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Create the flower arrangements of your dreams to keep at home, take to the office, or display on any special occasion using the simple tips and tricks and masterful techniques taught by Executive Director and professor Calvert Crary and the master florists at FlowerSchool New York.

FlowerSchool New York is one of the world’s premiere institutes for floral design and artistry, offering career development courses certified by the New York State Board of Education, and exclusive master class programs taught by celebrated master florists including Kiana Underwood, Remco Van Vliet, Lewis Miller, Emily Thompson, and Ingrid Carozzi.

Now, for the first time, FlowerSchool Executive Director Calvert Crary is publishing a book that will make it possible for even the greenest at-home arrangers to create gorgeous, Instagram-worthy bouquets. This hands-on, comprehensive guide provides readers with step-by-step instructions that cover all the most crucial aspects of flower arranging, including:

- How to buy the best flowers and how to get the best prices
- Selecting your flowers based on texture, color, and seasonality
- Conditioning your flowers to ensure they last as long as possible
- Pairing your flowers with the right vase
- Creating arrangements in a wide variety of styles that will work for any occasion

Including advice from the school’s well-respected master florists, and featuring beautiful color photographs of each unique arrangement, Flower School offers invaluable, insider tips and tricks that can only be gained through years of experience, providing readers with the fundamental tools and education they need to create homemade floral arrangements that are on par with any professional design.

About the Author:

Calvert Crary is the Executive Director of FlowerSchool New York and FlowerSchool Los Angeles. After over a decade as a professional photographer, shooting mostly lifestyles and fashion, Calvert made the transition to floral entrepreneur in 2006. Having opened and successfully run three flower businesses in New York City simultaneously, he not only knows his way around the camera but the cut flower world as well. Currently Calvert is completing his first Floral Design Book titled “FlowerSchool” published by Hatchett, which will be available in October 2020. Calvert has trained and coached many students on how to open shops and reorganize existing floral businesses into thriving careers.

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Пролистать книгу Flower School A Practical Guide to the Art of Flower Arranging

A comprehensive and sumptuous survey that celebrates the beauty and appeal of flowers throughout art, history, and culture

Take a journey across continents and cultures to discover the endless ways artists and image-makers have employed floral motifs throughout history. With 316 color illustrations showcasing the diversity of blooms from all over the world, Flower spans a wide range of styles and media - from art, botanical illustrations, and sculptures to floral arrangements, film stills, and textiles - and follows a visually stunning sequence with works, regardless of period, thoughtfully paired to allow interesting and revealing juxtapositions between them. Flower follows in the footsteps of Plant, Exploring the Botanical World, which Martha Stewart Living described as "breathtaking."

Featuring large-scale images and accessible texts Flower offers a comprehensive introduction to the subject and includes both much-loved works together with examples that may prove more surprising discoveries, even for specialists. Selected by an international panel of art historians, museum curators, botanists, florists, horticulturalists, and more, works by a diverse range of both lesser-known and iconic artists and image-makers are featured, including: Nobuyoshi Araki, Cecil Beaton, Georg Ehret, David Hockney, Horst P. Horst, Nick Knight, Yayoi Kusama, Leonardo da Vinci, Robert Mapplethorpe, Henri Matisse, Claude Monet, Cedric Morris, William Morris, Georgia O'Keeffe, Irving Penn, David Hockney, Pierre-Joseph Redouté, Rachel Ruysch, Constance Spry, and Flora Starkey.

Advisory panel: Lugene B. Bruno, Dr James Compton, Shane Connolly, Anne-Pierre d'Albis-Ganem, Celia Fisher, Susan M. Fraser, Victoria Gaiger, Elizabeth Hammer, Daisy Helman, Catherine Hess, Pascale Heurtel, Dr Lisa Hostetler, Lyndsey Ingram, Professor Dr Hans Walter Lack, Dr Fred G. Meijer, Colleen Morris, Polly Nicholson, Lynn Parker, Anna Pavord, Gill Saunders, Lindsey Taylor, Anatole Tchikine and Betsy Wieseman

Additional texts: Giovanni Aloi, Louise Bell, Lugene Bruno, Shane Connolly, Clare Coulson, Louisa Elderton, Celia Fisher, Diane Fortenberry, Victoria Gaiger, Daisy Helman, Pascale Heurtel, Lyndsey Ingram, Hans Walter Lack, Fred G. Meijer, Alison Morris, Colleen Morris, Polly Nicholson, Michele Robecchi, Rebecca Roke, Gill Saunders, James Smith, Lindsey Taylor, David Trigg and Martin Walters

About the Author:

Anna Pavord's books include her globally bestselling The Tulip and The Naming of Names, and more recently The Seasonal Gardener, published by Phaidon. Her gardening column in the Independent newspaper in the UK ran for thirty years from the paper's launch in 1986 until the last print edition. Today she writes for the Sunday Times and is an Associate Editor of Gardens Illustrated magazine. Pavord lives in West Dorset and was awarded the Gold Veitch medal from the Royal Horticultural Society in 2001.

Shane Connolly is the founder of Shane Connolly & Company Flowers, London and Royal Warrant holder to HM The Queen and HRH the Prince of Wales.

A fresh, contemporary flower-arranging book from the Miami-based studio Calma Floral, with foundational tips, flower recipes, and bountiful photography that will teach you how to create irreverent arrangements for any occasion.

Heralding a new era in floral design - one that favors a playful, modern aesthetic and a laidback approach - this guide to creating trend-forward flower arrangements invites you to think outside the box. Learn how to arrange unique, eye-catching bouquets by pairing unexpected combinations and incorporating a variety of elements and textures, such as fresh and dried blooms, rhinestones, fruit, and tropical foliage.

Foundational tips for flowering" set you up for success, and twenty step-by-step recipes (paired with step-by-step photos!) make it easy to design joy-filled floral moments-from a whimsical fountain of troll grass to a mossy mounded centerpiece, a Rococo-inspired piece worthy of Versailles, a suspended cloud of fluffy mimosa, and so much more. A must-have for hobbyists and experienced florists looking for something fresh, Flowering is the essential floral book for today.

With categories that include 360 Arrangements, Bud Vases + Tiny Arrangements, Party Time Flowers, Installations + Home Decor, and more, this book offers a wide range of flower design ideas. You'll find a piece for every occasion, whether you're looking for a bright bouquet of reflexed roses to gift to a friend, a table runner of carnations and candles for a dinner party, or an installation of dried palms to hang in your entryway.

Flowering is perfect for weekend dabblers and professionals alike. Hobbyists and amateur designers will appreciate the informal tone, approachable how-tos, and step-by-step photography, which make creating these striking bouquets and arrangements easy and fun. Experienced florists will be inspired to try something new and different thanks to the book's creative inspirations.

In a vibrant, colorful package, Flowering makes a fun gift alongside a vase, a candle, or an anthurium plant. Inspired by Calma Floral's youthful brand design, this trend-forward book is a must-have resource for millennials and Gen-Zers who like to have fun with flowers.

With a relaxed approach and chic style, Flowering is a refreshing update to the classic tomes on flower arrangement. Diverging from the tried and true, these 20 arrangements eschew tradition and make a bold statement with sculptural shapes and unique materials. Anyone eager for a new, exciting take on floral design will find it here!

Perfect for:

- Hobbyists and weekend dabblers who want to have fun with flowers
- Florists and floral designers looking for new inspiration and a fresh aesthetic
- Fans of the modern arrangements designed by Calma Floral, Bloom and Plume, and Under New Mgmt
- Shoppers looking for a Mother's Day, birthday, anniversary, orengagement gift.

About the Author:

Elizabeth Jaime, previously a prop stylist and visual editor at Bon Appetit, is the founder of Calma Floral, a Miami-based floral design studio that creates colorful, modern, and tropical(ish) flower work for people and brands.

From florist and founder of Tin Can Studios Ingrid Carozzi, a guide to creating floral arrangements that will complement your unique style and taste

Flowers are classic, timeless design elements that enliven your home and your life. Flower arrangements can act as an extension of your style and your tastes, complementing and accenting the aesthetic in your home. Ingrid Carozzi brought us beautiful arrangements in her first book, Handpicked, and is now offering even more tips and techniques to bring the joy of flowers into your space in new and fresh ways.

Flowers by Design focuses on creating unique and beautiful floral arrangements that fit into and complement the overall look and feel of your home. More minimal tastes? There's a floral bouquet for that. Ikebana-inspired? There's an arrangement for that. Planning an outdoor garden party? Of course, there are plenty of beautiful flowers to enhance the outdoors. Through her experience, Carozzi has developed an exceptional list of designers, influencers, and artists that she works with. Using their backgrounds and homes as inspiration, she provides a number of floral recipes that you can create at home. The contributors utilize their own spaces as the setting for seeing these arrangements in place, offering plenty of ideas for what you can do on your own.

About the Author:

Ingrid Carozzi is one of New York’s most sought-after florists and the owner of the acclaimed Tin Can Studios in Red Hook, Brooklyn. Her work has been covered in publications such as Vogue, Martha Stewart Weddings, Design*Sponge, The Knot, and more. Carozzi lives in Brooklyn.

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Пролистать книгу Flowers by Design: Creating Arrangements for Your Space на Google Books

As far as bridal flowers are concerned, florist Moniek Vanden Berghe needs little introduction. Always on the look for new ideas, Moniek draws inspiration from everything she sees, resulting in innovative designs and a dazzling diversity of elegant bouquets, boutonnieres, accessories, car and table decorations. She experiments with colours, shapes and different ways to carry a bouquet. All of Moniek's works are made with tremendous love and meticulous craftsmanship. Flowers in Love 3 hands bridal ideas to florists and will inspire anyone who is soon to be wed and dreams of having a flourishing party.

This book is overflowing with spontanaeity and vision; a source of inspiration for florists and brides-to-be alike, Flowers in Love 3 is an excellent addition to the author's two other bestsellers on the theme of love and marriage.

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Что касается свадебной флористики, флорист Моник Ванден Берге не нуждается в особом представления. Всегда в поиске новых идей, Моник черпает вдохновение во всем, что её окружает, в результате чего инновационные проекты и ослепительной разнообразие элегантных букетов, бутоньерок, аксессуаров, оформлений машины и настольных украшений.
Она экспериментирует с цветами, формами и техниками выполнения букета. Все работы сделаны Моник с огромной любовью и кропотливым мастерством.
Книга Flowers in Love 3 полна свадебных идей для флористов и будет вдохновлять тех, кто в скором времени выходит замуж или мечтает о будущей свадьбе.

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Посмотреть книгу

Flowers In Love

Flowers In Love 2

Originally a graphic designer, Moniek Vanden Berghe has shifted her focus to floral art. Her style is contemporary-modern and bridal work has become her passion. She has an eye for details and designs, with great creativity, bridal bouquets, floral purses, corsages, hair clasps and tiaras, all shown here in beautiful color photographs. She also provides her ideas for decorations for the bridal table, the cars, the church and the bridemaids in an elegant and harmonious way.

This book shares innovative 'bridal ideas' for florists, but will also be an inspiration for anyone soon to be married who wants to have a special and unique event.

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После завершения обучения по живописи, керамике и скульптуре, Моник Ванден Берге сосредоточила свое внимание на флористическом искусстве. Ее любимый стиль - современный модерн. Одной из ее основных специализацией являются свадебные работы. Мастер большое внимание уделяет деталям и дизайну и предпочитает работать с свадебными букетами, цветочными сумочками, бутоньерками, флористическими заколками для волос и диадемами… Но она также украшает свадебные столы, автомобили, церкви, подружек невесты.

Эта книга не только предлагает свадебные идеи для флористов, но и может стать источником вдохновения для всех, кто в скором времени собирается женится или выйти замуж.

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Посмотреть книгу

Flowers In Love 2

Flowers In Love 3

Defining Moniek Vanden Berghe as nothing but a 'floral artist' would undermine her multifacted talent. Trained as a sculptor, painter, ceramicist and graphic designer, Moniek found her true passion in the ephemeral floral art. Her intuitive feel for shapes, colors, contrast, textures and materials results in a highly personal, elegant and contemporary style of arranging. Renowned for her ground-breaking bridal designs, resulting in the highly appreciated Flowers in Love series, this monograph shows Moniek from a more personal perspective. Moniek's strong artistic vision and skilful hands bring us a whole spectrum of floral designs, from subtle miniatures to large-scale extravaganza. Meticulously captured by photographer Kurt Dekeyzer, this monograph is both an authentic document and a beautiful art book of a highly personal signature.

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Автор Моник Ванден Берге и фотограф Курт Декейзер являются создателями весьма успешной серии "Flowers In Love", в которой они представили различные аспекты флористического искусства свадьбы.
Теперь , по просьбе издательства, они обратились к другой теме - траурным флористическим работам. Для этой деликатной темы они создали, как для профессиональных флористов, так и для любителей, трогательные работы. Они предлагают целый ряд как очень современных, так и традиционных венков, украшений алтаря и композиций для надгробий.

Эта книга является доказательством того, что деликатные и чувственные флористические работы могут облегчить боль и пережить утрату тем, кто потерял своих близких.

Moniek Vanden Berghe's colourful bouquets have grown into a standard of excellence and innovation in the field of wedding flowers. After three successful editions of 'Flowers in Love', Moniek Vanden Berghe surprises us yet again with a playful twist on the theme of love. 'Flowers in the Heart' is a rich and diverse collection of creative heart shaped floral arrangements; bouquets, centrepieces and garlands to celebrate a special event or just to bring a touch of love and sweetness to the home. Fun and romantic, the heart shaped wedding bouquet is perfect for a bride to carry down the aisle, reinforcing the love and the beauty of the day, it's the ideal arrangement for Valentine's day, excellent for anniversaries or just as a gift for that one special sweetheart who has stolen yours...

Many designers, from jewellers to architects, use folding techniques to make three-dimensional forms from two-dimensional sheets of fabric, cardboard, plastic, metal and other materials.

This unique handbook explains key folding techniques, such as pleated surfaces, curved folding and crumpling. It has been updated with a new chapter covering some lesser-known techniques, suggesting yet more creative possibilities. The techniques are accompanied by clear step-by-step drawings, specially commissioned photography and ten new instructional videos.

About the Author:

Paul Jackson is a well-respected professional paper artist, bestselling author of over 30 books on paper arts and crafts, teacher and passionate advocate of folding as a language of design.

Typography is a fundamental element in contemporary design. Beyond their purely aesthetic function, the font serves to reflect an idea, mood or simply define the identity or personality behind a product or a piece, making a vital difference to the visual language. In today's world of instant visual communication, fonts have become an invaluable design resource and a means of conveying a definite message or a statement. The font is the ultimate creative design tool for the graphic designer and this remarkable visual source book offers hundreds of free fonts, to stimulate their creative process. From the graphic, experimental and industrial to the retro and romantic, this visual reference book provides a vast selection of directional font inspirations and ideas. This must-have book is replete with real-life examples of fonts used by leading designers for high-profile campaigns and projects. "Fontology" is an excellent source of inspiration and direct support for all graphic designers.

The highly anticipated follow-up to Framed Ink from Marcos Mateu-Mestre, Framed Ink 2 provides insight into another compositional tool that Marcos uses every day to create his amazing artwork – the energy within the working frame. In each piece of art, regardless of its format, one must consider essential factors such as the push-pull, tension-relaxation, pressure-release, balance and imbalance that happen inside the working area to support our storytelling.

All of these factors apply in any aspect ratio, whether it be horizontal, vertical or square, each a format to consider when working in the movie, gaming, animation and graphic novel industries, which in our day and age can be presented through a variety of outlets such as a movie theater, home theater, social media and a number of personal devices. Marcos encourages and educates us on how not to be limited by the format but to embrace and rise to the challenge of designing for each format.

A perfect accompaniment to his prior releases Framed Ink, Framed Perspective Vol. 1 and Vol. 2 and Framed Drawing Techniques, this book will take a reader's knowledge base to the next level and allow them to build on their expertise as an effective visual storyteller.

About the Author:

Born in Palma de Mallorca, Spain, Marcos Mateu-Mestre is a lead animation designer and graphic novel artist with three decades of experience in feature animation. Some of his film credits include Balto, The Prince of Egypt, Asterix and The Vikings, Surf's Up, and How to Train Your Dragon 2. His work in film, primarily for DreamWorks Animation, Netflix Animation and Sony Pictures Animation, has focused on the design and cinematic aspects of frame composition, lighting, and visual continuity, experience he shared in his international best-sellers, Framed Ink: Drawing and Composition for Visual Storytellers, Framed Ink Vol 2: Frame Format, Energy, and Composition for Visual Storytellers, Framed Perspective Vol.1, Framed Perspective Vol. 2, and Framed Drawing Techniques. In addition to his work in film, he has taught drawing, illustration, and visual storytelling techniques for more than a decade. Mateu-Mestre currently lives in Los Angeles and is a production designer at Netflix.

Framed Ink – The ultimate guide to visual storytelling! How to make the audience “feel” the story while they are “reading” the story. Using his experiences from working in the comic book industry, movie studios and teaching, Marcos introduces the reader to a step‑by‑step system that will create the most successful storyboards and graphics for the best visual communication. After a brief discussion on narrative art, Marcos introduces us to drawing and composing a single image, to composing steady shots to drawing to compose for continuity between all the shots. These lessons are then applied to three diverse storylines ‑ a train accident, a cowboy tale and bikers approaching a mysterious house. In addition to setting up the shots, he also explains and illustrates visual character development, emotive stances and expressions along with development of the environmental setting to fully develop the visual narrative.

About the Author:

Born in Palma de Mallorca, Spain, Marcos Mateu-Mestre is a lead animation designer and graphic novel artist with three decades of experience in feature animation. Some of his film credits include Balto, The Prince of Egypt, Asterix and The Vikings, Surf's Up, and How to Train Your Dragon 2. His work in film, primarily for DreamWorks Animation, Netflix Animation and Sony Pictures Animation, has focused on the design and cinematic aspects of frame composition, lighting, and visual continuity, experience he shared in his international best-sellers, Framed Ink: Drawing and Composition for Visual Storytellers, Framed Ink Vol 2: Frame Format, Energy, and Composition for Visual Storytellers, Framed Perspective Vol.1, Framed Perspective Vol. 2, and Framed Drawing Techniques. In addition to his work in film, he has taught drawing, illustration, and visual storytelling techniques for more than a decade. Mateu-Mestre currently lives in Los Angeles and is a production designer at Netflix.

Perspective is a discipline often set aside when it comes to general art study, though it is essential to master in order to produce any piece of art that is and feels realistic. As intimidating as perspective may seem to aspiring artists, celebrated artist and author Marcos Mateu-Mestre takes the mystery out of understanding and applying it correctly with his highly anticipated two-volume collection, Framed Perspective.

In Framed Perspective, Vol. 1: Technical Drawing for Visual Storytelling, Mateu-Mestre equips artists with the technical knowledge needed to produce successful visual storytelling–related drawings: from understanding the basics of the space around us and how we perceive it, to more sophisticated endeavors such as creating entire environments that are believable.

Sure to be one of the most popular books in your art library, thanks to Mateu-Mestre’s thorough step-by-step explanations and awe-inspiring illustrations, Framed Perspective, Vol. 1 will train you to enjoy every curve and slope you see in the world and, more importantly, translate that vision into art with a solid comprehension of depth and proportion — in short, accuracy. Your perspective will never be the same!

About the Author:

Born in Palma de Mallorca, Spain, Marcos Mateu-Mestre is a lead animation designer and graphic novel artist with three decades of experience in feature animation. Some of his film credits include Balto, The Prince of Egypt, Asterix and The Vikings, Surf's Up, and How to Train Your Dragon 2. His work in film, primarily for DreamWorks Animation, Netflix Animation and Sony Pictures Animation, has focused on the design and cinematic aspects of frame composition, lighting, and visual continuity, experience he shared in his international best-sellers, Framed Ink: Drawing and Composition for Visual Storytellers, Framed Ink Vol 2: Frame Format, Energy, and Composition for Visual Storytellers, Framed Perspective Vol.1, Framed Perspective Vol. 2, and Framed Drawing Techniques. In addition to his work in film, he has taught drawing, illustration, and visual storytelling techniques for more than a decade. Mateu-Mestre currently lives in Los Angeles and is a production designer at Netflix.

Building on the foundation established with Framed Perspective, Vol. 1: Technical Drawing for Visual Storytelling, artist and best-selling author Marcos Mateu-Mestre delves deeper into particular elements that can make or break an illustration with Framed Perspective, Vol. 2: Technical Drawing for Shadows, Volume, and Characters.

Here he covers such challenging tasks as projecting shadows in proper perspective on various environments and depicting characters in perspective set in different situations — and makes them less daunting. You will also learn how to effectively observe a model or object in order to extract just the right amount of information to then translate it into an impactful graphic and visual image, the goal of every visual storyteller.

Only in Framed Perspective, Vol. 2, will you find Mateu-Mestre’s imaginative scenes explored in great detail, revealing invaluable drawing techniques — from how to capture the essence of a character with one gestural line, to using clothing folds to further define the shape and volume of a character — to help you drastically improve your drawings. It all depends on your perspective!

About the Author:

Born in Palma de Mallorca, Spain, Marcos Mateu-Mestre is a lead animation designer and graphic novel artist with three decades of experience in feature animation. Some of his film credits include Balto, The Prince of Egypt, Asterix and The Vikings, Surf's Up, and How to Train Your Dragon 2. His work in film, primarily for DreamWorks Animation, Netflix Animation and Sony Pictures Animation, has focused on the design and cinematic aspects of frame composition, lighting, and visual continuity, experience he shared in his international best-sellers, Framed Ink: Drawing and Composition for Visual Storytellers, Framed Ink Vol 2: Frame Format, Energy, and Composition for Visual Storytellers, Framed Perspective Vol.1, Framed Perspective Vol. 2, and Framed Drawing Techniques. In addition to his work in film, he has taught drawing, illustration, and visual storytelling techniques for more than a decade. Mateu-Mestre currently lives in Los Angeles and is a production designer at Netflix.

A selection of incredible artists pay tribute to Frank Frazetta by creating new art inspired by his work, accompanied by in-depth interviews with members of the Frazetta family.

This book celebrates Frank Frazetta’s enduring influence on artists working across the creative industry today, featuring professional illustrators, concept artists, painters, and sculptors who hold ‘the godfather of fantasy art’ among their biggest inspirations.

In step-by-step tutorials, eleven artists reveal how they create exclusive homages inspired by their favourite elements of Frazetta’s work and style. Respected guests and industry legends – including Sara Frazetta, Robert Rodriguez, Allen Williams, Rafael Grassetti and The Shiflett Brothers – also share their personal tales of Frazetta’s influence on their lives and work, and discuss their favourites of his many iconic paintings.

One of the most renowned illustrators of his time, the late Frank Frazetta is revered as the ‘godfather of fantasy art’. His epic, visceral depictions of muscular barbarians, alluring goddesses, and powerful beasts have defined fantasy and science-fiction aesthetics for decades, inspiring countless artists to follow in his footsteps.

This book celebrates his enduring influence on artists working across the creative industry today, featuring professional illustrators, concept artists, painters, and sculptors who hold him among their biggest inspirations. In step-by-step tutorials, eleven artists reveal how they create exclusive homages inspired by their favourite elements of Frazetta’s work and style. They also share their personal tales of Frazetta’s influence on their lives and work, and discuss their favourites of his many iconic paintings.

Complete with glorious full-colour artworks from the Frazetta archive, this book is a must-have for fans and aspiring fantasy artists wishing to follow in the footsteps of the genre’s master.

• With respected guests including Sara Frazetta, film director Robert Rodriguez and illustrator Allen Williams
• Interviews with industry pros including Rafael Grassetti, The Shiflett Brothers and Petar Meseldžija
• Tutorials by talented 2D, 3D and traditional artists including Jama Jurabaev, Dibujante Nocturno, Valentina Remenar, Anato Finnstark and Daniel Landerman

About the Artist:

Hailed as the "godfather of fantasy art", Frank Frazetta (1928–2010) had a profound influence on the genre with his powerful, visceral images. Featured widely across book covers, album sleeves, posters and comics, Frazetta's muscular warriors and sensual heroines made him an enduring icon of fantasy and sci-fi culture. Today his legacy is maintained by Frazetta Girls, founded by his daughter Holly and granddaughter Sara, ensuring that his work can be enjoyed for many years to come by fans new and old.