Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development. This compelling book takes the reader on a journey showing how each logo has come into being and the process of revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

About the Author:

Wang Shaoqiang is a renowned artist and publisher. He is also a professor and doctoral supervisor at the Chinese National Academy of Arts (Beijing), a professor and master's supervisor at the Guangzhou Academy of Fine Arts, and a doctoral supervisor at the Faculty of Arts and Humanities of the Macau University of Science and Technology.

Display Art features extraordinary examples of window design that are specifically meant to catch the attention of passers-by and to differentiate a retail brand from its competitors. It features projects by specialists in visual merchandising from across the globe, including art directors, graphic designers, and window artists. The selected projects focus on aspects such as structures, textures, lighting design, custom lettering, amusing illustrations, delicate paper crafting, and installations made of multiple materials such as wood, steel, fabric, and rubber. All these inspiring works are characterized by alluring artwork that appeals to the senses and instincts of consumers and arouses their curiosity.

About the Author:

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.

This book reveals graphic compositions from the real world as they are seen through the cameras of some of the best international photographers. Their trained eyes know how not to miss colors, textures, compositions and shapes that bring inspiration to designers, artists and professional creatives.

The stunning photographs contained in this book share, in the wide diversity of their perspectives, the communicative quality, clear vision and strong aesthetic concepts of objects and compositions that we may miss in our daily lives as we rush through our day. With these images, photographers invite us to enter their world and share what they see, hear and feel through their lens. The book contains exclusive interviews with these talents in which they share professional tips and the ideas they employ in their photographic practice.

This is a gorgeous and inspiring guidebook for all readers interested in graphic design, photography and visual communication.

About the Author:

Design 360°- Concept and Design Magazine is one of the major Asian design magazines. Design 360° is an all-round design magazine dedicated to introducing international advanced design concepts, original works, outstanding designers and prestigious design institutes. It covers graphic design, industrial design, fashion design, illustration, digital design, etc. It is an informative source for students in art and design academies, professional designers, and design lovers, who take great interest in international design trend. It has built up a bridge between the design industry in China and that of the rest of the world.

An exhibition is an organized presentation and display of a selection of items that usually takes place in a museum, gallery or exhibition hall.

Exhibitions may range from an extraordinarily large event such as a world’s fair to small one-artist solo shows. Architects, exhibition designers, graphic designers and other designers are usually needed to shape the exhibition space and give form to the editorial content.

Exhibition Art: Graphics and Space Design collects almost one hundred of the most creative exhibition designs, including fascinating space designs and sophisticated graphic designs. It will surely serve as a significant guide for exhibition designers, graphic designers, curators and event organizers.

New Playful Data: Graphic Design and Illustration for Infographics features brilliant and illustrative infographic projects from gifted graphic designers, illustrators, artists, and even scientists.

Not only do they visualize data in a tangible and memorable way through playful illustrations, but they also provide us with inspiration for balancing colors, words, and images, as well as for distinguishing between primary and secondary information when data is presented alongside pictures. The projects revealed in this volume are divided into four main categories: statistical findings, flow diagrams, geographic data, and instruction and explanation. Some of the projects illustrate data acquired from rigorous and precise scientific research, while others are the product of designers’ imagination and experimentation. It’s time to learn to play with data!

Typography for Screen features various creative typography projects for screens in different devices and applications, such as motion graphics, webpage design, and conceptual experiments and explores typographic application in visual and information hierarchies within the digital screen environment. Exclusive interviews with designers and studios integrate different knowledge and design philosophies constituting a true source of inspiration for designers and students. It includes QR codes with links to the designers' webpages showing the typefaces in use.

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.

In today's information-saturated world, food and drink establishments need not only to offer high-quality products but also good communication ideas, a unique visual identity and graphic design that stands out from the rest. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies comprising cafés, restaurants, bars, dessert shops and bakeries.

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.

This book features sixty international projects that showcase the latest trends in restaurant interior design. Some of the projects reproduce an industrial look, some incorporate landscape elements within an interior space, and some make use of bold color schemes, but together they reveal the limitless possibilities offered in this field of interior design.This highly visual publication focuses on colour schemes, lighting, and decorative details, and it provides valuable inspiration and guidance to students, professional interior designers, architects, and people in the restaurant business.

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations.

In a world full of fast-paced lifestyles, constant interaction and interlinked global activities, food has become a common denominator that connects people from all around the world and new trends of restaurant interior design is building up with the times.

The featured international projects show the latest trends of restaurant design. Some with an industrial look, some with a lot of landscape elements coming into the interior space, some with bold colour schemes and no more white walls, a wide array of possibilities open up on this field of interior design. With a descriptive text for each project, the book focuses on colour scheme, lighting, and decorative details and provides valuable inspiration and reference for professional designers, food lovers and other people related to the restaurant business.

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations.

Featuring countless contemporary layout examples and practical information, this book provides readers with a solid technical foundation for successful editorial design.

Now in paperback, this volume offers a comprehensive technical explanation of basic layout principles, a comprehensive field that covers the arrangement of typefaces, images, colours, objects, and grids on a page. The book presents also a panorama of contemporary editorial design trends and styles through a selection of 100 projects, from newspapers and magazines to catalogues, books, brochures and posters.

Supported by case studies and tips and tricks, within this book readers will gain an overall understanding of the fundamentals of editorial design, including paper size, typographic units, the history of typography and the styles of different typefaces, layout elements, interaction between sections, and the optimum way to visually convey a message. It is a perfect reference for designers who are looking for practical solutions and inspiration.

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.

By varying its logo, an organization can create a brand which is vivid, fresh and expressive. Infinite possibilities are unleashed through the vitality of the dynamic logos featured in this book.

Each project highlights the secrets to successfully making changes in logo colors, form and typography, and also demonstrates the visual impact such changes have on audiences and on the potential offered by adaptation in quickly changing and competitive environments.

This book presents the dynamism of logo design and the ways in which it constantly evolves and adapts to new realities.  

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualization and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards.

The multidimensional nature and simplicity of geometric shapes have fascinated designers since design's early days

The creative possibilities that they offer are unlimited, and we interpret them constantly. Whereas the rectangle represents symmetry and order, the square, with its equal faces and angles, denotes calm and neutrality, and the circle evokes perfection and infinity.

Shapes: Geometric Forms in Graphic Design reveals how the most innovative studios and agencies continue to reinvent geometric shapes to create new design philosophies.

This is an essential guide for those who wish to incorporate new insights into their creative repertoire.

What constitutes a great on-screen graphic design?

The relationship between fonts, colours, shape and graphic visual effects is essential to achieve a balance between the flow of information and user experience.

This book discusses in detail how to exploit these elements to achieve functionality and elegance for both websites and mobile applications.

Structured in four sections:

 - Colour Scheme,
 - Grids and Layouts,
 - Icon Application,
 - Text and Typography,

Design for Screen offers an excellent selection of around a hundred stunning designs from around the world, as well as interviews with influential designers working today in this field.

Delicious food makes the consumers happy, while exquisite branding and interior atmosphere make them ecstatic

A well-designed visual identity can perfectly reflect the gastronomic philosophy of an establishment and will add to the character of a brand’s identity. Designers, entrepreneurs, and professionals alike will regard this publication as an innovative and powerful source of inspiration.

After our successful "Eatand Go "book, centered onthebranding of takeaways, our new title "Eat and Stay "showcases more than 120 outstanding international branding and interior design solutions for restaurants, bars, cafes, and food shops."

UnPack Me Again! Packaging Meets Creativity is a selection of the most daring packaging projects from recent years.

From wine and food to clothing or everyday items, the projects brought together here stand out because of their impressive graphics, artwork or surprising pop-up elements.

This volume is a visual guide through the latest trends in the world of packaging. Its goal is to be a vehicle for effective visual communication between designers and readers and to provide inspiration for any creative professional searching for innovative ideas