Decoding Logos: Від LOGO Design to Branding

Wang Shaoqiang
книга Decoding Logos: Від LOGO Design to Branding, автор: Wang Shaoqiang

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Decoding Logos: Від LOGO Design to Branding

Wang Shaoqiang
Ціна: 1300 грн
Є в наявності
ID: 16694
Видавництво: Hoaki
Палітурка: Paperback, 14.61 x 20.32 cm
Кількість сторінок: 260
Рік видання: 2022
Мова: English
ISBN-13: 9788419220004

Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development. This compelling book takes the reader on a journey showing how each logo has come into being and the process of revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

About the Author:

Wang Shaoqiang is a renowned artist and publisher. He is also a professor and doctoral supervisor at the Chinese National Academy of Arts (Beijing), a professor and master's supervisor at the Guangzhou Academy of Fine Arts, and a doctoral supervisor at the Faculty of Arts and Humanities of the Macau University of Science and Technology.