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Monument Valley, an indie puzzle game based on optical illusions and impossible objects, generated nearly $14.4 million of revenue in two years after its launch; An ordinary dress prompted an Internet discussion around the world of whether it was black and blue or white and gold; Artists applied visual illusion to large 3D artworks which are so fascinating that a mass of spectators are willing to pay for taking a photo. 

Optical illusions can be seen everywhere in our lives, from interior design, installation, 3D art, product, to brand identity, book cover, and typeface design. They can always draw wide public attention and bring economic benefits. 

This book has summarized 14 principles of visual illusion and 8 creation techniques and included more than 60 amazing optical illusion artworks. Most important, it enables readers to create visual illusion flexibly and effectively either for personal interest or for commercial project.

 - Theories and techniques of visual illusion.
 - Comprehensive history of the development of visual illusion.
 - 65 illusion artworks with detailed analysis of creating methods.

Many designers, from jewellers to architects, use folding techniques to make three-dimensional forms from two-dimensional sheets of fabric, cardboard, plastic, metal and other materials.

This unique handbook explains key folding techniques, such as pleated surfaces, curved folding and crumpling. It has been updated with a new chapter covering some lesser-known techniques, suggesting yet more creative possibilities. The techniques are accompanied by clear step-by-step drawings, specially commissioned photography and ten new instructional videos.

About the Author:

Paul Jackson is a well-respected professional paper artist, bestselling author of over 30 books on paper arts and crafts, teacher and passionate advocate of folding as a language of design.

Every monster, alien, and fantasy beast seen on screen and in games emerges from the imaginations of talented concept artists. This book unlocks that world to reveal the must-have skills behind creating compelling creatures. From applying knowledge of anatomy and evolution, to establishing clever workflows, everything you need is in this comprehensive creature-design toolkit.

Creating engaging and believable creature designs is an exciting yet challenging feat. The monsters, aliens, and fantasy beasts that grace our TV and cinema screens represent the hard work and dedication of a team of incredibly talented concept artists and designers.

This book unlocks their world and introduces the fundamental skills behind creating movie- and videogame-quality designs. Covering key topics such as animal anatomy, functionality, color, and shape language, as well as ideation and research techniques for developing unique, compelling, and authentic designs, this expansive book is a comprehensive, timeless volume packed full of advice from some of the most impressive and renowned artists working in this field today.

Contributors include concept artists who have worked on the Marvel films and for the highly revered Weta Workshop (The Lord of the Rings film trilogy) and Aaron Sims Company (Stranger Things).

• Begin your workflow with targeted research and ideation, guided by industry professionals
• Understand the functionality of real-world anatomy and its role in creating truly believable new species
• Discover how the fascinating processes of evolution and biological adaptation are the key to authentic results
• Breathe life into your creatures by establishing their unique mix of habitat, social behavior, diet, and even life cycle
• Apply key design principles such as contrast, scale, and shape language to infuse your creations with dynamic impact
• Eight detailed case studies featuring step-by-step artwork and industry advice by professional concept artists

Contributing artists and topics covered:

FOREWORD
HOW TO USE THIS BOOK
RESEARCH & IMAGINATION
Gathering research
Imaginative design
FUNCTIONALITY & ADAPTATION
Biodiversity: the variety of life
Evolutionary biology
ANATOMY
Why is anatomy important?
Blending anatomies
Exaggerating anatomies
Human anatomy
Primate anatomy
Feline anatomy
Canine anatomy
Equine anatomy
Cetacean anatomy
Lizard anatomy
Avian anatomy
Fish anatomy
Arthropod anatomy
GENERAL DESIGN PRINCIPLES
An artist’s blueprint
Balance
Repetition
Contrast
Scale & perspective
Shape language
Dynamism
CREATURE DESIGN IN THE INDUSTRY
Designing for execution & budget
Creatures that are characters
Designing for genre
Designing for clients
Tackling briefs
DESIGN PROCESSES
Arboreal reptile
Ungulate herbivore
Cetacean hunter
Carrion scavenger
Alien megafauna
Post-apocalyptic swamp fish
Alien crustacean
Tundra werebear
GALLERY
EXERCISES
GLOSSARY
CONTRIBUTORS
INDEX

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At last, a mathematical explanation of how art works presented in a manner we can all understand.

Kimberly Elam takes the reader on a geometrical journey, lending insight and coherence to the design process by exploring the visual relationships that have foundations in mathematics as well as the essential qualities of life.

Geometry of Design takes a close look at a broad range of twentieth-century examples of design, architecture and illustration (from the Barcelona chair to the paintings of Georges Seurat, from the Braun hand blender to the Conico kettle), revealing underlying geometric structures in their compositions. Explanations and techniques of visual analysis make the inherent mathematical relationships evident and a must-have for anyone involved in art, design, or architecture graphic arts. The book focuses not only on the classic systems of proportioning, such as the golden section and root rectangles, but also on less well-known proportioning systems such as the Fibonacci Series.

Through detailed diagrams these geometric systems are brought to life giving an effective insight into the design process.

About the Author:

Kimberly Elam is the head of the Graphic and Interactive Communication Design Department at the Ringling College of Art and Design in Sarasota, FL. She also runs Studio Resource, Inc., a website for design educators.

This isn't just another design manual. It's a carousing conversation with a bloke who knows his stuff. The book tackles the creative, the business and the beauty of graphic design. Read this book and gain 25 years of experience!

This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training. All of the essential techniques of graphic design and its digital implementation are covered.

Read this book and gain 25 years of experience in how to think like a creative, act like a businessman and design like a god.

This book is designed like a notebook, with all the authors’ tips and knowledge already inside. However, it also includes blank pages that allow the user to personalize this reference book with specific notes that are relevant to his or her studio, suppliers or clients.

About the Author:

Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands. Drew has contributed to Policy Connect, the UK think tank that works with parliamentarians, business and the public sector to help improve government policy. He has a bald head, a ridiculous moustache and enjoys a scotch and a cigar - and not taking life too seriously.

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. 

Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, colour, images, and more, Layout Essentials not only demonstrates, using real-world examples, how to use grids effectively but shows you how to break the rules to use them effectively, too.

This revised and updated version of Layout Essentials is your one-stop reference and resource for all layout design projects.

The author:

Beth Tondreau is the founder and principal of BTD, a small design firm that works with publishers to design books and book jackets and small businesses to develop their identities. She currently teaches in the Communication Design Department of New York City College of Technology in New York. Tondreau has been involved as a mentor in the AIGA/NY Mentoring Program and has served on the board of directors of AIGA/NYC. 

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Пролистать книгу Layout Essentials: 100 Design Principles for Using Grids на Google Books.

Light is as important as colour in creating the right effect, whether on a palette or on a computer. Whether you’re an animator, painter, photographer or illustrator, you need to know how to harness light in your work to create the right effect. Light for Visual Artists is the first and only book that explores the way light can be used to create realistic and fantastical effects in a wide range of media.

This introduction to light for students and visual artists explores the way light can be used to create realistic and fantastical effects in a wide range of media. Divided into three parts, the clearly written text explains: the fundamental properties of natural and artificial light; how to create realistic images by observing people and the environment; the creative use of light in composition and design. Updated with revised photos and artwork, as well as 15 practical exercises and new online video material, this second edition is an indispensable resource for animators, digital illustrators, painters, photographers and artists working in any medium.

Illustrator Richard Yot, known for his work in film as a lighting artist and stylised 3D illustrations, takes you through the fundamental properties of natural and artificial light, shadows, the interaction of light on different types of surfaces, reflections, as well as transparency, translucency and the effects of light on colour. Richard also explores how to observe the effects of light to create realistic images, and the creative use of light in composition and design for creating moods or setting a scene. This second edition has been updated with revised photos and artwork, as well as 15 practical exercises and new online video material.

Packed with diagrams and illustrations, as well as computer game and film stills, Light for Visual Artists is an invaluable resource for animators, digital illustrators, painters, photographers and artists working in any medium.

About the Author:

Richard Yot has been working as an illustrator for 20 years and is known for his characteristically stylised and unique 3D work. He has worked extensively in advertising and also has experience in film as a lighting artist.

Take your design work to the next level with Making and Breaking the Grid: A Graphic Design Layout Workshop (Third Edition), the essential easy-to-use guide for designers working in every medium.

With over 150,000 copies in print, this new edition makes a classic text relevant to a new generation of designers. Updates include:

 - A cross-cultural inclusive re-envisioning of design history related to the grid, including alternative approaches to layout
- Expanded discussion of grid use in interactive, UX/UI scenarios
- Greater equity in the representation of design work by women and BIPOC designers

Grids are the most basic and essential forms in graphic design — and they can be the most rigid. This book shows you how to understand the rules of the grid to use them effectively, and then how to break them, resulting in phenomenal cohesive layouts. Timothy Samara explains the history of the grid and shows examples of grid basics, such as column, compound, and modular grids. He shows methods for building and using grids, and offers numerous examples of stunning design projects using a variety of imagery and typography.

Pages are filled with hundreds of large, full-color layout concepts and diagrams that educate and inspire. After mastering the grid, discover how to break it using conceptual designs that deconstruct and flip the grid successfully. Split, splice, and shift; create spontaneous compositions; make narrative constructs; work on an axis; use intuitive design; and more to create unique layouts or other projects. See ideas in action with eye-catching layout examples.

With this book you will:

 - learn how grids work.
- be inspired to explore new concepts for using — or not using — grids.
- discover achievable alternatives for boring layouts.
- get the results you want using fresh design elements.
- learn designers’ processes via fascinating case studies.
- see numerous examples of successful layouts created with and without grids.
- communicate ideas effectively using visual language.

This new, expanded edition presents the most comprehensive, accessible, in-depth exposition of layout concepts ever published.

About the Author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York.

In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

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Пролистать книгу Making and Breaking the Grid, Third Edition: A Graphic Design Layout Workshop на Google Books.

Effective layout is essential to communication and enables the end-user to not only be drawn in with an innovative design, but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applied to real-world projects.

Basics include composing typographic space, format determination, and sequencing and systemization. Various types of grids manuscript, column, modular, hierarchical are also covered.

Text reveals top designers' work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Each project is shown comprehensively so readers can see its structure revealed over several pages, at a size that allows for inspection of detail.

Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.

About the Author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York.

In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

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Пролистать книгу Making and Breaking the Grid: A Graphic Design Layout Workshop, Second Edition, Updated and Expanded на Google Books.

The multidimensional nature and simplicity of geometric shapes have fascinated designers since design's early days

The creative possibilities that they offer are unlimited, and we interpret them constantly. Whereas the rectangle represents symmetry and order, the square, with its equal faces and angles, denotes calm and neutrality, and the circle evokes perfection and infinity.

Shapes: Geometric Forms in Graphic Design reveals how the most innovative studios and agencies continue to reinvent geometric shapes to create new design philosophies.

This is an essential guide for those who wish to incorporate new insights into their creative repertoire.

_ Introduction to the basics of graphic design
_ Backgrounds, explanations, guidelines for all thematized aspects
_ Strong focus on the grid as the most important element for the topic
_ With many visual examples

Where do you use which grids? What is their significance? How are they created? This book answers all of these questions.
Where do you begin? What steps follow each other? What differentiates the visual from the verbal? This book will tell you.
What is “visual rhetoric”? What are the “four sides of a message”? What is the relationship between method and intuition? Read all about these topics in this book.

And much more besides: “Structuring Design” presents the principles and rules of visual communication as an introduction to practical design. The book offers a compact mix of explanations, practical tips, and background information, coupled with an extensive glossary.

Awarded with the TDC New York “Certificate of Typographic Excellence”

A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.

Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever.

Contents List:

1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion

About the Author:

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.

Third edition.

The Art of Folding 2 presents a wide range of creators who are inspired by origami and whose work with various materials draws on traditional techniques.

Drawing on examples from nature, this second volume focuses on folders' know-how as it applies to art, design, decoration, fashion, furniture and lightning, architecture, new folding techniques and "intelligent" objects. In this volume architect and origami expert Jean-Charles Trebbi cooperates with the architecture partners Guillaume Bounoure and Chloé Genevaux, who specialized in experimental applications of folding techniques with new materials.

The book includes ten folding templates.

About the Author:

Born in Paris, Charles Trebbi is an urban architect, designer, artist and writer. A Renaissance man who specializes in the infinite possibilities of folding, cutting and assembling using paper, cardboard, textiles and even wood and metal, he creates his own art books, which are often inspired often by urban spaces and architecture, and produces completely original structures with pop-up and cutting techniques.

This handy, portable version of the authoritative Universal Methods of Design provides the same thorough and critical presentation, updated and expanded to include 125 research methods, synthesis/analysis techniques, and research deliverables for human-centred design.

Each method of research is distilled down to its most powerful essence, in a format that will help individual practitioners, as well as design teams, select and implement the research methods best suited to their design culture within the constraints of their projects. This valuable guide: 

- Dismantles the myth that user research methods are complicated, expensive, and time-consuming
- Creates a shared meaning for cross-disciplinary design teams
- Illustrates methods with compelling visualizations and case studies
- Characterizes each method at a glance 

With the concise, accessible format of The Pocket Universal Methods of Design, you and your team will be designing in a completely new, more effective way.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

About the Authors:

Bruce Hanington is an associate professor, director of graduate studies, and former program chair of industrial design in the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. He has dedicated his teaching and research to methods and practices for human-centred design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. He has consulted on design projects with GE Appliance and Johnson and Johnson, and his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Designing Inclusive Futures and Design and Emotion: The Experience of Everyday Things. Bella Martin is a design practitioner and independent consultant in Atlanta, Georgia, where she brings her expertise for design research methods to companies who are new to user-centred design but eager to give their users a voice in the design process. She holds a Master of Design in Communication Planning and Information Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centred research methods.

Bella Martin is a design practitioner and independent consultant in Atlanta, Georgia, where she brings her expertise for design research methods to companies who are new to user-centred design but eager to give their users a voice in the design process. She holds a Master of Design in Communication Planning and Information Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centred research methods.

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Пролисать книгу The Pocket Universal Methods of Design: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions, Revised and Expanded на Google Books.

How to design and market services to create outstanding customer experiences. The first practical book for companies, institutions and governments that deliver a service

This is Service Design Thinking introduces an interdisciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.

23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book.

It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services.

Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context.

About the Authors:

Marc Stickdorn is a German entrepreneur and service design consultant. He works with organizations to integrate service design in organizational structures and processes to reduce development costs of new products and services and to increase customer experience. In 2010, Marc and Jakob published the award-winning book “This is Service Design Thinking”. He is a visiting professor at various business and design schools.
In 2012, Marc co-founded smaply, a web-based software to visualize personas, stakeholder maps, and customer journey maps. In 2013, he co-founded ExperienceFellow, a combination of smartphone apps and web-based software to research customer experience. ExperienceFellow is based on mobile ethnography; an approach Marc develops since 2008. Although he won several best paper awards for his academic publications on mobile ethnography, he still did not finnish his PhD.

Jakob Schneider is a visual designer and consultant. He is partner and creative director of design agency KD1 as well as co-founder and lead designer of startups Smaply and ExperienceFellow. Since 2006, he has worked for brands like VW, Siemens, MetaDesign and Deutsche Telekom. Jakob co-published “This is Service Design Thinking” with Marc Stickdorn in 2010 and speaks at universities, conferences and agencies. Besides his daily agency business, Jakob works on digital tools for Service Designers.

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Пролистать книгу  This is Service Design Thinking