Designing Brands: A Collaborative Approach to Creating Meaningful Brand Identities

gestalten & Mario Depicolzuane
книга Designing Brands: A Collaborative Approach to Creating Meaningful Brand Identities, автор: gestalten & Mario Depicolzuane

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Designing Brands: A Collaborative Approach to Creating Meaningful Brand Identities

gestalten & Mario Depicolzuane
Цена: 2000 грн
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ID: 16854
Издательство: Gestalten
Переплёт: Hardcover, 21 x 26 cm
Количество страниц: 240
Год издания: 2023
Язык: English
ISBN-13: 9783967041224

A definitive guide for creating meaningful, elegant and timeless brand identities.

Designing Brands serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand's world and to design with grace, rationality, thoughtfulness, and intuition.

About the Author:

Mario Depicolzuane is a Croatian-born art director, graphic designer, photographer, and publisher. He is the founder of Studio8585, a creative practice dedicated to producing engaging and impactful solutions through brand identity development, direction, and consulting. His clients include, among others, Kinfolk, The Audo, Only Way Is Up, and The Poster Club, and his work has been featured in the likes of Dezeen, Wallpaper*, Openhouse, and Minimalissimo.

Formerly, Mario served as the Lead Designer and Art Director for Kinfolk and Ouur Media, and in 2018, he went on to develop Creative Voyage, an educational media platform. From hosting its podcast to producing the print publication Creative Voyage Paper and leading a variety of workshops, he aids fellow creative professionals in leading empowered, fulfilled, and inspired lives.