The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters are organized by subject, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.

Over 80 commercials featured in the book are included on the accompanying DVD

DO read this book - DON'T let it collect dust! The dos and don’ts of web entrepreneurship

Have you ever wondered why your websites didn’t quite match up to the success of your competitors or peers? Have you ever looked at other sites and thought: “Why didn’t I think of that?” Have you ever spent too much time trying to find basic information that was buried deep in a needlessly complex website? You are certainly not alone and this book aims to change that by bringing together some of the world’s most highly acclaimed designers and developers, spanning every continent, all of whom share their knowledge and experience.

With chapters arranged by subject (interface and design, marketing and communication, technology and programming, technical advice, content/content management, and commerce), a clear do/don’t structure, and plenty of real-world examples of successful and award-winning websites, this book has all the advice and examples you will need to give your personal or business website an edge on its competitors and also win industry acclaim as well as respect from your peers. Your visitors will thank you.

The editors:

Rob Ford founded Favourite Website Awards (FWA) in 2000, a recognition program for cutting-edge web design. His work has featured in the Chicago Tribune, Guardian and various web-related magazines. He has judged many industry award shows, contributes regularly to web design sites and magazines, and writes a regular column in Adobe's Edge Newsletter.

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

An encyclopedic resource on contemporary design for packaging worldwide, from Coca-Cola to the Apple iPhone to De Beers diamonds

No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package - some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This book features eye-catching package icons from Apple iPhone to De Beers diamonds, that reveal the hard work dedicated to deliver these products with intense appeal, including in-depth case studies about package design developments, giving readers a peek at the way packaging is made and designed.

This encyclopedic resource, divided into chapters by type (beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, and store & retail) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package.

Приведенные в Package Design Now! образцы упаковки различных мировых брендов, от Coca-Cola и Apple до De Beers,
дают читателям представление о том, как они были разработаны и воплощены, и показывают, что упаковка может быть не только функциональной, но также инновационной, изящной и привлекательной.

Книга разделена на главы по типам - напитки и продукты питания, электроника, здоровье и красота, гигиена и уход за домом, фармацевтическая продукция, магазины и розничная продажа, предметы роскоши.
Также включены главы о материалах и процессах.
Эта уникальная книга будет полезной как дизайнеров так для и маркетинговых специалистов.

100 prime examples from the world's best digital agencies demonstrating the key role interactivity plays on the web today

With its origins tied to the invention of the hyperlink, the web is defined by interaction. In the internet's early days, interaction consisted on clicking links to be taken to different pages. Today, with broadband, flash, video, sound, and online games, this concept has been taken to another level. From news sites and blogs to commercial and public awareness sites, interactivity is the key to the internet experience. This book showcases about 100 examples of work from the world’s best digital agencies—such as Greenpeace, Volkswagen, and Nike—demonstrating the most innovative uses of interactivity on the web today.

Following the success of Illustration Now!, this installment presents a completely new selection of 150 illustrators from all around the world. Whereas the first volume brought together a fascinating mix of star illustrators and brand new faces that together formed the face of illustration around the world, Illustration Now! 2 is even more exciting, featuring illustrators from 25 countries, with styles ranging from cutting edge to traditional. Also included is a dialog between design specialist Steven Heller and German illustrator Christoph Niemann about illustration’s role in the world today. This book is perfect not only for creative professionals and illustration students, but also artists and anyone with an appreciation for visual language.

Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service.

This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as media, retailers, events, regions, service and agencies. A full index provided at the end of the book lists each logo`s company, designer, and designer`s website. Also included is a case study section, concentrating on logo application and development.

No graphic designer can do without this book, and anyone who`s interested in design will appreciate this diverse compendium of visual ideas. As scientist Linus Pauling once said, "In order to come up with one good idea, you must have lots of ideas."

Many of the web's most eye-popping sites are created using Flash, a program which allows for total creative freedom and maximum interactivity. In its early years, Flash was used mostly for artistic and design sites, but more recently large corporations - even Citibank - have turned to Flash.

This guide rounds up the very best and most innovative sites using 100% Flash navigation, including Nike, Adidas, Bacardi, Shrek, Nintendo, Playstation, Ford, and Honda. Also featured are two case studies and an introduction by Rob Ford, the creator of Favorite Website Awards.

In this latest addition to the Web Design series, we explore the very best of electronic commerce website design. Now that people are using online shops to buy everything from computers to groceries to clothing, e-commerce has become a major player in the sales market - to such a degree that recent research has estimated that about 10% of US "brick and mortar" sales are even influenced by online shops. From small retailers to online superstores, this guide brings you the most cutting edge e-commerce sites on the web today.

We've been trawling the web looking for the most interesting and well-designed portfolios - of designers, photographers, artists, illustrators, and motion graphic pros - to profile the creators working behind the scenes. The focus is not so much the work presented, but the way the portfolios are designed. Presentation, elegance, and style are key, and the individuals and studios featured in this guide represent the best the web has to offer. Entries include screenshots, designers' contacts, tools and content used (HTML, Flash, XML, music, video, etc.), awards received, and cost in hours per website for creation and maintenance.

With designers hailing from 33 countries, from the United States to Croatia to Japan, this selection of portfolios demonstrates how today's best designers are pushing the limits and experimenting with innovative ways of navigation outside of corporate contexts.