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The Roaring Twenties Prohibition made liquor illegal and all the more fun to drink. Speakeasies, luxury cars, women’s liberation, bathtub gin and a booming economy kept the country’s mood on the up-and-up. Women sheared off their locks and taped their chests, donning flapper dresses and dancing the Charleston until their legs gave out. Gangsters flourished in big cities and gangster movies flourished in Hollywood. It was the roaring twenties in America: a singular time in history, a lull between two world wars and the last gasp before the nation’s descent into the Great Depression. Forging the way into the future like a modern ocean liner in a sea of antiquity, advertising in the 20s sought to bring avant-garde into the mainstream—which it did with great success.

World War II brought unprecedented pride and prosperity to the American people and nothing better mirrors the new wave of consumerism and progress than the ads of the time. From Western Electric communication tools (for "the modern battlefield") to Matsom sea liners ("Toward a Richer Tomorrow") to Seagram's whiskey (for "Men Who Plan Beyond Tomorrow") to the Hoover vacuum ("For every woman who is proud of her home"), the flood of products and services for every occasion or whim was practically endless. It's hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with "Motorola: More radio pleasure for less money," or that Electrolux didn't have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: "Lor-dy, it sure is quiet!" You'll also find some familiar products that, amazingly, haven't changed at all over the years, such as juicy Dole pineapples and wholesome Campbell's soup. Yumm.

As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro. From "The World's Finest Automatic Washer" to the Cadillac which "Gives a Man a New Outlook," you'll find a colorful plethora of ads for just about anything the dollar could buy. Oh, and "Have you noticed how many of your neighbors are using Herman Miller furniture these days?" If only you could really travel back in time and pick up a few chairs for your collection...

60s Americana galore! With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress (such as tang and instant omelets-"just add water") while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads-such as Tupperware billing its storage container as a "wifesaver." From forgotten cars such as the Dodge Dart, to cigarettes ("This Christmas give cartons of Luckies") to food (mmm! TV dinners!) and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

Discofunkalicious: An exhaustive overview of the decade that spawned glam rock and The Brady Bunch. Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as “sisters are different from brothers,” the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The “greed is good” mantra on Wall Street spawned the power-dressing, exercise-obsessed “Me Generation” of Yuppies—high on cash, cocaine, and Calvins. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik’s cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all. Whether your heart warms nostalgically at the memory of E.T., marathon Trivial Pursuit sessions, and "The Cosby Show"; if you think "Knight Rider," Alf, and break dancing are totally awesome; or Tiffany, baggy acid wash jeans, and Cabbage Patch Kids make you wanna scream, “gag me with a spoon,” this book’s for you. To all those who still hear the echoes of “I want my MTV”: All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!

Legendary fashion maven Diana Vreeland - at the urging of her editor Jackie O - authored a classic volume in the 1980s on the quality of "allure" in fashion and in life. Now back in print, this new edition features a foreword from the incomparable fashion designer Marc Jacobs. Throughout Allure, Vreeland lends her famous knack for turning a phrase to an astonishing array of fashion, celebrity, and fine art photographs. Featuring images of such luminaries as Maria Callas, Gertrude Stein, and Marilyn Monroe - shot by superstar photographers such as Man Ray, Cecil Beaton, and Richard Avedon - Allure is poised to deliver Vreeland's unparalleled point of view to a whole new generation.

Данное издание как антология алфавитов предлагает вниманию читателя исключительные примеры из истории шрифтов и каллиграфии. Восемь столетий декоративного письма предстанут перед Вами в этой книге. Все иллюстрации в этой книге представлены на CD, которые могут быть использованы как на PC так и на MAC компьютерах. Изображения сохранены в файлах формата TIFF высокого разрешения.

Cartier’s peerless designers have continued to amaze decade after decade - from the 1930s into the twenty-first century - with their fanciful and trendsetting creations. Figurative pieces comprise a significant portion of the house’s collection - a veritable menagerie that includes bejeweled roosters and cobras cohabitating with tigers and angelfish. In addition to whimsical fauna and resplendent flora, Cartier crafted items of precisely mastered abstraction, from virtuoso work in gold to chromatic harmonies ranging from subtle to bold. The second half of the twentieth century was to provide an inexhaustible repertoire of forms for decorative objects and finery. Close-ups of hundreds of Cartier pieces are supplemented with archival drawings, as well as society and fashion photographs. This volume chronicles the rise of a pioneering firm and illustrates the power of constantly renewed styles based on a fine balance between imagination and know-how, creativity and experience. Fashion writer Nadine Coleno situates the emergence of Cartier’s creations in their historical and stylistic context. This volume offers an eloquent tribute to the multiple talents that have transformed the name of a dynasty of jewelers into the universal gold standard in jewelry design.

More and more Americans today are paying attention to how their cars are designed. Auto designers are now celebrities, and the look of your car has become as important as the clothes you wear. According to the New York Times Magazine, You are what you drive. Your car is a bold statement of individual identity. American Car Design Now is the first book to take a critical look at this phenomenon, with in-depth examinations of the creative process behind more than thirty contemporary models that embody the trends of the future, including the Crossfire, Mondeo, Thunderbird, Continental, Mark 9, Bengal, Vizon, Cien, and CTS.

The product of more than three years of research, this volume collects the author's essays and interviews with the design directors of General Motors, Ford, and Chrysler. The author gained unprecedented access to the notoriously secretive and guarded design studios of these car giants, and the result is an insider's perspective on the making of new American cars, of new American dreams.

American Car Design Now delves deeply into the individual characters behind the industry and shows how their different creative and managerial techniques translate to the finished models. With this unique analytical approach, American Car Design Now is a great addition to the shelves of not only auto industry professionals but designers and car enthusiasts of all types.

About the Author:

C. Edson Armi established himself as the authority on car design with The Art of American Car Design, which was the first book to treat this subject with a critical analysis and which covered the period from 1900 to the present. Armi has been a professor of art history for almost thirty years, previously at the University of North Carolina at Chapel Hill and currently at the University of California at Santa Barbara.

Twentieth-century American society wittily and ironically portrayed by a great artist. Norman Rockwell (1894–1978), one of the most popular American artists of the past century, has often been regarded as a simple illustrator and had his work identified with the covers of the Saturday Evening Post. He is, instead, a total artist. An acute observer of human nature and talented storyteller, Rockwell captured America’s evolving society in small details and nuances, portraying scenes of the everyday life of ordinary people and presenting a personal and often idealized interpretation of the American identity. His images offered a reassuring visual haven in a period of epoch-making transformation that led to the birth of the modern American society.

The art of Norman Rockwell entered the homes of millions of Americans for over fifty years, illustrating the Roaring Twenties, the Depression, World War II, and the 1950s and 1960s. His works mirror aspects of the life of average Americans with precise realism and often in a humorous light. The exhibition catalog organized in collaboration with the Norman Rockwell Museum of Stockbridge, Massachusetts, presents well-known and beloved masterpieces like the Triple Self-Portrait (1960), Girl at the Mirror (1954), and The Art Critic (1955) alongside carefully observed images of youthful innocence (No Swimming, 1921) and paintings with a powerful social message like The Problem We All Live With (1964).

Containing more than 950 all-new examples of outstanding creativity, this invaluable perennial organizes this year's groundbreaking designs into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage and environmental graphics, and corporate brochures. Several hundred creative design firms have work included in American Corporate Identity 2006, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book a must-have reference for every corporate identity designer's bookshelf.

Chapters cover Jacobean and William and Mary styles, Queen Anne, Chippendale, Classical Period, and Early Victorian furniture. Miss Comstock gives the historical background of each period and style, describes the known craftsmen, and illustrates each innovation in design. Photographs include famous and less well-known examples representing the height of American achievement in furniture making. Every piece illustrated is described in full with its history, style, region, the kind of wood used, and probable date. The book features over 700 illustrations of individual pieces of furniture and whole rooms from houses of noted collectors and from house museums showing authentic settings in which these pieces were used. Readers will also be delighted with the photographs which show details of carvings and turnings and with the paintings of the period which depict modes of dress, frequently an influencing factor on furniture design.

The Metropolitan Museum’s preeminent collection of early colonial furniture is expertly documented in this long-awaited publication. It covers the full spectrum of furniture forms made during the 17th and early 18th centuries - from chairs and other seating to tables, boxes, various types of chests and cupboards, and desks.  Each of the 141 objects is thoroughly described with detailed information on provenance, construction, condition, inscriptions, dimensions, and materials.  Photographed anew in color for this volume, each piece is explicated in terms of the styles and craftsmanship of the period and is evaluated in light of comparative pieces in public and private collections throughout the country. One appendix contains photographic details of construction and decorative elements, and another has drawings of joints and moldings.

This is an important study of the fine handcrafted furniture made in America between 1840-1880. Most pieces are identified by the cabinetmaker who made them and biographies of the leading cabinetmakers from all over America are presented. There are special sections on Wooden desks and John Henry Belter including new, significant information on Belter the man.Most of the examples have not been seen before in any publication. In the book, Mrs. Dubrow explains why this was the most productive period of American furniture making, and she shows actual room settings as well as individual forms.