For Kenya Hara, design begins with the comprehension of the unknown. The explosion of knowledge available to us today can be dangerous for a designer’s creativity. The concept of exformation, to which a chapter was already devoted in Designing Design, continues to preoccupy the Japanese designer. In contrast to information, exformation describes how little we really know and thus becomes the starting point for any type of design. Hara states: “What moves people’s hearts, in every case, is the unknown. Things that people already know don’t excite them.”

Based on a range of projects stemming from Kenya Hara’s teaching at the Musashino Art University, the book describes what exformation can look like in design practice and how this concept alters our classic understanding of information design. Following the path embarked on in Designing Design and its successor, White, Ex-formation continues to explore the void, absence and indeterminacy in contemporary design.

Each year, roughly a dozen students come together at the prestigious Musashino Art University, joining Hara in an attempt to make things unknown. Ex-formation presents their collective efforts, resulting in a book of incredibly beautiful, humorous and thought-provoking design and writing.

About the Author:

Kenya Hara (*1958) is considered the most influential designer of present-day Japan. After graduating in design from the Musashino Art University of Kodaira in 1983, he worked as a curator and graphic designer before taking on the role of art director at Muji in 2002. Hara is president of the Nippon Design Center Inc., and head of the department of Science of Design at Musashino Art University. He has published widely on his design theory, including the books Designing Design (2007), White (2009), Designing Japan (2018), and 100 Whites (2019).

Muji's art director shares his own personal creative process.

Kenya Hara inspires the world with his impeccable design, from the subtle atmospheres and environments he creates as the art director of Muji and his ethereal exhibition designs to his simple everyday objects, packaging and books. His design aesthetic can be traced back to a private practice: the diligent drafting of ideas and forms in delicate sketches and drawings that ultimately develop into compelling solutions. For the first time in his career, Hara gives insight into the captivating early stages of his design process.

Ranging from tentatively sketched beginnings to confident designs of complex concepts, "Draw" immerses readers in the renowned designer's 40-year-long process of sketching and drawing by hand, leaving no doubt about the origins of his authentic designs. From Olympic logos to silhouettes of dogs and detailed drawings of knots, Hara's drawings are as expansive in subject matter as they are minimalist. Their technical skill engenders a true appreciation for draftsmanship, and could motivate even the most art-averse person to start doodling. Set to inspire the next generation of creatives, "Draw" is a gentle, persuasive call for the return to analog processes in the design cycle.

About the Author:

Kenya Hara (born 1958) is a Japanese graphic designer, author, curator, professor at the Musashino Art University in Tokyo and art director for MUJI. He has been awarded many prizes, including the Japanese Cultural Design Award. Hara is the author of "White", "100 Whites", "Designing Design" and "Designing Japan".

Designing Japan presents renowned designer Kenya Hara’s vision of how his industry can support Japan in crafting a future founded on a unique philosophy of beauty as well as crowd-sourced wisdom from around the world. A master collaborator, meticulous organizer, and globally conscious innovator, Hara draws on more than three decades of participations in design work and exhibition curating, as well as deep professional interaction with creators from many fields.

In Designing Japan Hara reveals methods that make publicly accessible aesthetic inquiries of how this island nation will proceed as its population ages, other nations take over manufacturing, and technology develops. Illustrations and examples recognize successful problem-solving through design, proving that it is a living, changing industry that remains relevant not in spite of, but as a partner to, advancing technology.

About the Author:

Kenya Hara (*1958) is considered the most influential designer of present-day Japan. After graduating in design from the Musashino Art University of Kodaira in 1983, he worked as a curator and graphic designer before taking on the role of art director at Muji in 2002. Hara is president of the Nippon Design Center Inc., and head of the department of Science of Design at Musashino Art University. He has published widely on his design theory, including the books Designing Design (2007), White (2009), Designing Japan (2018), and 100 Whites (2019).

Through some 300 objects, this book explores contemporary Japanese design: from everyday objects and packaging to interior design and lighting elements.

Ultimately the book aims to explore the way in which Japanese design manages to harness its materials – whether natural or synthetic – and at the same time combines respect for tradition with forward-thinking and experimentation.

The objects featured were chosen because of their strong Japanese character and the influence this 'Japaneseness' has had on Western culture. Rather than following a chronological order or concentrating on the designers, this book focuses on the objects and is categorized by material, highlighting the strong link between design and material in Japan.

The book will include examples from some of the most important Japanese designers from Sori Yanagi and Shiro Kuramata to Naoto Fukasawa and Tokujin Yoshioka and there will be an introductory essay about Japanese design by Kenya Hara.

 - In this exquisitely produced book, readers can explore the beauty, essence, and enduring impact of Japanese design through 300 key objects, ranging from calligraphy brushes and traditional lacquered bento boxes to Isamu Noguchi’s paper lamps and other modern classics
 - Features contributions from the most important Japanese designers, such as Shiro Kuramata, Naoto Fukasawa and Sori Yanagi, alongside contemporary pieces from up-and-coming designers
 - Printed on craft paper and bound in the traditional Japanese style, the book itself is a beautiful object sure to inspire anyone interested in design

Contents and Sections:

Reinventing Tradition: From Craft to Design Rossella Menegazzo
The Origins of Japanese Design Kenya Hara

Wood, Bamboo & Lacquer
Paper
Metal
Fabric & Textiles
Ceramic
Synthetic/new materials

About the Authors:

Rossella Menegazzo is Associate Professor of History of East Asian Art at the Università degli Studi of Milan. She completed her PhD Course in Oriental Studies at Ca’ Foscari University of Venice in 2009, with a dissertation on Japanese art history and photography. She has curated several events and exhibitions and is the author of numerous texts on Japanese photography, graphic design and ukiyoe. She is a regular contributor to a number of national newspapers, writing articles on Japanese culture and art.

Stefania Piotti received her BA in East Asian studies from Ca' Foscari University of Venice specializing in Japanese textiles and the development of kimono design and patterns in particular. She has worked as translator and scientific coordinator in various exhibitions on Japanese art and as editor of Italian and English publications such as Imai. A Retrospective (Electa, 1998), Hokusai (Phaidon, 2004) and Japan Style (Phaidon, 2007).

Representing a new generation of designers in Japan, Kenya Hara (born 1958) pays tribute to his mentors, using long overlooked Japanese icons and images in much of his work.

In Designing Design, he impresses upon the reader the importance of “emptiness” in both the visual and philosophical traditions of Japan, and its application to design, made visible by means of numerous examples from his own work: Hara for instance designed the opening and closing ceremony programs for the Nagano Winter Olympic games 1998. In 2001, he enrolled as a board member for the Japanese label MUJI and has considerably moulded the identity of this successful corporation as communication and design advisor ever since.

Kenya Hara, alongside Naoto Fukasawa one of the leading design personalities in Japan, has also called attention to himself with exhibitions such as Re-Design: the Daily products of the 21st Century of 2000.

About the Author:

Kenya Hara (*1958) is considered the most influential designer of present-day Japan. After graduating in design from the Musashino Art University of Kodaira in 1983, he worked as a curator and graphic designer before taking on the role of art director at Muji in 2002. Hara is president of the Nippon Design Center Inc., and head of the department of Science of Design at Musashino Art University. He has published widely on his design theory, including the books Designing Design (2007), White (2009), Designing Japan (2018), and 100 Whites (2019).