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We all engage with digital user experience design and user interfaces every day - if you are reading this on an e-commerce platform then you are doing it right now. This is an invaluable introduction for designers and creatives on how to create successful digital environments for users.

The discipline of graphic design is increasingly carried out in the virtual sphere, with a greater emphasis on user interaction and user experience than ever before. This book takes students through the crucial stages and skills that are needed for creating successful interactive digital environments, including:

- Data collection
- User analysis
- Testing
- Creating valid content
- Design for different devices and platforms
- Prototyping and visualization

Visual examples range from screen shots to diagrams and physical prototypes, while case studies featuring digital agencies and creatives from around the world show how they approach each project.

About the Author:

Mark Wells is a Senior Lecturer at University of Brighton. He specializes in interactive design.

Proportion as a basic element in the field of design has been widely researched and studied. Taking mathematical theories, the golden ratio, and sequence principles into consideration in design and art often helps improve visual aesthetics, and the beauty of well-used proportions can be found in a variety of design projects.

Visual Harmony presents outstanding design work highlighting well-crafted proportions, presenting projects that will be solid references to readers worldwide. It elaborates on the subject with information in the form of descriptive text and diagrams.

Brand logos, visual identities, illustrations, and other artistic works featured in this book stand out from others because of the designers' in-depth understanding of proportions, reflecting the importance of rational thinking in the ever-changing creative world.

Step into the inspiring world of digital painting in Clip Studio Paint with this comprehensive Beginner’s Guide. Written by professional digital artist Nimrod Villar, the all-encompassing Getting Started section covers the basics, with essential chapters on navigating the user-interface, basic actions, drawing tools, and colour, followed by an exploration of the creative potential of layers, filters, drawing guides, materials, and more. Each technique is explained with screengrabs of the software in use, detailed written steps, and art in progress. Next up, eight digital-painting experts share detailed step-by-step tutorials demonstrating the breadth of Clip Studio Paint’s capabilities in action. They create brand-new pieces of art that span a range of engaging styles, genres, and formats. 

•    Detailed and fully illustrated introduction to the core tools, menus, and palettes.
•    Model workflows and expert tips from industry-leading artists.
•    Eight easy-to-follow tutorials covering manga, character and creature design, landscapes (real and fantasy), picture-book illustration, and comics.
•    A gallery of professionally created Clip Studio Paint artwork to inspire you.

INTRODUCTION
HOW TO USE THIS BOOK

GETTING STARTED
The User Interface
Create a New File
Navigation Tools & Basic Actions
Tool, Sub Tools & Tool Properties
Drawing Tools
Layers
Colour
Selection
Fill & Gradient
Figure Tool
Comics, Manga & Webtoons
Drawing Guides
Tonal Correction
Filters
Materials
Using Clip Studio Paint on a Tablet

TUTORIALS
Fantasy Scene by Devin Elle Kurtz
Manga Character Design by Mmumechii
Fantasy Creature by Stefan Kostic
Character Design by Dadotronic
Real-World Scene by Orenjikun
Picture-Book Illustration by Simone Ferriero AKA Simz
Comic by Dylan Teague
Managa Webtoon by Lolita Aldea

GLOSSARY
DOWNLOADABLE RESOURCES
CONTRIBUTORS
INDEX

A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together.

Features include:

- The ultimate primer on graphic design's basic visual toolkit—dot, line, plane, texture, space, and contrast—and how these basics underpin all successful layouts
- An in-depth look at color — from its optical qualities and its effect on type to its potential for communication concepts and emotions
- One of the most thorough compilations of typography concepts to be found — including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image
- An extensive overview of imagery — the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively
- Methods for integrating type and image, including a tutorial on using grid systems to structure layouts
- Twenty rules for making good design — and the best ways to break them

Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.

The author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and, most recently, Letterforms, released in September, 2018. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

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Пролистать книгу Design Elements: Understanding the rules and knowing when to break them - A Visual Communication Manual, Third Edition на Google Books.

A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.

Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever.

Contents List:

1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion

About the Author:

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.

Third edition.

Brand new tutorials and artwork reboot 3dtotal’s essential guide as the go-to resource for any aspiring digital painter.

Adobe Photoshop is a powerful tool for digital artists, and this book is the newcomer’s indispensable manual for getting started and developing into a versatile digital artist. A definitive update of the bestselling Beginner's Guide to Digital Painting, this second edition is packed with new content using the software’s latest tools. From the basics of brushes and blending modes to the dynamic potential of layer masks and photobashing, professional artists from across the concept art and illustration industries share accessible step-by-step guides. Learn how to create stunning digital paintings with creativity, skill, and confidence.

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Посмотреть видео о книге Beginner's Guide to Digital Painting in Photoshop, 2nd Edition

An essential book for anyone involved or interested in the process of digital brand building and digital communication design

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre.

This extensively updated edition of Branded Interactions is an essential handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the market. Packed with real-world examples from brands like Google, Amazon and Lego, it incorporates a wealth of practical design advice and diagrams to help build a solid framework for any project – incorporating brand strategy at every stage while remaining flexible enough to let creativity shine.

About the Author:

Marco Spies and Katja Wenger are partners at think moto, a Berlin-based design consultancy, and co-founders of two highly successful tech start-ups.

The new colour bible: a gorgeously illustrated exploration of colour and the modern gaze, from an award-winning designer

'One of the best books on colour I've read. A layered tapestry of stories, insights and ideas, each beautifully and clearly written. For anyone interested in colour, it's a must' Marion Deuchars

Why are pencils yellow and white goods white? Why is black the colour of mourning? What connects Queen Victoria's mauve gown and Michelle Obama's yellow dress?

In Chromorama, acclaimed graphic designer Riccardo Falcinelli delves deep into the history of colour to show how it has shaped the modern gaze. With over four hundred illustrations throughout and with examples ranging widely across art and culture - from the novels of Gustave Flaubert to The Simpsons, from Byzantine jewellery to misshapen fruit, from Mondrian to Hitchcock's thrillers - Falcinelli traces the evolution of our long relationship with colour, and how first the industrial revolution, and then the dawn of the internet age, changed it forever.

Beautifully designed, deeply researched, and written with warmth and wit, Chromorama is an engrossing account of shade and light, of tone and hue, of dyes, pigments, and pixels. It is the story of why we now see the world the way we do.

About the Author:

Riccardo Falcinelli is an award-winning graphic designer and best-selling author whose work has been highly acclaimed in Italy and around the world. He teaches at the ISIA Faculty of Design in Rome.

Paul Jackson‘s major new title Complete Pleats is the most comprehensive book about pleating on the market.

It explains how pleating systems can be stretched, compressed, flared, skewed, multiplied and mirrored, showing how from simple ideas, a huge number of original pleat forms can be created. Each technique is explained with a series of step-by-step photographs and line illustrations, enabling the designer to work through the basic principles of pleating and then adapt them to their specific needs. Complete Pleats also features more than 60 examples of pleats from the worlds of architecture, fashion and product design.

Paul Jackson has taught pleating techniques to students of Fashion Design for 30 years, in both paper and fabric. Complete Pleats is the definitive practical guide for anyone wishing to create and make pleats

The book includes 23 videos of pleating techniques.

About the Author:

Paul Jackson is the author of more than 30 books on paper arts and crafts. He has taught the techniques of folding on more than 150 university-level design courses in the UK, Germany, Belgium, USA, Canada and Israel. Courses include Architecture and Graphic Design to Fashion Design and Fine Art.

Monument Valley, an indie puzzle game based on optical illusions and impossible objects, generated nearly $14.4 million of revenue in two years after its launch; An ordinary dress prompted an Internet discussion around the world of whether it was black and blue or white and gold; Artists applied visual illusion to large 3D artworks which are so fascinating that a mass of spectators are willing to pay for taking a photo. 

Optical illusions can be seen everywhere in our lives, from interior design, installation, 3D art, product, to brand identity, book cover, and typeface design. They can always draw wide public attention and bring economic benefits. 

This book has summarized 14 principles of visual illusion and 8 creation techniques and included more than 60 amazing optical illusion artworks. Most important, it enables readers to create visual illusion flexibly and effectively either for personal interest or for commercial project.

 - Theories and techniques of visual illusion.
 - Comprehensive history of the development of visual illusion.
 - 65 illusion artworks with detailed analysis of creating methods.

This isn't just another design manual. It's a carousing conversation with a bloke who knows his stuff. The book tackles the creative, the business and the beauty of graphic design. Read this book and gain 25 years of experience!

This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training. All of the essential techniques of graphic design and its digital implementation are covered.

Read this book and gain 25 years of experience in how to think like a creative, act like a businessman and design like a god.

This book is designed like a notebook, with all the authors’ tips and knowledge already inside. However, it also includes blank pages that allow the user to personalize this reference book with specific notes that are relevant to his or her studio, suppliers or clients.

About the Author:

Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands. Drew has contributed to Policy Connect, the UK think tank that works with parliamentarians, business and the public sector to help improve government policy. He has a bald head, a ridiculous moustache and enjoys a scotch and a cigar - and not taking life too seriously.

Light is as important as colour in creating the right effect, whether on a palette or on a computer. Whether you’re an animator, painter, photographer or illustrator, you need to know how to harness light in your work to create the right effect. Light for Visual Artists is the first and only book that explores the way light can be used to create realistic and fantastical effects in a wide range of media.

This introduction to light for students and visual artists explores the way light can be used to create realistic and fantastical effects in a wide range of media. Divided into three parts, the clearly written text explains: the fundamental properties of natural and artificial light; how to create realistic images by observing people and the environment; the creative use of light in composition and design. Updated with revised photos and artwork, as well as 15 practical exercises and new online video material, this second edition is an indispensable resource for animators, digital illustrators, painters, photographers and artists working in any medium.

Illustrator Richard Yot, known for his work in film as a lighting artist and stylised 3D illustrations, takes you through the fundamental properties of natural and artificial light, shadows, the interaction of light on different types of surfaces, reflections, as well as transparency, translucency and the effects of light on colour. Richard also explores how to observe the effects of light to create realistic images, and the creative use of light in composition and design for creating moods or setting a scene. This second edition has been updated with revised photos and artwork, as well as 15 practical exercises and new online video material.

Packed with diagrams and illustrations, as well as computer game and film stills, Light for Visual Artists is an invaluable resource for animators, digital illustrators, painters, photographers and artists working in any medium.

About the Author:

Richard Yot has been working as an illustrator for 20 years and is known for his characteristically stylised and unique 3D work. He has worked extensively in advertising and also has experience in film as a lighting artist.

Effective layout is essential to communication and enables the end-user to not only be drawn in with an innovative design, but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applied to real-world projects.

Basics include composing typographic space, format determination, and sequencing and systemization. Various types of grids manuscript, column, modular, hierarchical are also covered.

Text reveals top designers' work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Each project is shown comprehensively so readers can see its structure revealed over several pages, at a size that allows for inspection of detail.

Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.

About the Author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York.

In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

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Пролистать книгу Making and Breaking the Grid: A Graphic Design Layout Workshop, Second Edition, Updated and Expanded на Google Books.

The multidimensional nature and simplicity of geometric shapes have fascinated designers since design's early days

The creative possibilities that they offer are unlimited, and we interpret them constantly. Whereas the rectangle represents symmetry and order, the square, with its equal faces and angles, denotes calm and neutrality, and the circle evokes perfection and infinity.

Shapes: Geometric Forms in Graphic Design reveals how the most innovative studios and agencies continue to reinvent geometric shapes to create new design philosophies.

This is an essential guide for those who wish to incorporate new insights into their creative repertoire.

The Art of Folding 2 presents a wide range of creators who are inspired by origami and whose work with various materials draws on traditional techniques.

Drawing on examples from nature, this second volume focuses on folders' know-how as it applies to art, design, decoration, fashion, furniture and lightning, architecture, new folding techniques and "intelligent" objects. In this volume architect and origami expert Jean-Charles Trebbi cooperates with the architecture partners Guillaume Bounoure and Chloé Genevaux, who specialized in experimental applications of folding techniques with new materials.

The book includes ten folding templates.

About the Author:

Born in Paris, Charles Trebbi is an urban architect, designer, artist and writer. A Renaissance man who specializes in the infinite possibilities of folding, cutting and assembling using paper, cardboard, textiles and even wood and metal, he creates his own art books, which are often inspired often by urban spaces and architecture, and produces completely original structures with pop-up and cutting techniques.