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The designer, author and design activist Victor J. Papanek anticipated an understanding of design as a tool for political change and social good that is more relevant today than ever. He was one of the first designers in the mainstream arena to critically question design's social and ecological consequences, introducing a new set of ethical questions into the design field.

Victor Papanek: The Politics of Design offers a comprehensive overview of the work of the designer, author, and activist Victor J. Papanek. His main work, the instructive guide Design for the Real World published in 1971, is as much in focus as his designs and his commitment to social minorities, the so-called Third World, and the considerate use of natural resources.

This book documents countless photographs, artistic works and designs, objects, drawings, letters, and other materials, some of which are published here for the first time. Papanek’s close exchange with contemporaries such as Richard Buckminster Fuller, George Nelson, and Marshall McLuhan is also examined. Contemporary work by Tomás Saraceno, Catherine Sarah Young, Gabriel Ann Maher, Thomas Thwaites, and Forensic Architecture, as well as Flui Coletivo and Questtonó, among others, rounds off the publication and demonstrates that Papanek’s interpretation of design as a tool for social transformation is as relevant as ever and continues to shape debate on social design, critical design, and design thinking. 

With essays by Alison J. Clarke, Amelie Klein, Jan Boelen, Felicity Scott, Jamer Hunt, Cameron Tonkinwise, among other contributors.

The first book on one of the leading collections of modern industrial design. A must-have for lovers of modernism, this is an accessible but authoritative introduction to the field. From the second industrial revolution to the start of the digital revolution, industrial design has played a major role in shaping society and the everyday objects used for living, working, and traveling. As factories transitioned from manufacturing machines for war to mass-produced goods, industrial design evolved to meet the needs of a quickly growing consumer economy. 100 Designs for a Modern World is a curated overview of the most influential pieces of modern industrial design from 1900 to the present day. George R. Kravis II has collected some of the most innovative and memorable products — including, for example, the Silver Streak glass iron — that contributed to this radical transformation of global culture. This book presents one hundred exceptionally designed objects: chairs, radios, irons, electric clocks, ceramic tableware, textiles, posters, and other graphic designs. The chronological organization generates a history of industrial design since the turn of the twentieth century. With an introduction by design historian Penny Sparke, this book is an authoritative reference on industrial design in the twentieth and early-twenty-first centuries. Meticulously selected and beautifully photographed, this elegant book is both an informative guide and a source of inspiration for collectors and enthusiasts of modern industrial design.

About the Author:

George R. Kravis II, a collector and philanthropist who has cultivated one of the preeminent collections of industrial design, established the Kravis Design Center in Tulsa, Oklahoma, in 2013. Penny Sparke is a professor in the School of Design and Art History at Kingston University London.

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Пролистать книгу 100 Designs for a Modern World: Kravis Design Center

If you pick up a copy of this week's "Heat" magazine in 30 years time, think how funny it will seem. Our obsession with B list celebrities' private lives, weight loss and reality TV shows, will become ridiculous in the light of tomorrow's trends. Magazines, as ephemeral snapshots of a moment in history, can tell us much about the way society and culture work.

This collection of magazine covers draws upon archival material from the late nineteenth century to the present day, and from a broad international spectrum of publications. An emphasis on post-war culture is supplemented by a fascinating record of earlier publications, providing an insight into the popular literature and culture of the last 100 years.

Divided into themed chapters, the book will present fashion and women's magazines, such as "Vogue", "Cosmopolitan", and "Harper's Bazaar"; news publications - from the era-defining photo-journalism of "Life" and "Time", through "The Economist", to more contentious titles, such as "Paris Match"; and from music magazines from the mainstream - "Rolling Stone", the "NME" - to the underground punk publications of the 1970s, such as "Sniffing Glue" and "Oz".

Each chapter will be accompanied by an introductory text covering the history and context of each magazine type, with extended captions throughout. Individual covers are presented in terms of their importance to their historical and visual context; in addition, the book will explore the importance of titles and publishing houses, such as Conde Nast, as a whole, and their influence on culture.

A Century’s Worth of Pleasure and Pause. Selling the most delicious vices

The quest to affirm Americans’ need for alcohol and tobacco is a tale of 100 years of advertising intended to seduce consumers to partake in these delicious vices. This catalogue of ads showcases the extensive and abundant campaigns and trends of drinking and smoking in the United States that, for better or worse, explore a vibrant chapter of advertising history.

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.

Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.

Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant — and sometimes controversial — chapter of advertising history.

The editor:

Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’S Surfing, Los Angeles. Portrait of a City, and the best-selling All American Ads series.

The authors:

Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the “Visuals” column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.

Allison Silver is a writer and editor based in New York City. A former contributing editor to Culture & Travel magazine, she was editor of The Los Angeles Times Sunday "Opinion" section, an editor of The New York Times "Week in Review," and a founding editor of The Washington Independent.
 

Henry Ford jump-started the age of the automobile with the first assembly-line car in 1908: the Model T. Over the next century the automobile evolved from chugging workhorse to tailfin-era showboat to a sleek status symbol, complete with sleek hood ornament. Initially a novelty item, the car grew into a necessity of the modern age, and a vector of freedom on the open road.

20th Century Classic Cars offers a lush visual history of the automobile, decade-by-decade, via 400-plus print advertisements from the Jim Heimann Collection. Using imagery culled from a century of auto advertising, this book traces the evolution of the auto from horseless carriage to rocket on wheels - and beyond. With an introduction and chapter text by New York Times automotive writer Phil Patton, as well as an illustrated timeline, this volume highlights the technological innovations, major manufacturers and dealers, historical events, and influence of popular culture on car design. Here are car trends as reflection of the zeitgeist, from the thrifty VW Beetle to the lumbering, gas-guzzling Hummer. Time travel through the Automobile Age, with a collection that puts you in the driver's seat.

The metabolism of travel changed more in the last century than in the previous half-millennium, a stunning transformation triggered by American wanderlust. In less than 100 years, the U.S. mass-produced the automobile, invented airplanes, freeways, motels, even sent men to the Moon. Travel grew ever faster and easier. Above all, it was democratized — enabling millions to explore distant lands, or see their own more fully.

At the start of the 20th century, only people with extensive disposable income and time to spare could enjoy leisure travel. By the century’s end, journeys took hours, not days, and mass travel — especially brief air flights — became the new normal. Along the way, ocean liners broke speed records, aerodynamic trains roared down the tracks, stylish boat-plane clippers evolved into jumbo jets. Whether aboard high-speed locomotives or ships, jets, or Greyhound buses — or when setting their own schedule on the open road — Americans demanded ever greater mobility and wider choice of destinations, thereby setting a new standard for travelers around the world.

A lush visual history of international wanderlust, this volume features 400-plus print advertisements from the Jim Heimann Collection, that illustrate the evolution of leisure travel — from domestic to global, exclusive to popular, exotic to standardized — and its crucial role in American culture.

With an introduction, decade-by-decade analysis, and an illustrated timeline, this book highlights the cultural and technological developments that transformed travel from a cushioned journey of the elite into a convenient leisure pastime for the general public. 20th Century Travel takes us on a grand tour of travel’s golden age.

Relive the nostalgia of 1950s style with this compendium of clothing advertisements from the decade that brought us hoop skirts, sweater sets, cuff jeans, cat's eye glasses, and the classic James Dean jeans-and-T-shirt look. The era's most memorable trends are all here.

Following “70s Magazine Advertisement in Japan” and “80s Magazine Advertisement in Japan”, this book collects about 500 magazine advertisements created in the 1960s, when the lifestyles of Japanese people were dramatically changed, enjoying a period of rapid economic growth in the positive mood. People longed for owning the cars and electric applicants such as air conditioners, color television, and etc. Various styles of new fashions such as ivy, mod, mini-skirts, psychedelic and etc, enfevered the young people. An excellent idea source and reference for the creators and marketing professionals.

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The history of western advertising is a long one, starting as early as the 1630s, when Frenchman Théophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country’s Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.

Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.

Alex Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records’ young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent. His covers for Columbia — combining bold typography with modern, elegant illustrations — took the industry by storm and revolutionized the way records were sold.

Over three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. He launched the golden age of album cover design and influenced generations of designers to follow. Less well known — but included here — are his posters for the U.S. Navy; packaging and label design for liquor companies; film title sequences; as well as his fine art. Includes essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller; Steinweiss’ personal recollections from an epic career; and extensive ephemera from the Steinweiss archive, most of it never before published.

The dawn of consumerism: when ads were works of art

A far cry from the aggressive ads we`ve become used to, American print advertisements from the first two decades of the 20th century were almost shockingly pleasant. Intricately designed and beautifully illustrated, often in the art nouveau style popular at the time, four-color, full-page magazine advertisements were welcome respites from the bland, text-filled pages among which they appeared. Sales pitches were earnest and friendly; beer, for example, was billed as "The Evening Glass of Cheer" and toothpaste was described as "Delicious Ribbon Dental Cream" - perhaps not the catchiest slogans, but they were on to something. The American consumerist boom of the 20th century was just beginning and advertising was getting its sea legs. From motorcars to hair tonics to steamship cruises to Coca-Cola ("After the theatre drink a glass… it relieves fatigue"), America was peddling its wares in style and setting an example of how to advertise in the modern age. This exhaustive compendium of ads from the period - many of which haven`t been seen for over eight decades - is a fascinating reminder of surprisingly simpler times and a rediscovery of a forgotten age in advertising history.

The Roaring Twenties Prohibition made liquor illegal and all the more fun to drink. Speakeasies, luxury cars, women’s liberation, bathtub gin and a booming economy kept the country’s mood on the up-and-up. Women sheared off their locks and taped their chests, donning flapper dresses and dancing the Charleston until their legs gave out. Gangsters flourished in big cities and gangster movies flourished in Hollywood. It was the roaring twenties in America: a singular time in history, a lull between two world wars and the last gasp before the nation’s descent into the Great Depression. Forging the way into the future like a modern ocean liner in a sea of antiquity, advertising in the 20s sought to bring avant-garde into the mainstream—which it did with great success.

World War II brought unprecedented pride and prosperity to the American people and nothing better mirrors the new wave of consumerism and progress than the ads of the time. From Western Electric communication tools (for "the modern battlefield") to Matsom sea liners ("Toward a Richer Tomorrow") to Seagram's whiskey (for "Men Who Plan Beyond Tomorrow") to the Hoover vacuum ("For every woman who is proud of her home"), the flood of products and services for every occasion or whim was practically endless. It's hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with "Motorola: More radio pleasure for less money," or that Electrolux didn't have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: "Lor-dy, it sure is quiet!" You'll also find some familiar products that, amazingly, haven't changed at all over the years, such as juicy Dole pineapples and wholesome Campbell's soup. Yumm.

As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro. From "The World's Finest Automatic Washer" to the Cadillac which "Gives a Man a New Outlook," you'll find a colorful plethora of ads for just about anything the dollar could buy. Oh, and "Have you noticed how many of your neighbors are using Herman Miller furniture these days?" If only you could really travel back in time and pick up a few chairs for your collection...