An unprecedented publication showcasing Gucci as never before, including thought-provoking essays, commentaries, and authoritative anecdotes along with previously unpublished contemporary and archival photographs.

Published in conjunction with the opening of the new Gucci Museum in Florence, Gucci is the ultimate celebration of the world-renowned fashion house. Told through a loose grouping of words, concepts, shapes, and moods, the book tells its story through new conceptual forms and the free links between images, symbols, and objects. Edited by Gucci Creative Director Frida Giannini, with essays and inserts by contributors including Katie Grand, Peter Arnell, Rula Jebreal, Christopher Breward and Stefano Micelli, Gucci: The Making Of is a dynamic record of a much-coveted brand that will be a must this season for anyone with a love of fashion and an interest in contemporary culture. This comprehensive volume showcases the genius of the fashion house through an exclusive lens with inside looks into the inspirations behind the design.

This gorgeous book designed by Arnell offers an in-depth look into Gucci’s origins, identity, influence, and innovation, including fabrication methods and appropriation of signature materials, past and present, and its influence among high society and Hollywood. The book is a heartfelt and personalized tribute to the heritage and influence of this iconic, multifaceted brand.   

In recognition of its ongoing partnership with UNICEF and the release of this luxury edition, Gucci will make a donation of US $250,000 to support UNICEF's Schools for Africa initiative.

About the Authors:

Katie Grand is Editor in Chief of Love Magazine. Peter Arnell is former Chairman and Chief Creative Officer of Arnell Group, an advertising and brand identity company. Rula Jebreal is an established novelist and journalist. Christopher Breward is Professor in Historical and Cultural Studies, London College of Fashion, and Editor Frida Giannini is Gucci’s Creative Director

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Longtime music icon John Mellencamp’s artistic expression has never been limited to song.

The acclaimed singer-songwriter John Mellencamp has been an accomplished painter for more than four decades. This definitive survey — curated by Mellencamp himself — of his large-scale oil portraits and mixed-media assemblages documents America’s heart and soul, revealing unsettling but beautiful truths with an antiestablishment frown and a rich sense of narrative.

“Although we may primarily know Mellencamp as a rock star, one of the highest-selling of all time and a Hall of Famer, he is also a great painter, as this book shows. Not a musician who also paints... No, John legitimately belongs in the modern art pantheon,” says Bob Guccione Jr. in his essay that delineates the connection of Mellencamp’s music and art, both imbued with the earnest voice of America’s heartland.

About the Authors:

John Mellencamp, award-winning singer-songwriter and member of the Rock & Roll Hall of Fame, is also a painter, collector, and longtime activist who has exhibited his work in galleries and museums across the United States. Dr. Louis A. Zona is the executive director and chief curator of the Butler Institute of American Art, in Youngstown, Ohio. David L. Shirey is a former foreign correspondent, critic, and editor with Newsweek magazine, a critic and cultural writer for the New York Times, and former chair of the MFA Fine Arts program at New York City’s School of Visual Arts. Award-winning editor and publisher Bob Guccione Jr. has created and managed some of America’s most iconic publishing brands, including Spin magazine and Gear magazine.

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