Учебники по дизайну

Эта книга — практическое справочное руководство для самостоятельного изучения и освоения новой англоязычной версии самой популярной и мощной универсальной среды проектирования AutoCAD 2010, разработанной компанией Autodesk.
В издании приведены общие сведения об AutoCAD, подробно описан интерфейс системы, рассказано о настройке рабочей среды, формировании и редактировании объектов, командах оформления чертежей, свойствах объектов и работе со слоями, уделено внимание вычислительным функциям системы. Подробно описаны принципы трехмерного моделирования, включая получение реалистичных изображений, а также твердых копий чертежей.
Изложение сопровождается многочисленными рисунками, примерами, диалоговыми окнами, что облегчает не только изучение, но и дальнейшую работу в среде AutoCAD. Таким образом, книга может быть использована как учебное пособие и как справочник.
Прилагаемый компакт-диск с уникальной авторской электронной тренинг-системой предназначен для самостоятельного изучения среды AutoCAD. По сути, книга, дополняемая электронным продуктом, является готовым учебным курсом и адресована пользователям с различным уровнем подготовки, в том числе студентам и преподавателям вузов, инженерам, конструкторам, проектировщикам, дизайнерам, профессиональным чертежникам и разработчикам САПР.

Beautiful Thing presents a broad introduction to design theory and practice. Historical, contextual, philosophical, technical, visual, and practical approaches to Design are often presented separately. But each approach impacts on others and together they are critical to a rounded understanding of design. Beautiful Thing presents a clear synthesis of these approaches, explaining all the basic concepts and allowing the reader to connect the different elements of Design.

Both lively and accessible, the book takes the reader step by step through the key topics of taste, design evolution, composition, colour, drawing, communication and expression. Superbly illustrated, the book includes a range of detailed design case studies. In addition, theory boxes summarise necessary but complex ideas. A Glossary and Guides to Further Reading are also included. The book will be invaluable as a broad introduction for students of all branches of Design.

A practical handbook for anyone involved or interested in the process of digital brand building and digital communication design

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touchpoints and billboards are increasingly found in the real world. The interface is now the brand.

Branded Interactions is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.

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Посмотреть новое издание книги Color Design Workbook: New, Revised Edition: A Real World Guide to Using Color in Graphic Design

Taking a practical approach to colour, Colour: A workshop for artists and designers is an invaluable resource for art students and professionals alike. With its sequence of specially designed assignments and in-depth discussions, it effectively bridges the gap between colour theory and practice to inspire confidence and understanding in anyone who works with colour.

This second edition has been carefully reviewed and revised throughout. Presented in a new larger format, it includes much-enhanced sections on key colour principles such as colour perception, visual structure, materials and techniques, psychological experience of colour, and colour composition in digital formats.

Generously illustrated – including all-new, contemporary examples – this book provides a unique set of tools that makes the complex theory of colour accessible and practical.

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Посмотреть третье издание книги Colour: A Workshop For Artists and Designers

Самое интересное о CorelDRAW — от авторов бестселлера «Photoshop CS3. Трюки и эффекты». Издание содержит большое количество примеров, в основе каждого из которых лежит оригинальная идея или задача. Они сгруппированы тематически, но их следование никак не связано со сложностью материала. Такой подход помогает читателям учиться использовать все доступные средства в комплексе, а не довольствоваться отдельными функциями. Этому также способствует прилагаемый к книге компакт-диск с видеоуроками, в которых наглядно демонстрируются самые интересные трюки. Уже через несколько часов работы с книгой и видеоуроками вы сможете поразить своих родных или коллег удивительным результатом.
Издание будет полезно и новичкам, желающим быстро освоить инструментарий CorelDRAW, и профессионалам, которым пригодится описание недокументированных особенностей программы и способов решения нестандартных проблем.

Отрывок

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.

With this book, designers will:

—Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order
—See how known pairings and selection methods can be used in real-world projects
—Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations
—Realize the basic tenets of color theory as it is broken down into clear and actionable directives
—Uncover tips and techniques for using color in client-based design work

Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!

A grid is used to create consistency and visual harmony throughout a multi-page or multi-screen document; it is the invisible structure underlying the design.

As such, choosing and using the right grid is one of the secrets to creating successful, professional-looking work. The Designer’s Toolkit: 500 Grids & Style Sheets is the fast-track way to identifying and employing the best design template for the job – whether you’re designing a newsletter, a sales flyer or a web page. It is a unique book-plus-CD kit.

On the CD you will find 500 page and screen templates in file formats for the most commonly used design applications – Adobe InDesign, Quark XPress, and Dreamweaver. They are all ready-to-use as they stand or can be customised to particular purposes. In the book, you will find all the instructions you need on how to make the best of them, together with expert help and advice on understanding the issues involved in design for either print or screen.

The Designer’s Toolkit: 500 Grids & Style Sheets will help both experienced and novice designers create effective, original and sophisticated designs.

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

 - Features more than 30 all-new case studies showing best practices and world-class
 - Updated to include more than 35 percent new material
 - Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

4th Edition

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Her new book Brand Atlas is a collaboration with Joel Katz, world-renown information designer. Brand Atlas reinvents the paradigm of a business book and illuminates fifty-five brand topics.

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Посмотреть новое - пятое - издание книги Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross-channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands.

Brand identity is key to an organization′s success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It′s all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way.

 - Infuse your brand with authenticity and meaning
 - Create a cohesive suite of branding products
 - Design for flexibility, durability, and sustainability
 -Develop solid strategy around positioning, architecture, and more

A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca–Cola, Apple, Nike, Disney, McDonalds the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It′s no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization′s winning brand.

5th Edition

About the Author:

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Her new book Brand Atlas is a collaboration with Joel Katz, world-renown information designer. Brand Atlas reinvents the paradigm of a business book, and illuminates fifty-five brand topics.

There is a dearth of books covering drawing and product design. Drawing for Designers fills this gap, offering a comprehensive guide to drawing for product/industrial designers and students. As well as industrial product design, the book encompasses automotive design and the design of other 3D artefacts, such as jewellery and furniture. Covering both manual and computer drawing methods, the book follows the design process: from initial concept sketches, presentation drawings and visualizations, general arrangement and detail drafting to fully dimensioned production drawings, and beyond to technical illustrations and exploded/assembly diagrams used for publicity and instructing the end user in the product's assembly, operation and maintenance. Interspersed with the chapters there are case study spreads featuring famous designer products shown both as drawn concepts and as finished objects There are also several step-by-step 'how-to-do-it' sequences.

Alan Pipes is a freelance writer, illustrator, webmaster, and part-time publisher specializing in the applications of computers in graphic design, fine art, illustration and product design. He is the former editor of CadCam International and the author of Production for Graphic Designers.

Any professional artist knows that creating depth of field and the relative position of objects is practically impossible without the basic notions of perspective in drawing. This book explains and demonstrates in a series of sketches the practical foundations of perspective in drawing and sketching.

Dyeing and Screen-Printing on Textiles is a clear, easy-to-follow guide for students as well as accomplished artists and designers who wish to expand their knowledge of a range of fascinating techniques. Joanna Kinnersly-Taylor covers all the key processes used in creating dyed and screen-printed fabrics using a range of synthetic dyes.

This comprehensive guide includes recipes for cloth preparation, dyeing and printing, fixation, designing a repeat, and preparing imagery and screens for exposure. Also included is advice on equipment needed for setting up a studio and safe working practice. The step-by-step instructions are accompanied by inspirational images of works by practitioners from around the world. This new edition of Dyeing and Screen-Printing on Textiles has been fully updated, and features brand new colour illustrations.

Feedback offers a selection of the best actions in direct and interactive marketing sent directly to the general public or to a segmented audience, with the purpose of obtaning a direct response or interaction from the targeted persons.

Feedback presents several examples of direct response marketing bringing together projects from various disciplines in a single book, including: relational marketing, direct marketing, guerrilla marketing, interactive marketing, etc.

These specialities are illustrated with projects by agencies such as Mr. John Sample, Remo D6, Taxi Studio Ltd., Ros & Asociados, Villarrosàs, Herederos de Rowan, among others, based on direct marketing, together with others based on interactive marketing by agencies such as Wieden+Kennedy, OgilvyInterative, Forsman & Bodenfors, Big Spaceship, Cuatic, Minnim…

The pieces of work shown here belong to clients such as Sony, Amnesty International, Electronic Arts, Fila, Starbucks, Nike, Toyota, IKEA, Mango, etc., but one may also find examples of work for more modest clients, such as self-promotion campaigns by the agencies themselves or even wedding invites.

The purpose of Feedback is to illustrate the philosophy of integral marketing -also known as 360º marketing - to which most agencies and studios are currently turning to. That is why the book is divided in 5 chapters, i.e. Low Cost, Concept, 360º, Technique and Strategy.

The first chapter, Low Cost, includes projects made on a low budget such as wedding invites, greetings or self-promotion pieces, among other examples. These prove that creativity can be stretched enough to create effective and efficient campaigns with a small investment, by adding a complicity component and interacting with the recipient.

The Concept chapter presents a portfolio of projects in which the recipients’ implication becomes directly related to the concept which the product / service / brand campaign beholds, making it especially memorable as the user revives the concept experience. This goes to prove that bi-directional communication between sender and recipient, together with the active participation of both, become the best way to deliver a message.

Under 360º we continue to talk about the feedback philosophy, although this time applied to integral communication, offering an overview from different fields. Interaction has no limits – from a website to a reflection on a building front. This fact is showcased in examples such as the ambient marketing performance in a mall in which children are able to play in front of a tactile screen by using their own bodies and movements. Other campaigns may also imply printed advertising, call centres or other direct response channels.

Under Technique, the showcased examples feature an outstanding component of technical innovation – i.e. A window display which reacts to pedestrians’ movements; websites in which users can communicate not only by using their keyboard but also their webcam… Resorting to this kind of technical solutions provides a great creativity potential allowing the development of campaigns in which feedback becomes an added value for the user, turning him into an ally of the message.

The last chapter based on Strategy covers campaigns which are skillfull enough to reach their audience directly. The evidence goes to show that, in certain cases, messages which are directed to very specific audiences are more effective than those which are broadcasted through the mass media.

We hope that Feedback serves as a source of inspiration for designers and creatives alike.