Дизайн

An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

Contents:
Introduction 
Chapter 1 Fashion Trends Then and Now 
Chapter 2 The Trend Industry 
Chapter 3 Trend Basics 
Chapter 4 Trend Research 
Chapter 5 Trend Development 
Chapter 6 Trend Presentation 
Chapter 7 Trends in Practice
Glossary
Resources 
Index 
Picture Credits 

About the Authors:

Gwyneth Holland has worked for leading trend agencies such as WGSN. She now consults for a broad range of blue-chip clients and teaches at the University of Westminster. Rae Jones is a footwear and accessories specialist who has worked at WGSN and now contributes to trend organizations around the world. She runs an accessories brand, Buckitt, and also teaches at the University of Westminster.

Fashion writing now enjoys its highest-ever profile as the digital world has multiplied the number of platforms on which it is available. No longer confined to restrictive print schedules or occasional broadcast slots, fashion has become an ever-present content driver. With retailers, brands and designers all in on the act, plus citizen fashion coverage from the social media community, the volume of fashion content has risen beyond any predictions.

While influencers monetise their musings - indeed, create successful and influential fashion media and fashion product businesses - traditional magazines and newspapers have expanded their multi-channel fashion content in order to secure more touch points with consumers.

Aimed at students on journalism, content creation, media and publishing courses this guide will also appeal to untrained writers who want to develop a more professional approach to their fashion writing.

About the Author:

Josephine Collins is the course leader for BA (Hons) Fashion Journalism and Content Creation and senior lecturer in print and online journalism at London College of Fashion. She has extensive experience as an editor and writer across business and consumer magazines, newspapers and online.

The relationship between art, nature and fashion in the creations of the Venezuelan designer that conquered public and critics around the world.

Fashion and art have always had intimate and fruitful relations, accompanying social change and, in particular, the role of women in the world.

Oscar Carvallo is a fashion designer who challenges things with his original and amusing contents and who, among his numerous artistic collaborations, is associated with Carlos Cruz-Diez, a key Op art artist and colour theorist, to elaborate new collections.

This extraordinary encounter has given life to creations titled “Kinetic Journey”. Silhouettes and colours occupy space-time, accompany the fluid motion of silks and satins or sculpt bodies in an intermingling of colours that make the senses vibrate and deceive the gaze.

Carvallo’s passion for art is linked to his love of nature, pursued with true dedication. Born in Caracas, near the sea and lush landscapes, the designer extols the silhouettes of women that become, each time, women-flowers, women-feathers, women-fish... His vision of the world is reflected in his collections “Save Our Soul”, “Caribbean Sea” or “Neptune”; he reveals the anxiety of being in “Melancholy” or “Eagle Eye”; he questions the passing of time that withers and decays things and living beings. Carvallo tries to fight this decay – with artists, designers, craftsmen – and to build beauty – freeing it, displaying it. This incredible creative inclination sublimes nature that can renew itself and which must be safeguarded.

With more than 1,000 illustrations, Fashion: The Whole Story follows the evolution of fashion via its most important moments – and most impracticable fads – culminating in the modern era of the supermodel

Fashion: The Whole Story provides a global history of fashion and traces the evolution of fashion design period by period and trend by trend.

- Organized chronologically, covering Greco-Roman draped clothing and the silk court dress of the Chinese Tang dynasty through to contemporary sportswear designers and Japanese street fashion
- Places key fashion pieces in the context of social and cultural developments, with historical timelines highlighting important influences and events
- Takes you inside the process of creating haute couture, from concept to catwalk
- Written by an international team of experts led by Marnie Fogg

About the Author:

Marnie Fogg is a fashion expert and media consultant, and the bestselling author of The Fashion Swatch Book and Why You Can Go Out Dressed Like That. Valerie Steele is director and chief curator of The Museum at the Fashion Institute of Technology, New York.

______________

From the Greco–Roman period on, this enthralling book presents the high points of fashion history throughout the world: the silk robes of the Chinese Tang dynasty; the kosode of the Japanese Heian period; the kaftan of the Ottoman Empire; Christian Dior’s post-World War II New Look; and the laser-cut Nu-craft of the present day.

Fashion: The Whole Story takes a revealing look at the world’s most influential modern designers, as well as the quirky ideas and occasional bursts of eccentricity that have taken fashion in innovative new directions. An assessment of fashion icons allows you to understand how one designer or style influenced another.

Fashion: The Whole Story details the individual key pieces that epitomize defining styles or epochs in fashion history. It explains everything from the choice of specific materials or individual design features to the significance of designs created during times of crisis.

Marvel at the dress of the Mughal Empire and the steel-hooped crinoline of the 19th century; discover the lines of a classic man’s suit and the political implications of the mini skirt; and understand the incredible science behind the latest ‘smart’ materials in sportswear.

‘A serious yet readable history that takes the reader from the togas and tunics of early civilizations to the age of ASOS’ Telegraph

The Most Practical Bag Encyclopedia Ever

The Fashionary Bag Design is a complete handbook focusing on the practical needs of bag and accessories designers. It provides an insightful and inspirational foundation about bags and their key fundamentals to those in the fashion industry.

Encyclopedia & Templates Collection

BAG DESIGN is divided into 3 main categories:

Part 1 - Bag Style & Details Library
Part 2 - Bag Encyclopedia
Part 3 - Bag Template Collections

Bag Library and Encyclopedia

Bag Library featuring 300+ styles of bags ranging from the historical times to the most signature designs, details and embellishments with names in the bag and small leather goods industry. Bag Encyclopedia focuses on the most essential and practical bag design information ranging from materials & construction to brand position & fairs.

Multi-angle Templates for Tracing
The templates section included 60 styles of popular bags and small leather goods from clutch to luggage bags for tracing. All templates presented have been professionally modified for the best drawing experience.

- Over 360 bag styles ranging from ancient to contemporary.
- Over 260 bag details and embellishments for brainstorming.
- Bag Encyclopedia contains Anatomy, Bag Making, Material, Bag Care and more.
- Over 60 popular Bag templates in multi-angle.
- All templates are professionally modified for the best tracing experience.

The memopad is designed for idea mapping and to work in harmony with Fashionary sketchbooks & tools

The flexibility of the memo pad allows you to create your idea-mapping wall, laying out all the designs as well as allowing mixing, matching and rearranging. Developing your collection will be much easier – and much more fun.

- Contains figure and technical templates
- Perfect for creating mood boards & production plans
- Water-resistant calico cover

The Atelier Collection

The fundamentals of The Atelier Collection portrays a "Less is More" concept hence the minimalistic touch. The sketchbook speaks for authenticity on an exquisite artistry level. It provokes an individual's creativity with no boundaries, which is demonstrated from the subtle memopad appearance.

Easy for Mixing and Matching

The versatility of our Memopad facilitates your brainstorming process through mixing, matching drawings quick and easily. Elevate your efficiency and accuracy. With Fashionary templates, you can just focus on your ideas and unreveal the undiscovered emerging out from your stick & matching process.

Water-resistant Calico Cover

The cover is made from one of the most familiar fabrics for fashion designers- cotton calico. It also represents ideas, creation and development. The material forms a high durability water-resistant cover, exquisite quality intended to be used along your designing journey. Hence, the calico cover contains natural cottonseeds, giving every sketchbook that unique touch.

Figure Templates + Technical Templates

The memopad provides the flexibility for creating your collection:
Front Side - Men's Figure Templates
Flip Side - Men's Technical Templates

Organizing your Ideas

Make sure efficiency is on point as a busy fashion designer, time must be well utilized and organisation is the key. Fashionary templates are lightly printed on every sheet without you needing to worry about getting the accurate proportions on every one of your designs. Just focus on your ideas and forget about getting the right figures when it's all laid out for you.

Perfect Match with Fashionary Products

Memopad is designed to work in harmony with Fashionary sketchbooks & tools. Simply slip Fashionary Poses underneath the Memo sheet or sketchbooks and you can freely draw other dynamic poses and designs without feeling distracted.

360 templates

Good ideas come from continuous sketching. With 180 memo papers and 360 templates, there is nothing to stop the creative flow.

About the Author:

Founded in 2008, Fashionary is the best-selling fashion sketchbook, a practical tool for professionals who are working at all levels of the fashion industry. The name originated from "Fashion + Dictionary + Diary".

A sketchbook Tailor-made for Fashion Designers

The name "FASHIONARY" comes from "Fashion + Dictionary + Diary." The sketchbook contains extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching, and quick referencing.

The sketchbook is combined with extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching and quick referencing.

- Tailor-made for fashion designers
- Bleed-proof paper for marker and watercolor
- Encourages quick sketching and brainstorming
- Mini fashion dictionary included
- Over 180 figure templates
- Water-resistant calico cover

The Atelier Collection

The fundamentals of The Atelier Collection portrays a "Less is More" concept hence the minimalistic touch. The sketchbook speaks for authenticity on an exquisite artistry level. It provokes an individual's creativity with no boundaries, which is demonstrated from the subtle sketchbook appearance.

Organize your Ideas in a Presentable Way

Every template is designed with the same size and pose, it allows your ideas and developments to be presented with an organized and well balanced spacing which is better for chronicle presentation. It provides a well organized surface for your designs to be viewed side to side.

Water-resistant Calico Cover

The cover is made from one of the most familiar fabrics for fashion designers- cotton calico. It also represents ideas, creation and development. The material forms a high durability water-resistant cover, exquisite quality intended to be used along your designing journey. Hence, the calico cover contains natural cottonseeds, giving every sketchbook that unique touch.

Bleedproof Paper - A4 Size Only

The A4 Sketchbook is made from 128gsm paper. It works beautifully with a range of tools such as markers, watercolor and color pencils. You can even manipulate colors to build effects – such as gradients, fabric textures, and lighting effects – to your desired saturation.

Mini Fashion Dictionary + Figure Templates

The sketchbook is divided into 2 parts to help kick-start the creative process:
Part 1 - Mini Fashion Dictionary (15% pages)
Part 2 - Men's Figure Templates (85% pages)

Handy professional information

Fashionary sketchbooks streamline fashion development by including a mini fashion dictionary. With professional fashion information where you can refer back instantly, in aid of providing industry terms and jargon to make decisions about stitching, fabric, and methods.

About the Author:

Founded in 2008, Fashionary is the best-selling fashion sketchbook, a practical tool for professionals who are working at all levels of the fashion industry. The name originated from "Fashion + Dictionary + Diary".

The Most Practical Shoe Encyclopedia Ever

Differential from ordinary shoe design books, the Shoe Design is a complete handbook focusing on speeding up the design process of footwear designers.

Encyclopedia & Templates Collection

Shoe Design divided into 3 main sections:

Part 1 - Shoe Style Library
Part 2 - Shoe Encyclopedia
Part 3 - Shoe Template Collections

Extensive Footwear Information

Shoe Encyclopedia focuses on the most essential and practical shoe design information like shoe measurements, anatomy, manufacturing, patterns, materials, shoe labels and trade fairs

Multi-angle Templates for Tracing

With the templates in the Shoe Design Book, drawing shoes in different angles becomes so much easier. All templates have been professionally modified in multi-angles views for besttracing experience!

Shoe Last Templates in Different Heights

Lasts come in many styles and sizes depends on the design. Shoe last templates session features 12 most significant shoe lasts for particular heel heights, toe shapes, and types of footwear.

Common Shoe Templates for Fast Tracing

Featuring 60 styles of shoes from flats to high-heels for tracing in different views (Top, side, front and back, 3/4 view).

 - Over 300 shoe styles ranging from ancient to contemporary.
 - Shoe Encyclopedia contains Anatomy, Shoe Construction, Shoe Components, Shoe Care and more...
 - Shoe Last Template Collection with 12 different heights in multi-angle.
 - Over 60 Common Shoes templates in multi-angle.
 - All Templates are professionally modified for the best tracing experience.

The memopad is designed for idea mapping and to work in harmony with Fashionary sketchbooks & tools

The flexibility of the memo pad allows you to create your idea-mapping wall, laying out all the designs as well as allowing mixing, matching and rearranging. Developing your collection will be much easier – and much more fun.

- Contains figure and technical templates
- Perfect for creating mood boards & production plans
- Water-resistant calico cover

The Atelier Collection

The fundamentals of The Atelier Collection portrays a "Less is More" concept hence the minimalistic touch. The sketchbook speaks for authenticity on an exquisite artistry level. It provokes an individual's creativity with no boundaries, which is demonstrated from the subtle memopad appearance.

Easy for Mixing and Matching

The versatility of our Memopad facilitates your brainstorming process through mixing, matching drawings quick and easily. Elevate your efficiency and accuracy. With Fashionary templates, you can just focus on your ideas and unreveal the undiscovered emerging out from your stick & matching process.

Water-resistant Calico Cover

The cover is made from one of the most familiar fabrics for fashion designers- cotton calico. It also represents ideas, creation and development. The material forms a high durability water-resistant cover, exquisite quality intended to be used along your designing journey. Hence, the calico cover contains natural cottonseeds, giving every sketchbook that unique touch.

Figure Templates + Technical Templates

The memopad provides the flexibility for creating your collection:
Front Side - Women's Figure Templates
Flip Side - Women's Technical Templates

Organizing your Ideas

Make sure efficiency is on point as a busy fashion designer, time must be well utilized and organisation is the key. Fashionary templates are lightly printed on every sheet without you needing to worry about getting the accurate proportions on every one of your designs. Just focus on your ideas and forget about getting the right figures when it's all laid out for you.

Perfect Match with Fashionary Products

Memopad is designed to work in harmony with Fashionary sketchbooks & tools. Simply slip Fashionary Poses underneath the Memo sheet or sketchbooks and you can freely draw other dynamic poses and designs without feeling distracted.

360 templates

Good ideas come from continuous sketching. With 180 memo papers and 360 templates, there is nothing to stop the creative flow.

About the Author:

Founded in 2008, Fashionary is the best-selling fashion sketchbook, a practical tool for professionals who are working at all levels of the fashion industry. The name originated from "Fashion + Dictionary + Diary".

A sketchbook Tailor-made for Fashion Designers

The name "FASHIONARY" comes from "Fashion + Dictionary + Diary." The sketchbook contains extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching, and quick referencing.

The sketchbook is combined with extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching and quick referencing.

- Tailor-made for fashion designers
- Bleed-proof paper for marker and watercolor
- Encourages quick sketching and brainstorming
- Mini fashion dictionary included
- Over 180 figure templates
- Water-resistant calico cover

The Atelier Collection

The fundamentals of The Atelier Collection portray a "Less is More" concept, hence the minimalistic touch. The sketchbook speaks for authenticity on an exquisite artistry level. It provokes an individual's creativity with no boundaries, which is demonstrated from the subtle sketchbook appearance.

Organize your Ideas in a Presentable Way

Every template is designed with the same size and pose, it allows your ideas and developments to be presented with an organized and well balanced spacing which is better for chronicle presentation. It provides a well organized surface for your designs to be viewed side to side.

Water-resistant Calico Cover

The cover is made from one of the most familiar fabrics for fashion designers- cotton calico. It also represents ideas, creation and development. The material forms a high durability water-resistant cover, exquisite quality intended to be used along your designing journey. Hence, the calico cover contains natural cottonseeds, giving every sketchbook that unique touch.

Bleedproof Paper - A4 Size Only

The A4 Sketchbook is made from 128gsm paper. It works beautifully with a range of tools such as markers, watercolor and color pencils. You can even manipulate colors to build effects – such as gradients, fabric textures, and lighting effects – to your desired saturation.

Mini Fashion Dictionary + Figure Templates

The sketchbook is divided into 2 parts to help kick-start the creative process:
Part 1 - Mini Fashion Dictionary (15% pages)
Part 2 - Women"s Figure Templates (85% pages)

Handy professional information

Fashionary sketchbooks streamline fashion development by including a mini fashion dictionary. With professional fashion information where you can refer back instantly, in aid of providing industry terms and jargon to make decisions about stitching, fabric, and methods.

About the Author:

Founded in 2008, Fashionary is the best-selling fashion sketchbook, a practical tool for professionals who are working at all levels of the fashion industry. The name originated from "Fashion + Dictionary + Diary".

A sketchbook Tailor-made for Fashion Designers

The name "FASHIONARY" comes from "Fashion + Dictionary + Diary". The sketchbook is combined with extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching and quick referencing.

The sketchbook is combined with extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching and quick referencing.

- Tailor-made for fashion designers
- Encourages quick sketching and brainstorming
- Mini fashion dictionary included
- Over 270 figure templates
- Water-resistant calico cover

The Atelier Collection

The fundamentals of The Atelier Collection portrays a "Less is More" concept hence the minimalistic touch. The sketchbook speaks for authenticity on an exquisite artistry level. It provokes an individual's creativity with no boundaries, which is demonstrated from the subtle sketchbook appearance.

Organize your Ideas in a Presentable Way

Every template is designed with the same size and pose, it allows your ideas and developments to be presented with an organized and well balanced spacing which is better for chronicle presentation. It provides a well organized surface for your designs to be viewed side to side.

Water-resistant Calico Cover

The cover is made from one of the most familiar fabrics for fashion designers- cotton calico. It also represents ideas, creation and development. The material forms a high durability water-resistant cover, exquisite quality intended to be used along your designing journey. Hence, the calico cover contains natural cottonseeds, giving every sketchbook that unique touch.

Mini Fashion Dictionary + Figure Templates

The sketchbook is divided into 2 parts to help kick-start the creative process:
Part 1 - Mini Fashion Dictionary (15% pages)
Part 2 - Womens Figure Templates (85% pages)

Handy professional information

Fashionary sketchbooks streamline fashion development by including a mini fashion dictionary. With professional fashion information where you can refer back instantly, in aid of providing industry terms and jargon to make decisions about stitching, fabric, and methods.

About the Author:

Founded in 2008, Fashionary is the best-selling fashion sketchbook, a practical tool for professionals who are working at all levels of the fashion industry. The name originated from "Fashion + Dictionary + Diary".

Figure Drawing Atelier offers a comprehensive, contemporary twist to the very traditional Atelier approach to the methods that instruct artists on the techniques they need to successfully draw and ultimately paint the figure.

The book offers art instruction, practical and progressive lessons on drawing the figure, and high-quality, sketchbook paper in a beautiful package that includes blank pages for sketching and copying. Artists will then have a record of their process, like with a sketchbook, which many artists like to document and save.

In this elegant and inspiring workbook, master contemporary artist and author Juliette Aristides breaks down the figure drawing process into small, manageable lessons; presents them progressively; introduces time-tested principles and techniques in the Atelier tradition that are easily accessible; and shares the language and context necessary to understand the artistic process and create superior, well-crafted drawings.

Atelier education is centered on the belief that working in a studio, not sitting in the lecture hall, is the best place to learn about art. Every artist needs to learn to master figure drawing. Ateliers have produced the greatest artists of all time -- and now that educational model is experiencing a renaissance. These studios, a return to classical art training, are based on the nineteenth-century model of teaching artists by pairing them with a master artist over a period of years. Students begin by copying masterworks, then gradually progress to painting as their skills develop. 

Figure Drawing Atelier is like having an atelier in a book -- and the master is Juliette Aristides, a classically trained artist and best-selling art-instruction author with almost rock-star popularity in the contemporary world of representational art. On every page, Aristides uses the works of Old Masters and today's most respected realist artists to demonstrate and teach the principles of realistic figure drawing and painting, taking students to step by step through the learning curve yet allowing them to work at their own pace. Unique and inspiring, this book offers a serious art course for serious art students.

About the Author:

Juliette Aristides is an extraordinary artist with a deep and well-rounded education in and solid commitment to the atelier movement. She studied at the National Academy of Design, the Pennsylvania Academy of the Fine Arts and various private ateliers. She is currently the instructor of the Aristides Classical Atelier at the Gage Academy of Art in Seattle, Washington. In 2003, Juliette was awarded the Elizabeth Greenshields Grant. Her work can be seen at the John Pence Gallery in San Francisco and the Art Renewal Center Living Masters Gallery. She is the author of acclaimed bestsellers Lessons in Classical Painting, Lessons in Classical Drawing and Classical Painting Atelier.

Figure It Out! Drawing Essential Poses, the third book in bestselling author Christopher Hart's successful Figure It Out! series, shows artists how to overcome common challenges in drawing the human figure by transforming standard, stiff figure drawings with natural-looking poses for a more realistic effect. Starting with basic "Foundation Figures," Chris shows how to change an arm here or move a leg there to gradually achieve a more interesting, believable form. Through guided drawings highlighted with color to pinpoint key concepts, artists will learn how to easily create poses that are not only essential but also practical. Eschewing esoteric "art poses" that are often found in figure-drawing books, the focus here is on the gestures of real people from a variety of angles and positions such as standing, sitting, kneeling, reclining, arms folded, ankles crossed, hands on hips, and so much more. Deeper concepts such as perspective, illusion of depth, casting shadows, and foreshortening are also covered, along with step-by-step tutorials that will take artists through complete, naturally-posed figure drawings from start to finish. With a solid foundation in fundamentals combined with detailed instruction in more advanced techniques, artists of varied skill levels will have everything they need to master the art of drawing a realistic human form in any pose.

About the Author:

Christopher Hart is the world's bestselling author of manga, basic drawing and cartooning books. His titles have set the standard for art instruction with more than 3 million copies in print in eighteen languages. Renowned for up-to-the-minute content and easy-to-follow steps, all of Hart's books have become staples for a new generation of aspiring artists and professionals.

__________

Пролистать книгу Figure It Out! Drawing Essential Poses: The Beginner's Guide to the Natural-Looking Figure

Christopher Hart's bestselling ‘Figure It Out!’ books have taught thousands of artists to draw the human figure. His clear step-by-step illustrations and instructions make drawing people accessible, easy and fun! In this new book, he uses the same approach to demystify the head and facial features. Topics include the basic head types and shapes, facial features, facial hair, hairstyles, and eyeglasses and sunglasses. Hart then shows how to draw more than 40 different common facial expressions, which will bring portraits to life.

About the Author:

Christopher Hart is the world's bestselling author of manga, basic drawing and cartooning books. His titles have set the standard for art instruction with more than 3 million copies in print in eighteen languages. Renowned for up-to-the-minute content and easy-to-follow steps, all of Hart's books have become staples for a new generation of aspiring artists and professionals.

Aspiring artists frustrated with or intimidated by figure drawing books that focus on anatomy now have an easier way to learn.

Figure It Out! shows how to effectively draw male and female figures without learning anatomy. This fun and friendly book starts with drawing the head and facial expressions and then moves on to full-figure poses, including clothed figures and people in motion. Instead of just showing finished drawings like many other books do, Figure It Out! breaks the drawings down into easy-to-follow steps. And throughout the book, visual hints show how to draw accurate body proportions and reveal artists' secrets for bringing drawings to life.

About the Author:

Christopher Hart is the world's bestselling author of manga, basic drawing and cartooning books. His titles have set the standard for art instruction with more than 3 million copies in print in eighteen languages. Renowned for up-to-the-minute content and easy-to-follow steps, all of Hart's books have become staples for a new generation of aspiring artists and professionals.

__________

Пролистать книгу Figure It Out!: The Beginner's Guide to Drawing People