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Bil Donovan
ID: 6050
Издательство: Laurence King Publishing

Advanced Fashion Drawing is a practical book showing not only how to draw the figure but also how to illustrate it in today’s fashion and lifestyle market.
Designed specifically for those interested in illustrating fashion and lifestyle commercially, Bil Donovan demonstrates how to create an illustration with a sense of fashion, rather than one that concentrates solely on the fashion figure.

A series of demonstrations and exercises help the advanced illustration student hone their skills and increase their level of draughtsmanship while establishing their own personal style.

About the Author:

Bil Donovan is a fashion illustrator who has worked and lived in New York, Paris and Milan. He has recently been appointed Dior Beauty’s first artist-in-residence, and his work has appeared editorially in various publications and promotional advertorial campaigns throughout the world. He currently resides in New York where he teaches at the Fashion Institute of Technology.

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ID: 6680
Издательство: Pepin Press

The Pepin Press introduces a new series of packaging books – Structural Package Design – consisting of 4 new titles. Each volume is jam-packed with 100% structurally accurate, scalable packaging templates. All of the designs are tested, working models, ready for immediate use. Every design template is illustrated with a photograph of the final product and a 3-D structural drawing that clearly shows how the package is constructed – more complicated designs include intermediate steps in the folding or construction process.

Advanced Packaging, the second title in this series, contains 200 designs which build on and expand the collection provided in the first title in the series.

All designs are stored in various formats on the CD that accompanies this book. The CDs also included a demo version of packaging software which folds and tests two-dimensional templates in 3-D.

Apart from their immediate practical use, these books are a great source of inspiration for graphic, product and packaging designers alike.

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KesselsKramer
ID: 8099
Издательство: Laurence King Publishing

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.

This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.

Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break

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Tom Himpe, Will Collin
ID: 2278
Издательство: Thames & Hudson

Twenty years ago an advertiser could reach 80 per cent of the US population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerilla, stealth, ambush, buzz, viral, grassroots, wildfire and ambient. This book is the first to harness them into an integrated communications approach, as Tom Himpe explains and illustrates:

• The four driving forces for getting closer to the consumer:
be personal, go where the competition isn’t, make the brand invisible, be unpredictable.
• The eight techniques – from consumer involvement to channelling the power of the senses – for employing these driving forces, illustrated with campaigns from across the world.
• The four types of campaign that make use of this new knowledge.

Advertising is Dead is the only complete survey of a global shift affecting all kinds of business, and is vital reading for all advertising, marketing and communications professionals.

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Julius Wiedemann
ID: 1467
Издательство: Taschen

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you’ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.

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Julius Wiedemann
ID: 737
Издательство: Taschen

The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are essays written by top creative directors including members and presidents of the jury in advertising Festivals such as the Cannes Advertising Festival and Clio Awards. This guide is a must-have for managers, advertising students and professionals, graphic designers, and anyone who’s interested in the different ways products are advertised around the world.

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Julius Wiedemann (Editor)
ID: 4315
Издательство: Taschen

The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters are organized by subject, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.

Over 80 commercials featured in the book are included on the accompanying DVD

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David Bernstein
ID: 9641
Издательство: Phaidon

This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century.

The author examines the rise of 'commercial art', the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference to examples of successful advertising campaigns. Specific chapters feature such diverse subjects as: the 'rules' of the poster and the demands of outdoors; the development of a brand identity; the relationship of text and image; the case for wit and humour; and the future of the poster in multimedia campaigns.

Far from taking a conventional approach, Advertising Outdoors describes the trajectory of the medium through its ambitions, its bullishness and its constant reinvention. The history of the poster and outdoor advertising in general - from early ingenuous announcement to post-modern reflexive culture - is richly illustrated with hundreds of images drawn from the author's personal wealth of knowledge.

Above all, Advertising Outdoors is an essay on the principles of communication and regeneration that are demanded by the medium's unique place in our everyday life. Adopting a thematic approach, the author covers ground from the classic masters of poster design, such as Toulouse-Lautrec and Aubrey Beardsley, to today's most inventive campaigns, such as those by Pirelli and Smirnoff.

Littered with short interviews and commentaries by a host of advertising's elite, this book presents the phenomena of outdoors through the eyes of the people that shape it, providing a fascinating account of their creative processe

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Uwe Stoklossa
ID: 8336
Издательство: Thames & Hudson

The second glance is key to successful communication.

Advertisers are constantly searching for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest. But just as often, they use eye-fooling, mind-bending images to pull the viewer up short and force them to look again. Images that can do that are magical, and one of the indispensable tricks of the advertising trade.

Uwe Stoklossa knows the secrets behind the second glance.

He shares this knowledge here, both in the countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion.

This book will heighten your awareness and arm you with a myriad of new techniques for visual seduction, acting as a springboard for a whole host of startling new concepts. It’s a must-read and an indispensable source of ideas for anyone involved in advertising or the business of communication.

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Angelika Taschen
ID: 3574
Издательство: Taschen

Do you ever find yourself wondering, "Has she had work done?" Do you flip through supermarket tabloids to see who's the latest star to have gone under the knife? Do you secretly adore before and after photos? Well, let's face it, who doesn't? Aesthetic surgery has become a global phenomenon.

In places like Hollywood, the mystery isn't who's had work done, but who hasn't. Those who have been to the world's best surgeons can get away with lying about it, while others have the evidence written all over their faces. From liposuction to lip implants, this book explores all the ins and outs of body sculpting via photos, illustrations, essays, and interviews.

Topics include:
- Beauty and Beauty Surgery
- Beauty in Art
- The Astonishing History of Aesthetic Surgery
- Ethnicity and Aesthetic Surgery
- Plastic Surgery in the Movies
- The Michelangelo of the Scalpel: Ivo Pitanguy
- The World`s most famous aesthetic surgeo
- Methods and Techniques
- Jokes and Caricatures

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Susan Warshaw Berman
ID: 9666
Издательство: Schiffer

The Art Deco era was one of beauty, elegance, sensuality, and vivid, colorful graphics!

This is the first collectibles book on Art Deco graphics, with an emphasis on the everyday, affordable items.

This book is a must for lovers, collectors, and dealers of Art Deco. A wide range of ephemera and other paper collectibles is presented, such as games, playing cards, advertising brochures, tins, packaging, labels, and fans. Recipe books, household and paint brochures, and fashion and book illustrations from different countries are included along with distinctive images from the cosmetic industry, travel literature, and automobile brochures.

Information on American publishers of greeting cards, bridge tallies, place cards, and other items from the 1920s and 1930s is included, including The Buzza Company, The Gibson Art Company, and The Dennison Company. Their products and the work of international companies and artists are illustrated in 535 color photos.

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Gestalten & Design Indaba
ID: 11399
Издательство: Gestalten

Vibrant, bold, and enigmatic. Africa Rising showcases the work of Africa’s young creatives alongside more established artists from the voluptuous continent’s vibrant metropolises.

The African artistic spirit extends far beyond the canvas and studio; a new wave of African creatives is on the rise and making a name for itself in design, fashion, photography, and architecture across Africa and abroad. While the colors, patterns, and crafts are profoundly rooted in African tradition, young designers infuse their creations with a delightfully discordant edge making them contemporary, unique, and truly pieces of African design. 

Africa Rising calls stereotypes and archaic clichés into question. A comprehensive portrait of Africa manifests from marrying Peter Mabeo’s furniture made from indigenous wood or Nobukho Nqaba’s body of photographic work that handles the themes of migration and foreignness through the clever use of everyday objects or the publicly-minded architecture of David Adjaye with the up-and-coming threads of Selly Raby Kane’s energetic fashion line or the soundscapes of Spoek Mathambo’s Fantasma that fix Bantu lyrics to computerized beats.

Insightful essays from experts and artisans contextualize each portrait and provide insight into talented pioneers, outstanding projects, and the way craft can be a catalyst for social and economic developments. The volume is co-edited by Design Indaba: a multifaceted design platform that garners worldwide critical acclaim for their annual design conference held in Cape Town. Africa Rising celebrates the way art strengthens and unifies cultures and, most importantly, invokes the multi-faceted richness of Africa.

Explore Africa’s worldwide ripple effect of inspiration, creativity, and artistic community.

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ID: 865
Издательство: Daab
Maintaining transparency while being able to medialise large areas in an economically viable way are parameters which guarantee the success of the transparent media facade. Be it as stainless wire mesh or panels - compared to the standard LED screen the transparent media facade is superior in terms of size, cost efficiency and possible fields of application. Graphics and video, company and brand communication, artistic animations, information and entertainment: the transparent media facade offers manifold possibilities to communicate powerfully and effectively on a large scale. The book includes a DVD which gives a deep insight to the projects
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Lowery Sims
ID: 9301
Издательство: Monacelli Press

Focusing on some of the most interesting conceptual technical trends in wood working today, Against the Grain includes approximately 65 vessels, sculptures, furniture, and installations, created since 2000, which provocatively defy categories and celebrate the visual dynamics of wood. The book demonstrates how contemporary creators have engaged the medium of wood in strategies that might be described as “postmodern,” employing mimicry, assemblage, virtuosity, and whimsy (with a serious purpose). Environmental issues also are prominently addressed. Artists represented include Derek Bencomo, Gary Carsley, Hunt Clark, Piet Hein Eek, David Ellsworth, Sebastian Errazuriz, Bud Latven, Mark Lindquist, Thomas Loeser, Sarah Oppenheimer, William Pope.L, Martin Puryear, Marc Andre Robinson, Laurel Roth, Betye Saar, Courtney Smith, Elisa Strozyk, Alison Elizabeth Taylor, and Ursula von Rydingsvard. Focusing on some of the most interesting conceptual technical trends in wood working today, Against the Grain includes approximately 65 vessels, sculptures, furniture, and installations, created since 2000, which provocatively defy categories and celebrate the visual dynamics of wood. The book demonstrates how contemporary creators have engaged the medium of wood in strategies that might be described as “postmodern,” employing mimicry, assemblage, virtuosity, and whimsy (with a serious purpose). Environmental issues also are prominently addressed. Artists represented include Derek Bencomo, Gary Carsley, Hunt Clark, Piet Hein Eek, David Ellsworth, Sebastian Errazuriz, Bud Latven, Mark Lindquist, Thomas Loeser, Sarah Oppenheimer, William Pope.L, Martin Puryear, Marc Andre Robinson, Laurel Roth, Betye Saar, Courtney Smith, Elisa Strozyk, Alison Elizabeth Taylor, and Ursula von Rydingsvard.

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Ben Bos, Elly Bos
ID: 7015
Издательство: Thames & Hudson

This incomparable Who’s Who in the world of graphic design will be an essential addition to all designers’ libraries.

The Alliance Graphique Internationale – the AGI – is an élite club. Since its inception in 1951, its members have been collectively responsible for the identity design of most of the world’s top corporations and institutions as well as for countless examples of globally known packaging, publications, illustration and posters.

This lavishly illustrated reference presents biographies of almost every AGI member to date, including such luminaries as Alan Fletcher, Josef Müller-Brockman, Adrian Frutiger, Milton Glaser, Stefan Sagmeister, Cassandre, Dick Bruna, Bruno Munari and Irma Boom, accompanied by reproductions of their best – and often iconic – work.

Also included are over thirty essays by some of the most prominent AGI members who consider the history of recent graphic design and its present developments, and also present a thorough history of the AGI itself: its worldwide meetings, congresses, seminars, exhibitions and publications.

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