Книги по графическому дизайну

Use design to transform your ideas into powerful visuals that connect with the right audience, define your brand, or take your project to the next level.

Students, entrepreneurs, community groups, social media influencers, bloggers or campaigners: this practical guide is for you, and everyone else who wants to learn how to communicate visually, combining the building blocks of type, photography, illustration, and colour to create designs that inform, influence, and enthral.

All the key principles of graphic design are explained via a series of specially created, beautifully streamlined graphics that show, rather than tell, you what you need to know. In addition, detailed how-to demonstrations, hands-on workshops, and inspirational galleries of the best design will help you to achieve your aims, from creating a brand identity or setting the right mood by choosing the best typeface, to organizing the elements of a layout to boost your message and meaning.

Ten step-by-step projects help you create your own bespoke designs - for websites, digital newsletters, e-commerce, invitations, posters, sales materials, and more. There's also plenty of practical advice, including tips on publishing online, dealing with printers, commissioning professionals, and finding free design tools.

If you're ready to use the power of design to take your personal project or burgeoning business to the next level, Graphic Design for Everyone is a one-stop resource to becoming an effective, inspirational visual communicator.

About the Author:

Cath Caldwell is a Senior Lecturer at Central Saint Martins, the world-leading college for art and design education at University of the Arts London. She is a former Design Director at ELLE UK, having also worked for the Guardian and Condé Nast (New York). She is the author of two books on graphic design and co-founder of the Editorial Designers Organisation.

This book covers the high spectrum of fashion graphics from advertising campaings and fashion photography to promotional graphics such as fashion-catalogues, fashion-show invitation cards, and labels and tag designs. In celebrating the successful experiences to fashion brands, Graphic Design for Fashion explores the diversity of their uniqueness and personality.

At some point, almost everyone will produce a piece of graphic design. It might be a birthday card for a relative, a poster for a neighborhood event, or an advert for the office notice board. There are thousands of DIY graphic designers out there who have neither the time nor the inclination to study graphic design formally, but do want to know how to get results that move their projects beyond the amateurish. Graphic Design for Nondesigners is the book for them, offering an accessible, jargon-busting guide to getting professional-looking results.

The book explains the basic principles of graphic design, such as use of space and structure, color, and type. It will feature do’s and don’ts, hints, tips, box-outs, comparative examples, and specially-commissioned illustrations. The book includes 20 step-by-step projects for everyday design items, such as adverts, logos, business cards, letterheads, menus, gift wrap, invitations, posters, CD and DVD packaging, websites, blogs, newsletters, and T-shirts.

* Packed with everyday design projects that are achievable even for the complete design novice
* Simple but effective work-throughs show what can be done using only basic software
* Outlines the best and most cost-effective materials and consumables, along with software and hardware recommendations

Recording 1525 works which Japan Graphic Design Association Inc on be half of design group in Japan recommends with confidence. The collection of the highest of Japanese Graphic Design in 2007

Avant-garde graphics from around the globe Covering a vast range of cutting-edge graphic design, with politically charged anti-commercial work placed side by side with Nike’s latest ads, this book presents a sweeping look at today’s most progressive graphic trends-from signage and packaging to branding and web-design. 52 designers and firms listed alphabetically Entries include: - examples of recent work - biographical and contact information - the answer to the question "What is your vision for the future of graphic design?"

The history of graphic design is a very underpublished subject for such a widely studied discipline. Now Stephen Eskilson provides a scholarly and accessible account of the field from Gutenberg to today. His approach is distinctive in that, for the first time, the subject is fully discussed in the light of prevailing political, social, military and economic conditions, nationalism, and gender.

Clearly designed and easy-to-follow, the book tells the story chronologically with key topics developed in more than one chapter by way of cultural comparison. It covers a host of different materials: book, journal, magazine and album covers; photographs, prints, posters, logos and websites. Featured designers include Albers, Benton, Brody, Earls, Glaser, Morris, Rodchenko, Sagmeister, Scher and Toulouse-Lautrec. Logo designers Bass, Chermayeff & Geismar and Rand receive substantial coverage. Pioneering typographers range from Garamond, Caslon and Morison to Hoefler, Licko and Carter.

This book offers students, novice designers and battle-toughened professionals alike an insider’s guide to the complexities of current graphic design practice and thinking. It contains all you need to know to survive and prosper in the complex, ever-shifting world of graphic design.

Set out in A-Z style and written in a realistic, conversational and insightful way, the book provides advice on the fundamental topics and issues that face designers in their daily lives, looking at everything from kerning to presenting; from budgeting to dealing with rejection; from annual reports to interface design.

About the Author:

Adrian Shaughnessy is a designer and writer, and the author of 'How To Be A Graphic Designer, Without Losing Your Soul' and 'Cover Art By: New Music Graphics'. He co-founded the design company Intro and, since leaving in 2003, has worked as a consultant to various design studios and clients. He has lectured extensively on design and hosts the radio show ‘Graphic Design On The Radio’.

A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial.

By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes.

This book is broken into easy-to-follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. Graphic Designer's Essential Reference is an inspirational resource that all graphic designers should keep by their workspace for handy reference.

The author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and, most recently, Letterforms, released in September, 2018. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

Text in Chinese, English, French, German, Italian, Japanese, Portuguese, Spanish

Graphic Frames contains some 500 high-quality line drawings of frames in many shapes and styles, that can be used for a multitude of applications.

From the kitsch cuteness of the ubiquitous Hello Kitty to the cult of manga and anime, Japanese design has long paved the way for the West to follow. Graphic Japan goes beyond this well-known territory to reveal the myriad styles of design produced in Japan today, from packaging to posters, typography to new media. Contemporary Japanese graphic design is a unique collision of traditional cultural influences and a focused thrust towards modernisation on global terms. No other country has found itself modernised so quickly while retaining such a distinct way of life, and the resulting graphic innovation enthralls the world. Divided into distinct sections, the book reflects the marriage of tradition and hyper-modernity that typifies Japanese design. Essays on today’s innovators are beautifully printed in a simple, elegant manner typical of traditional Japanese work, while visual matter is boldly, colourfully printed, reflecting the brash, global commerciality of much new material.

Альбом содержит предисловие на английском, испанском, немецком, итальянском, французском, португальском, китайском и японском языках. В издание вошли прекрасные элементы графического дизайна, которые можно использовать как для создания самостоятельных работ, так и для вдохновения. На прилагаемых CD-дисках все иллюстрации выполнены в формате с высоким разрешением, они готовы для использования в профессиональной печати и Web-дизайне. Могут использоваться для печати открыток как на бумаге, так и в цифровом виде, или для украшения писем и т.п

Simple, high-quality design work: not just crisply elegant and eye-catching, but uncluttered and distinctive, colorful and refined, making subtly effective use of fonts and logos. In short, sophisticated designs seduce all who see them. This book presents a collection of just such work for those who appreciate genuine quality in graphic design, featuring a selection of the finest in simple and superlative design from the U.K., Italy, France, Spain, Australia, Mexico, Brazil, the USA and more, presented in a stylish, understated volume. Simplicity is an ultimate element in design, but it is not so easy for a graphic designer to reach a level where he/she can choose only essential elements and discard the others. Works presented in this book are all successful in this point of view. Items which appear in the book range from posters, packages, labels, catalogs, pamphlets, leaflets, flyers, direct mails, and business cards. The contents are categorized by tone of the works—"cool," "natural," "sweet," "colorful," and "modern."

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Graphic Style is a visual survey of graphic design styles through the ages. First published in 1988, it has become an essential resource for designers and students. With more than 700 illustrations, it is the only wide-ranging history of graphic design to be completely visual, and many readers treasure it for its amazing trove of images. This new edition has been brought completely up to date, with sections devoted to styles of the twenty-first century, including the widely popular "Street Art" and "Handlettering" movements. Graphic Style, a collaboration between Steven Heller, a distinguished design critic, and Seymour Chwast, a celebrated illustrator, deserves to be in every designer's, artist's, and art lover's library.

Five hundred of the most iconic graphic designs of all time, from the beginnings of mechanical reproduction to the present

The process of visual communication and problem-solving through the use of typography, space, image, and colour informs the way we connect across languages and cultures. Derived from the acclaimed Phaidon Archive of Graphic Design, this fascinating compendium celebrates the long, rich history of graphic design, from the first sample of movable type and the Nuremberg Chronicle of the fifteenth century to the cutting-edge magazines, posters, and ephemera of today. Compiled and written by a global team of experts, this book is international in its scope and appeal.

About the Author:

Conceived and edited by Phaidon Editors