Chapter 5 Trend Development 
Chapter 6 Trend Presentation 
Chapter 7 Trends in Practice
Glossary
Resources 
Index 
Picture Credits 

About the Authors:

Gwyneth Holland has worked for leading trend agencies such as WGSN. She now consults for a broad range of blue-chip clients and teaches at the University of Westminster. Rae Jones is a footwear and accessories specialist who has worked at WGSN and now contributes to trend organizations around the world. She runs an accessories brand, Buckitt, and also teaches at the University of Westminster.

Fashion writing now enjoys its highest-ever profile as the digital world has multiplied the number of platforms on which it is available. No longer confined to restrictive print schedules or occasional broadcast slots, fashion has become an ever-present content driver. With retailers, brands and designers all in on the act, plus citizen fashion coverage from the social media community, the volume of fashion content has risen beyond any predictions.

While influencers monetise their musings - indeed, create successful and influential fashion media and fashion product businesses - traditional magazines and newspapers have expanded their multi-channel fashion content in order to secure more touch points with consumers.

Aimed at students on journalism, content creation, media and publishing courses this guide will also appeal to untrained writers who want to develop a more professional approach to their fashion writing.

About the Author:

Josephine Collins is the course leader for BA (Hons) Fashion Journalism and Content Creation and senior lecturer in print and online journalism at London College of Fashion. She has extensive experience as an editor and writer across business and consumer magazines, newspapers and online.

The relationship between art, nature and fashion in the creations of the Venezuelan designer that conquered public and critics around the world.

Fashion and art have always had intimate and fruitful relations, accompanying social change and, in particular, the role of women in the world.

Oscar Carvallo is a fashion designer who challenges things with his original and amusing contents and who, among his numerous artistic collaborations, is associated with Carlos Cruz-Diez, a key Op art artist and colour theorist, to elaborate new collections.

This extraordinary encounter has given life to creations titled “Kinetic Journey”. Silhouettes and colours occupy space-time, accompany the fluid motion of silks and satins or sculpt bodies in an intermingling of colours that make the senses vibrate and deceive the gaze.

Carvallo’s passion for art is linked to his love of nature, pursued with true dedication. Born in Caracas, near the sea and lush landscapes, the designer extols the silhouettes of women that become, each time, women-flowers, women-feathers, women-fish... His vision of the world is reflected in his collections “Save Our Soul”, “Caribbean Sea” or “Neptune”; he reveals the anxiety of being in “Melancholy” or “Eagle Eye”; he questions the passing of time that withers and decays things and living beings. Carvallo tries to fight this decay – with artists, designers, craftsmen – and to build beauty – freeing it, displaying it. This incredible creative inclination sublimes nature that can renew itself and which must be safeguarded.

The Most Practical Bag Encyclopedia Ever

The Fashionary Bag Design is a complete handbook focusing on the practical needs of bag and accessories designers. It provides an insightful and inspirational foundation about bags and their key fundamentals to those in the fashion industry.

Encyclopedia & Templates Collection
BAG DESIGN is divided into 3 main categories:

Part 1 - Bag Style & Details Library
Part 2 - Bag Encyclopedia
Part 3 - Bag Template Collections

Bag Library and Encyclopedia
Bag Library featuring 300+ styles of bags ranging from the historical times to the most signature designs, details and embellishments with names in the bag and small leather goods industry. Bag Encyclopedia focuses on the most essential and practical bag design information ranging from materials & construction to brand position & fairs.

Multi-angle Templates for Tracing
The templates section included 60 styles of popular bags and small leather goods from clutch to luggage bags for tracing. All templates presented have been professionally modified for the best drawing experience.

- Over 360 bag styles ranging from ancient to contemporary.
- Over 260 bag details and embellishments for brainstorming.
- Bag Encyclopedia contains Anatomy, Bag Making, Material, Bag Care and more.
- Over 60 popular Bag templates in multi-angle.
- All templates are professionally modified for the best tracing experience.

The memopad is designed for idea mapping and to work in harmony with Fashionary sketchbooks & tools

The flexibility of the memo pad allows you to create your idea-mapping wall, laying out all the designs as well as allowing mixing, matching and rearranging. Developing your collection will be much easier – and much more fun.

- Contains figure and technical templates
- Perfect for creating mood boards & production plans
- Water-resistant calico cover

The Atelier Collection

The fundamentals of The Atelier Collection portrays a "Less is More" concept hence the minimalistic touch. The sketchbook speaks for authenticity on an exquisite artistry level. It provokes an individual's creativity with no boundaries, which is demonstrated from the subtle memopad appearance.

Easy for Mixing and Matching

The versatility of our Memopad facilitates your brainstorming process through mixing, matching drawings quick and easily. Elevate your efficiency and accuracy. With Fashionary templates, you can just focus on your ideas and unreveal the undiscovered emerging out from your stick & matching process.

Water-resistant Calico Cover

The cover is made from one of the most familiar fabrics for fashion designers- cotton calico. It also represents ideas, creation and development. The material forms a high durability water-resistant cover, exquisite quality intended to be used along your designing journey. Hence, the calico cover contains natural cottonseeds, giving every sketchbook that unique touch.

Figure Templates + Technical Templates

The memopad provides the flexibility for creating your collection:
Front Side - Men's Figure Templates
Flip Side - Men's Technical Templates

Organizing your Ideas

Make sure efficiency is on point as a busy fashion designer, time must be well utilized and organisation is the key. Fashionary templates are lightly printed on every sheet without you needing to worry about getting the accurate proportions on every one of your designs. Just focus on your ideas and forget about getting the right figures when it's all laid out for you.

Perfect Match with Fashionary Products

Memopad is designed to work in harmony with Fashionary sketchbooks & tools. Simply slip Fashionary Poses underneath the Memo sheet or sketchbooks and you can freely draw other dynamic poses and designs without feeling distracted.

360 templates

Good ideas come from continuous sketching. With 180 memo papers and 360 templates, there is nothing to stop the creative flow.

About the Author:

Founded in 2008, Fashionary is the best-selling fashion sketchbook, a practical tool for professionals who are working at all levels of the fashion industry. The name originated from "Fashion + Dictionary + Diary".

A sketchbook Tailor-made for Fashion Designers

The name "FASHIONARY" comes from "Fashion + Dictionary + Diary." The sketchbook contains extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching, and quick referencing.

The sketchbook is combined with extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching and quick referencing.

- Tailor-made for fashion designers
- Bleed-proof paper for marker and watercolor
- Encourages quick sketching and brainstorming
- Mini fashion dictionary included
- Over 180 figure templates
- Water-resistant calico cover

The Atelier Collection

The fundamentals of The Atelier Collection portrays a "Less is More" concept hence the minimalistic touch. The sketchbook speaks for authenticity on an exquisite artistry level. It provokes an individual's creativity with no boundaries, which is demonstrated from the subtle sketchbook appearance.

Organize your Ideas in a Presentable Way

Every template is designed with the same size and pose, it allows your ideas and developments to be presented with an organized and well balanced spacing which is better for chronicle presentation. It provides a well organized surface for your designs to be viewed side to side.

Water-resistant Calico Cover

The cover is made from one of the most familiar fabrics for fashion designers- cotton calico. It also represents ideas, creation and development. The material forms a high durability water-resistant cover, exquisite quality intended to be used along your designing journey. Hence, the calico cover contains natural cottonseeds, giving every sketchbook that unique touch.

Bleedproof Paper - A4 Size Only

The A4 Sketchbook is made from 128gsm paper. It works beautifully with a range of tools such as markers, watercolor and color pencils. You can even manipulate colors to build effects – such as gradients, fabric textures, and lighting effects – to your desired saturation.

Mini Fashion Dictionary + Figure Templates

The sketchbook is divided into 2 parts to help kick-start the creative process:
Part 1 - Mini Fashion Dictionary (15% pages)
Part 2 - Men's Figure Templates (85% pages)

Handy professional information

Fashionary sketchbooks streamline fashion development by including a mini fashion dictionary. With professional fashion information where you can refer back instantly, in aid of providing industry terms and jargon to make decisions about stitching, fabric, and methods.

About the Author:

Founded in 2008, Fashionary is the best-selling fashion sketchbook, a practical tool for professionals who are working at all levels of the fashion industry. The name originated from "Fashion + Dictionary + Diary".

A sketchbook Tailor-made for Fashion Designers

The name "FASHIONARY" comes from "Fashion + Dictionary + Diary". The sketchbook is combined with extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching and quick referencing.

The sketchbook is combined with extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching and quick referencing.

- Tailor-made for fashion designers
- Encourages quick sketching and brainstorming
- Mini fashion dictionary included
- Over 270 figure templates
- Water-resistant calico cover

The Atelier Collection

The fundamentals of The Atelier Collection portrays a "Less is More" concept hence the minimalistic touch. The sketchbook speaks for authenticity on an exquisite artistry level. It provokes an individual's creativity with no boundaries, which is demonstrated from the subtle sketchbook appearance.

Organize your Ideas in a Presentable Way

Every template is designed with the same size and pose, it allows your ideas and developments to be presented with an organized and well balanced spacing which is better for chronicle presentation. It provides a well organized surface for your designs to be viewed side to side.

Water-resistant Calico Cover

The cover is made from one of the most familiar fabrics for fashion designers- cotton calico. It also represents ideas, creation and development. The material forms a high durability water-resistant cover, exquisite quality intended to be used along your designing journey. Hence, the calico cover contains natural cottonseeds, giving every sketchbook that unique touch.

Mini Fashion Dictionary + Figure Templates

The sketchbook is divided into 2 parts to help kick-start the creative process:
Part 1 - Mini Fashion Dictionary (15% pages)
Part 2 - Mens Figure Templates (85% pages)

Handy professional information

Fashionary sketchbooks streamline fashion development by including a mini fashion dictionary. With professional fashion information where you can refer back instantly, in aid of providing industry terms and jargon to make decisions about stitching, fabric, and methods.

The Most Practical Shoe Encyclopedia Ever

Differential from ordinary shoe design books, the Shoe Design is a complete handbook focusing on speeding up the design process of footwear designers.

Encyclopedia & Templates Collection

Shoe Design divided into 3 main sections:

Part 1 - Shoe Style Library
Part 2 - Shoe Encyclopedia
Part 3 - Shoe Template Collections

Extensive Footwear Information

Shoe Encyclopedia focuses on the most essential and practical shoe design information like shoe measurements, anatomy, manufacturing, patterns, materials, shoe labels and trade fairs

Multi-angle Templates for Tracing

With the templates in the Shoe Design Book, drawing shoes in different angles becomes so much easier. All templates have been professionally modified in multi-angles views for besttracing experience!

Shoe Last Templates in Different Heights

Lasts come in many styles and sizes depends on the design. Shoe last templates session features 12 most significant shoe lasts for particular heel heights, toe shapes, and types of footwear.

Common Shoe Templates for Fast Tracing

Featuring 60 styles of shoes from flats to high-heels for tracing in different views (Top, side, front and back, 3/4 view).

 - Over 300 shoe styles ranging from ancient to contemporary.
 - Shoe Encyclopedia contains Anatomy, Shoe Construction, Shoe Components, Shoe Care and more...
 - Shoe Last Template Collection with 12 different heights in multi-angle.
 - Over 60 Common Shoes templates in multi-angle.
 - All Templates are professionally modified for the best tracing experience.

The memopad is designed for idea mapping and to work in harmony with Fashionary sketchbooks & tools

The flexibility of the memo pad allows you to create your idea-mapping wall, laying out all the designs as well as allowing mixing, matching and rearranging. Developing your collection will be much easier – and much more fun.

- Contains figure and technical templates
- Perfect for creating mood boards & production plans
- Water-resistant calico cover

The Atelier Collection

The fundamentals of The Atelier Collection portrays a "Less is More" concept hence the minimalistic touch. The sketchbook speaks for authenticity on an exquisite artistry level. It provokes an individual's creativity with no boundaries, which is demonstrated from the subtle memopad appearance.

Easy for Mixing and Matching

The versatility of our Memopad facilitates your brainstorming process through mixing, matching drawings quick and easily. Elevate your efficiency and accuracy. With Fashionary templates, you can just focus on your ideas and unreveal the undiscovered emerging out from your stick & matching process.

Water-resistant Calico Cover

The cover is made from one of the most familiar fabrics for fashion designers- cotton calico. It also represents ideas, creation and development. The material forms a high durability water-resistant cover, exquisite quality intended to be used along your designing journey. Hence, the calico cover contains natural cottonseeds, giving every sketchbook that unique touch.

Figure Templates + Technical Templates

The memopad provides the flexibility for creating your collection:
Front Side - Women's Figure Templates
Flip Side - Women's Technical Templates

Organizing your Ideas

Make sure efficiency is on point as a busy fashion designer, time must be well utilized and organisation is the key. Fashionary templates are lightly printed on every sheet without you needing to worry about getting the accurate proportions on every one of your designs. Just focus on your ideas and forget about getting the right figures when it's all laid out for you.

Perfect Match with Fashionary Products

Memopad is designed to work in harmony with Fashionary sketchbooks & tools. Simply slip Fashionary Poses underneath the Memo sheet or sketchbooks and you can freely draw other dynamic poses and designs without feeling distracted.

360 templates

Good ideas come from continuous sketching. With 180 memo papers and 360 templates, there is nothing to stop the creative flow.

About the Author:

Founded in 2008, Fashionary is the best-selling fashion sketchbook, a practical tool for professionals who are working at all levels of the fashion industry. The name originated from "Fashion + Dictionary + Diary".

A sketchbook Tailor-made for Fashion Designers

The name "FASHIONARY" comes from "Fashion + Dictionary + Diary." The sketchbook contains extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching, and quick referencing.

The sketchbook is combined with extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching and quick referencing.

- Tailor-made for fashion designers
- Bleed-proof paper for marker and watercolor
- Encourages quick sketching and brainstorming
- Mini fashion dictionary included
- Over 180 figure templates
- Water-resistant calico cover

The Atelier Collection

The fundamentals of The Atelier Collection portray a "Less is More" concept, hence the minimalistic touch. The sketchbook speaks for authenticity on an exquisite artistry level. It provokes an individual's creativity with no boundaries, which is demonstrated from the subtle sketchbook appearance.

Organize your Ideas in a Presentable Way

Every template is designed with the same size and pose, it allows your ideas and developments to be presented with an organized and well balanced spacing which is better for chronicle presentation. It provides a well organized surface for your designs to be viewed side to side.

Water-resistant Calico Cover

The cover is made from one of the most familiar fabrics for fashion designers- cotton calico. It also represents ideas, creation and development. The material forms a high durability water-resistant cover, exquisite quality intended to be used along your designing journey. Hence, the calico cover contains natural cottonseeds, giving every sketchbook that unique touch.

Bleedproof Paper - A4 Size Only

The A4 Sketchbook is made from 128gsm paper. It works beautifully with a range of tools such as markers, watercolor and color pencils. You can even manipulate colors to build effects – such as gradients, fabric textures, and lighting effects – to your desired saturation.

Mini Fashion Dictionary + Figure Templates

The sketchbook is divided into 2 parts to help kick-start the creative process:
Part 1 - Mini Fashion Dictionary (15% pages)
Part 2 - Women"s Figure Templates (85% pages)

Handy professional information

Fashionary sketchbooks streamline fashion development by including a mini fashion dictionary. With professional fashion information where you can refer back instantly, in aid of providing industry terms and jargon to make decisions about stitching, fabric, and methods.

About the Author:

Founded in 2008, Fashionary is the best-selling fashion sketchbook, a practical tool for professionals who are working at all levels of the fashion industry. The name originated from "Fashion + Dictionary + Diary".

A sketchbook Tailor-made for Fashion Designers

The name "FASHIONARY" comes from "Fashion + Dictionary + Diary". The sketchbook is combined with extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching and quick referencing.

The sketchbook is combined with extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching and quick referencing.

- Tailor-made for fashion designers
- Encourages quick sketching and brainstorming
- Mini fashion dictionary included
- Over 270 figure templates
- Water-resistant calico cover

The Atelier Collection

The fundamentals of The Atelier Collection portrays a "Less is More" concept hence the minimalistic touch. The sketchbook speaks for authenticity on an exquisite artistry level. It provokes an individual's creativity with no boundaries, which is demonstrated from the subtle sketchbook appearance.

Organize your Ideas in a Presentable Way

Every template is designed with the same size and pose, it allows your ideas and developments to be presented with an organized and well balanced spacing which is better for chronicle presentation. It provides a well organized surface for your designs to be viewed side to side.

Water-resistant Calico Cover

The cover is made from one of the most familiar fabrics for fashion designers- cotton calico. It also represents ideas, creation and development. The material forms a high durability water-resistant cover, exquisite quality intended to be used along your designing journey. Hence, the calico cover contains natural cottonseeds, giving every sketchbook that unique touch.

Mini Fashion Dictionary + Figure Templates

The sketchbook is divided into 2 parts to help kick-start the creative process:
Part 1 - Mini Fashion Dictionary (15% pages)
Part 2 - Womens Figure Templates (85% pages)

Handy professional information

Fashionary sketchbooks streamline fashion development by including a mini fashion dictionary. With professional fashion information where you can refer back instantly, in aid of providing industry terms and jargon to make decisions about stitching, fabric, and methods.

About the Author:

Founded in 2008, Fashionary is the best-selling fashion sketchbook, a practical tool for professionals who are working at all levels of the fashion industry. The name originated from "Fashion + Dictionary + Diary".

The seminal guide to figure drawing for fashion design in a completely revised, updated and expanded two-volume edition. Fashion drawing is the most important way to visualize ideas and concepts in costume and fashion design. This new and expanded, revised and updated two-volume edition of the classic title Figure Drawing for Fashion Design is a precise, topic-by-topic manual that will help readers acquire and perfect their skills in figure drawing for fashion design on the female form. Mastering the rules of figure drawing as well as stylistic techniques that add individuality and flair to the design is an essential skill for all designers and illustrators. In its approach, this book is ideal both for those designers and students who want to apply themselves professionally to fashion design and for all enthusiasts of drawing the female body in a fashion context.

About the Authors:

As a consultant, illustrator and stylist for renowned fashion companies, Elisabetta Kuky Drudi has planned and organised international fashion collections and shows. She has collaborated as an illustrator, fashion and textile designer with firms such as Baldessarini, Fuzzi, Hugo Boss & Hugo Boss Sport, Jean Paul Gaultier (Femme, Homme and Soleil) and Joop. Currently, she designs for various international fashion houses and collaborates as a technical knit designer with Emilio Pucci, Mary Katrantzou and MSGM.

Tiziana Paci lives and works in Pesaro, Italy, teaching fashion design and painting. In her thirty years of experience, she has invented original methods for design in general and for the improvement of drawing and painting techniques for fashion sketches and figures. All this material has been organized into a number of manuals which combine both educational and artistic aspects. Thanks to their innovative nature, effectiveness and wealth of images, the texts have been translated into many languages and used in schools in Italy and abroad. She is the author of Colour in Fashion Illustration.

Before appearing on the BBC’s The Great British Sewing Bee, Chinelo Bally had never used a sewing pattern. She wowed the judges with her ability to create stylish, fitted garments using a freehand cutting method that was taught to her by an aunt. In Freehand Fashion, Chinelo lets us in to the secret of how she does it.

Using a series of basic garment blocks, Chinelo explains how this innovative technique can be used to create a whole wardrobe of fashionable clothes that will fit every shape and size – with no patterns required.

Based on a traditional Nigerian technique, Chinelo has developed her own freehand cutting method. The emphasis is on the individual’s own body measurements, and getting the perfect fit. This is a surprisingly simple technique that anyone can learn. No fancy equipment is needed – just a sewing machine, measuring tape, chalk and of course a good pair of scissors.

Using step-by-step illustrations, the book shows how to draft, cut and construct the five basic blocks that are used – either singly or in combination – to make every item of clothing in the wardrobe. Once you have your basic blocks, you are ready to tackle the projects – practical garments that are fashionable, modern, stylish and versatile. There are tops, skirts, day dresses and eveningwear. This is an exciting sewing technique that will be brand new to most people, even experienced dressmakers. There really are no limits – and the beauty of this technique is that it can be applied to any body shape.

About the Author:

Chinelo Bally is a Nigerian-born Brit who appeared on the BBC’s ‘Great British Sewing Bee’, where she wowed judges and fellow contestants with her freehand cutting method. Chinelo is the author of Freehand Fashion and is an expert on BBC2’s upcoming show ‘Saved and Remade’.

A groundbreaking, informative, and thought-provoking exploration of fur’s fashionable and controversial history

The first and only book of its kind, Fur: A Sensitive History looks at the impact of fur on society, politics, and, of course, fashion. This material has a long, complex, and rich history, culminating in recent and ongoing anti-fur debates. Jonathan Faiers discusses how fur — long praised for its warmth, softness, and connotation of status—became so controversial, at the center of campaigns against animal cruelty and the movement toward ethical fashion. At the same time, fake fur now faces a backlash of its own, given the environmental impact of its manufacture and its links to fast fashion.
 
Divided into five sections — dedicated to hair, pelt, coat, skin, and fleece—the book surveys not only the politics of fur but also its centrality to western fashion, the tactile pleasure it gives, and its use in literature, art, and film. This thoughtfully reasoned, eloquently written, and spectacularly illustrated examination of fur is both timely and essential, filling a gap in fashion scholarship and appealing to a broad audience.

About the Author:

Jonathan Faiers is professor of fashion thinking at Winchester School of Art, University of Southampton.

Future Beauty is the first comprehensive survey of Japanese avant-garde fashion of the last 30 years. Such designers as Issey Miyake, Yohji Yamamoto and Rei Kawakubo made an enormous impact on the world fashion scene in the late twentieth century, challenging established notions of beauty and turning fashion into art. Today a new generation of radical designers, among them Tao Kurihara and Jun Takahashi, is fast gaining acclaim. This spectacular book, written by a team of experts led by the eminent fashion historian Akiko Fukai, explores the distinct sensibility of Japanese design – the uniqueness of its form, cut and fabric. Illustrated with over 250 photographs and sketches, Future Beauty is an authoritative and stylish guide to some of the world’s most expressive fashion.

_A major new study of avant-garde Japanese fashion, from the early 1980s to the present day
_Featured designers include such international masters as Rei Kawakubo, Yohji Yamamoto, Issey Miyake and Jun Watanabe, as well as a new generation of radical designers, such as Jun Takahashi